Sushi Ran
Sushi Ran is the largest sushi producer in the Benelux, supplying top European food retailers and food service operators with 500+ fresh sushi and Asian convenience SKUs delivered daily from its Leimuiden production facility.
- Company typePrivate
- Founded1986
- HeadquartersLeimuiden, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sushi Ran does
Sushi Ran B.V. is the largest sushi producer in the Benelux and operates as a B2B fresh food manufacturer headquartered in Leimuiden, Netherlands. Founded in 1986 by Jun Tsujimaru, the company runs a 24/7 production facility delivering more than 500 SKUs of sushi (Maki, Nigiri, Gunkan) alongside semi-finished products, bento boxes, Japanese delicacies, and snacks. Production operates under HACCP and is certified to the IFS Food standard, audited by SGS, with continuous internal quality monitoring.
The company sells exclusively through B2B channels. Its primary segment is food retail, where it supplies top supermarket chains across the Netherlands, Belgium, Luxembourg, Germany, Denmark, and France on a daily basis, with custom packaging co-designed for each retailer. Secondary channels include direct supply to airlines, catering companies, hotels, restaurants, and out-of-home fresh outlets such as petrol stations and company canteens. Distribution combines an owned refrigerated truck fleet serving a 600 km radius with exclusive agreements with specialized food distributors for larger international shipments.
Sushi Ran is a subsidiary of Bracamonte Convenient Kitchen, a diversified food production group whose near-term science-based climate targets were validated by SBTi in February 2026. The company has ~200-250 employees and is expanding capacity with a second production site planned in Bleiswijk for early 2027. Pricing is quote-based and not publicly disclosed, structured around multi-year B2B contracts rather than list pricing.
Sushi Ran firmographics
Firmographics- Name
- Sushi Ran
- Legal name
- Sushi Ran B.V.
- Website
- https://sushiran.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sushi Ran is the largest sushi producer in the Benelux, supplying top European food retailers and food service operators with 500+ fresh sushi and Asian convenience SKUs delivered daily from its Leimuiden production facility.
- Ownership category
- akta.pro rank
Sushi Ran industry classification
Industry- Product category
- Sushi Manufacturing
- NAICS
- Perishable Prepared Food Manufacturing (311991), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117)
- SIC
- Food And Kindred Products (2000), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)
- akta.pro secondary industries
- Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)
Keywords
Where Sushi Ran is headquartered
LocationHeadquarters
- HQ city
- Leimuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Sushi Ran business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Retail Sushi & Asian Products: Sushi Ran produces and sells sushi products and Asian delicacies to supermarket chains and retail outlets across Benelux and neighboring countries. Products include fresh sushi sets, semi-finished products, bento boxes, Japanese delicacies, and snacks. The company designs distinctive packaging in collaboration with retailers.
- Food Service & Out-of-Home: Direct supply of sushi and Japanese products to airlines, catering companies, hotels/restaurants, and out-of-home fresh outlets such as petrol stations and company canteens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing for retail and food service customers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Sushi Ran product offering
Product offeringCore offering
Sushi Ran manufactures and distributes fresh sushi and Asian convenience food products, producing more than 500 different items including Maki, Nigiri, and Gunkan varieties, as well as semi-finished products, bento boxes, Japanese delicacies, and snacks. The company operates 24/7 production from Leimuiden, Netherlands, and delivers fresh products daily to food retail chains, franchise stores, airlines, caterers, hotels, restaurants, petrol stations, and company canteens across six European countries.
Product overview
Sushi Ran is the largest sushi producer in the Benelux, operating as part of Bracamonte Convenient Kitchen. The company offers a portfolio of more than 500 different sushi products (Maki, Nigiri, Gunkan), complemented by semi-finished products, bento boxes, Japanese delicacies, and snacks. Products are supplied to top food retail organizations and out-of-home channels including airlines, catering companies, restaurants, petrol stations, and company canteens. The company operates 24/7 production from Leimuiden, Netherlands, with delivery半径 of 600-800 km. Innovative product and marketing concepts, along with distinctive packaging design services, are key differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Sushi Products (Maki, Nigiri, Gunkan) Fresh sushi products across more than 500 SKUs covering Maki, Nigiri, and Gunkan varieties, produced daily and supplied to supermarket chains, franchise stores, airlines, caterers, hotels, restaurants, petrol stations, and company canteens across the Netherlands, Belgium, Luxembourg, Germany, Denmark, and France.
- Semi-Finished Asian Products (Halffabricaten) Semi-finished Asian food products manufactured for further preparation by retail or food service customers.
- Bento Boxes (Bento-boxen) Japanese-style meal boxes prepared and packaged for retail and food service distribution.
- Japanese Delicacies Authentic Japanese specialty food products, including traditional delicacies aligned with the company's Japanese heritage, distributed through retail and food service channels.
- Asian Snacks Asian-inspired snack products distributed alongside sushi offerings to retail and out-of-home channels.
Quantifiable outcome
- Deliver fresh products to distribution centers daily across 6 European countries
- +2 more outcomes
Companies that use Sushi Ran
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Sushi Ran technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sushi Ran partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- SGSsupportingSGS conducts IFS Food certification audits for Sushi Ran as part of their quality assurance program.
- Specialized Food Distributors (Multiple Countries)coreExclusive agreements with specialized food distributors in multiple countries for larger national and international shipments, supplementing the company's own refrigerated fleet.
- Bracamonte Convenient KitchencoreParent company of Sushi Ran. Bracamonte Convenient Kitchen is committed to science-based climate targets validated by SBTi and encompasses multiple food producers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sushi Ran competitors and assessment
Company assessmentDirect peers
- Itsui Japan Centre: London-based Japanese foods supplier with B2B sushi production alongside retail — comparable in combining ready-to-eat sushi manufacturing with food service supply.
- Sushi Green: Dutch B2B sushi producer and direct competitor in the Netherlands, also supplying fresh sushi to retail and food service — closely comparable product mix, channel, and geography to Sushi Ran.
- Snowland: Dutch prepared-food manufacturer producing sushi and Asian convenience meals for retail — an overlapping product portfolio aimed at the same European retail customers.
- Konnichiwa (Sushi & More): Netherlands-based sushi and Asian-convenience food manufacturer serving retail and out-of-home channels — overlapping customer base and product categories with Sushi Ran.
- Wasabi (UK): UK-based sushi and Asian food manufacturer and retailer with broad own-brand distribution — comparably scaled Asian-prep producer in a neighboring European market.
Broad incumbents
- Iglo Group (Birds Eye): Major European frozen-food brand group that competes for the same retailer convenience-food shelf space and offers prepared meal alternatives to Sushi Ran's fresh-sushi assortment.
- Findus Group: European frozen-food manufacturer with broad prepared-meal and seafood portfolios — comparable in supplying grocery and food service across multiple countries.
- Greenyard: Large European frozen and fresh food producer supplying major retailers — a broader incumbent with which Sushi Ran competes for retail-shelf space and fresh-prep listings.
Others
- Eat Real (Bracamonte portfolio): Sister brand within the Bracamonte Convenient Kitchen food portfolio — illustrates the parent's adjacent category expansion and shared back-office / distribution ecosystem.
Regional players
- Sushi Shop (Amber Capital): France's largest sushi retail brand, primarily serving the French market — a regional comparable in scale and category focus for Sushi Ran's French expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sushi Ran social profiles
Digital presenceSushi Ran compliance and trust
Trust signalCompliance2 records
Sushi Ran financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sushi Ran leadership team
Management profileNumber of profiles
Profiles1 record
Sushi Ran funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sushi Ran M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sushi Ran
What does Sushi Ran do?
Sushi Ran manufactures and distributes fresh sushi and Asian convenience food products, producing more than 500 different items including Maki, Nigiri, and Gunkan varieties, as well as semi-finished products, bento boxes, Japanese delicacies, and snacks. The company operates 24/7 production from Leimuiden, Netherlands, and delivers fresh products daily to food retail chains, franchise stores, airlines, caterers, hotels, restaurants, petrol stations, and company canteens across six European countries.
Is Sushi Ran a public or private company?
Sushi Ran is a private company. It is classified as corporate owned and is currently operating.
When was Sushi Ran founded?
Sushi Ran was founded in 1986. It employs 51 to 100 people.
Where is Sushi Ran based?
Sushi Ran is headquartered in Leimuiden, Netherlands, in the Europe region.
How does Sushi Ran make money?
Two revenue lines are on record. Retail Sushi & Asian Products are the primary driver. The others are food Service & Out-of-Home.
Who are Sushi Ran's main competitors?
Direct peers on record are Itsui Japan Centre, Sushi Green, Snowland, Konnichiwa (Sushi & More) and Wasabi (UK). Broad incumbents are Iglo Group (Birds Eye), Findus Group and Greenyard. Eat Real (Bracamonte portfolio) is listed as an others. Sushi Shop (Amber Capital) is listed as a regional player.
Does Sushi Ran have an API?
No public API is recorded for Sushi Ran.
What industry is Sushi Ran in?
Sushi Ran's product category is Sushi Manufacturing. Its primary akta.pro industry code is AFAKAHAF, Deli & prepared foods (retail/foodservice pack) manufacturing, with a secondary code of AFANALAI, Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke). Its NAICS code is 311991 and its SIC code is 2000.