Ungmennafélagið Afturelding
Ungmennafélagið Afturelding is a non-profit multi-sport club in Mosfellsbær, Iceland, founded in 1909, operating 11 sports departments and serving roughly 2,947 participants annually — primarily children and youth aged 4-18.
- Company typePrivate
- Founded1909
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ungmennafélagið Afturelding does
Ungmennafélagið Afturelding (UMFA) is a private, non-profit multi-sport association founded in 1909 and domiciled in Mosfellsbær, Iceland. It operates 11 sports departments — badminton, volleyball, gymnastics, track and field, handball, cycling, karate, football, basketball, swimming, and taekwondo — plus adjunct programs such as the Children's Sports School (Íþróttaskóli barnanna), the Liverpool FC-affiliated Liverpoolskólinn football school, and the Sundskóli swimming school. The club is the principal organizer of organized youth sport in Mosfellsbær and serves roughly 2,947 participants per year, of whom about 1,858 are children and adolescents aged 4-18.
The underlying technology stack is composed of standard third-party SaaS rather than proprietary systems: Sportabler handles member registration, fee billing, and payment-slip installment plans (replacing the legacy Nóra system); Abler runs summer-program signups with QR-code access; and Spiideo provides video capture and live streaming of handball home games. Member-facing content is distributed via afturelding.is, Instagram (#afturelding), department Facebook pages, and Afturelding TV on YouTube. Facilities are leased/operated at Íþróttamiðstöðin Varmá (head office plus sports center), the sports halls at Lágafellsskóli and Helgafellsskóli, and grass fields at Tungubakkar.
The business model is a non-profit subscription-plus-fundraising hybrid. Roughly 36% of revenue comes from per-department training/membership fees (billed monthly via Sportabler, with an optional 390 ISK installment surcharge), approximately 42% from fundraising activities, and approximately 22% from the Mosfellsbær municipal operating grant, which was renewed under a new operational agreement in early 2025. Go-to-market is community/event-driven: parents self-register children online, the club runs summer camps and tournaments, and departments operate competitive teams that feed national-team pipelines. Customer segments are two-tier — children/youth aged 4-18 (primary) and adult members in recreational/fitness variants — anchored entirely in the Mosfellsbær catchment.
Ungmennafélagið Afturelding firmographics
Firmographics- Name
- Ungmennafélagið Afturelding
- Legal name
- Ungmennafélagið Afturelding
- Website
- https://afturelding.is
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ungmennafélagið Afturelding is a non-profit multi-sport club in Mosfellsbær, Iceland, founded in 1909, operating 11 sports departments and serving roughly 2,947 participants annually — primarily children and youth aged 4-18.
- Ownership category
- akta.pro rank
Ungmennafélagið Afturelding industry classification
Industry- Product category
- Amateur Sports Club Services
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where Ungmennafélagið Afturelding is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices4 records
Markets served
Ungmennafélagið Afturelding business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Æfingagjöld: Æfingagjöld skila um 36% af tekjum félagsins. Greiðslur fara fram í gegnum Sportabler með kreditkorti eða greiðsluseðlum og geta forráðamenn dreift greiðslum á mánuði (greiðsluseðill kostar aukalega 390 kr.).
- Fjáröflunartekjur: Fjáröflunartekjur eru stærsti tekjupósturinn eða um 42% af tekjum félagsins.
- Rekstrarsamningur við Mosfellsbæ: Rekstrarstyrkur Mosfellsbæjar er um 22% af tekjum félagsins. Nýr rekstrarsamningur við Mosfellsbæ var undirritaður í upphafi árs 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Æfingagjöld eftir deild |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ungmennafélagið Afturelding product offering
Product offeringCore offering
Ungmennafélagið Afturelding (UMFA) is a non-profit multi-sport club in Mosfellsbær, Iceland, founded in 1909, that organizes training, league play, and competition across 11 sports departments. It serves roughly 2,947 participants annually, including approximately 1,858 athletes aged 4–18, through structured practice sessions coached by qualified instructors at municipal and club facilities.
Product overview
Ungmennafélagið Afturelding is a multi-sport club (íþróttafélag) based in Mosfellsbær, Iceland, operating 11 sports departments: Badminton, Blak (volleyball), Fimleikar (gymnastics), Frjálsar (track and field), Handbolti (handball), Hjól (cycling), Karate, Knattspyrna (football), Körfubolti (basketball), Sund (swimming), and Taekwondo. The club also operates the Íþróttaskóli barnanna (Children's Sports School), Afturelding TV video platform, and specialty programs including the Liverpoolskólinn (Liverpool FC football school) and Sundskóli Aftureldingar (swimming school). The club manages facilities at Varmá sports center, Lágfellsskóli sports hall, and Helgafellsskóli sports hall. Registration and membership is handled through Sportabler platform. As of 2024, the club had approximately 1,858 athletes aged 4-18 across 11 departments with a total of 2,947 participants during the year.
Differentiator
Problem solved
Functional benefit
Brands
- Afturelding TV: Official television/media channel of the sports club featuring video content from various sports departments.
- Íþróttaskóli barnanna
- Liverpoolskólinn
- Aftureldingarbúðin
Products and services
- Badminton Department
- Volleyball (Blak) Department
- Gymnastics (Fimleikar) Department
- Track and Field (Frjálsar) Department
- Handball (Handbolti) Department
- Cycling (Hjól) Department
- Karate Department
- Football / Soccer (Knattspyrna) Department
- Basketball (Körfubolti) Department
- Swimming (Sund) Department
- Taekwondo Department
Companies that use Ungmennafélagið Afturelding
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ungmennafélagið Afturelding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Ungmennafélagið Afturelding partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MosfellsbærcoreNýr rekstrarsamningur við Mosfellsbæ var undirritaður í upphafi árs 2025. Mosfellsbær veitir rekstrarstyrk sem er um 22% af tekjum félagsins og styður við uppbyggingu mannauðs og innviða. Félagið hlaut einnig styrk frá Mosfellsbæ fyrir sumarnámskeið í gegnum bæjarvinnuna.
- IcebikeminorHjóladeild Aftureldingar býður í samstarfi við Icebike konum á samhjól í Mosfellsbæ á fjallarafhjólum (Icebike Trailcenter Lundi).
- Santa CruzminorHjóladeild Aftureldingar býður í samstarfi við Santa Cruz konum á samhjól í Mosfellsbæ á fjallarafhjólum.
- Fjölnir (karatedeild)minorKaratedeild Aftureldingar hefur sameiginlega lokaða Facebook síðu með Fjölni fyrir iðkendur í afrekshóp. Yfirþjálfari karatedeildar er einnig yfirþjálfari karatedeildar Fjölnis.
- IA (ÍA)minorSunddeildin hefur samstarf við IA (ÍA) um æfingar Gullhópsins í Akranesi og á Ásvallalaug í Hafnafirði. Farið er í sameiginlegar æfingarbúðir erlendis.
- Kobe Osaka International (KOI)coreKaratedeildin er „full member" hjá Kobe Osaka International (KOI) frá 2015 og aðili að KOI frá 2005. Sensei Steven Morris gráðar iðkendur a.m.k. einu sinni á ári og allir sem þreyta próf hjá Morris fá alþjóðlegt skírteini frá KOI.
- JAKOminorAftureldingur fatnaður er seldur í gegnum JAKO (jakosport.is). Félagið og deildirnar kaupa búninga í gegnum JAKO og selja til iðkenda.
- MosóskóliminorFrjálsíþróttadeildin hefur samstarf við Mosóskóla um sameiningu undir merkjum beggja hópanna – Hlaupahópur Aftureldingar – Mosóskókk starfræktur síðan haust 2022 með fjölda þátttakenda.
- Liverpool FCminorKnattspyrnudeild Aftureldingar rekur Liverpoolskóla á Tungubökkum sem er í samstarfi við Liverpool FC.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Ungmennafélagið Afturelding competitors and assessment
Company assessmentDirect peers
- Fimleikafélag Hafnarfjarðar (FH): Multi-sport club in Hafnarfjörður, neighboring Mosfellsbær in the capital region. Operates football, handball, and other sports with similar municipal-grant-supported non-profit structure.
- Knattspyrnufélagið Valur: Historic multi-sport Icelandic club operating football, basketball, handball, and other sports. Comparable in operating 11+ sports departments with youth development focus and community-based membership model.
- Stjarnan: Multi-sport club based in Garðabær, neighboring Mosfellsbær. Operates football, handball, and other sports with comparable scale and structure; competes for similar youth participation in the capital region.
- Breiðablik: Multi-sport club based in Kópavogur, adjacent to Mosfellsbær. Strong youth football academy and competes in multiple sports, making it a direct competitor for youth talent in the capital region.
- Knattspyrnufélag Reykjavíkur (KR): One of Iceland's oldest and largest multi-sport clubs, based in Reykjavík. Operates across multiple sports including football, handball, and basketball with comparable membership-driven structure and youth development focus.
- Fjölnir: Multi-sport Icelandic club partnering with Afturelding's karate department (shared elite group coaching). Comparable structure operating football, karate, and other sports with youth and adult programming.
- Ungmennafélagið Þór: Multi-sport Icelandic youth association similar in name and structure to UMFA. Operates multiple sports with comparable community-based membership model.
- Íþróttafélag Akraness (ÍA): Multi-sport club in Akranes with which Afturelding has an active swimming partnership (joint training for elite swimmers). Operates similar municipal-based non-profit structure across multiple sports.
- Grótta: Multi-sport club in the Reykjavík capital region competing with Afturelding for youth talent. Operates football and other sports with similar membership-fee-driven business model.
- Selfoss: Multi-sport club in Selfoss operating football and other sports with similar non-profit, membership-based structure serving a regional Icelandic community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ungmennafélagið Afturelding social profiles
Digital presenceUngmennafélagið Afturelding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ungmennafélagið Afturelding leadership team
Management profileNumber of profiles
Profiles4 records
Ungmennafélagið Afturelding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ungmennafélagið Afturelding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ungmennafélagið Afturelding
What does Ungmennafélagið Afturelding do?
Ungmennafélagið Afturelding (UMFA) is a non-profit multi-sport club in Mosfellsbær, Iceland, founded in 1909, that organizes training, league play, and competition across 11 sports departments. It serves roughly 2,947 participants annually, including approximately 1,858 athletes aged 4–18, through structured practice sessions coached by qualified instructors at municipal and club facilities.
Is Ungmennafélagið Afturelding a public or private company?
Ungmennafélagið Afturelding is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ungmennafélagið Afturelding founded?
Ungmennafélagið Afturelding was founded in 1909. It employs 1 to 10 people.
Where is Ungmennafélagið Afturelding based?
Ungmennafélagið Afturelding is headquartered in Reykjavík, Iceland, in the Europe region.
How does Ungmennafélagið Afturelding make money?
Three revenue lines are on record. Æfingagjöld is the primary driver. The others are fjáröflunartekjur and rekstrarsamningur við Mosfellsbæ.
Who are Ungmennafélagið Afturelding's main competitors?
Direct peers on record are Fimleikafélag Hafnarfjarðar (FH), Knattspyrnufélagið Valur, Stjarnan, Breiðablik, Knattspyrnufélag Reykjavíkur (KR), Fjölnir, Ungmennafélagið Þór, Íþróttafélag Akraness (ÍA), Grótta and Selfoss.
Does Ungmennafélagið Afturelding have an API?
No public API is recorded for Ungmennafélagið Afturelding.
What industry is Ungmennafélagið Afturelding in?
Ungmennafélagið Afturelding's product category is Amateur Sports Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 7997.