Melt Massage
- Company typePrivate
- Founded2001
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Melt Massage firmographics
Firmographics- Name
- Melt Massage
- Legal name
- Melt Massage LLC
- Website
- https://meltmassage.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Melt Massage industry classification
Industry- Product category
- Massage Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro industry
- Medical/Therapeutic Massage (Rehab/Pain Management)Swedish MassageDeep Tissue MassageTrigger Point & Myofascial Release Massage
Keywords
Where Melt Massage is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Melt Massage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Massage Therapy Sessions: Fee-for-service massage therapy sessions at hourly rates. The business operates on a fee-for-service basis. Insurance/Workers Comp may be considered but payment can be low and take up to 6 months, so clients pay upfront and submit for reimbursement.
- Massage Classes and Workshops: Educational classes including 'Secrets of Massage Magic' workshops teaching self-massage techniques. Small group 2-hour workshop at $155 per student. Private couples classes starting at $229 for 1 hour.
- Gift Certificates: Gift certificate sales available for purchase, both in-person and online through Vagaro.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Group Workshop - Secrets of Massage Magic |
| Unit Pricing | Pay-as-you-go | Private Couples Class |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Melt Massage product offering
Product offeringCore offering
Melt Massage is a sole-practitioner massage therapy business offering therapeutic massage sessions across multiple modalities (Swedish, Deep Tissue, Sports, Pregnancy, Manual Lymphatic Drainage, Myofascial Release, Trigger Point, Reflexology, Scar Tissue Release, Cupping, and Hospice massage). The practice also delivers virtual massage instruction, in-person massage workshops for couples and small groups, and telehealth pain relief consultations.
Product overview
Melt Massage is a sole-practitioner massage therapy business offering therapeutic massage services with over 30 years of experience. The core offering is massage therapy with multiple modalities including Swedish, Deep Tissue, Sports, Pregnancy, Manual Lymphatic Drainage, Myofascial Release, Trigger Point, Reflexology, Hospice, Scar Tissue Release (including McLaughlin method), Cupping, Kinesiotaping, and Shiatsu Acupressure. Supporting services include Virtual Massage instruction, educational workshops (Secrets of Massage Magic Class, Learn How to Give a Great Massage), Private Couples Massage Classes, extended 4-hour massage sessions, and Telehealth Pain Relief Consultations. The practitioner also offers instructional self-care videos covering topics such as stress reduction, self-massage techniques, and specific conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Massage Therapy Services Therapeutic massage sessions delivered one-on-one by founder Hana Levin to individual clients in Oakland and Boonville studios for stress relief, pain management, injury recovery, pregnancy support, scar tissue release, and lymphatic system support.
- Virtual Massage Services Online real-time massage instruction and self-care coaching delivered remotely via video, including virtual couples massage classes and private online massage instruction for individuals unable to visit the studio.
- Learn How to Give a Great Massage Workshop Small group 2-hour in-person workshop priced at $155 per student that teaches participants hands-on massage techniques, including potent pressure points, tension reduction methods, and self-massage skills.
- Secrets of Massage Magic Class In-person professional massage workshop offered in Foundations and Next Steps levels, providing personalized coaching on massage techniques for personal or professional application.
- Private Couples Massage Class
Quantifiable outcome
- 10,000+ hours of massage delivered to 3,000+ clients since 2001
- +1 more outcomes
Companies that use Melt Massage
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Melt Massage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Melt Massage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VagarocoreOnline booking platform used for appointment scheduling and gift certificate sales. The Vagaro widget on the website allows clients to book appointments and purchase gift certificates.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Melt Massage competitors and assessment
Company assessmentEmerging players
- Soothe: On-demand massage app connecting independent therapists to clients for in-home or hotel sessions; competes with Melt for Bay Area wellness demand via a different delivery model (mobile therapists vs. brick-and-mortar studio).
- Zeel: On-demand and corporate wellness massage platform; offers in-home massage and virtual options, overlapping with Melt's virtual and on-site service offerings though via a tech-mediated marketplace.
Direct peers
- Massage Heights: Membership-based massage and skincare franchise with multiple locations; competes in the same therapeutic massage category and price range as Melt, though at higher operational scale.
- Spavia Day Spa: Boutique day spa franchise offering massage, facials, and body treatments; comparable service mix and customer demographic to Melt, though franchise-operated rather than sole-practitioner.
- Massage Envy: The largest massage franchise in the U.S. with thousands of locations; offers Swedish, deep tissue, and specialty services and competes with Melt for Bay Area wellness clients, though at a mass-market membership model rather than Melt's solo-practitioner premium positioning.
- LaVida Massage: Franchise specializing in therapeutic, prenatal, and sports massage with a membership model; comparable modality mix to Melt and targets similar wellness-focused clientele in suburban and urban markets.
- The Now Massage: Boutique massage studio chain focused on Swedish, deep tissue, and prenatal massage in a design-forward environment; comparable target customer (wellness-focused urban professionals) to Melt's Oakland clientele.
- Hand & Stone Massage and Facial Spa: National franchise offering therapeutic massage, facials, and waxing with memberships; directly comparable service menu and customer profile to Melt, but operates at chain scale rather than independent boutique model.
Broad incumbents
- Equinox Spa: Premium fitness-club operator whose spas offer therapeutic and sports massage; competes for affluent urban wellness consumers similar to Melt's Oakland clientele, but as part of a broader fitness/lifestyle portfolio.
Regional players
- Burke Williams Spa: California-based upscale day spa chain with locations primarily in Southern California; offers therapeutic and specialty massage in a higher-end spa environment, comparable on modality breadth and California geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Melt Massage social profiles
Digital presenceMelt Massage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melt Massage leadership team
Management profileNumber of profiles
Profiles1 record
Melt Massage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melt Massage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melt Massage
What does Melt Massage do?
Melt Massage is a sole-practitioner massage therapy business offering therapeutic massage sessions across multiple modalities (Swedish, Deep Tissue, Sports, Pregnancy, Manual Lymphatic Drainage, Myofascial Release, Trigger Point, Reflexology, Scar Tissue Release, Cupping, and Hospice massage). The practice also delivers virtual massage instruction, in-person massage workshops for couples and small groups, and telehealth pain relief consultations.
Is Melt Massage a public or private company?
Melt Massage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Melt Massage founded?
Melt Massage was founded in 2001. It employs 1 to 10 people.
Where is Melt Massage based?
Melt Massage is headquartered in Oakland, United States, in the North America region.
How does Melt Massage make money?
Three revenue lines are on record. Massage Therapy Sessions are the primary driver. The others are massage Classes and Workshops and gift Certificates.
Who are Melt Massage's main competitors?
Emerging players on record are Soothe and Zeel. Direct peers are Massage Heights, Spavia Day Spa, Massage Envy, LaVida Massage, The Now Massage and Hand & Stone Massage and Facial Spa. Equinox Spa is listed as a broad incumbent. Burke Williams Spa is listed as a regional player.
Does Melt Massage have an API?
No public API is recorded for Melt Massage.
What industry is Melt Massage in?
Melt Massage's product category is Massage Therapy Services. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of HSALAEAA, Swedish Massage. Its NAICS code is 621340 and its SIC code is 8090.