Musicworks

What Musicworks does

MusicWorks Inc. is a privately-held, full-service creative agency founded in 1997 and headquartered in Melville, NY with a satellite office in midtown Manhattan. The company was originally established as an on-hold marketing and digital audio production firm and has since expanded into a broader creative agency offering strategic consulting, creative development, and execution of integrated multi-media campaigns. Its core products include Managed On-Hold Solutions (scriptwriting, production, content management, and ongoing updates delivered via hosted-platform-formatted files or proprietary IP/Telco/USB media players for on-premise phone systems), Premium Voice Recordings (call flow design, multi-lingual voice casting, translation, and scriptwriting for auto attendants, IVR, voicemail, and night-answer systems), and MW360, an integrated marketing solution bundling audio, video, and web development services.

The firm targets enterprise and mid-market businesses with significant call volumes, including named clients Orkin, Orkin Canada, Visionworks, Broadview Networks, BCM, Amalgamated, Airgas, and NFP spanning pest control, vision care, telecommunications, financial services, industrial gas distribution, and insurance verticals. MusicWorks operates with 1-10 employees and supports a curated network of freelance producers, writers, designers, audio engineers, directors, and visual effects artists to deliver creative work. Revenue is generated through managed-services contracts (recurring on-hold content management) and project-based professional services (voice recordings, MW360 campaigns), with pricing conducted on a quote-based, non-publicly-disclosed basis tailored to client scope and content volume.

Name

Musicworks

Legal name

MusicWorks Inc.

Website

https://gomusicworks.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

MusicWorks is a privately-held creative agency providing managed on-hold audio solutions, premium voice recordings, and integrated audio/video/web marketing (MW360) to enterprise and mid-market clients with high call volumes.

Ownership category

akta.pro rank

Product category

Audio Production and Creative Services

NAICS

Sound Recording Industries (5122), Sound Recording Studios (512240), Other Sound Recording Industries (51229)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Music Producers & Production Teams (MPAIAHAB)

Keywords

• On-hold marketing
• Voice recording services
• Telephony media production
• Integrated audio production
• Creative agency services

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed On-Hold Solutions: Recurring managed services for on-hold marketing programs including scriptwriting, production, content management, and ongoing updates. Equipment (media players) may be sold as part of the solution.
2. Premium Voice Recordings: Production services for voicemails, auto attendants, greetings, and night answer messages. Includes call flow design, voice casting, and multi-lingual translation services.
3. MW360 Audio/Video/Web Services: Project-based creative and production services for audio, video, and web development including strategy, writing, voice casting, composing, production, and licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Musicworks is a B2B creative agency that produces managed on-hold audio programs, premium voice recordings for automated phone systems, and integrated audio/video/web marketing campaigns under its MW360 framework. Its deliverables include scriptwriting, voice casting, translation, production, and ongoing content management, with files delivered for hosted platforms or via proprietary IP, Telco, and USB media players for on-premise phone systems.

Product overview

MusicWorks is a full-service creative agency offering three integrated product lines: Managed On-Hold Solutions (scriptwriting, production, content management for on-hold audio), Premium Voice Recordings (voicemails, auto attendants, greetings, night answer for automated phone applications), and MW360 (an integrated marketing solution combining Audio, Video, and Web services). These offerings work together to create consistent brand experiences across all customer touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• MW360: An integrated marketing solution designed to optimize the quality of all company/client touch points, while creating consistency throughout the organization. Covers audio, video, and web services.

Products and services

• Managed On-Hold Solutions End-to-end managed on-hold program including scriptwriting, audio production, content management, and ongoing production updates for businesses with single or 1,000+ locations. Delivers files formatted for drag-and-drop simplicity on hosted telephony platforms and offers proprietary IP, Telco, and USB media players that integrate with on-premise phone systems.
• Premium Voice Recordings Professional voice recordings and production services for any automated voice application, including voicemails, auto attendants, greetings, and night answer messages. Includes call flow design, multi-lingual voice casting, translation services, and scriptwriting for complex multi-level auto attendant menus.
• MW360 Integrated marketing solution designed to optimize the quality of all company/client touch points and create consistency across the organization. Combines Audio (on-hold music, branded voice solutions, point-of-sale promotions, retail/broadcast radio, sound design), Video (full creative and production services for branded content), and Web (website planning, design, and development including E-Commerce, CMS, and responsive mobile applications), all handled in-house.

Quantifiable outcome

• 90+ hours of collective hold time per year for companies putting 20 calls/day on-hold for 45+ seconds
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Genesys: Major CCaaS/contact center platform vendor whose cloud-based IVR and routing capabilities include audio asset management features that could substitute for MusicWorks-style services.
• Nice (inContact/CXone): Enterprise contact center software provider with built-in IVR scripting, hold-time features, and audio management - represents the platform-shift threat that could erode demand for standalone on-hold service providers like MusicWorks.
• Retail Audio / In-Store Music (Mood Media): Large-scale B2B provider of in-store music, messaging, and audio branding across retail and enterprise locations - overlaps with MusicWorks' point-of-sale, retail radio, and branded audio capabilities at a much larger scale.

Direct peers

• Voice Express / Holdcom: Audio branding, on-hold messaging, and voice talent agency serving enterprise telephony deployments with multilingual capabilities - direct overlap with MusicWorks' voice casting and translation services.
• Marketing Messages (MarketingMessages.com): Provider of on-hold music, voice recordings, and auto attendant content with hardware players for on-premise phone systems - closely mirrors MusicWorks' managed on-hold-plus-hardware stack.
• Sound Productions / Custom Voice Prompts: Voice prompt, IVR, and telephone audio production service for enterprise call centers and contact centers - competes in the same premium voice recording segment as MusicWorks.
• IVR Voice (Prompt Media): IVR voice prompt recording and voice talent provider for contact centers and enterprise phone systems - competes in MusicWorks' premium voice recordings line.
• Easy On Hold: Specialized on-hold messaging and voice recording provider serving enterprise and SMB clients across North America - the most direct head-to-head competitor to MusicWorks' core managed on-hold offering.
• OnHold.com (Tele-Concepts): On-hold marketing and telephony audio production company offering scriptwriting, voice casting, and equipment integration - directly comparable in service mix and target customer profile.

Emerging players

• Jingles.com / WhisperRoom Studio Services: Smaller audio production and studio services firm offering commercial audio, jingles, and voiceover work - competes for parts of MusicWorks' project-based professional services revenue (audio/video production).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/musicworksnyc
• LinkedInlinkedin.com/company/musicworks-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musicworks