Eat Real Snacks
Eat Real Snacks is a London-based packaged-food company that produces plant-based snack alternatives, including Hummus, Lentil, and Quinoa Chips plus Veggie Straws, targeting consumers seeking gluten-free, GMO-free, additive-free healthier snack options.
- Company typePrivate
- Founded1960
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eat Real Snacks does
Eat Real Snacks is a London-based packaged-food company that produces plant-based snack alternatives to conventional potato chips, free from gluten, GMOs, and artificial additives. The company's product portfolio comprises four core lines: Hummus Chips (legume-based), Lentil Chips (protein-enriched), Quinoa Chips (grain-based with complete protein), and Veggie Straws (vegetable-based straws), each targeting consumers seeking healthier snack options.
The business operates as a branded CPG manufacturer in the better-for-you snack category. Its products are positioned around clean-label credentials (plant-based, gluten-free, GMO-free, additive-free) and differentiated ingredients (lentils, quinoa, hummus, vegetables). The company maintains a workforce of 251–500 employees, indicating a mid-scale operation, though the input dataset does not disclose manufacturing footprint, distribution model, or retail-channel details.
The revenue model is not disclosed in the available source data: no pricing, SKU economics, retailer relationships, wholesale vs. direct-to-consumer mix, or revenue figures are provided. The company has no disclosed funding rounds, parent company, or M&A activity in the dataset, suggesting it may be privately held and self-funded or backed by undisclosed investors. Information on geographic markets served, customer concentration, and growth trajectory is absent from the source material and therefore cannot be characterized beyond what is stated.
Eat Real Snacks firmographics
Firmographics- Name
- Eat Real Snacks
- Website
- https://eatrealsnacks.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Eat Real Snacks is a London-based packaged-food company that produces plant-based snack alternatives, including Hummus, Lentil, and Quinoa Chips plus Veggie Straws, targeting consumers seeking gluten-free, GMO-free, additive-free healthier snack options.
- Ownership category
- akta.pro rank
Eat Real Snacks industry classification
Industry- Product category
- Better-for-You Snacks
- NAICS
- Snack Food Manufacturing (31191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
- akta.pro secondary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
Keywords
Where Eat Real Snacks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Eat Real Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Eat Real Snacks product offering
Product offeringCore offering
Eat Real Snacks manufactures and sells plant-based snack chips in four core lines—Hummus Chips, Lentil Chips, Quinoa Chips, and Veggie Straws—made from vegetables and legumes such as lentils, quinoa, hummus, and other vegetables. The products are positioned as healthier, free-from alternatives to traditional potato and corn chips, formulated without gluten, GMOs, or artificial additives.
Product overview
Eat Real Snacks is a food company offering a portfolio of healthier snack alternatives. The company produces four distinct chip products: Hummus Chips, Lentil Chips, Quinoa Chips, and Veggie Straws. Each product line targets consumers seeking plant-based, vegetable, or legume-derived snacks as alternatives to conventional potato chips.
Differentiator
Problem solved
Functional benefit
Products and services
- Hummus Chips Snack chips made from hummus, providing a plant-based, protein-rich alternative to traditional potato chips; intended for consumers seeking better-for-you savoury snacks.
- Lentil Chips Snack chips made from lentils, offering a legume-based, protein-enriched chip alternative to mainstream corn or potato chips; aimed at consumers looking for plant-based savoury snacks.
- Quinoa Chips Snack chips made from quinoa, providing a grain-based chip with complete protein content; positioned for shoppers seeking nutrient-dense alternatives to traditional chips.
- Veggie Straws Vegetable-based, straw-shaped snacks intended as a lighter alternative to traditional chips; targeted at consumers wanting vegetable-forward savoury snacks free from gluten, GMOs, and artificial additives.
Companies that use Eat Real Snacks
Customer profileIdeal customer profiles1 record
Eat Real Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eat Real Snacks partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Eat Real Snacks competitors and assessment
Company assessmentBroad incumbents
- KP Snacks: KP Snacks is one of the UK's largest snack manufacturers (McCoy's, Tyrrells, Butterkist) and reportedly acquired Eat Real — comparable as a UK savory-snack incumbent operating in the same retail channels and categories.
Direct peers
- Bada Bean Bada Boom: Bada Bean Bada Boom produces crunchy broad bean snacks targeted at high-protein, plant-based snackers — directly comparable to Eat Real's legume-based chip range.
- Popchips: Popchips produces popped (not fried) potato and multigrain chips as a better-for-you alternative to traditional fried snacks, competing with Eat Real across the BFY chip shelf set.
- Terra Chips: Terra Chips makes vegetable-based (sweet potato, beet, parsnip) chips as a healthier savory snack — directly comparable to Eat Real's Veggie Straws and vegetable-ingredient positioning.
- Beanitos: Beanitos manufactures bean and legume-based tortilla chips and puffs, mirroring Eat Real's plant-protein chip positioning with a similar clean-label, gluten-free story.
- Bare Snacks: Bare Snacks makes baked fruit and vegetable chips positioned as a healthier alternative to fried snacks — directly comparable to Eat Real's Veggie Straws and clean-label chip platform.
- Health Warrior: Health Warrior produces plant-based snack bars and chia-based snacks targeting health-conscious consumers, sitting in the adjacent BFY plant-protein snacking aisle alongside Eat Real.
- Hippeas: Hippeas makes chickpea-based puff snacks in the UK and US, directly competing with Eat Real's hummus/lentil chip platform on plant-based, clean-label positioning in the same BFY snack category.
Emerging players
- Simple Mills: Simple Mills makes almond-flour crackers and snack products with a clean-label, better-for-you positioning — overlapping with Eat Real on the natural/snack shopper but focused on crackers rather than chips.
- MadeGood: MadeGood produces organic, allergen-free snacks (granola bars, crispy rice squares) targeting the same health-conscious family shopper as Eat Real, with partial overlap in the BFY snack aisle.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Eat Real Snacks social profiles
Digital presenceEat Real Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat Real Snacks leadership team
Management profileNumber of profiles
Eat Real Snacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat Real Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat Real Snacks
What does Eat Real Snacks do?
Eat Real Snacks manufactures and sells plant-based snack chips in four core lines—Hummus Chips, Lentil Chips, Quinoa Chips, and Veggie Straws—made from vegetables and legumes such as lentils, quinoa, hummus, and other vegetables. The products are positioned as healthier, free-from alternatives to traditional potato and corn chips, formulated without gluten, GMOs, or artificial additives.
When was Eat Real Snacks founded?
Eat Real Snacks was founded in 1960. It employs 251 to 500 people.
Where is Eat Real Snacks based?
Eat Real Snacks is headquartered in London, United Kingdom, in the Europe region.
Who are Eat Real Snacks's main competitors?
KP Snacks is listed as a broad incumbent. Direct peers are Bada Bean Bada Boom, Popchips, Terra Chips, Beanitos, Bare Snacks, Health Warrior and Hippeas. Emerging players are Simple Mills and MadeGood.
Does Eat Real Snacks have an API?
No public API is recorded for Eat Real Snacks.
What industry is Eat Real Snacks in?
Eat Real Snacks's product category is Better-for-You Snacks. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified), with a secondary code of CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded). Its NAICS code is 31191 and its SIC code is 2090.