What Tromsøbadet does

Tromsøbadet KF is a municipally owned aquatic and wellness facility based in Tromsø, Norway, operated as a Kommunal Foretak (municipal enterprise) under Tromsø Kommune. The facility opened on August 24, 2019 and serves as the only major swimming and bathing complex in Northern Norway, providing a 50-meter sports pool, wellness area with multiple saunas and steam rooms, an outdoor pool, a training pool with a height-adjustable floor (0–2m), water slides, diving towers, a climbing wall, and a wave pool. A second-floor fitness operation, Puls Treningssenter, was consolidated under the Tromsøbadet KF umbrella in April 2026.

The business model is multi-stream and consumer-facing: drop-in admissions and weekend/holiday pricing (e.g., 230 NOK adults, 100 NOK children/youth), multi-entry klippekort cards, recurring monthly memberships (standard membership and the post-2024 Kombo membership combining bath and fitness at 599 NOK/month), paid swimming and lifesaving courses (with instructor time priced around 1,725 NOK per hour), pool rental to organizations (health pool and training pool at 1,725 NOK/hour; half sports pool at 1,555 NOK/hour), corporate bedriftsavtale agreements, on-site café and retail sales, and special event hosting (e.g., birthday parties, NM i vannsklie championships, Fjordkraft Open, Ishavssvøm competitions, Midnight Sun Bathing, and Polar Night Wellness). Digital booking runs through goactivebooking.com with physical sales via reception and self-service ticket machines.

Customer segments span families with children, school children enrolled in the municipal Svøm Tromsø program (approximately 5,000 pupils per year), competitive swimmers and aquatic sports clubs (notably Tromsø Svømmeklubb), senior citizens using discounted SeniorBading sessions, youth aged 13–19 accessing the Ung kulturrabatt discount, tourists, healthcare and rehabilitation patients (with on-site Nordbyklinikken physiotherapy), and groups/corporates for events. In 2023, the facility recorded 293,500 visitors (up from 280,000 in 2022), achieved an NPS of 55 and a 91% KTI customer satisfaction score, and operates roughly 361 days per year.

Name

Tromsøbadet

Legal name

Tromsøbadet KF

Website

https://tromsobadet.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Tromsøbadet is a municipally owned aquatic and wellness facility in Tromsø, Northern Norway, operating a 50-meter pool, training pool, saunas, and fitness center (Puls) for local residents, schoolchildren, sports clubs, seniors, youth, tourists, and rehabilitation patients via admissions, memberships, courses, and pool rentals.

Ownership category

akta.pro rank

Product category

Public Aquatic & Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Public swimming facility
• Aquatic wellness services
• Swimming education programs
• Fitness center memberships
• Pool rental services

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Entry fees and admissions: Revenue from drop-in tickets, day passes, and various ticket categories including child, student, senior, adult, and family pricing.
2. Membership subscriptions: Recurring revenue from monthly or annual memberships including standard Tromsøbadet membership, Puls fitness center membership, and Kombomedlemskap (combo) membership with access to both facilities. Benefits include free entry to wellness evenings, discounts on courses, and priority access.
3. Swimming and training courses: Revenue from various courses including swimming courses for babies, toddlers, children, and adults; crawl courses; lifesaving courses; pregnancy courses; and senior swimming. Course prices typically around 1,725 NOK per hour for instructor.
4. Pool and facility rental: Revenue from renting pool facilities to organizations, clubs, and businesses. Pricing for health pool, training pool (1,725 NOK/hour, 20 participants), half sports pool (1,555 NOK/hour, 40 participants), and instructor services (730 NOK/hour).
5. Café and retail: On-site food, beverages, and merchandise sales including swimwear, goggles, and accessories. Best sellers include pizza and swimwear.
6. Events and special arrangements: Revenue from hosting events like birthday parties, corporate events, and special evening events like Loungeaftener for Voksne (Adult Lounge Evenings) at 230 NOK per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tromsøbadet operates a modern public swimming and bathing facility in Tromsø, Norway, providing access to multiple pools including a 50-meter sports pool, a training pool with adjustable floor depth, an outdoor pool, a wellness area with saunas, hot/cold pools and steam rooms, water slides, diving towers, and a climbing wall. The facility also houses the Puls Treningssenter fitness center, and offers swimming courses, life-saving certification, pool rentals, birthday parties, evening wellness events, and the standardized Svøm Tromsø school swimming program for all primary and secondary school children in Tromsø municipality.

Product overview

Tromsøbadet is a public swimming and bath facility (folkebad) in Tromsø, Norway, offering a comprehensive range of water-based experiences and fitness services. The core product is the bathing facility itself, which includes multiple pools (50-meter sports pool, wellness area, outdoor pool, training pool with adjustable floor, splash pool, wave pool, water slides, diving towers, and climbing wall). Adjacent to the swimming facility is Puls Treningssenter, a fitness center that became integrated into Tromsøbadet KF in April 2024. The product portfolio includes individual tickets and passes (drop-in, klippekort/multipass, gift cards), various membership tiers (including a combined Kombo membership for both bath and gym access), and course offerings (swimming courses for all ages, life-saving courses, and the life-saving certification exam). Additional services include pool rentals for organizations, birthday parties, school swimming programs, and special evening events for adults. Digital services include a touchscreen-based water training system (Water bic 32") in the health pool for self-directed exercise.

Differentiator

Problem solved

Functional benefit

Brands

• Puls: Fitness center located on the 2nd floor of Tromsøbadet, offering gym facilities and training equipment. Became part of Tromsøbadet KF in April 2026.
• Kombo

Products and services

• Tromsøbadet (Public Swimming & Bathing Facility) A public swimming and bath facility in Tromsø, Norway, providing year-round access to multiple pools, wellness areas, water slides, diving towers, and a climbing wall for individual visitors, families, tourists, and groups.
• Puls Treningssenter A fitness center located on the 2nd floor of Tromsøbadet, offering gym equipment and personal training services integrated with the swimming facility.
• Kombo-medlemskap (Combo Membership)

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tromsø kommune (Tromsø Municipality)coreStrategic or Co-development Partner · 1 August 2020Svøm Tromsø project - standardization of swimming education for all school children in Tromsø municipality. Tromsøbadet KF provides swimming expertise and assists as teaching support. From 2020, Tromsøbadet KF leads school swimming through providing main instructors to Svøm Tromsø. Approximately 5,000 children in primary and secondary schools receive swimming education annually.
• Norges Svømmeforbund (NSF)minorStrategic or Co-development PartnerPartnership for Svøm langt campaign - annual motivation swimming campaign organized by NSF since 1997. AdO Arena in Bergen is main organizer with NSF as important cooperation partner. Campaign motivates swimmers across Norway to use pools for exercise.
• TvibitminorGTM or Marketing PartnerYouth cultural discount partnership where young people aged 13-19 can enjoy bathing at reduced rates (100 NOK on weekdays and weekends). Partnership provides affordable leisure activities for youth.
• NordbyklinikkenminorStrategic or Co-development PartnerPhysiotherapy clinic partnership offering services at Tromsøbadet. New Puls and combo members receive free sessions with physiotherapist and personal trainer. Club discounts offered on massage, physiotherapy, and wellness services.
• Tromsø Svømmeklubb (TSK)coreStrategic or Co-development PartnerLocal swimming club that holds competitions at Tromsøbadet including Ishavssvøm and Tromsø Open with record registrations. Club uses facility for regular training including early morning and late evening sessions.
• BadelandenecoreStrategic or Co-development PartnerNational membership organization for water parks in Norway. Tromsøbadet participates in KTI (customer satisfaction survey) through this organization, comparing performance with other member facilities across Norway.
• Dråpen i havetminorOthersCharitable organization helping newcomers and refugees in Tromsø. Tromsøbadet donates forgotten/lost property (clothing, items) to the organization's FreeShop instead of usual disposal to Fretex.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Drammensbadet: Drammen-area public aquatic center offering pools, wellness, and swimming courses. Comparable in scale, mix of public swim and wellness, and Norwegian municipal operating context.
• Lambertseter Bad: Oslo municipal indoor aquatic facility focused on 50m training, diving, and community swimming. Highly comparable in municipal-enterprise ownership and core swimming/sport programming.
• Tøyenbadet: Oslo municipal swimming facility offering 50m pool, diving, and broad public programming. Comparable in scale and municipal ownership structure, with overlapping target segments of families, schools, and competitive swimmers.
• AdO Arena: Bergen-based modern aquatic and activity center, identified as the main organizer of the Svøm langt national swimming campaign in which Tromsøbadet participates. Operates a comparable municipal-scale facility with sports pool, wellness, and event programming, making it the closest Norwegian municipal aquatic peer.
• Pirbadet: Trondheim's main aquatic and wellness facility, providing recreational pools, saunas, and swimming lessons in a regional Norwegian city. Closely mirrors Tromsøbadet's combination of community access, wellness, and competitive sport usage.
• Atlanterhavsbadet: Stavanger-region aquatic center with comprehensive sports, recreational, and wellness facilities. Comparable in regional-city positioning, public swimming education, and broad event programming.
• Bærum Bad: Large regional aquatic center in Bærum serving the greater Oslo area with multiple pools, wellness, and swimming education. Directly comparable in business model, facility mix, and municipal/community positioning to Tromsøbadet.

Others

• Badelandene: Norwegian industry association for water parks and public pools through which Tromsøbadet conducts KTI benchmarking. Provides peer-set context and industry KPIs comparable to Tromsøbadet's operating model.
• Tromsø Kommune: Municipal owner of Tromsøbadet KF and the contracting counterparty for the Svøm Tromsø school swimming program. Included as the key ecosystem partner rather than a commercial peer, given its role as both owner and largest institutional customer.

Broad incumbents

• Therme Group: Large-scale operator of urban wellness and aquatic destinations (e.g., Therme Bucharest, Therme Manchester). Comparable in the adult wellness, thermal bathing, and year-round indoor aquatic entertainment space that Tromsøbadet is expanding into via Aufguss and evening events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tromsobadet
• Instagraminstagram.com/tromsobadet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tromsøbadet