What Launchpad does

Media Scope Group OÜ is a privately held, Estonia-headquartered strategic communications and advisory firm founded by Dawid Wiktor, with operations positioned as multinational across Europe, the Middle East, and Asia. The firm serves companies and organizations ranging from startups and small businesses to large enterprises and NGOs, offering an integrated portfolio of professional services that includes strategic communications, public relations, marketing, public affairs, design, consulting, and market research. Two packaged go-to-market solutions, Europe Connect and China Connect, bundle registration, research, PR, marketing, and compliance support for clients entering the European and Chinese markets respectively.

The firm underpins these services with the Media Scope Group AI Platform, a technology layer described as a neutral AI system that uses machine learning for large-scale data analysis, content generation across text, image, and video, translation in more than 15 languages, multimodal content moderation, identity verification, and predictive analytics for communications campaigns and political risk. The firm also operates Inspire, a wholly-owned research and data analytics subsidiary, and holds an official partnership with Amazon Ads that enables cookieless performance marketing across multiple regional markets.

Media Scope Group makes money primarily through project-based professional services engagements acquired via a sales-led, direct-consultation model that offers free initial consultations and assigns specialized consultants to each client. Pricing is not publicly disclosed and engagements appear to be tailored rather than tiered. Additional revenue potential is derived from the AI Platform as managed services and from partnership-driven media work. The company holds GDPR compliance posture and working knowledge of China's PIPL, and the founder maintains policy-level relationships including EU Commission expert accreditation and board positions in the Estonian-Chinese and UAE-China Chambers of Commerce.

Name

Launchpad

Legal name

Media Scope Group OÜ

Website

https://mediascope.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Scope Group is an Estonia-headquartered multinational strategic communications and advisory firm offering PR, marketing, public affairs, design, consulting, and market research, supported by an AI Platform and packaged Europe Connect and China Connect market-entry solutions.

Ownership category

akta.pro rank

Product category

Strategic Communications and Advisory Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Communications Services, Nec (4899)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Media & Audience Measurement Analytics (BPAHALAO), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Strategic communications consulting
• Public relations services
• Public affairs advisory
• Market entry solutions
• Marketing and branding services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Strategic Communications and Advisory Services: Multinational strategic communications and advisory firm partnering with companies and organizations to develop, promote and protect their brands and reputations, advocate for their interests, tell effective stories, run creative and data-driven campaigns.
2. Public Relations Services: Creating communications strategies that represent client values, building trust and relationships with stakeholders, influencing public opinion and public policy.
3. Marketing Services: Cookieless data-driven marketing including brand strategy, development, organic and performance marketing.
4. Public Affairs Services: Comprehensive public affairs services supporting clients in building relationships with key stakeholders, policymakers and decision-makers.
5. Design and Branding Services: Design and branding, building trusted and credible brands, creating products that make a difference and generate value.
6. Consulting Services: Specialized consultants assigned to each client to help build strong businesses, manage companies, and optimize operations and costs.
7. Market Research Services: Scientific approach to market research providing outstanding accuracy and insight for entering new markets, identifying niches, or finding prospects and partners.
8. Europe Connect: End-to-end solution for companies to enter, compete and win on the European market, from registration, research, PR, marketing and compliance.
9. China Connect: Business registration and strategy, office solutions and compliance to operations and promotion for successfully launching and winning on the Chinese market.
10. AI Platform Services: AI-powered services and solutions for content production, communication, marketing, data analytics and open innovation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Media Scope Group is a multinational strategic communications and advisory firm that sells integrated professional services covering strategic communications, public relations, marketing, public affairs, design, consulting, and market research, supported by a proprietary AI Platform for content production, analytics, translation, and moderation. The firm also delivers specialized go-to-market solutions (Europe Connect and China Connect) for companies seeking end-to-end support entering or competing in the European and Chinese markets.

Product overview

Media Scope Group is a multinational strategic communications and advisory firm offering a unified portfolio of professional services anchored by the Media Scope Group AI Platform. The AI Platform serves as the core intelligent solution powering the firm's communications, marketing, design and data analytics offerings. Complementing the AI Platform, the firm provides an integrated suite of services including Strategic Communications, Public Relations, Marketing, Public Affairs, Design, Consulting, and Market Research. The portfolio is structured around two go-to-market solutions—Europe Connect and China Connect—that provide end-to-end market entry support for the European and Chinese markets respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Europe Connect: End-to-end solution for companies to successfully enter, compete and win on the European market. From registration, research to PR, marketing and compliance, Europe Connect is a one-stop shop.
• China Connect
• AI Platform

Products and services

• Media Scope Group AI Platform Neutral artificial intelligence platform that provides integrated solutions for communications, marketing, design, and data analytics by analyzing large-scale data, generating insights, providing recommendations, creating content (text, image, video, audio), translating across 15+ languages, moderating content, and supporting ID verification. It is aimed at organizations seeking AI-powered content production, analytics, translation, and moderation capabilities.
• Strategic Communications Service that empowers clients by transforming their strategies into actionable steps and effective communications that steer organizations toward their envisioned goals. Designed for companies and organizations seeking to align internal and external messaging.
• Public Relations Service creating communications strategies that represent client values, build trust and good relationships with stakeholders, and influence public opinion and public policy. Aimed at companies and organizations seeking reputation and stakeholder management.
• Marketing Cookieless data-driven marketing service covering brand strategy and development, organic and performance marketing. Targeted at companies and organizations seeking to grow customer base without reliance on tracking cookies.
• Public Affairs Comprehensive public affairs service supporting clients in building working relationships with key stakeholders, policymakers, and decision-makers in society. Targeted at companies and organizations navigating complex political and regulatory landscapes.
• Design Design and branding service that forms the foundation of projects by building trusted and credible brands, creating products that make a difference and generate value, and providing creative advisory.
• Consulting Consulting service in which specialized consultants are assigned to each client to help build strong businesses, manage companies, and optimize operations and costs, including organizational culture development.
• Market Research Scientific approach to market research delivering accuracy and insight for entering new markets, identifying niches, and identifying prospects and partners.
• Europe Connect End-to-end go-to-market solution for companies to successfully enter, compete, and win on the European market, covering registration, research, PR, marketing, and compliance as a one-stop shop.
• China Connect Comprehensive go-to-market service for launching and winning on the Chinese market, covering business registration, strategy, office solutions, compliance, operations, and promotion.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• Amazon AdscoreGTM or Marketing PartnerMedia Scope Group is an official partner of Amazon Ads, providing services for all Amazon ad types including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, video ads, and audio ads. The partnership allows Media Scope Group to help clients advertise effectively on Amazon platform across multiple markets including Asia Pacific, Europe, Middle East, North America, and South America.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hill+Knowlton: Global communications consultancy with public affairs, crisis, and brand marketing expertise. Closely comparable to Media Scope Group's strategic communications and public affairs portfolio.
• FleishmanHillard: Global communications and public affairs firm with expertise in reputation management, public affairs, and integrated marketing. Overlaps Media Scope Group's core PR and public affairs services.
• Edelman: World's largest independent PR firm offering strategic communications, public affairs, and brand marketing globally. Direct competitor to Media Scope Group's PR, public affairs, and strategic communications offerings, with broader geographic scale.
• Burson: Global PR and public affairs firm built from the merger of Burson-Marsteller and Cohn & Wolfe. Overlaps Media Scope Group's PR, public affairs, and AI-enhanced communications capabilities.
• APCO Worldwide: Global advisory and communications firm with strong public affairs, policy, and cross-border market entry practices. Particularly comparable to Media Scope Group's public affairs and China Connect offerings.
• Brunswick Group: Specialist strategic communications and public affairs advisory with strong corporate, finance, and cross-border mandates. Comparable to Media Scope Group's public affairs and Europe Connect value proposition, especially for EU-Asia corridors.
• Ketchum: Global communications agency with strength in brand marketing, PR, and data-driven campaigns. Comparable to Media Scope Group's marketing and brand strategy services.
• Weber Shandwick: Global PR and communications agency offering media relations, public affairs, and integrated marketing. Directly overlaps Media Scope Group's PR, marketing, and content capabilities across multiple regions.
• FGS Global: Strategic communications and public affairs consultancy (formed from Finsbury, Glover Park, and Hering Schuppener). Comparable to Media Scope Group's strategic communications advisory and cross-border positioning.

Emerging players

• Cision: Communications and PR software platform providing media monitoring, analytics, and AI-driven insights. Adjacent to Media Scope Group's AI Platform capabilities for content, moderation, and audience analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MediaScopeGroup
• Facebookfacebook.com/MediaScopeGroup
• LinkedInlinkedin.com/company/mediascopegroup
• Instagraminstagram.com/mediascopegroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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