David Lloyd Leisure Clubs Nederland

What David Lloyd Leisure Clubs Nederland does

David Lloyd Leisure Clubs Nederland operates five premium health, fitness, and wellness clubs in the Netherlands — in Amsterdam, Capelle aan den den IJssel, Eindhoven, Rotterdam Blijdorp, and Rotterdam Centrum — under the umbrella of the UK-incorporated parent David Lloyd Leisure Ltd, which was founded in 1982 by former professional tennis player David Lloyd and today runs 149 clubs across the UK and mainland Europe serving more than 800,000 members. The Dutch operation sells tiered monthly subscriptions (Platinum, Plus, Club) that bundle access to gym floors, heated indoor and outdoor swimming pools, group exercise studios, racket sports facilities (tennis, padel, badminton, squash), spa and wellness areas, family and crèche services, and on-site Clubroom F&B outlets, with 3-month trial memberships used as a lead-conversion mechanic. The Dutch subsidiary is also plugged into the group's technology layer — the David Lloyd Clubs mobile app for class and personal training bookings, the Body Hub body-composition analysis station, and Myzone heart-rate-based effort tracking during classes — and operates alongside the group's Aspria and Meridian sub-brands.

The Dutch entity monetises primarily through recurring monthly membership subscriptions, supplemented by personal training session packages and corporate fitness contracts with employers. Distribution is direct-to-consumer via the Dutch-language website (davidlloyd.nl), the mobile app on iOS and Android, and physical club tours, with a secondary B2B motion targeting corporate employee-benefit programs. The customer base is segmented into families (the primary persona, supported by childcare and family-class programming), individual adults (fitness, classes, spa, racket sports), and corporate clients. The wider group of which the Dutch entity is part reports 11,500+ team members across Europe, has been recognised with FITcert certification as the first health and fitness organisation to receive it, and has Science Based Targets initiative (SBTi)-verified net-zero targets for 2030.

Name

David Lloyd Leisure Clubs Nederland

Legal name

David Lloyd Leisure Ltd

Website

https://davidlloyd.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

David Lloyd Leisure Clubs Nederland operates five premium health, fitness, and wellness clubs across the Netherlands under the UK parent David Lloyd Leisure Ltd, selling tiered monthly memberships bundled with gym, pool, group classes, spa, racket sports, and family services to consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Premium Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Premium fitness clubs
• Health and wellness centers
• Group exercise classes
• Racquet sports facilities
• Family leisure memberships

Headquarters

HQ city

Amsterdam, Noord-Holland

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring membership fees with tiered options (Platinum, Plus, Club) offering different facility access levels. Standard contracts run 12 months, flexible contracts run 3 months. Family, couple, and individual membership options available.
2. Personal Training: Additional revenue from personal training sessions and subscriptions, booked through the mobile app with single sessions or subscription packages.
3. Corporate Memberships: Corporate fitness memberships offered to businesses for their employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

David Lloyd Leisure Clubs Nederland operates premium health and wellness clubs across the Netherlands, offering members access to state-of-the-art gyms, indoor and outdoor swimming pools, spa and wellness facilities, racquet sports (tennis, padel, badminton, squash), group exercise classes including exclusive signature formats like BLAZE, and family-oriented amenities including crèches and clubrooms. The business is built on tiered monthly membership subscriptions (Platinum, Plus, Club) with additional personal training and corporate membership offerings.

Product overview

David Lloyd Clubs is Europe's leading premium health and wellness group operating 149 clubs across the UK and Europe, including locations in the Netherlands (Amsterdam, Capelle, Eindhoven, Rotterdam Blijdorp, Rotterdam Centrum). The company offers a comprehensive multi-facility platform centered around fitness/gym facilities, group exercise classes (including exclusive signature classes like BLAZE, CYCLONE, RHYTHM, and SPIRIT), swimming pools, spa and wellness, racket sports (tennis, padel, badminton, squash), family activities, personal training, and on-site clubrooms for dining. The portfolio includes tiered membership options (Platinum, Plus, Club) with add-on services such as corporate memberships and a mobile app. The offering integrates equipment technology like Body Hub for body analysis and Myzone for fitness tracking during classes.

Differentiator

Problem solved

Functional benefit

Brands

• Aspria: Premium health and wellness club brand operated as a subsidiary of David Lloyd Leisure, with Shiv Patel serving as CEO.
• Meridian

Products and services

• Gym / Fitness Facilities State-of-the-art fitness facilities with modern equipment, free weights zones, and specialized training areas. Includes Body Hub technology for body composition analysis.
• Group Exercise Classes Wide range of group fitness classes including Yoga, Pilates, HIIT, Cycling, BLAZE, and signature classes exclusive to David Lloyd Clubs.
• Swimming Indoor and outdoor heated swimming pools with swimming lessons for all ages and levels, including A, B, and C diplomas.
• Spa and Wellness Luxury spa facilities including hydropools, Himalayan salt saunas, steam cabins, and relaxation areas for post-workout recovery.
• Racquets (Tennis, Padel, Badminton, Squash) Professional-quality racquet sports facilities including indoor/outdoor tennis courts, padel courts, badminton, and squash with coaching available.
• Family Activities Family-friendly facilities including kids activities, family classes, children's lessons, and crèche services for all ages.
• Personal Training One-on-one and small group training sessions with certified personal trainers offering customized training programs.
• Clubrooms (Food and Drink) On-site restaurants and bars offering healthy meals for breakfast, lunch, and dinner, with outdoor terraces and social spaces.
• Childcare / Crèche Professional childcare services and crèche facilities for children, allowing parents to workout while children are supervised.
• Corporate Membership Business membership packages for companies to offer employee fitness benefits, with special corporate partnership programs.
• David Lloyd Clubs Mobile App Mobile application for iOS and Android enabling members to book classes, schedule personal training sessions, and manage their membership.
• BLAZE Signature high-intensity interval training (HIIT) workout exclusive to David Lloyd Clubs, combining cardio, strength, and combat techniques in a specialized studio.
• Membership Tiers (Platinum, Plus, Club) Tiered membership options: Platinum (full access including racquet sports and exclusive wellness), Plus (standard facilities access), Club (off-peak access during daytime hours).

Quantifiable outcome

• Up to 500-1000 calories burned in a 45-55 minute BLAZE session
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Corporate EmployersminorChannel Partner/ Reseller/ DistributorDavid Lloyd Clubs partners with employers to offer corporate fitness memberships as employee benefits. This channel allows businesses to provide health and wellness benefits to their workforce.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TrainMore: TrainMore is a Dutch premium boutique fitness brand operating in major Dutch cities. It competes with David Lloyd in the Dutch urban premium segment with design-led studios and group-class-heavy programming.
• Third Space London: Third Space is a luxury London-based health club chain targeting affluent professionals. It competes in the same premium tier as David Lloyd's Platinum membership with similar amenity depth (gym, classes, spa, family facilities).
• Fitness First: Fitness First is a premium international health and fitness club operator with presence across multiple European markets. It competes head-to-head with David Lloyd in the premium tier, offering similar multi-facility memberships (gym, classes, pools, wellness).
• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain, headquartered in the Netherlands. It directly competes with David Lloyd Clubs Nederland for Dutch fitness membership share, particularly at the Plus/Club pricing tiers, with a value-led proposition and broad national footprint.
• Holmes Place: Holmes Place is a premium European health and fitness club operator with clubs across continental Europe and the UK. It mirrors David Lloyd's premium club format combining fitness, spa, group classes, and family amenities.
• Sportcity: Sportcity is a Dutch premium fitness chain with multiple locations across the Netherlands. It competes directly with David Lloyd Clubs Nederland for Dutch members seeking gym, group classes, and wellness amenities.
• Virgin Active: Virgin Active operates premium health and racquets clubs internationally, with a comparable family-friendly, multi-amenity offering (gym, pools, classes, spa). Direct competitor to David Lloyd in premium positioning and member experience.

Broad incumbents

• Nuffield Health: Nuffield Health is a UK not-for-profit healthcare and fitness operator with gyms, pools, and physiotherapy. It competes in the fitness-club market and overlaps with David's premium positioning while also offering broader healthcare services.
• Life Time Fitness: Life Time Fitness is a US-based premium health club operator offering a similar multi-amenity family/resort-style format (gym, pools, classes, spa, kids programs). Comparable in format and premium positioning to David Lloyd, though US-focused.

Emerging players

• The Gym Group: The Gym Group is a UK-listed low-cost fitness operator. It competes with David Lloyd at the value end, targeting price-sensitive members rather than David's premium Platinum/Plus tiers, representing partial overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/davidlloydclubs
• LinkedInlinkedin.com/company/davidlloydamsterdam
• Instagraminstagram.com/davidlloydclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Lloyd Leisure Clubs Nederland