What Drammensbadet does

Drammensbadet KF is a municipal enterprise wholly owned by Drammen municipality in Norway, operating one of the country's largest indoor–outdoor bathing facilities since opening on September 1, 2008. The main Marienlyst facility spans approximately 12,000 m² and holds 5.3 million liters of water across indoor pools (including a 50 m sports pool), outdoor summer pools, water slides, a wave pool, and diving boards. The organization also runs two subsidiary swim halls — Eknes Svømmehall in Krokstadelva and Svelvik Svømmehall — giving it three physical sites in the greater Drammen region. Its core offering combines three revenue pillars: a bathing hall (bad) serving families and recreational swimmers, a 3rd-floor fitness center equipped with Technogym gear supporting group classes and personal training, and a wellness (velvære) department with sauna, steam, and infrared facilities. The product surface is rounded out with structured swimming courses for children and adults, lifeguard and first-aid certification, children's birthday-party packages, gift cards, and after-hours pool and facility rental.

The business model is a hybrid of pay-as-you-go consumption and recurring subscription revenue. Single tickets and seasonal passes (including the June–August Sommerkort and Dag2billett two-day ticket) drive transactional volume, while annual memberships across three tiers — Bad (swimming only), Trening og bad (training + swimming), and Velvære, trening og bad (full access, currently waitlisted) — priced from 575 NOK to 951 NOK per month on a 12-month direct-debit commitment, anchor recurring revenue. A 3-month Flexi tier (from 823 NOK/month) supports lower-commitment adoption. Distribution is direct-to-consumer across on-site reception, the billetter.drammensbadet.no e-commerce platform (built on Datanova with Nets payment processing), the iBooking membership platform administered by Exceline, and the Membro mobile app for class booking. Digital operations are supported by Google Analytics and Microsoft Forms for customer feedback. The target customer base spans families with children, fitness and aquatics enthusiasts, wellness-seekers, school-age children served through the Drammen kommune school swimming program and the new free 3rd-grade program (April–June 2026), and group/private event organizers.

Strategically, the company is in a defensive cost-management phase. The board discontinued the operated café from January 1, 2026 due to persistent financial losses, refocusing resources on core swimming and facility operations while retaining a limited kiosk offering at reception. Recent offensive moves are incremental — an infrared sauna and steam bath opened in the wellness department in September 2025, a new basic first-aid course launched for May 2026, and free Tabata summer group classes — all extensions within the existing footprint rather than geographic or vertical expansion.

Name

Drammensbadet

Legal name

Drammensbadet KF

Website

https://drammensbadet.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Drammensbadet KF is a municipal enterprise in Drammen, Norway, operating one of the country's largest indoor–outdoor aquatic facilities with bathing pools, a Technogym-equipped fitness center, wellness department, and two subsidiary swim halls, serving families, fitness members, school children, and event organizers via tickets, annual memberships, and courses.

Ownership category

akta.pro rank

Product category

Public Swimming & Aquatic Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Water Parks (THAAAAAB), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Public swimming facility
• Aquatic fitness center
• Wellness and recreation
• Swimming instruction services
• Municipal leisure services

Headquarters

HQ city

Drammen

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Single tickets and day passes: Customers purchase individual tickets for swimming/bathing access at the reception or online. Prices vary by age category (child, youth, adult, senior, student). Day passes such as Dag2billett (2-day ticket) and Sommerkort (summer pass) are also sold. This is a per-visit, pay-as-you-go revenue stream.
2. Annual memberships: Drammensbadet sells annual memberships across three tiers: (1) Bad (swimming only), (2) Trening og bad (training + swimming), and (3) Velvære, trening og bad (wellness + training + swimming). Memberships are available on monthly direct debit (12-month commitment) or annual upfront payment. This is the primary recurring revenue stream.
3. Courses (swimming and lifesaving): Revenue from structured courses including swimming courses for adults and children, and lifesaving courses. Swimming course for adults is priced at 2045 kr for 5 sessions. Lifesaving courses are priced at 1550 kr per person (3-hour course) or 990 kr per person (1.5-hour refresher).
4. Birthday party packages: Birthday party packages (badebursdag) are sold, offering combined swimming access, pizza, drinks, and ice cream for children. Regular price is 299 kr per child, with discounts in October (259 kr per child). This generates revenue from families hosting events at the facility.
5. Facility and pool rental: Drammensbadet generates revenue by renting out lanes, pools, or the entire facility after hours for private events, swimming club training, diving courses, and other group activities. Bookings are handled via email.
6. Gift cards (gavekort): Gift cards are sold in fixed denominations (500 NOK, 1000 NOK, 1500 NOK) and custom amounts, valid for 1 year from purchase date. Sold both in-person and online.
7. Retail (badebutikk): A small retail offering at the reception sells swimwear, goggles, pool toys, swim diapers, and basic kiosk items. Revenue from retail sales complements the service offering.
8. Kiosk and basic refreshments: The reception sells simple food and beverage items. Note that the full café operation was discontinued from January 1, 2026 due to persistent financial losses. A limited selection of kiosk items continues to be sold at reception.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Drammensbadet is a municipally owned swimming, fitness, and wellness enterprise operated by the municipality of Drammen, Norway. It provides public access to swimming pools, fitness centers, group exercise classes, spa and wellness treatments, and structured swimming instruction across three facilities (Drammensbadet, Eknes Svømmehall, and Svelvik Svømmehall). Revenue is generated primarily through entry passes, memberships, swim lessons, personal training, children's birthday parties, and ancillary retail such as gift cards.

Product overview

Drammensbadet is a municipal swimming facility offering a comprehensive aquatic and fitness experience. The main facility features three core offerings: Badeanlegg (indoor and outdoor bathing with pools, water slides, diving facilities, and wave pool), Treningssenter (fitness center with Technogym equipment), and Velværeavdeling (wellness with infrared sauna and steam bath). Additional services include swimming courses for children and adults, lifeguard certification courses, birthday party packages, and group training sessions in both water and land formats. The facility also operates two subsidiary swim halls: Eknes Svømmehall in Krokstadelva and Svelvik Svømmehall for school swimming. Membership options cover swimming only, training plus swimming, or full wellness access, with summer passes and gift cards as supplementary products.

Differentiator

Problem solved

Functional benefit

Products and services

• Drammensbadet (main facility) The flagship municipal aquatic, fitness, and wellness center in Drammen offering pools, fitness equipment, group classes, spa/sauna, swim lessons, and event hosting for individuals, families, and groups.
• Eknes Svømmehall A satellite public swimming hall operated by Drammensbadet, providing pool access and swim-related programming for residents in the Eknes area of Drammen.
• Svelvik Svømmehall A satellite public swimming hall operated by Drammensbadet serving the Svelvik area, providing pool access for recreation and instruction.
• Public swim entry passes Day passes and single-entry tickets purchased on-site or online granting access to swimming pools and selected facility areas for individual consumers and families.
• Memberships and season passes Recurring membership products providing ongoing access to pools, fitness areas, and group classes for individual subscribers.
• Swimming lessons Structured instructional courses for children and adults learning to swim, delivered by qualified instructors at the Drammensbadet facilities.
• Lifeguard courses Training programs certifying participants in lifeguarding skills, typically aimed at youth and adults seeking poolside safety qualifications.
• Personal training One-to-one coached fitness sessions delivered by certified personal trainers at the Drammensbadet fitness center for individual clients.
• Group exercise classes Scheduled group fitness and aquatic exercise classes bookable through the Membro app for facility members and drop-in participants.
• Children's birthday party events Hosted birthday party packages for children at the aquatic center, including supervised pool time and party facilities for families.
• Gift cards Prepaid gift cards redeemable against Drammensbadet entry fees, memberships, lessons, and retail purchases.

Quantifiable outcome

• Free swimming provided to all 3rd graders in Drammen municipality (April-June 2026), targeting swimming competency as required by school curriculum.
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• iBooking (Exceline)coreTechnology or IntegrationiBooking is the membership management and registration system used by Drammensbadet. Exceline in Norway administers the iBooking platform. The system handles member sign-ups, group class scheduling, and member communication.
• DatanovacoreTechnology or IntegrationDatanova provides the e-commerce ticketing solution (billetter.drammensbadet.no) including the webshop platform, payment processing infrastructure, and point-of-sale integration.
• NetscoreTechnology or IntegrationNets provides payment services for card transactions on billetter.drammensbadet.no. All card transactions are processed through Nets, and Drammensbadet does not store card numbers.
• Drammen svømmeklubbmajorStrategic or Co-development PartnerDrammen Swimming Club organizes swimming courses for children at Drammensbadet and hosts swimming competitions including the national Marienlyst Open event at the facility.
• Plaskedammen (Siri Stoltz)minorStrategic or Co-development PartnerPlaskedammen organizes baby and toddler swimming courses at Drammensbadet, complementing the facility's programming with specialized early childhood water education.
• ReinertminorGTM or Marketing PartnerReinert partnered with Drammensbadet for hygiene awareness campaigns, specifically the 'Dusj naken' (shower naked) campaign to promote proper showering before entering pools.
• BrakarminorOthersPublic bus transport provider serving Drammen. Referenced as a transit option for visitors to Drammensbadet (via brakar.no).
• Vy (Norwegian railway)minorOthersVy provides train services to and from Drammen station, which is approximately 200m from Drammensbadet, referenced as a convenient transit option for visitors.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SATS: Largest fitness chain in the Nordics with significant Norwegian footprint, offering gym, group classes, and aquatic facilities at some clubs. Competes with Drammensbadet's gym and group-class offering, though lacks the dedicated water-park/slide component.
• Fresh Fitness (formerly Elixia): Major Norwegian fitness chain with gym, group classes, and in some locations pool access. Competes with Drammensbadet's training-and-swim membership tier and broader fitness audience in the Drammen region.
• Hunderfossen Familiepark: Major Norwegian family amusement/water park near Lillehammer with extensive water attractions. Comparable on the family aquatic leisure side, but operates as a seasonal destination rather than a year-round local membership facility.

Emerging players

• Kongeparken: Family amusement park in Rogaland with water attractions. Adjacent competitor for family leisure spend in Norway, but geographically distant from Drammen and seasonal in operation.

Direct peers

• Tromsøbadet: Municipal aquatic center in Tromsø offering indoor pools, wellness, group fitness and courses. Closely comparable as another Norwegian municipal-owned multi-pool facility with memberships and courses.
• Bærum Idrettspark svømmehall: Municipal aquatic facility in the Bærum municipality (greater Oslo region) offering public swimming, courses, and lane rental. Comparable as a Norwegian municipal swimming hall with similar public-program mandate.
• Sørlandsbadet: Large regional indoor aquatic and wellness center in Kristiansand, Norway. Operates indoor and outdoor pools, water slides, wellness, and group fitness — a near-mirror of Drammensbadet's indoor/outdoor aquatic + gym + wellness combination.
• Bø Sommarland: Norway's largest standalone water park, located in Bø i Telemark. Direct peer offering pools, water slides, wave pool and family aquatic experiences at a comparable scale, although operating on a seasonal/destination model rather than municipal membership model.

Others

• TusenFryd: Norway's largest amusement park, located near Oslo. Overlaps with Drammensbadet on family day-out leisure spend but does not compete directly on swimming, gym or wellness memberships.
• Drammen Svømmeklubb: Local swimming club that hosts the Marienlyst Open national competition and runs children's swimming courses at Drammensbadet. Functions as a programming partner and key user of the facility, comparable as a peer only in the aquatic-sport programming dimension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Drammensbadet
• Instagraminstagram.com/drammensbadet_kf
• LinkedInlinkedin.com/company/drammensbadet-kf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drammensbadet