Welling United FC

What Welling United FC does

Welling United FC is a community-focused football club based in Welling, Kent, England, competing in the Pitching In Isthmian League Premier Division (7th tier of English football) at Park View Road, also known as the Anthony Martin Community Stadium. Founded in 1963, the club operates men's and women's first teams along with a youth academy and scholarship programme. It is legally constituted as Welling United Football Club Community Interest Company Limited (registered number 08055420), a structure that mandates reinvestment of profits into community purposes, and is owned by Chairman Howard Prosser with day-to-day operations led by CEO Paul Barnes. First team management is provided by Ryan Maxwell, with Gary Leman serving as Club Ambassador for the 2026-27 season.

The club's commercial offering centres on matchday experiences (individual tickets, season tickets with prices frozen for 2026/27), venue hire of the Wings Bar and Eric Blackstone Suite for private events, and a sponsorship programme led by primary partner Confrex alongside Anthony Martin (stadium naming), SGR Accountants, BetGoodwin, and Gulens (matchday hospitality). Technology stack is light: a TouchlineFC-hosted website, the WingsTV YouTube video channel (match highlights, interviews, press conferences), the Radio Wings live audio broadcast service, and the newly introduced Total Tickets online ticketing platform. There is no proprietary technology, AI/ML capability, or app-based product offering.

Welling United's go-to-market is community-led and event-driven, supported by direct-to-consumer ticketing through stadium turnstiles and the new online platform. The club monetises a social media following of over 100k followers across X, Facebook, Instagram, TikTok and YouTube by packaging it for local business sponsorships. Community partnerships with NHS Bexley, University of Greenwich (Talk Club mental health sessions), MIND, Bexley Wellbeing, Darby Rimmer MND Foundation, Chartwell Cancer Trust, B&Q, and Take a Knife Save a Life form a differentiated ecosystem asset, while mascot Wingy the AV1 No Isolation Robot supports charitable visibility. Customer segments span local football supporters, families (free U11 entry), local business sponsors, NHS/community groups, and youth academy scholars.

Name

Welling United FC

Legal name

Welling United Football Club Community Interest Company Limited

Website

https://wellingunited.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Welling United FC is a Community Interest Company operating a men's, women's, and youth football programme from Park View Road in the Isthmian League Premier Division, serving local supporters, sponsors, and community health partners across Kent.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Concession & Stadium / Arena Catering (THAFAIAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Non-league football
• Matchday ticketing
• Venue hire services
• Football sponsorship
• Youth football academy

Headquarters

HQ city

Welling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Ticket Sales: Admission revenue from league, cup, and friendly fixtures at Park View Road. Turnstile sales with cash and card accepted, plus online pre-purchase through Total Tickets.
2. Club Sponsorship: Primary club sponsor (Confrex) plus official partner sponsors (Anthony Martin, SGR Accountants). Includes pitchside signage, social media exposure to over 100k followers.
3. Radio Wings Sponsorship: Broadcast sponsorship for audio commentary service including social media advertising, polo shirt branding, on-air mentions, and photo opportunities at matches.
4. Venue Hire: Hire of Wings Bar and Eric Blackstone Suite for private events including parties, weddings, wakes. Features fully-stocked bar with trained staff.
5. Matchday Hospitality: Gulens-partnered hospitality packages at Park View Road featuring Turkish cuisine.
6. Season Tickets: Season ticket sales frozen for 2026/27 season to maintain affordability for supporters.
7. Merchandise/Shop: Online and matchday merchandise sales including replica kits and club merchandise.
8. Sponsorship Packages: Tiered sponsorship packages reaching social media followers, matchday attendees, youth academy, and community initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Welling United FC is a non-league professional football club based in Welling, Kent, operating men's and women's first teams in the Pitching In Isthmian League Premier Division. The club sells matchday and season tickets at the Anthony Martin Community Stadium (Park View Road), offers venue hire through its Wings Bar and Eric Blackstone Suite, and runs sponsorship, hospitality, media broadcasting (WingsTV, Radio Wings), youth academy, and community health and wellbeing programmes.

Product overview

Welling United Football Club is a community football club playing in the Pitching In Isthmian League Premier Division. The club operates from Anthony Martin Community Stadium (Park View Road) in Welling, Kent. Its product portfolio comprises matchday experiences (individual match tickets and season tickets), venue hire services (Wings Bar and Eric Blackstone Suite for events), sponsorship packages, media broadcasting (Radio Wings radio commentary and WingsTV video content), WUSA supporter membership, youth academy football scholarship programme, and various community initiatives including mental health support and health awareness campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• WingsTV: The club's official media platform producing match highlights, interviews, and behind-the-scenes content
• Radio Wings
• WUSA
• Academy

Products and services

• Matchday Tickets / Admission

Quantifiable outcome

• Over £3,000 raised for Greenwich & Bexley Community Hospice at 'pink' matchday event
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• BetGoodwinminorGTM or Marketing Partner · 1 March 2026Sports betting company announced as commercial partner for Welling United FC.
• GulenscoreStrategic or Co-development Partner · 1 November 2025Hospitality partners delivering matchday culinary experience at Park View Road. Gulens provides authentic Turkish cuisine through the Gulens brand for matchday hospitality packages.
• Renuvenate Physio & Sports Therapy ServicesminorStrategic or Co-development Partner · 1 October 2025Sports therapy partnership for the 2025/26 season. Renuvenate provides physiotherapy and sports therapy services to support the first team players.
• NHS BexleycoreStrategic or Co-development Partner · 1 March 2025Health partnership hosting matchday health events and NHS awareness initiatives. Includes Tackling Health events with free health checks and match tickets.
• Darby Rimmer MND FoundationminorStrategic or Co-development Partner · 1 January 2025Motor Neurone Disease charity supported through 'March of the Day II' fundraising event, raising money for the foundation started by ex-pro footballer Stephen Darby.
• University of GreenwichcoreStrategic or Co-development Partner · 1 December 2024Academic partnership for monthly Talk Club mental health sessions held at Park View Road. Sessions run 7:30pm-9:30pm monthly for men's mental health support, open to the community.
• ConfrexcoreGTM or Marketing Partner · 1 July 2024Primary club sponsor providing main sponsorship for Welling United. Confrex appears as Events and Exhibitions company (eventsandexhibitions.co.uk) and is featured on the club's official website header with logo placement.
• SGR AccountantsminorGTM or Marketing Partner · 1 April 2024Official partner providing accountancy services to the club. Logo featured on official partners section of website.
• B&QminorStrategic or Co-development Partner · 1 March 2023Energy-saving initiative partnership featuring former England international Jermaine Jenas. B&Q Energy Savers team visited Park View Road to install energy-saving measures and provide advice on cutting energy costs.
• Chartwell Cancer TrustminorStrategic or Co-development Partner · 1 March 2023Cancer charity partnership featuring Wingy the AV1 No Isolation Robot as club mascot. Wingy was revealed at a matchday event in aid of Chartwell Cancer Trust.
• Take a Knife, Save a LifeminorStrategic or Co-development Partner · 1 March 2023Knife crime awareness charity founded by Stephen Gowers following the murder of Jodie Chesney in 2019. Charity was matchball sponsor for fixture against Concord Rangers.
• Anthony MartincoreGTM or Marketing PartnerOfficial partner and naming rights for 'Anthony Martin Community Stadium'. Anthony Martin is a property/estate agency company based locally (anthonymartin.co.uk).
• Bexley WellbeingminorOthersLocal health and wellbeing service collaborating with Welling United on community health initiatives.
• MINDminorStrategic or Co-development PartnerMental health charity partnership supporting Tackling Health events and mental health awareness at the football club.
• Pitching IncoreGTM or Marketing PartnerNon-League football funding initiative by Ignition Sports Media. Welling United competes in the Pitching In Isthmian League Premier Division.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Horsham FC: Sussex-based club competing in the Isthmian League Premier Division. Comparable tier and community-led model with active volunteer base.
• Lewes FC: Sussex community-owned non-league club that has historically competed in the Isthmian League Premier Division. Strong direct comparator for community-fan-owned operating model and CIC-adjacent governance.
• Concord Rangers FC: Essex non-league club mentioned as Welling United opposition. Comparable tier and matchday-driven community club model.
• Cray Wanderers FC: Kent-based non-league club historically in the Isthmian League Premier Division; directly mentioned in Welling United match data. Comparable on geographic catchment, tier, and community-led operating model.
• Billericay Town FC: Essex non-league club competing in the Isthmian League Premier Division (recently promoted); referenced in Welling United match reports. Comparable tier and semi-professional operating model.
• Dulwich Hamlet FC: London-based community-focused non-league club competing in the Isthmian League Premier Division (same tier as Welling). Directly comparable on community ethos, fan ownership-adjacent model, and matchday-driven revenue mix.

Regional players

• Bromley FC: Kent-area club now in the EFL League Two (tier 4), providing a long-term aspirational benchmark for what sustained promotion trajectory looks like for a club from this region.
• Maidstone United FC: Kent-based club competing in National League South. Geographic peer with similar catchment but operates at a higher tier with correspondingly larger revenue base.
• Dartford FC: Kent-based club currently in National League South (tier 6, one above Welling). Comparable geographic catchment and supporter base, useful as a reference point for what promotion could unlock commercially.
• Ebbsfleet United FC: Kent-based club in National League South. Geographic peer in the south-east non-league pyramid; comparable community engagement and stadium-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wellingunited
• YouTubeyoutube.com/@WellingUnitedOfficial
• Facebookfacebook.com/profile.php?id=61589409054522
• Instagraminstagram.com/wellingunited
• TikToktiktok.com/@wellingunitedofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welling United FC