Prime Care

What Prime Care does

Prime Care, Inc. is a privately held, owner-run home health care agency founded in 1983 and headquartered at 56 West 45th Street, New York. It operates as a Licensed Home Care Services Agency (LHCSA) holding NYS Department of Health Operating Certificate #0158L001, which it identifies as the first DOH-issued home care agency license in New York City. The company is Joint Commission accredited and enrolled as a Medicaid provider in the Consumer Directed Personal Assistance Program (CDPAP). Prime Care employs 11–50 staff and provides in-home personal care, companionship, live-in, Alzheimer's and dementia care, post-rehabilitation, and private skilled nursing services delivered by Registered Nurses, Licensed Practical Nurses, Home Health Aides, and Personal Care Aides, with add-on coordination of physical, occupational, and speech therapy plus medical social work, respite, and hospice care.

The business model is professional-services revenue on a pay-as-you-go, unit-pricing basis. Publicly listed pricing on the company website indicates Personal Care and Home Health Aide services at $25–$35 per hour, Registered Nurse/Skilled Nursing services at $50–$90 per hour, and Live-In Care at $300–$450 per day. Revenue is generated from private pay, long-term care insurance, workers' compensation, Medicare, and Medicaid (including CDPAP). All engagements begin with a free in-home Registered Nurse assessment, after which services can be initiated. The go-to-motion is direct-to-consumer, with the owner and Director of Nursing personally handling phone inquiries on a 24/7 line at (212) 944-0244, supplemented by organic search/SEO, an educational blog on primecareny.com, customer testimonials, and B2B referral relationships with NYC Health + Hospitals/Queens, Long Island Jewish Medical Center, and Burke Rehabilitation Hospital.

Prime Care serves seniors and elderly individuals wishing to age in place, post-hospital and post-rehabilitation patients, individuals with Alzheimer's and dementia, adults with chronic conditions (diabetes, Parkinson's, COPD, stroke recovery), and family caregivers needing respite support. Service coverage spans all five boroughs of New York City (Manhattan, Bronx, Brooklyn, Queens) plus Westchester County, with multilingual caregiver staff (Russian, Hebrew, Spanish, Mandarin) supporting the region's diverse senior population. The company has operated continuously for over four decades without external venture or private equity capital and has no disclosed parent company, subsidiaries, M&A activity, or leadership changes.

Name

Prime Care

Legal name

Prime Care, Inc.

Website

https://primecareny.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Care is a privately held, owner-run New York City home health care agency founded in 1983, providing in-home aide, live-in, skilled nursing, and dementia care to seniors and post-acute patients across all five NYC boroughs and Westchester County.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Home health care
• Personal care aides
• Skilled nursing
• Live-in care
• Dementia care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Home Health Aide and Personal Care Aide Services: Hourly in-home care services providing personal care, companionship, medication reminders, meal preparation, light housekeeping, and daily living assistance. Services available from a few hours per week to 24/7 care.
2. Live-In Care Services: Continuous in-home care where a caregiver resides in the senior client's home, providing round-the-clock support including assistance with activities of daily living, medication management, and companionship.
3. Private Duty Skilled Nursing Care: Comprehensive nursing services including assessments, vital sign monitoring, medication management, wound care, catheter care, and 24/7 private duty nursing. Provided by registered nurses and licensed practical nurses.
4. Insurance-Based Services: Services covered through Medicare, Medicaid, long-term care insurance, and worker's compensation. The agency assists families in navigating insurance coverage and initiating claims for benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Prime Care is a New York home care agency that delivers in-home health aide, personal care aide, companion, live-in, dementia, post-rehabilitation, and private duty skilled nursing services to seniors and individuals needing care. Services are delivered by Registered Nurses, Licensed Practical Nurses, Home Health Aides, and Personal Care Aides directly in clients' homes. Coverage spans all five boroughs of New York City plus Westchester County, with 24/7 availability and flexible scheduling from hourly visits to 24-hour live-in arrangements.

Product overview

Prime Care is a home healthcare services company offering a comprehensive suite of in-home care services. The core offering consists of Home Health Aides & Personal Care Aides, Live-in Care, Companion Care, Alzheimer's and Dementia Care, Post Rehab Care, and Private Skilled Nursing Care (RNs and LPNs). These services are complemented by add-on therapy coordination services including Physical Therapy, Occupational Therapy, Speech Therapy, Medical Social Work, Respite Care, and Hospice Care. The company operates as a service provider rather than a software platform, delivering personalized hands-on care to seniors and individuals with chronic conditions who wish to remain in their homes. Services are available across Manhattan, Brooklyn, Queens, the Bronx, and Westchester County, with 24/7 availability including holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Aides & Personal Care Aides Certified aides providing daily in-home assistance with personal hygiene, meal preparation, light housekeeping, medication reminders, vital sign monitoring, mobility assistance, and companionship for seniors and individuals needing care in their homes.
• Live-in Care Continuous 24/7 caregiver support where a dedicated aide resides in the client's home, providing continuous assistance with activities of daily living, meal preparation, medication management, and companionship as a cost-effective alternative to nursing home placement.
• Companion Care Social support and emotional well-being services including friendly conversations, games, meal preparation, transportation assistance, light housekeeping, and companionship for seniors who are physically independent.
• Alzheimer's and Dementia Care Specialized memory care services for patients with Alzheimer's and dementia, featuring trained caregivers who provide emotional support, routine structure, reminders, and activities that engage cognitive abilities while addressing safety concerns such as wandering prevention.
• Post Rehab Care Transitional care services for patients discharged from rehabilitation facilities, with aides collaborating with physicians, physical therapists, occupational therapists, speech therapists, and families to ensure recovery goals are met and to reduce hospital readmission risk.
• Private Skilled Nursing Care Comprehensive nursing services delivered by registered nurses (RNs) and licensed practical nurses (LPNs), including nursing assessments, vital sign checks, medication management, wound care, catheter and tracheostomy care, IV therapy, and 24/7 private duty nursing.
• Respite Care Temporary relief services for family caregivers, providing professional in-home care while family members take breaks to rest, recharge, and prevent caregiver burnout.
• Hospice Care End-of-life supportive care services for clients in their final stages of life, focusing on comfort and dignity while remaining in the home setting.

Quantifiable outcome

• Enables aging in place - allowing seniors to remain in their homes rather than moving to facilities
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NYC Health + Hospitals/QueenscoreStrategic or Co-development PartnerCare coordination relationship for post-discharge support. Prime Care nurses maintain relationships with care coordinators at this facility to ensure smooth patient transitions from hospital to home care, preventing gaps in care and reducing readmission risk.
• Long Island Jewish Medical CentercoreStrategic or Co-development PartnerCare coordination partnership for patient discharge and rehabilitation transition. Prime Care coordinates with hospital staff to understand care plans and ensure safe transitions home for patients recovering from procedures and acute conditions.
• Burke Rehabilitation HospitalminorStrategic or Co-development PartnerReferenced as a resource for stroke survivors in Westchester. Prime Care connects families with this comprehensive outpatient rehabilitation program as part of coordinated post-stroke care.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comfort Keepers: Franchise-based in-home care provider offering personal care, companionship, and specialized dementia care. Targets the same aging-in-place customer base as Prime Care with similar pricing and service models.
• Bayada Home Health Care: Large national home health and personal care services provider with significant NYC presence. Competes head-to-head with Prime Care across home health aide, skilled nursing, and pediatric/adult in-home care services for similar client profiles.
• Visiting Angels: National franchise network offering companion care, personal care, and live-in care to seniors. Operates multiple franchise locations in the NYC metro and competes directly with Prime Care for non-medical in-home care clients.
• Right at Home: Franchise network providing in-home care for seniors and adults with disabilities, including personal care, companionship, and specialized dementia care. Directly comparable service offering and franchise-based competitive model to Prime Care.
• BrightStar Care: National franchise offering both medical and non-medical in-home care, including skilled nursing, with Joint Commission-accredited locations. Competes with Prime Care across the full acuity spectrum, from companion care to private duty nursing.
• Home Instead: Global franchise specializing in personalized senior home care including companionship, personal care, and Alzheimer's/dementia support. Direct overlap with Prime Care's core HHA, companion, and dementia care services in the same NYC geography.
• Partners in Care (VNS Health): NYC-based home care agency (formerly part of Visiting Nurse Service of New York) providing home health aides, personal care, and nursing services across the five boroughs. One of the most direct NYC competitors to Prime Care in both private pay and Medicaid-funded home care.

Emerging players

• Honor Technology: Tech-enabled home care platform that pairs caregiver matching software with local agency operations. Operates in select markets and represents the technology-forward model that could disrupt traditional agencies like Prime Care over time.

Broad incumbents

• Amedisys: National home health and hospice provider (now part of UnitedHealth/Optum) operating across the full continuum. Competes with Prime Care for Medicare-certified home health referrals in NY and represents the consolidated, capitalized end of the market.

Regional players

• HCR Home Care: Rochester-based home health and home care agency with operations across upstate and parts of downstate New York. Comparable in service mix (HHA, skilled nursing, therapy coordination) and in navigating NYS DOH regulatory requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrimeCareNY

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Care