What Capitol Flag & Flagpole Company does

Capitol Flag & Flagpole Company is a privately held, second-generation family and veteran-owned retailer and field-services business operating from Raleigh, North Carolina since 1965. The company resells and installs flags and flagpoles — primarily sourced from Annin Flagmakers, the oldest US flag manufacturer — and offers a vertically integrated stack: flag and flagpole retail sales (12-inch flags to 75-foot flagpoles), custom flag and banner manufacturing, professional field installation, and on-site repair, refurbishment, and repainting services. All flags sold are US-manufactured to official NATO specifications. The customer base spans residential homeowners, commercial homebuilders (DR Horton), pharmaceutical and healthcare campuses (Merck, WakeMed), educational institutions (Wilsons Mill High School, Wake Prep Academy), government and military facilities (NC Army National Guard, Rocky Mount Fire Station #2), and faith-based and first-responder organizations, with explicit discount programs for military, EMS, fire, police, churches, and Masonic members.

The business model is sales-led and direct: customers engage via phone, the website contact form, walk-in visits to the 623 W Lane St. office, or the online shop, while a mobile field crew handles installation and service work across North Carolina. Pricing is one-time, unit-based, with publicly listed flag prices ranging from $29.95 (2' × 3' US flag) to $2,995 (30' × 60' extended US flag), and a $150 per-flag in-house repair service that can extend a flag's life up to three times. Revenue is generated through four streams: flag and flagpole sales, installation services, repair and maintenance, and custom flag manufacturing. The company maintains a small professional footprint of 7 employees and has no disclosed funding, no parent company, no intellectual property, and no proprietary technology.

Go-to-market is relationship-driven rather than digital-marketing-driven, relying on 60+ years of brand presence, referrals, and a project video gallery on Instagram and Facebook. Marketing channels are limited to organic social (Facebook, Twitter, Instagram), a website contact form, and direct phone outreach. The company holds an exclusive dealer relationship with Annin Flagmakers, which functions as the primary supply chain moat, and is structured as a tightly held family business with no public listing, no institutional investors, and no subsidiaries.

Name

Capitol Flag & Flagpole Company

Legal name

Capitol Flag & Flagpole Company

Website

https://capitolflagandflagpole.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Capitol Flag & Flagpole Company is a second-generation, veteran-owned retailer and field-services business in Raleigh, NC, founded in 1965. It sells and installs US-made flags and flagpoles (sourced from Annin Flagmakers) for residential, commercial, government, healthcare, and educational customers across North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh, NC

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flag and Flagpole Sales: Revenue from selling flags and flagpoles directly to customers through the online shop and physical office location. Products include US flags, international flags, military flags, religious flags, and custom flags ranging from small handheld flags to large commercial flags up to 30' x 60'. Also includes flagpole hardware, parts, and accessories.
2. Installation Services: Professional flagpole installation services for both residential and commercial customers. Services include new flagpole installation, replacement of existing poles, and custom installation projects.
3. Repair and Maintenance Services: Flagpole repair, refurbishment, and repainting services. Includes maintenance on existing flagpoles, replacement of parts like balls, trucks, halyard rope, winches, and internal cabling.
4. Custom Flag Manufacturing: Completely customized flags and banners to suit customer needs, including custom sizing and designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Capitol Flag & Flagpole Company sells US-manufactured flags and flagpoles and provides professional installation, repair, refurbishment, and maintenance services for both residential and commercial customers. Flags range from 12 inches up to 30' x 60' extended length, and flagpoles range from 12 inches to 75 feet. The company also produces custom flags and banners tailored to customer specifications and stocks a full line of flag and flagpole parts and accessories.

Product overview

Capitol Flag & Flagpole Company is a traditional retail and service business offering a comprehensive portfolio of flag and flagpole products and services. The company operates a unified offering centered on four core service/product areas: Flagpole Sales & Installation (residential and commercial), Custom Flags & Banners, Flagpole Repair & Maintenance, and Parts & Accessories. Their product portfolio includes US Flags & Banners, International Flags, Military Service & Support Flags, Religious Flags, Historical Flags, and Special Interest Flags in various sizes and materials. They also offer outdoor and indoor flagpoles. All products are manufactured in the US, primarily through Annin Flagmakers. The company serves customers in Raleigh, NC and surrounding areas with installation, repair, and retail services since 1965.

Differentiator

Problem solved

Functional benefit

Products and services

• Flagpole Sales & Installation Full-service sales and professional installation of flagpoles for both residential and commercial customers, carrying a complete line from 12 inches to 75 feet in height.
• Custom Flags & Banners Completely customized flags and banners tailored to customer specifications, including custom sizing and designs for residential, commercial, and organizational customers.
• Flagpole Repair & Maintenance Full-service repair, refurbishment, and repainting solutions for existing residential and commercial flagpoles, including replacement of balls, trucks, halyard rope, winches, internal cabling, and complete rebuilds.
• Flag & Flagpole Parts and Accessories Full line of flag and flagpole parts and accessories including balls, trucks/finials, halyard/rope, flag snaps, and covers for residential and commercial flagpoles.
• US Flags & Banners United States flags in various sizes from 2' x 3' to 30' x 60' extended, including nylon outdoor flags with heading and grommets, and roped heading options with embroidered stars and sewn stripes, manufactured in the US to official NATO specifications.
• International Flags National flags manufactured in the United States to official NATO specifications, available in various country-specific designs and sizes.
• Military Service & Support Flags Flags honoring military service and support including thin line flags, firefighter flags, retired military flags, POW-MIA flags, and KIA flags.
• Religious Flags Flags for religious organizations and institutions, offered with discounts for churches and Masonic members.
• Historical Flags Flags celebrating American heritage and pivotal historical moments.
• Special Interest Flags Flags for special interest groups including rainbow flags and Afro-Awareness flags.
• Outdoor Flagpoles Flagpoles designed for outdoor residential and commercial use.
• Indoor Flagpoles Flagpoles designed for indoor display applications.

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Annin FlagmakerscoreStrategic or Co-development PartnerCapitol Flag & Flagpole is an exclusive dealer for Annin Flagmakers, the oldest flag maker in the US (in business since 1847). All flags sold are manufactured in the USA, sewn in either South Boston, VA or Coshocton, OH. This exclusive dealer relationship ensures access to high-quality US-made flags meeting official NATO specifications.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Annin Flagmakers: Largest US flag maker (since 1847) and Capitol Flag's exclusive supplier; also sells directly via its own retail channels and dealer network — overlaps at the institutional/retail level despite the supplier relationship.
• Concord Industries (Flagpoles): Established US flagpole manufacturer selling through dealers and direct commercial channels — competes for institutional flagpole spec-in work and provides the type of poles Capitol Flag installs.

Regional players

• American Flag & Flagpole Co. Regional flag and flagpole installer/retailer operating in different US geographies with comparable residential and light commercial service offerings.

Direct peers

• Eder Flag Manufacturing: US flag and flagpole manufacturer/retailer selling both direct and through dealers, including custom flags and institutional/commercial flagpole installation — overlapping product and customer base.
• Valley Forge Flag: One of the largest US flag manufacturers offering retail and commercial flag/flagpole products with installation referral networks — competes for the same institutional procurement dollars.
• Gettysburg Flag Works: Mid-Atlantic specialty flag and flagpole retailer/installer with custom manufacturing, institutional/government sales, and installation services — closest analog to Capitol Flag's full-stack model.
• Flagpole Company of America: Regional flagpole sales and installation specialist serving commercial and residential customers — directly comparable service business model.
• Liberty Flagpoles: US-based online retailer specializing in flagpoles and American-made flags, serving residential and light commercial buyers — competes most directly with Capitol Flag's e-commerce shop.
• US Flag Supply: National online retailer of US-made flags and flagpoles with broad product assortment and competitive pricing — direct competitor on the residential e-commerce side.
• FlagandBanner.com: Long-running Texas-based flag retailer offering custom flags, flagpoles, and installation services to commercial, government, and residential customers — comparable business model and service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/capitolflagnc
• Facebookfacebook.com/capitolflagandflagpole
• Instagraminstagram.com/capitolflagandflagpole
• LinkedInlinkedin.com/company/capitol-flag-&-flagpole-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Flag & Flagpole Company