Veltman Vis Service

Name

Veltman Vis Service

Legal name

Veltman Vis Service B.V.

Website

https://veltmanvis.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Veltman Vis Service B.V. is a Harlingen, Netherlands-based B2B fish wholesaler (founded 1996, owner-operated by Luuk Jellema since 2019) supplying fresh, frozen, smoked, and specialty seafood to horeca, healthcare institutions, and KLM.

Ownership category

akta.pro rank

Product category

Seafood Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice) (AFANALAL)

akta.pro secondary industries

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Seafood wholesale distribution
• Fresh fish supply
• Smoked fish production
• Horeca fish supplier
• Frozen fish distribution

Headquarters

HQ city

Harlingen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fish and seafood wholesale: Wholesale distribution of fresh, frozen, and processed fish, shellfish, and seafood products to horeca and healthcare institutions. Products include fresh fish import, North Sea fish, frozen products, delicatessen, oysters, and crustaceans.
2. Smoked fish (Rokerij): Production and sale of smoked fish products from their own smokehouse operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Veltman Vis Service is a B2B wholesale distributor of fresh, frozen, and processed seafood based in Harlingen, Netherlands. The company supplies a broad assortment of fish, shellfish, crustaceans, oysters, delicatessen, and smoked fish produced in its own on-site smokehouse (Rokerij) to hospitality businesses (horeca), healthcare institutions, and the KLM airline. Its offering combines cold-chain logistics, filleting, expert advisory services, and daily price-list communications (Verse Vislijst) supported by HACCP, FSSC 22000, MSC, ASC, and Waddengoud certifications.

Product overview

Veltman Vis Service is a B2B wholesale fish supplier based in Harlingen, Netherlands, established in 1996 and operated by Luuk Jellema since 2019. The company operates as a single unified offering with multiple product categories (fresh fish, North Sea fish, frozen fish, smoked fish from their own smokehouse, shellfish, oysters, and delicatessen) complemented by services including filleting, temperature-controlled delivery, product consultation, and an online ordering platform via inOne. Their customer base includes horeca (hospitality sector), healthcare institutions, and KLM airline. The portfolio centers on fresh and frozen seafood with a strong emphasis on quality certifications (MSC, ASC, HACCP, FSSC 22000, Waddengoud) and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish (Verse Vis) Fresh fish delivered daily in sustainable plastic crates under ice, with a wide selection of species available year-round including salmon, dorade, sea bass, tuna, and more. Targeted at B2B customers in hospitality, healthcare, and aviation.
• North Sea Fish (Noordzeevis) Fresh fish sourced from the North Sea, including sole (tong), turbot, plaice (schol), brill (griet), herring (haring), and monkfish (zeeduivel). Targeted at horeca and B2B customers.
• Fresh Fish Import Imported fresh fish varieties including dorade, sea bream, and other international species distributed to Dutch horeca and institutional customers under EG 6708 import/export certification.
• Frozen Fish (Diepvries) Frozen fish and seafood products including frozen herring, eel, mackerel, and other frozen offerings supplied to business customers.
• Smoked Fish / Smokehouse (Rokerij) Smoked fish products produced in the company's own on-site smokehouse facility (Rokerij) for sale to B2B customers.
• Shellfish and Crustaceans (Schaal- en schelpdieren) Shellfish and crustacean products including various species, supplied wholesale to hospitality and institutional customers.
• Oysters (Oesters) Fresh oyster products distributed to B2B hospitality customers.
• Delicatessen Delicatessen fish products including specialty prepared items supplied to horeca and institutional buyers.
• Fish Filleting Services Professional fish filleting services performed by experienced filleters, with internal training available for new staff, provided to B2B customers.
• Temperature-Controlled Delivery Service Temperature-controlled delivery of fresh fish in sustainable plastic crates under ice, with strict temperature management during transport, using dedicated drivers and franco delivery for B2B customers.
• Product Advice and Consultation Expert advisory services on fish selection, menu planning, seasonal availability, and sustainable sourcing practices provided to horeca and institutional customers.

Quantifiable outcome

• Full traceability from catch to kitchen through complete supply chain registration

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• inOnecoreTechnology or IntegrationinOne provides the B2B online ordering platform for Veltman Vis. Customers can order via the inOne app (iOS/Android) or website (myinone.com), accessing the full assortment, prices, and offers 24/7.
• KLMcoreChannel Partner/ Reseller/ DistributorLong-standing partnership with KLM for supplying fish and seafood products for in-flight catering. KLM is described as a key customer partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heiploeg: One of Europe's largest shrimp processors, headquartered in the Netherlands. Directly comparable as a Dutch seafood company with processing capabilities and broad B2B distribution across foodservice channels.
• Schmidt Zeevis: Rotterdam-based Dutch seafood wholesaler serving horeca and institutional buyers. Direct peer in the Dutch B2B fresh seafood wholesale market with overlapping customer segments.
• Klaas Puul: Dutch shrimp and seafood processor/wholesaler supplying foodservice and retail across the Netherlands. Comparable to Veltman as a Netherlands-based seafood supplier with B2B foodservice focus and value-added processing.
• Prins & Dingemanse: Dutch shellfish specialist (mussels, oysters) supplying horeca and retail. Comparable to Veltman's shellfish/crustacean line and overlapping horeca customer base in the Netherlands.
• Foppen: Dutch smoked fish and seafood specialist with own processing facilities. Highly comparable to Veltman's Rokerij (smokehouse) operation and B2B foodservice customer mix.

Broad incumbents

• Lerøy Seafood: Major Norwegian seafood group with European distribution including the Netherlands. Comparable as a large-scale seafood supplier with sustainability certifications serving European B2B customers.
• Royal Greenland: One of the world's largest seafood companies with wild-caught and farmed products across Europe. Overlaps with Veltman in supplying seafood to European foodservice customers but operates at vastly larger scale.
• Seafood Connection: Larger Dutch seafood importer, processor, and distributor with broader product portfolio and international footprint. Comparable as a Dutch seafood B2B supplier but at greater scale and scope than Veltman.
• Mowi: World's largest Atlantic salmon producer with significant European foodservice distribution. Comparable seafood supplier serving institutional and hospitality channels, though focused primarily on farmed salmon.

Regional players

• Vis & Seafood Online: Dutch online fish auction and B2B seafood marketplace. Adjacent comparator as a Dutch seafood distribution channel that competes for the same horeca buyers, though primarily an auction platform rather than a full-service wholesaler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/veltman.vis
• Instagraminstagram.com/veltmanvisservice
• Xx.com/VeltmanVis
• LinkedInlinkedin.com/company/veltman-vis-service-b.v.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veltman Vis Service