Robot Home
- Company typePublic
- Founded2006
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Robot Home firmographics
Firmographics- Name
- Robot Home
- Legal name
- 株式会社robot home
- Website
- https://corp.robothome.jp
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Robot Home industry classification
Industry- Product category
- PropTech / Real Estate Technology
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)
Keywords
Where Robot Home is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
Robot Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- IoT rental housing development and sales (Investment Division): Development and sales of IoT-equipped rental apartment buildings (IoTアパート). The Investment Division supports property owners from land selection through construction, sales, and post-delivery asset value maximization. Revenue is generated from the sale of IoT-equipped investment properties to individual investors.
- Property management (PM Platform Division): Stock revenue from managing rental properties. The PM Platform Division handles the full spectrum of rental management including tenant placement, move-out procedures, intermediary coordination, and owner reporting. Revenue is derived from property management fees charged to property owners.
- Residence kit / robot home kit IoT product sales: Sales of IoT hardware packages (smart locks, controllers, sensors, cameras) and associated software services to property owners, developers, and property management companies. Products are sold both as standard equipment in self-developed properties and as OEM/OEM-equivalent offerings to third-party developers. Panasonic co-developed intercom systems are also offered.
- SaaS platform services (Residence kit for Owner, for Maintenance): Subscription-based SaaS fees for property management automation platform and maintenance management apps. Includes property condition monitoring, tenant communication, financial management, and fire inspection services.
- Rent guarantee services (rh warranty / Sanas): Guarantee services for rental payments, provided by subsidiaries rh warranty and Sanas. Revenue is generated from guarantee fees charged to property owners, covering payment defaults and collection services.
- Short-term rental / smart hotel operations (TABICT): Development and operation of smart hotels and machiya-style accommodation under the MUSUBI HOTEL brand in Fukuoka. Revenue from hotel operations targeting group travelers. Subsidiary TABICT manages approximately 22 facilities as of late 2019.
- Real estate crowdfunding (TATERU Funding): Real estate investment crowdfunding platform. Revenue model involves acquiring and managing rental properties with investor capital, distributing rental income and capital gains to investors, with the company earning management fees and priority/priority distribution spreads.
- Wealth management advisory and consulting: Wealth consulting services connecting property investors with tax professionals through the app. Revenue from consultation fees per session and potentially ongoing advisory relationships.
- Public affairs services (Next Relation / フェアーズ): Policy and government relations advisory services provided by subsidiary Next Relation, including regulatory strategy, association establishment support, and public affairs consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MUSUBI HOTEL MACHIYA accommodation — average 30,000 JPY/building/night (8-person capacity, tax excluded) |
| Unit Pricing | Pay-as-you-go | TATERU bnb apartment rooms — average 13,000 JPY/room/night (4-person capacity) |
| Unit Pricing | Multi-year contract | TATERU Funding — investment from 10,000 JPY per lot |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Robot Home product offering
Product offeringCore offering
Robot Home develops, sells, and manages IoT-equipped rental housing properties and operates a digital real estate investment platform accessible via smartphone app. The company serves both individual property investors (through IoT apartment sales, asset management tools, and TATERU Funding crowdfunding) and real estate developers/property managers (through the Residence kit IoT ecosystem, SaaS property management platforms, rent guarantee services, and short-term rental solutions under bnb kit/MUSUBI HOTEL brands).
Product overview
Robot Home offers a unified digital real estate investment platform with multiple integrated products and services. The core offering is a digital asset management platform that enables investors to search, purchase, manage, and sell properties through a single app interface. This platform integrates with the Residence kit IoT ecosystem (including for Owner, Customer, and Maintenance modules) that provides smart home functionality for tenants and property management tools for landlords. Additional products include bnb kit for vacation rentals, PaX Labo for AI research, and specialized services like wealth consulting. The company operates on a platform-plus-modules architecture where the main app serves as the hub for all real estate investment activities.
Differentiator
Problem solved
Functional benefit
Brands
- CRASTINE: Former brand name for collective housing properties, now transitioning to robot home brand
- rh Skip
- rh Flat
- Residence kit
- TATERU kit
- TATERU Funding
- TATERU bnb
- MUSUBI
Products and services
- robot home IoT apartments (rh Skip / rh Flat / CRASTINE +e) IoT-equipped rental apartment buildings developed and sold by Robot Home's Investment Division to individual property investors. Properties are outfitted with the proprietary Residence kit IoT system and offered with sub-brand labels: 'rh Skip' for skip-floor design, 'rh Flat' for conventional layout, and CRASTINE +e for energy-efficient BELS-rated designs. Properties support stable rental income through IoT automation and integrated property management.
- Residence kit / robot home kit (IoT hardware package) Comprehensive IoT hardware package for rental housing comprising central controller (tablet-type gateway), tag security (window open/close/vibration detection with smartphone notifications), nature sensor remote controller (IR-based), smart lock (4-way unlock), smart light (remote dimming/color adjustment), and web cameras. For commercial properties, also includes the kit HOME ENTRANCE smartphone-compatible intercom system with camera, jointly developed with Panasonic. Installed in over 8,000 units across self-developed properties and OEM partner developments.
- Residence kit for Owner (SaaS property management platform) SaaS property management platform automating real estate operations for landlords. Features include tenant contract storage, 24-hour tenant support, automated rent collection management, move-out/move-in handling, smart lock integration for automated viewings, web camera linkage for common area monitoring (first in Japan for rental management), chatbot communication with property management companies, fire inspection management with photo reports and route optimization, contract document management, and real-time construction progress tracking.
- Digital asset management platform (robot home app) Integrated smartphone-accessible platform enabling real estate investors to manage the full lifecycle of property purchase, management, and sale. Features include unified management of multiple property portfolios, visualization of real estate management conditions and key investment indicators, future cash flow simulation, loan payment tracking, fixed asset depreciation management, revenue and expense tracking linked to core systems, AI-driven property recommendation, and access to wealth consulting with tax professionals.
- bnb kit (IoT vacation rental package) Smart lock, check-in tablet, and TRIP PHONE device package for short-term rental (minpaku) operations. Enables automated check-in, guest credit scoring (bnb SCORE), AI-driven pricing (bnb BOOK), cleaning management (bnb CLEANING), and long-term warranty service (bnb CARE). Exceeded 300 units in orders for minpaku operators.
- MUSUBI HOTEL / MUSUBI HOTEL MACHIYA (Smart hotel operations)
Quantifiable outcome
- Residence kit installed in over 8,000 units, with expansion to non-self-developed properties
- +5 more outcomes
Companies that use Robot Home
Customer profileNamed customers6 records
Ideal customer profiles3 records
Robot Home technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature12 records
Robot Home partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered moderate, minor and core.
- KPMG Consulting K.K. (KPMGコンサルティング株式会社)moderateNext Relation (Robot Home subsidiary) partnered with KPMG Consulting to strengthen policy-driven new business opportunity creation support services. Collaboration aims to expand public affairs service offerings under the PaX Labo R&D organization.
- Oka Tetsuo (岡哲生)moderateFormer Vice-Governor of Ministry of Land, Infrastructure, Transport and Tourism Kanto Regional Development Bureau joined as advisor. Graduate of Tokyo University Faculty of Law (1986). Extensive experience in urban policy, land policy, real estate policy, and construction industry policy. Also served at Ministry of Agriculture, Forestry and Fisheries and East Nippon Expressway.
- Tax professional partners (税理士)moderatePartnership with tax professionals (certified public accountants/tax attorneys) for wealth consulting services on the digital asset management platform. Provides real estate investment tax advisory, inheritance tax planning, and tax education video content. Strengthens wealth management (ウェルステック) platform offering.
- GUGA — General Incorporated Association for Generative AI Utilization and Promotion (一般社団法人生成AI活用普及協会)minorRobot Home joined GUGA as a senior partner member. GUGA promotes generative AI social implementation through training programs and certification ('Generative AI Passport'). Collaboration supports Robot Home's AI utilization strategy as outlined in its medium-term management plan.
- Hasegawa Sueo (長谷川周夫)moderateFormer Councilor at Cabinet Office Regional Revitalization Bureau joined as advisor. Graduate of Tokyo University Faculty of Law (1987). Experience spanning national land policy, housing policy, and road policy. Also served at Ehime Prefectural Police and Metropolitan Expressway Co. Ltd.
- Designamis K.K. (デザミス株式会社)minorRobot Home invested in Designamis, operator of the U-motion cattle behavior monitoring system. While focused on the 'food' domain (vs. Robot Home's 'housing'), both companies share a commitment to data and technology-driven industry transformation. Potential collaboration includes agricultural asset formation support for livestock farmers.
- Uchida Toshihiko (内田俊彦)moderateFormer Deputy Director-General at Ministry of Land, Infrastructure, Transport and Tourism joined as advisor in November 2023. Graduate of Tokyo University Faculty of Law. Experience in urban/rural policy, land/water resources policy, and employment development. Previously served as advisor at PanaHome and currently President of JB Highway Service K.K.
- Small Restaurant Association (小規模飲食店環境整備協会)minorNext Relation (Robot Home subsidiary) provided full-service support for establishment of the association, including event planning, guest coordination with Diet members and vice ministers, PR support, and operational management. The association covers approximately 10,000 member stores.
- LDK K.K. (株式会社エル・ディー・ケイ)coreCapital and business partnership with LDK, operator of the 'MONTHLY BANK' monthly rental service for corporate housing. LDK handles over 10,000 leasing requests annually. Partnership aims to expand DX services in the monthly rental housing sector and explore new solutions in real estate tech. LDK brings industry expertise in corporate temporary housing while Robot Home contributes its DX platform capabilities.
- Panasonic Corporation (エレクトリックワークス社)coreRobot Home subsidiary Residence kit and Panasonic co-developed an intercom system that integrates with the Residence kit tenant app. Enables smartphone-based entry confirmation and remote unlocking from outside the property. The intercom also serves as a fire alarm system for buildings, making it applicable to mid-to-large apartment buildings. The system addresses last-mile delivery challenges by enabling residents to remotely instruct delivery personnel.
- KeyNote K.K. (キーノート株式会社, rebranded to Grovebere K.K.)coreStrategic IoT partnership where Grovebere (formerly KeyNote) equips its residential developments with Residence kit as standard feature. Grovebere is a subsidiary of listed company Prospect K.K. (code 3528). Enables seamless resident relocation between Grovebere and Robot Home managed properties sharing the Residence kit ecosystem.
- Diginex Limited (Diginex)coreJoint development of a data tampering prevention system using Diginex's blockchain and distributed ledger technology (DLT). The system records file information on blockchain at upload and tracks all access history on blockchain, creating tamper-proof documentation for real estate transactions. Piloted from February 2019. Robot Home had previously entered a strategic capital and business partnership with Diginex in October 2018.
- Property Access K.K. (Property Access株式会社)moderateAPI integration between TATERU Buy-Sell real estate portal and Property Access overseas real estate platform, enabling international property investment opportunities for Japanese investors and exposing international investors to Japanese properties. Property Access operates PropertyAccess.co Japan platform with over 6,000 overseas property listings.
- City of Fukuoka (福岡市)coreSelected as implementing entity for the 'Dekinacho Park Rest Facility Management and Operations Project' under Fukuoka City's 'Hakata Old Town Revitalization Project.' Theme: 'Tourism innovation through AI and IoT in Hakata Old Town.' Part of broader urban revitalization collaboration with the city.
Scale indicators12 records
Recent moves7 records
Expansion highlights8 records
Robot Home competitors and assessment
Company assessmentBroad incumbents
- Mitsui Fudosan: Major Japanese real estate developer with residential rental housing and tech-driven property services; broader portfolio but overlapping customer base of property investors and tenants.
- Nomura Real Estate Holdings: Major Japanese real estate developer with PROUD series residential brand and tenant services; comparable in residential rental property management and investor-facing offerings.
- Daiwa House Industry: Japan's largest homebuilder with significant rental housing (D-room) operations and growing smart home/IoT integration; broader incumbent with overlapping IoT-equipped rental apartment market.
- Mitsubishi Estate: Japan's largest real estate developer and landlord with extensive residential and commercial property management; broad incumbent with overlapping IoT/smart building initiatives that compete with Robot Home's IoT apartment offering.
Direct peers
- LIFULL: Operator of Japan's largest real estate portal LIFULL HOME'S with LIFULL Tech for Azure and AI-driven property recommendations; comparable in proptech platform-and-data orientation to Robot Home.
- WealthPark: Tokyo-based proptech offering a real estate investment management app for individual investors, with portfolio analytics and asset valuation features—directly comparable to Robot Home's digital asset management platform.
- GA technologies: Japanese AI-proptech company operating the RENOSY real estate investment platform; AI-driven property matching and brokerage, listed on TSE Mothers. Closest direct comparable to Robot Home's investment platform + AI engine model.
- SmartRent: US-based IoT smart home platform purpose-built for rental property operators with smart locks, sensors, and enterprise SaaS—direct comparable to Residence kit's IoT + SaaS architecture for rental housing.
Regional players
- Open House Group: Tokyo-focused Japanese residential developer with significant rental housing portfolio; competing in the same metropolitan rental property segment with different go-to-market (developer-led vs. IoT-tech-led).
Emerging players
- Property Access: Overseas real estate transaction platform where Robot Home is an investor; complementary rather than directly competing, but adjacent in cross-border real estate investment access for Japanese investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Robot Home social profiles
Digital presenceRobot Home compliance and trust
Trust signalCompliance4 records
Robot Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robot Home leadership team
Management profileNumber of profiles
Profiles10 records
Robot Home subsidiaries and ownership
Company hierarchySubsidiaries9 records
Robot Home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robot Home M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robot Home
What does Robot Home do?
Robot Home develops, sells, and manages IoT-equipped rental housing properties and operates a digital real estate investment platform accessible via smartphone app. The company serves both individual property investors (through IoT apartment sales, asset management tools, and TATERU Funding crowdfunding) and real estate developers/property managers (through the Residence kit IoT ecosystem, SaaS property management platforms, rent guarantee services, and short-term rental solutions under bnb kit/MUSUBI HOTEL brands).
Is Robot Home a public or private company?
Robot Home is a public company. It is classified as public and is currently operating.
When was Robot Home founded?
Robot Home was founded in 2006. It employs 101 to 250 people.
Where is Robot Home based?
Robot Home is headquartered in Tokyo, Japan, in the Asia region.
How does Robot Home make money?
Nine revenue lines are on record. IoT rental housing development and sales (Investment Division) is the primary driver. The others are property management (PM Platform Division), residence kit / robot home kit IoT product sales, saaS platform services (Residence kit for Owner, for Maintenance), rent guarantee services (rh warranty / Sanas), short-term rental / smart hotel operations (TABICT), real estate crowdfunding (TATERU Funding), wealth management advisory and consulting and public affairs services (Next Relation / フェアーズ).
Who are Robot Home's main competitors?
Broad incumbents on record are Mitsui Fudosan, Nomura Real Estate Holdings, Daiwa House Industry and Mitsubishi Estate. Direct peers are LIFULL, WealthPark, GA technologies and SmartRent. Open House Group is listed as a regional player. Property Access is listed as an emerging player.
Does Robot Home have an API?
No public API is recorded for Robot Home.
What industry is Robot Home in?
Robot Home's product category is PropTech / Real Estate Technology. Its primary akta.pro industry code is HSAPAPAG, Occupancy, Space Utilization & Workplace Experience. Its NAICS code is 53111 and its SIC code is 6513.