The Reid Group

Name

The Reid Group

Website

https://thereidgroup.biz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Gambling and Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)

akta.pro secondary industries

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Sports betting platform
• Online casino gaming
• Live betting services
• Slot machine gaming
• Esports betting platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sports Betting House Edge: Revenue generated from the margin built into betting odds across all sports categories including football, basketball, tennis, volleyball, cricket, and e-sports. The platform sets odds that incorporate a house edge, generating revenue from losing bets.
2. Casino and Slot Gaming Revenue: Revenue from casino games including slot machines, roulette, blackjack, and baccarat. Earnings are derived from house edge on casino games and slot machine payouts configured to ensure platform profitability over time.
3. Promotional Campaigns: Welcome offers and periodic promotions are used to attract new users and retain existing ones. These promotional bonuses create engagement and encourage higher wagering volume, which drives overall platform revenue through increased transaction activity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Reid Group operates the Betmoney platform, an online betting and casino service targeting Turkish-speaking users. The platform consolidates pre-match sports betting, in-play live betting, slot machine gaming, live dealer casino tables (roulette, blackjack, baccarat), and e-sports betting (CS2, LoL, Dota 2) into a single account accessible via a mobile-responsive web interface without app installation.

Product overview

Betmoney is a single unified online betting and casino platform operated by The Reid Group. It provides sports betting, live (in-play) betting, slot games, live dealer casino games (roulette, blackjack, baccarat), and e-sports betting (CS2, LoL, Dota 2) all accessible through a single account. The platform features mobile-responsive web access, 24/7 live customer support, SSL encrypted connections, and promotional campaigns including welcome offers and periodic bonuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Betmoney Online Betting and Casino Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mobilbahis: Turkey-focused online sportsbook and casino brand emphasising mobile betting. Directly comparable to Betmoney's mobile-responsive, single-account, multi-vertical value proposition.
• Bilyoner: Long-established Turkish online betting and lottery brand historically linked to the national lottery. Competes head-to-head with Betmoney for Turkish sports-betting wallet share and runs a similar multi-vertical offering.
• CasinoMaxi: Turkish online casino brand with strong slots and live dealer offering. Comparable to the casino half of Betmoney's platform and competes for the same Turkish gambling wallet.
• Nesine.com: One of the largest licensed Turkish online sports betting and lottery operators, offering pre-match and live betting plus casino to Turkish-speaking users. Directly comparable to Betmoney in customer base, product mix, and Turkish-market focus.
• Bets10: Turkish-facing online sportsbook and casino operator with an established brand, multi-product platform, and live betting/casino verticals. Comparable to Betmoney across product categories and Turkish go-to-market.
• Betboo: Turkey-facing online sportsbook and casino brand combining sports betting with casino and live dealer offerings. Directly comparable to Betmoney on multi-vertical wagering for Turkish-speaking users.
• Superbahis: Turkey-oriented online sportsbook and casino brand with multi-product coverage. Directly comparable to Betmoney's combined sportsbook-and-casino positioning in the Turkish market.
• Misli.com: Turkish online sports betting platform with pre-match and live markets plus casino. Closely comparable to Betmoney in target customer, product breadth, and reliance on Turkish-language digital acquisition.
• Youwin: Turkey-facing online sportsbook and casino operator offering pre-match betting, live betting, slots, and live casino. Overlaps with Betmoney in product mix and Turkish customer base.

Broad incumbents

• 1xBet: Large international online sportsbook and casino operator with a significant Turkish-market presence. Competes with Betmoney on product breadth and pricing, but operates at much wider scale and global brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reid Group