Sportservice Veenendaal

What Sportservice Veenendaal does

Sportservice Veenendaal (legal name: Stichting Sportservice Veenendaal) is a Dutch non-profit foundation headquartered at Sportlaan 3, 3905 AD Veenendaal, Netherlands, that operates municipal sports and aquatic facilities in the municipality of Veenendaal. The organization runs Zwembad De Vallei, a swimming complex with a recreational pool, two modern water slides with effects, a bubble bath, rapids with waves, and outdoor pools, alongside multiple sports halls, beach courts, meeting rooms, and a mini-golf facility that are rented to clubs, organizations, and individuals.

The service portfolio is organized into facility-access offerings (recreational and lane swimming, aqua sports, women's-only swimming), structured programs (children's swimming lessons starting from age four, youth sports, senior sports, disability-accessible sports), and event-based offerings (Zwem4daagse, Discozwemmen Summer Party, children's birthday parties including themed Zeemeerminfeestje packages at €15.50–€17.50 per child). Underlying technology consists of a webshop-based reservation and booking platform, supplemented by the MIJN online environment for sports-club usage agreements and an 'Actiemailingen' newsletter for direct customer communications; the digital platform is provided by SERA's Dataduiker.

Commercially, the foundation monetizes through a mix of recurring subscriptions (swimming lessons, recreational and aqua-sports subscriptions, multi-swim cards) and one-time fees (hall rentals, individual entry tickets, event and birthday-party participation), sold via direct online booking and on-site at Zwembad De Vallei. The primary customer mix is local B2C — families with children, seniors, youth, people with disabilities, and the general public — supplemented by B2B usage agreements with local sports clubs and organizations. The organization is privately funded through a non-profit foundation structure with municipal alignment and discloses no external investors, parent company, funding rounds, or M&A activity.

Name

Sportservice Veenendaal

Legal name

Stichting Sportservice Veenendaal

Website

https://sportserviceveenendaal.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportservice Veenendaal is a Dutch non-profit foundation that operates Zwembad De Vallei and municipal sports halls in Veenendaal, offering swimming lessons, recreational and aquatic sports, hall rentals, birthday-party packages, and community sports programs for families, seniors, youth, and people with disabilities.

Ownership category

akta.pro rank

Product category

Municipal Sports and Aquatic Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Municipal sports facility management
• Public swimming pool operations
• Aquatic recreation services
• Community sports programming
• Swim instruction services

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Lessons and Subscriptions: Recurring subscription-based revenue from swimming lesson programs, recreational swimming subscriptions, and aqua sports memberships sold through the company's webshop.
2. Facility Rental: Revenue from renting sports halls (gymzalen), sports halls (sportzalen), beach courts, meeting rooms, and mini golf facilities to individuals and organizations.
3. Event and Activity Fees: One-time fees for participation in organized events such as Zwem4daagse (4-day swimming event), Discozwemmen (disco swimming), birthday parties, and other special events.
4. Individual Entry Tickets: Single-use admission tickets for swimming pool access and activities sold through the webshop.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Sportservice Veenendaal operates the publicly accessible Zwembad De Vallei swimming facility and related sports infrastructure (sports halls, beach courts, meeting rooms, minigolf) under contract with the Municipality of Veenendaal. Its core offering spans recreational and lane swimming, aqua sports, structured swimming lessons, themed children's parties, youth/senior/adapted sports programs, and facility rental to local sports clubs.

Product overview

Sportservice Veenendaal operates Zwembad De Vallei, a sports and swimming facility offering a unified portfolio of services. The core offering centers on the swimming pool complex (De Vallei) with recreational and lane swimming, aquasporten, and zwemlessen for children. Beyond aquatic services, the organization provides sports hall rentals, children's party packages (including themed Zeemeerminfeestjes), youth and senior sports programs, and disability-accessible sports. All activities, subscriptions, and reservations are managed through the organization's webshop platform. The product portfolio is structured around facility access (swimming and sports halls), structured programs (lessons, youth/senior sports), and event-based offerings (Zwem4daagse, Discozwemmen, birthday parties).

Differentiator

Problem solved

Functional benefit

Products and services

• Recreatief Zwemmen (Recreational Swimming) Public recreational swimming access for individuals and families at Zwembad De Vallei.
• Banenzwemmen (Lane Swimming) Dedicated lane swimming for adult swimmers seeking structured swim sessions.
• Aquasporten (Aqua Sports) Group aqua fitness and aqua sport classes held in the pool facility.
• Zwemles (Swimming Lessons) Structured swimming instruction for children and adults through subscription-based lesson programs.
• Vrouwenzwemmen (Women's Swimming) Women-only swim sessions offered as a dedicated time slot at the pool.
• Kinderfeestje (Children's Party) Themed children's birthday parties hosted at Zwembad De Vallei, available in tiered packages (Goldvismenu and Walvismenu) with bundled activity and food options.
• Zeemeerminfeestje (Mermaid Party) Themed mermaid-style children's party offering at the pool facility.
• Sportzaal Verhuur (Sports Hall Rental) Rental of indoor sports halls to sports clubs and groups, managed via the MIJN online environment.
• Beach Courts (Beach Volleyball Courts) Outdoor beach/sand volleyball courts available for rental and recreational play.
• Vergaderruimte (Meeting Room) Meeting room rental on-site for clubs, organizations, and private bookings.
• Minigolf On-site minigolf course offered as a recreational activity at the sports complex.
• Jeugdsporten (Youth Sports) Structured sports programming targeted at children and youth.
• Seniorensport (Senior Sports) Sports programming tailored to seniors, including adapted activity offerings.
• Sporten met een Beperking (Adapted Sports) Specialized sports programs for people with disabilities.
• Evenementen (Events) Hosted events at the facility, including recurring events such as Zwem4daagse and Discozwemmen.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Optisport: Optisport is one of the largest operators of public sports and aquatic facilities in the Netherlands, managing municipal pools, sports halls, and ice rinks on behalf of municipalities — directly comparable to Sportservice Veenendaal's municipal facility management model.
• Laco Sport: Laco Sport operates a network of Dutch municipal sports facilities including swimming pools, fitness centers, and multi-use halls — overlapping strongly with Sportservice Veenendaal's facility mix and municipal service model.
• Sportfondsen Nederland: Sportfondsen is a Dutch operator and developer of swimming pools and sports facilities, often under long-term municipal concessions. The closest direct comparable to Sportservice Veenendaal's single-municipality pool and sports hall portfolio.

Regional players

• Sport Utrecht: Sport Utrecht manages municipal sports facilities and programs (including pool operations and sports hall rentals) for the city of Utrecht — a comparable municipal sports service organization with similar program scope.
• Sportbedrijf Arnhem: Sportbedrijf Arnhem is a municipal sports service organization operating swimming pools, sports halls, and sports programs in Arnhem — a directly comparable municipal Stichting model, though in a different Dutch city.
• Sportbedrijf Den Haag: The municipal sports service organization of The Hague, operating pools, sports halls, and youth/senior sports programs — same Dutch municipal Stichting model as Sportservice Veenendaal.

Broad incumbents

• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain with a large Dutch footprint. Although it does not operate public swimming pools, its aggressive pricing and aquatics-adjacent group fitness offerings represent the dominant competitive threat to municipal pool operators.
• SportCity: SportCity is a mid-market Dutch fitness chain offering memberships with group classes and aquatics in select locations — a broad incumbent competing for the same fitness-oriented consumer wallet as Sportservice Veenendaal.
• David Lloyd Leisure: David Lloyd operates premium health, racquets, and family leisure clubs in the Netherlands with extensive aquatics and children's programming — competing for premium family swim and party market share against municipal pools.
• Fit For Free: Fit For Free is a Dutch low-cost fitness chain with broad national coverage. While not a pool operator, it competes with Sportservice Veenendaal for fitness-oriented subscribers in the Veenendaal catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SportVeenendaal
• Facebookfacebook.com/sportveenendaal
• LinkedInlinkedin.com/company/sportservice-veenendaal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportservice Veenendaal