Eat Real Snacks

What Eat Real Snacks does

Eat Real Snacks is a London-based packaged-food company that produces plant-based snack alternatives to conventional potato chips, free from gluten, GMOs, and artificial additives. The company's product portfolio comprises four core lines: Hummus Chips (legume-based), Lentil Chips (protein-enriched), Quinoa Chips (grain-based with complete protein), and Veggie Straws (vegetable-based straws), each targeting consumers seeking healthier snack options.

The business operates as a branded CPG manufacturer in the better-for-you snack category. Its products are positioned around clean-label credentials (plant-based, gluten-free, GMO-free, additive-free) and differentiated ingredients (lentils, quinoa, hummus, vegetables). The company maintains a workforce of 251–500 employees, indicating a mid-scale operation, though the input dataset does not disclose manufacturing footprint, distribution model, or retail-channel details.

The revenue model is not disclosed in the available source data: no pricing, SKU economics, retailer relationships, wholesale vs. direct-to-consumer mix, or revenue figures are provided. The company has no disclosed funding rounds, parent company, or M&A activity in the dataset, suggesting it may be privately held and self-funded or backed by undisclosed investors. Information on geographic markets served, customer concentration, and growth trajectory is absent from the source material and therefore cannot be characterized beyond what is stated.

Name

Eat Real Snacks

Website

https://eatrealsnacks.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Eat Real Snacks is a London-based packaged-food company that produces plant-based snack alternatives, including Hummus, Lentil, and Quinoa Chips plus Veggie Straws, targeting consumers seeking gluten-free, GMO-free, additive-free healthier snack options.

Ownership category

akta.pro rank

Product category

Better-for-You Snacks

NAICS

Snack Food Manufacturing (31191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Plant-based snacks
• Hummus chips
• Lentil chips
• Quinoa chips
• Veggie straws

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Eat Real Snacks manufactures and sells plant-based snack chips in four core lines—Hummus Chips, Lentil Chips, Quinoa Chips, and Veggie Straws—made from vegetables and legumes such as lentils, quinoa, hummus, and other vegetables. The products are positioned as healthier, free-from alternatives to traditional potato and corn chips, formulated without gluten, GMOs, or artificial additives.

Product overview

Eat Real Snacks is a food company offering a portfolio of healthier snack alternatives. The company produces four distinct chip products: Hummus Chips, Lentil Chips, Quinoa Chips, and Veggie Straws. Each product line targets consumers seeking plant-based, vegetable, or legume-derived snacks as alternatives to conventional potato chips.

Differentiator

Problem solved

Functional benefit

Products and services

• Hummus Chips Snack chips made from hummus, providing a plant-based, protein-rich alternative to traditional potato chips; intended for consumers seeking better-for-you savoury snacks.
• Lentil Chips Snack chips made from lentils, offering a legume-based, protein-enriched chip alternative to mainstream corn or potato chips; aimed at consumers looking for plant-based savoury snacks.
• Quinoa Chips Snack chips made from quinoa, providing a grain-based chip with complete protein content; positioned for shoppers seeking nutrient-dense alternatives to traditional chips.
• Veggie Straws Vegetable-based, straw-shaped snacks intended as a lighter alternative to traditional chips; targeted at consumers wanting vegetable-forward savoury snacks free from gluten, GMOs, and artificial additives.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• KP Snacks: KP Snacks is one of the UK's largest snack manufacturers (McCoy's, Tyrrells, Butterkist) and reportedly acquired Eat Real — comparable as a UK savory-snack incumbent operating in the same retail channels and categories.

Direct peers

• Bada Bean Bada Boom: Bada Bean Bada Boom produces crunchy broad bean snacks targeted at high-protein, plant-based snackers — directly comparable to Eat Real's legume-based chip range.
• Popchips: Popchips produces popped (not fried) potato and multigrain chips as a better-for-you alternative to traditional fried snacks, competing with Eat Real across the BFY chip shelf set.
• Terra Chips: Terra Chips makes vegetable-based (sweet potato, beet, parsnip) chips as a healthier savory snack — directly comparable to Eat Real's Veggie Straws and vegetable-ingredient positioning.
• Beanitos: Beanitos manufactures bean and legume-based tortilla chips and puffs, mirroring Eat Real's plant-protein chip positioning with a similar clean-label, gluten-free story.
• Bare Snacks: Bare Snacks makes baked fruit and vegetable chips positioned as a healthier alternative to fried snacks — directly comparable to Eat Real's Veggie Straws and clean-label chip platform.
• Health Warrior: Health Warrior produces plant-based snack bars and chia-based snacks targeting health-conscious consumers, sitting in the adjacent BFY plant-protein snacking aisle alongside Eat Real.
• Hippeas: Hippeas makes chickpea-based puff snacks in the UK and US, directly competing with Eat Real's hummus/lentil chip platform on plant-based, clean-label positioning in the same BFY snack category.

Emerging players

• Simple Mills: Simple Mills makes almond-flour crackers and snack products with a clean-label, better-for-you positioning — overlapping with Eat Real on the natural/snack shopper but focused on crackers rather than chips.
• MadeGood: MadeGood produces organic, allergen-free snacks (granola bars, crispy rice squares) targeting the same health-conscious family shopper as Eat Real, with partial overlap in the BFY snack aisle.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EatRealSnacks
• LinkedInlinkedin.com/company/eat-real-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Real Snacks