Ticketpro

What Ticketpro does

Ticketpro is a Canadian venue ticketing SaaS provider founded in 2003 and headquartered in Montreal, Quebec. The company is owned by the J.A. DeSève Foundation, a non-profit entity, and operates regional offices in Barrie, Ontario (serving Western Canada) and Halifax, Nova Scotia (serving Atlantic Canada). Ticketpro serves performing arts venues, large-scale entertainment events, sports, exhibitions, and municipal governments across Canada, with a roster of named clients that includes Festival International de Films Fantasia, Harvest Music Festival, Arsenal Montreal, Palais des congrès de Montréal, SEPAQ, Expocité, and the City of Fort Saskatchewan.

The Ticketpro platform is a cloud-based ticketing system capable of processing up to 120,000 tickets per hour, supported by a virtual waiting room for high-demand on-sales and Canadian-hosted servers for data residency compliance. The platform is offered in both network and white-label configurations, integrating with Apple Pay, Google Pay, Apple Wallet, Google Wallet, and Google Analytics 4 (GA4). The company maintains an extensive Canadian email database that underpins a marketing support service line for venue clients.

Revenue is generated through three streams: subscription licensing for the network and white-label products, transaction processing fees on ticket sales, and marketing support services leveraging the company's customer database. Go-to-market is direct enterprise sales to venues, festivals, sports organizations, and municipal clients, with dedicated account managers and bilingual French/English support staff. The foundation ownership and multi-regional footprint position Ticketpro as a stable, regionally focused mid-market operator in the Canadian ticketing market.

Name

Ticketpro

Legal name

Ticketpro Inc

Website

https://ticketprocanada.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticketpro is a Canadian venue ticketing SaaS provider, founded in 2003 and owned by the J.A. DeSève Foundation, serving performing arts, sports, festivals, exhibitions, and municipal governments across Canada from offices in Montreal, Barrie, and Halifax.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Venue ticketing system
• Event ticketing platform
• White label ticketing
• Event management software
• Online ticket sales

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Venue Ticketing System Licensing: Software licensing model offering either network solution or white label solution (software license with personalized database) for venues to sell tickets.
2. Transaction Processing: Revenue generated from ticket sales processing fees charged to event organizers using the platform.
3. Marketing Support Services: Results-driven marketing support program including targeted email campaigns, online advertising, and promotional space on ticketpro.ca.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ticketpro sells a SaaS-based Venue Ticketing System that enables performing arts venues, sports teams, municipalities, festivals, and event organizers to sell tickets online. It is offered in two deployment modes—a shared Network Solution and a licensed White Label Solution with a personalized database—and is bundled with a bilingual call centre and a results-driven marketing support program. The platform is engineered to process 120,000 tickets per hour and serve tens of thousands of concurrent online users through caching technologies and a virtual waiting room.

Product overview

Ticketpro offers a unified Venue Ticketing System with two deployment options: the Network Solution (shared infrastructure) and the White Label Solution (software license with personalized database). The core platform provides interactive seat maps, real-time dashboards, shopping cart functionality, group reservations, gift certificates, flex passes, transferable tickets, promo codes, and personalized customer communications. Supplementary services include a marketing support program (targeted email campaigns, abandoned cart reminders, conversion tracking) and a bilingual call centre operating 7 days a week. The system uses caching technologies capable of serving tens of thousands of simultaneous users and processing 120,000 tickets per hour, with a virtual waiting room for traffic management.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Ticketing System A SaaS-based venue ticketing platform that enables performing arts venues, sports teams, municipalities, festivals, and event organizers to sell tickets online. It includes caching technologies, a virtual waiting room, interactive seat maps, real-time dashboards, multi-event shopping cart, group reservations, gift certificates, flex passes, transferable tickets, promo codes, customer profile tracking, and integrations with Apple Pay, Google Pay, Apple Wallet, and Google Wallet.
• White Label Solution A software license deployment of the Venue Ticketing System providing venues and event organizers with a personalized database, fully branded ticketing infrastructure, and dedicated configuration under the client's identity.
• Network Solution A standard SaaS deployment of the Venue Ticketing System delivered on shared network infrastructure for venues seeking immediate access to the full ticketing feature set without a dedicated database.
• Marketing Support Program A results-driven marketing support service that helps venues and event organizers promote their events through customized promotional plans, targeted email campaigns, segmentation, online advertising, free promotional space on ticketpro.ca, automated abandoned-cart reminders, branded checkout pages, upselling strategies, and 150 customizable statistical reports with conversion tracking.
• Bilingual Call Centre Service A 7-day-a-week customer support service staffed by proficient bilingual (English/French) personnel, delivered by phone, email, and chat to assist venue ticketing teams and end consumers with ticket purchases and inquiries.

Quantifiable outcome

• 120,000 tickets processed per hour
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Apple PaycoreTechnology or IntegrationPayment integration enabling seamless ticket purchases through Apple Pay on iOS devices.
• Google PaycoreTechnology or IntegrationPayment integration enabling seamless ticket purchases through Google Pay on Android devices.
• Apple WalletcoreTechnology or IntegrationDigital wallet integration for ticket storage and mobile access at venues.
• Google WalletcoreTechnology or IntegrationDigital wallet integration for ticket storage and mobile access at venues.
• J.A. DeSève FoundationflagshipOthersTicketpro is owned by the J.A. DeSève Foundation, a major philanthropic institution based in Quebec. The foundation is an independent, non-profit that supports culture, education, social services, science, and healthcare. Proceeds from Ticketpro support non-profit organizations in these areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: Global dominant ticketing platform owned by Live Nation. Directly competes with Ticketpro in Canadian primary ticketing for concerts, sports, and performing arts, but operates at vastly greater scale with stronger brand recognition and mobile-first product suite.

Direct peers

• Universe: Modern ticketing and event management SaaS platform acquired by Ticketmaster. Offers white-label and embedded ticketing solutions directly comparable to Ticketpro's venue ticketing system.
• Vendini: SaaS ticketing and box office platform serving performing arts venues, sports, and entertainment organizations in North America. Closely comparable technology stack and customer profile to Ticketpro's venue ticketing system.
• Showpass: Canadian event ticketing platform serving festivals, venues, and event organizers. Direct peer competing for the same Canadian performing arts and festival ticketing accounts that Ticketpro serves.
• AudienceView: Toronto-headquartered ticketing and engagement platform serving performing arts, sports, and live events. Closest direct competitor to Ticketpro given shared Canadian origin, similar target verticals, and comparable SaaS deployment model.
• Eventbrite: Self-service event ticketing platform serving festivals, concerts, and community events globally. Competes with Ticketpro primarily in the small-to-mid-market event organizer segment, especially for festivals and cultural events in Canada.
• Etix: North American ticketing provider offering SaaS and white-label ticketing solutions for venues, festivals, and promoters. Comparable business model targeting similar mid-market venue and festival customers.
• Front Gate Tickets: Ticketing and marketing services provider specializing in music festivals, tours, and live entertainment. Comparable focus on festival ticketing and event marketing services that overlaps with Ticketpro's festival vertical.

Regional players

• See Tickets: European-headquartered ticketing platform with North American operations offering venue and promoter ticketing solutions. Comparable SaaS + white-label approach, though primarily serving European and UK markets.

Emerging players

• Tixr: Modern cloud-native ticketing platform targeting large venues, festivals, and sports organizations. Represents a newer, mobile-first competitive threat to legacy ticketing platforms like Ticketpro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ticketpro.ca
• LinkedInlinkedin.com/company/ticketpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketpro