Bode

What Bode does

Bode (博德), operating as Guangdong Bode Precision Building Materials Co., Ltd. (广东博德精工建材有限公司), is a Foshan, China-headquartered manufacturer of high-end ceramic tiles and engineered stone products serving both residential decoration and large-scale engineering customers in China. Its portfolio spans six core lines — Bode Ecological Stone, Bode Precision Jade (精工玉石), Bode Ecological Sintered Stone, Bode Modern Antique, Bode Precision Stone, and Bode Precision Tile — with multiple sub-series such as Jingang Jade, Bawangyu, Hui, Xuanwu, Jingyu, Cuijing, and Jingcai Blooming, plus wood-grain tiles, 2CM outdoor tiles, and custom-cut finished stone products.

The company's product differentiation rests on proprietary materials-science processes including Crystal Condensation technology (晶凝技术), Silk Melting technology (丝熔技术), Glaze+Micro-crystal processes, belt fabrication techniques, and multi-fragment calcination processes, used to produce surfaces with diamond-like crystal finishes, jade textures, lace patterns, and gem-inspired aesthetics. World snooker champion Ding Junhui serves as Global Brand Ambassador, with the signature Hui series named in his honor.

Bode operates a hybrid go-to-market model: direct enterprise sales for landmark engineering projects (with disclosed wins including Shanghai World Expo Pavilion, Beijing National Stadium, Hangzhou Xiaoshan Airport, Hubei Provincial People's Procuratorate, and Shanghai Tangchen Yipin), an authorized dealer and franchise network covering all major Chinese regions, and direct-to-consumer flagship stores on JD.com and Tmall. Pricing is quote-based with regional dealer pricing and is not publicly disclosed. The company is privately held, claims top-10 tile brand status in China, and pursues a mission of elevating Chinese manufacturing to global respect.

Name

Bode

Legal name

广东博德精工建材有限公司

Website

https://bodestone.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bode is a Foshan-based Chinese manufacturer of high-end ceramic tiles, engineered stone, and sintered stone slabs, serving residential decoration and large engineering projects through dealer, project-direct, and JD/Tmall e-commerce channels across China.

Ownership category

akta.pro rank

Product category

Ceramic & Stone Building Materials

NAICS

Cut Stone and Stone Product Manufacturing (327991), Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Cut Stone & Stone Products (3281), Structural Clay Products (3250), Pottery & Related Products (3260)

akta.pro primary industry

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

akta.pro secondary industries

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

Keywords

• Ceramic tile manufacturing
• Porcelain tile products
• Stone building materials
• Sintered stone slabs
• High-end construction tiles

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tile and Stone Products Sales: Revenue generated from manufacturing and selling high-end ceramic tiles including precision tiles, micro-crystal tiles, ecological stones, modern antique tiles, and large-format slabs. Primary revenue stream from both B2B engineering projects and B2C retail channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bode manufactures and sells high-end ceramic tiles, engineered stone, and large-format sintered stone slabs under six core product lines: Ecological Stone, Precision Jade, Ecological Sintered Stone, Modern Antique, Precision Stone, and Precision Tile. The company supplies both high-end residential decoration (via dealer network and JD.com/Tmall) and large-scale engineering projects (government buildings, stadiums, airports, luxury commercial venues). All manufacturing is anchored in Foshan, Guangdong Province.

Product overview

Bode (广东博德精工建材有限公司) is a high-end Chinese tile and building materials manufacturer based in Foshan, producing a comprehensive portfolio of ceramic and stone products. The product portfolio centers on six core lines: 博德生态石 (Ecological Stone), 博德精工玉石 (Precision Jade), 博德生态岩板 (Ecological Sintered Stone), 博德现代仿古 (Modern Antique), 博德精工石材 (Precision Stone), and 博德精工磁砖 (Precision Tile). The Precision Jade line includes premium sub-series such as 博德晶刚玉 (Jingang Jade), 霸王玉 (Bawangyu), 晖 (Hui), 炫舞 (Xuanwu), 晶玉 (Jingyu), 翠晶 (Cuijing), and 晶彩绽放 (Jingcai Blooming). The Precision Tile line covers interior wall tiles, marble tiles, polished tiles, and medium-thickness tiles. The Modern Antique line features Luxe series tiles, Noble wood-grain tiles, and 2CM outdoor tiles. The Precision Stone line includes engineered stone slabs, custom stone products, and finished stone goods such as window sills, thresholds, vanity tops, and stair treads. The company serves both residential (home decoration) and commercial (engineering) projects, with featured installations in landmarks such as Shanghai World Expo, Beijing National Stadium, Hangzhou Xiaoshan Airport, and Shanghai's Tomson Riviera.

Differentiator

Problem solved

Functional benefit

Brands

• 博德精工玉石: Refined jade tiles - premium jade-inspired ceramic products including series such as Bawangyu (霸王玉), Jingcui (翠晶), Jingcai (晶彩), Jingyu (晶玉), Xuanwu (炫舞), Hui (晖), Longzhiju (龙之菊)
• 博德晶刚玉
• 博德精工石材
• 博德生态石
• 博德现代仿古
• 博德精工磁砖
• Bode Precision Tile

Products and services

• Bode Ecological Stone (博德生态石)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered moderate and core.

• Cabbeen (卡宾服饰)moderateStrategic or Co-development Partner · 15 October 2018Cabbeen, a leading Chinese fashion designer brand created by Golden Needle Award winner Mr. Cabbeen, specified Bode precision porcelain stone tiles for their nationwide chain stores. This partnership validates Bode's brand strength and product quality recognition in the fashion retail sector.
• Ding Junhui (丁俊晖)coreOthersWorld Snooker Champion Ding Junhui serves as Bode's Global Brand Ambassador. The 晖 series tiles are named in his honor, commemorating this partnership. The collaboration enhances Bode's brand image as a premium, internationally recognized Chinese brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eagle Ceramic (鹰牌陶瓷): Eagle Ceramic is a long-established Foshan-based Chinese tile manufacturer with a wide product range spanning polished, marble, wood-grain, and large-format tiles. It is a direct competitor to Bode in mid-to-high-end residential and engineering markets.
• Oceano (欧神诺/欧神诺陶瓷): Oceano is a Foshan-based Chinese tile brand specializing in premium polished tiles, antique tiles, and engineered stone slabs, with significant presence in real estate and engineering channels. It directly competes with Bode across product categories and customer segments.
• Mona Lisa Group (蒙娜丽莎): Mona Lisa is a publicly listed Chinese tile and sintered slab manufacturer with a comprehensive product line including ceramic tiles, large-format porcelain slabs, and engineered stone. It is a direct competitor to Bode in both traditional tiles and the high-growth sintered stone category.
• Dongpeng Ceramic (东鹏陶瓷): Dongpeng is one of the largest and most established Chinese ceramic tile and sanitaryware manufacturers, headquartered in Foshan. It is a direct peer to Bode, competing across polished tiles, marble-look tiles, and engineered stone, and serving overlapping residential, engineering, and commercial customer segments in China.
• KITO Ceramic (金意陶): KITO is a Foshan-headquartered Chinese tile manufacturer known for premium antique-style, wood-grain, and modern tiles. It directly competes with Bode in the design-led premium segment targeting high-end residential and commercial projects.
• Marco Polo Ceramics (马可波罗): Marco Polo is a top-tier Chinese tile brand, also based in Foshan, with a comparable premium product portfolio spanning polished, antique, marble-look, and large-format tiles. It competes head-to-head with Bode in the same high-end residential and engineering channels and is widely regarded as a category leader in China.
• NewPearl Group (新明珠陶瓷): NewPearl is one of the largest Chinese ceramic tile groups, with brands including Champion and Sumec, covering polished tiles, antique tiles, sintered slabs, and engineered stone. It competes with Bode across the full premium-to-mid-tier residential and commercial project spectrum.

Broad incumbents

• RAK Ceramics: RAK Ceramics is one of the world's largest ceramic tile and sanitaryware manufacturers, based in the UAE with global operations including Asia. It competes with Bode in the broader tile and engineered stone categories, especially in commercial and hospitality projects.
• Marazzi Group: Marazzi is a major international tile manufacturer (part of Mohawk Industries) with a strong presence in porcelain and ceramic tiles, including large-format sintered slabs. While not a Chinese specialist, it competes with Bode in the global premium tile category and increasingly in the Chinese high-end construction market.

Regional players

• SCG Ceramics: SCG Ceramics is a major Southeast Asian tile and sanitaryware manufacturer under the SCG Group, headquartered in Thailand. While primarily serving ASEAN markets, it is comparable to Bode in product portfolio (ceramic tiles, engineered stone) and increasingly competes for cross-border premium construction projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bode