Voices In Advocacy

Name

Voices In Advocacy

Legal name

Voices In Advocacy

Website

https://voicesinadvocacy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advocacy Training and Consulting Services

NAICS

Other Management Consulting Services (541618), Public Relations Agencies (541820), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAFAJ

Democracy, Voting Rights & Civic Participation Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Advocacy training services
• Grassroots engagement consulting
• Keynote speaking services
• Association advocacy consulting
• Advocate activation training

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Keynote Speaking Engagements: Roger Rickard delivers inspirational keynote speeches at conferences and events for organizations seeking to motivate and inspire their members to become effective advocates. These are typically high-profile engagements with national associations and professional organizations.
2. Face-to-Face Advocacy Training: In-person training sessions that educate and engage supporters to become better advocates. Training is conducted on-site at client organizations, teaching advocacy skills, best practices, and engagement techniques.
3. Advocacy Audit & Consulting: Consulting services that analyze an organization's existing advocacy efforts, identify areas for improvement, and develop frameworks to increase advocacy effectiveness and engagement. Customized consulting engagements tailored to client needs.
4. On-Line Advocacy Academy: A white-labeled private online academy that provides scalable advocacy training to thousands of supporters. This digital product enables organizations to train large numbers of advocates at a lower cost than face-to-face training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Voices In Advocacy is a professional services firm that delivers keynote speaking, in-person advocacy training, advocacy audits and consulting, and a white-labeled online advocacy academy to help associations, nonprofits, and corporations train their supporters to become effective grassroots advocates. Engagements are led personally by founder Roger Rickard using the proprietary '7 Actions of Highly Effective Advocates' methodology to inspire, educate, engage, and activate volunteer advocates.

Product overview

Voices In Advocacy offers a suite of advocacy services designed to inspire, educate, engage, and activate supporters into effective advocates. The core offerings include Keynote Speaking for conference and event audiences, Face-to-Face Advocacy Training for in-person engagement, Advocacy Audit & Consulting for organizational assessment, and an On-Line Advocacy Academy for scalable digital training. Supporting content includes the Voices in Advocacy Podcast and Roger's book '7 Actions of Highly Effective Advocates'. The company follows a philosophy of Inspire-Educate-Engage-Activate to transform passive supporters into vocal champions.

Differentiator

Problem solved

Functional benefit

Brands

• Voices in Advocacy® Podcast: The company's podcast featuring advocacy-related content hosted by Roger Rickard.

Products and services

• Keynote Speaking

Quantifiable outcome

• 50,000+ advocates engaged through live digital events in 47 states
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Subject Matter: Subject Matter is a strategic communications and public affairs firm specializing in advocacy campaigns, coalition building, and stakeholder engagement for associations and corporations. It is comparable because both firms operate in the advocacy/grassroots engagement space, helping organizations activate supporters to influence policy and public opinion.
• Forbes Tate Partners: Forbes Tate Partners is a bipartisan government relations and public affairs firm providing strategic advocacy, communications, and stakeholder engagement services to associations and corporations. It is comparable to Voices In Advocacy because both serve trade association and corporate clients with advocacy-focused services that combine strategic advice with audience activation.
• The Advocacy Group (TAG): The Advocacy Group is a public affairs and government relations firm providing advocacy, grassroots, and coalition-building services. It is comparable to Voices In Advocacy because both help trade associations and member-based organizations design and execute advocacy programs that mobilize supporters and engage policymakers.
• Cornerstone Government Affairs: Cornerstone Government Affairs is a bipartisan government relations firm serving associations, coalitions, and corporate clients with federal advocacy, lobbying, and stakeholder engagement. It is comparable to Voices In Advocacy because both help association clients build effective advocacy programs and influence legislative outcomes.
• SGR (Squire, Glennon & Rosenberger / SGR Government Relations): SGR is a government relations and advocacy firm providing legislative strategy, lobbying, and association advocacy services. It is comparable to Voices In Advocacy because both support association clients in advocacy planning, grassroots activation, and stakeholder engagement, though SGR provides more direct lobbying and policy execution.
• Winning Strategies Washington: Winning Strategies Washington is a government relations and association management firm providing advocacy, coalition building, and policy engagement services. It is comparable to Voices In Advocacy because both target associations and member-based organizations with advocacy training, fly-in programming, and grassroots activation support.

Broad incumbents

• Greater Talent Network: Greater Talent Network is a speakers bureau representing keynote speakers for association, corporate, and university audiences. It is comparable to Voices In Advocacy because both place professional speakers at association conferences and events, though Greater Talent operates a broader speaker roster across multiple categories.
• Leading Authorities: Leading Authorities is a major speakers bureau and talent agency representing hundreds of keynote speakers across many topics. It is comparable to Voices In Advocacy as both provide association-targeted keynote speakers and thought leaders, though Leading Authorities operates as a broad marketplace while Voices In Advocacy specializes in advocacy expertise through a single principal.
• Harry Walker Agency: Harry Walker Agency is one of the largest lecture and speakers bureaus representing high-profile keynote talent across business, politics, and advocacy. It is comparable to Voices In Advocacy because both sell keynote speaking engagements to associations and corporate audiences, though Harry Walker operates at much larger scale and broader topical scope.
• Abernathy MacGregor: Abernathy MacGregor is a strategic communications firm specializing in investor relations, public relations, and stakeholder communications for corporations and associations. It is comparable to Voices In Advocacy because both serve similar clients (associations, professional organizations) with strategic communications and audience engagement services, though Abernathy MacGregor focuses on corporate communications rather than grassroots advocacy training.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdvocacyVoices
• LinkedInlinkedin.com/company/voices-in-advocacy-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voices In Advocacy