Flex & Flow

What Flex & Flow does

Vavada (operating under the Flex & Flow corporate reference) is a Curacao-licensed online casino and sports betting operator founded in 2017 and targeting adult players in Russia and CIS countries. The platform combines a casino product (6,000+ titles from 60+ providers including NetEnt, Pragmatic Play, BGaming, Play'n GO, Endorphina, Quickspin, Wazdan, Yggdrasil, Nolimit City, Push Gaming, Red Tiger, and CIS-localized studios such as Igrosoft and Belatra) with a sportsbook added in 2025 covering football, basketball, tennis, boxing, MMA, and esports (Dota 2, CS2, Valorant) at approximately 6% pre-match and 8% live margin. The technology stack is HTML5-based, SSL-encrypted, mobile-responsive, and supplemented by native Android APK and iOS App Store applications launched in 2025.

The business model is B2C gambling revenue derived from the mathematical house edge on casino games (95-98% RTP) and sportsbook margin, with bonuses (100% welcome bonus up to $1,000, 10% monthly cashback up to 200,000 RUB, express-boost accumulators up to 100%) driving retention and re-deposits. Distribution is direct-to-consumer via the official website, mobile web, native apps, and a network of mirror sites that circumvent Russian Roskomnadzor ISP blocking. Go-to-market combines product-led self-service registration, a community-led Telegram channel distributing promo codes and tournament information, and an affiliate program for acquisition; marketing presence extends to VK, Instagram, YouTube, and X.

Name

Flex & Flow

Legal name

Vavada

Website

https://flexandflow.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vavada (Flex & Flow) is a Curacao-licensed online casino and sportsbook founded in 2017, offering 6,000+ games and 2025-added sports betting to adult players in Russia and CIS via web, mobile, and mirror sites.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industry

Cross-Border Payments & FX for Gaming (MPAEALAH)

Keywords

• Online casino games
• Sports betting platform
• Mobile gambling apps
• Live dealer gaming
• Casino game aggregation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Casino House Edge: Revenue generated from the mathematical house edge built into slot machines and table games. Average RTP ranges 95-98%. Casino retains the difference between wagers and payouts.
2. Sports Betting Margin: Revenue from sports betting with approximately 6% margin in pre-match and 8% in live betting. Derived from odds pricing across football, basketball, tennis, boxing, MMA, cyber sports, and other disciplines.
3. Bonus Promotions: Welcome bonuses (100% match up to $1000), cashback (10% up to 200,000 RUB), and tournament prizes drive player retention and re-deposits while generating house edge revenue from wagering requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Flex & Flow operates an online casino and sports betting platform (branded Vavada) under a Curaçao gaming license, offering a library of 6,000+ casino games from 60+ third-party providers (video slots, table games, crash modes, live dealers) plus a sportsbook on football, basketball, tennis, boxing, MMA, and esports. The service is delivered via a responsive web platform and native Android/iOS applications, with mirror sites to bypass ISP blocking in Russia and 24/7 Russian/English customer support.

Product overview

Vavada is an online casino and sports betting platform offering a unified service across web and mobile. The core product is the casino with 6,000+ games including video slots, table games, crash modes, and live dealer content. In 2025, the sports betting module (Vavada Betting) was added, expanding the platform to include pre-match and live sports wagering, express bets, systems, and esports. The platform is accessible via a responsive web browser version and dedicated native mobile applications for Android (APK) and iOS (AppStore).

Differentiator

Problem solved

Functional benefit

Products and services

• Vavada Online Casino Online casino offering 6,000+ games including video slots, table games, crash games, and live dealer titles, integrated from 60+ third-party studios. Targets adult players in Russia and CIS seeking fast payouts and a broad content library, accessible via web, Android, and iOS.
• Vavada Sportsbook Sports betting product offering pre-match and live wagering on football, basketball, tennis, boxing, MMA, and esports (Dota 2, CS2, Valorant), with real-time odds, instant settlement, system bets, and the Express Boost accumulator bonus.
• Vavada Mobile App (Android) Native Android application providing full casino and sports betting access on mobile devices, with biometric login and push notifications, designed to bypass ISP blocking in restricted regions.
• Vavada Mobile App (iOS) Native iOS application providing full casino and sports betting access on iPhone and iPad, with biometric login and push notifications, available on the App Store with regional GEO fallback.
• Vavada Web Platform (Desktop and Mobile Browser) Responsive web platform accessible from desktop and mobile browsers, offering the full casino and sportsbook feature set without requiring installation, with mirror-site distribution for access from Russia.

Quantifiable outcome

• 6000+ games available in library
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core.

• IgrosoftcoreTechnology or IntegrationRussian game development studio providing slot games for the casino library. Known for Buke, Crazy Monkey, and other classic titles.
• NetEntcoreTechnology or IntegrationSwedish game provider known for high-quality video slots including Gonzo's Quest, Starburst, and Dead or Alive series.
• Pragmatic PlaycoreTechnology or IntegrationLeading multi-content provider offering slots, live casino, and table games including popular titles like Gates of Olympus and Sweet Bonanza.
• BGamingcoreTechnology or IntegrationProvider of certified online casino games including slots, video pokers, table games, and lotteries. Known for Elvis Frog in Vegas and Fruit Million.
• Play'n GOcoreTechnology or IntegrationSwedish game studio specializing in online slots including Book of Dead, Reactoonz, and Fire Joker series.
• EndorphinacoreTechnology or IntegrationCzech game developer creating modern video slots with high RTPs and innovative bonus features.
• QuickspincoreTechnology or IntegrationSwedish slots provider known for Sakura Fortune, Big Bad Wolf, and other visually distinctive titles.
• WazdancoreTechnology or IntegrationPolish game developer offering slots with unique volatility levels and special features including Boilin' Pots series.
• YggdrasilcoreTechnology or IntegrationSwedish game provider known for innovative slots like Tiki Pop, Valley of the Gods, and Viking Runecraft.
• Red TigercoreTechnology or IntegrationEvolution subsidiary providing daily jackpots and slots including Gonzo's Quest Megaways.
• Relax GamingcoreTechnology or IntegrationGame aggregator and studio known for Temple Tumble series and Dream Drop progressive jackpot games.
• Push GamingcoreTechnology or IntegrationUK-based slots provider known for Dinopolis, Wildos, and Jammin' Jars series.
• Belatra GamescoreTechnology or IntegrationBelarusian game developer offering classic-style slots and table games for the casino library.
• PG SoftcoreTechnology or IntegrationMobile-first game studio providing slots like Wild Bandito and Mahjong Ways optimized for mobile play.
• Hacksaw GamingcoreTechnology or IntegrationProvider of high-volatility slots and scratch cards including Wanted Dead or a Wild.
• ThunderkickcoreTechnology or IntegrationSwedish slots studio known for unique titles like The Wildos, Esqueleto Explosivo, and Pink Elephants.
• Nolimit CitycoreTechnology or IntegrationSwedish provider known for high-volatility slots including Mental, xWays Hoarder, and San Quentin.
• MerkurcoreTechnology or IntegrationGerman gaming company providing classic-style casino games and slots.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parimatch: CIS-originated online sportsbook and casino operator with significant presence in Russia, Ukraine, and other CIS markets. Comparable product mix (casino + sports) and similar target demographics, though better-resourced and with stronger brand recognition.
• 1xBet: One of the largest CIS-focused online gambling operators offering both casino and sportsbook products, serving overlapping Russia and CIS markets with similar bonus-driven acquisition strategies. Most directly comparable peer given scale and target geography.
• Pin-Up Casino: Online casino and sportsbook with strong presence in CIS and Eastern European markets, offering a similar game library aggregation model and Curacao licensing. Comparable in product breadth and player acquisition approach.
• Mostbet: CIS-focused online casino and sportsbook operator with similar Curacao licensing structure and bonus-led customer acquisition. Overlaps directly with Vavada's target segments in Russia and CIS countries.
• Melbet: Online casino and sportsbook targeting CIS, Africa, and Asia with a comparable Curacao-licensed model and similar reliance on affiliate acquisition. Direct competitor in casino game breadth and sportsbook coverage.
• Vulkan Vegas: Online casino targeting CIS and Eastern European markets with a similar game library model and Curacao licensing. Comparable in product scope (RNG slots, table games, live dealer) and target demographics.
• Joycasino: Long-established CIS-focused online casino operator (since 2014) targeting Russian-speaking players with a similar large game library and bonus-driven model. Direct comparator on player base, retention mechanics, and Curacao licensing.
• Play Fortuna: CIS-focused online casino with a comparable Curacao-licensed, game-aggregator-led model. Overlaps with Vavada on player demographics, bonus mechanics, and game provider relationships.
• Betwinner: CIS-facing online casino and sportsbook with similar Curacao license structure, affiliate-driven acquisition, and broad game provider integrations. Comparable vertically integrated operator targeting similar geographies.

Broad incumbents

• Evolution AB: Largest global B2B live casino and game provider, supplying live dealer content to Vavada and the broader iGaming industry. Comparable because it operates in the same gambling value chain and its parent (Evolution) owns Red Tiger, which is listed among Vavada's top-tier providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vavada_eu
• YouTubeyoutube.com/@vavadaofficial
• Instagraminstagram.com/vavada.inst
• LinkedInlinkedin.com/company/fit-approach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex & Flow