AkijBashir Group

What AkijBashir Group does

AkijBashir Group is a privately held, family-owned Bangladeshi industrial conglomerate headquartered at Simpletree Lighthouse, Banani, Dhaka. Formed on March 6, 2023 following the division of the original Akij Group between founder Sheikh Akij Uddin's sons, the group is led by Managing Director Sk. Bashir Uddin and operates 18 business units employing approximately 26,000 people. Its core manufacturing portfolio spans building materials (Akij Ceramics tiles, Akij Board particle board, Akij Door, Aura tiles, AkijBashir Glass, AkijBashir Cables), home and lifestyle products (Akij Tableware porcelain, ROSA sanitaryware and bathware), industrial products (Akij Biax BOPP/BOPET/CPP films, Akij Steel, Akij Polymer, Akij Cartons), and agricultural/export verticals (Janata Jute Mills and Sadat Jute Industries, Bahadurpur Tea Estates, Robin Resources, Robina Flooring). The group's customer base is hybrid, serving B2B real estate developers, builders, contractors, and architects via channel partnerships with Envisio Group, Anwar Landmark Limited, MHM Properties Ltd., and Edison Real Estate, alongside B2C consumers through 110+ Akij Ceramics showrooms, six Selections multi-brand flagship locations, and 32 AkijBashir Cables outlets. International exports reach approximately 90 countries; key export verticals include tableware to 18 markets including the USA (entered October 2025) and Europe, and jute to nearly 90 countries.

Technologically, AkijBashir holds a patented jute retting process enabling twice-yearly cultivation with reduced water dependency, owns Bangladesh's only BOPP/BOPET/CPP film plant backed by Tk 1500 crore capital deployment, operates a 45 Ton/Day Sodium Silicate Plant (rice husk ash feedstock) for vertical integration into tiles, tableware, and carton production, and manufactures Bangladesh's first 3-layer insulated pure-copper electrical cable with 105°C heat resistance. The Selections "Senses and Living" design philosophy drives ceramic tile differentiation across acoustic, light-reflection, tactile, strength, and pattern dimensions. The group also operates acquired international assets (Robin Resources and Robina Flooring in Malaysia) and has demonstrated first-mover Bangladesh cross-border M&A capability since 2018.

Revenue is generated through direct manufacturing and sale of physical goods across B2B contracts and B2C retail channels. Pricing is quote-based and not publicly disclosed. Go-to-market combines flagship Selections showrooms, dedicated brand showrooms, B2B channel partnerships with structured commercial frameworks (credit terms, delivery coordination, warranty, discount facilities), event-driven demand generation (Evolve Beyond Business Conference, Art of Plating reality show with ~83 million cumulative TV/OTT views), architecture competitions (ArchFuture in association with ArchBiz), earned media placement, and direct export relationships. Marketing was recognized with five COMMWARD 2025 awards; brand leadership is evidenced by seven consecutive Bangladesh Brand Forum Best Ceramic Brand wins for Akij Ceramics and ROSA's Best Sanitaryware Manufacturer in Asia title at TecnAwards 2024.

Name

AkijBashir Group

Legal name

AkijBashir Group

Website

https://akijbashir.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AkijBashir Group is a privately held Bangladeshi industrial conglomerate with 18 manufacturing units producing ceramics, tableware, sanitaryware, glass, electrical cables, jute, and packaging for B2B real estate customers, B2C consumers, and export markets in 90-plus countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturing and Sale of Building Materials: Revenue from manufacturing and selling diversified products including ceramic tiles (Akij Ceramics), particle boards (Akij Board), doors (Akij Door), sanitaryware and bathware (ROSA), glass products (AkijBashir Glass), and electrical cables (AkijBashir Cables)
2. Tableware Manufacturing and Export: Manufacturing and export of premium porcelain tableware products (Akij Tableware), with exports to 18 countries including USA, Europe, UAE, KSA, Canada
3. Jute Products Manufacturing and Export: Manufacturing and global export of jute products including Hessian, Sacking, CBC, technical textiles, geo textiles, non-woven felt, sustainable packaging, and lifestyle accessories through Janata Jute Mills and Sadat Jute Industries
4. Packaging Materials: Manufacturing of packaging materials including cartons (Akij Cartons) and plastic films (Akij Biax)
5. Tea Plantation and Processing: Cultivation and processing of tea at Bahadurpur Tea Estates

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

AkijBashir Group is a diversified Bangladeshi manufacturing conglomerate that produces and sells building materials and home products across 18 business units. Core offerings include ceramic tiles (Akij Ceramics, Aura), wooden boards (Akij Board), doors (Akij Door), sanitaryware and bathware (ROSA), porcelain tableware (Akij Tableware), reflective glass (AkijBashir Glass), electrical wires and cables (AkijBashir Cables), jute products (Janata Sadat Jute), packaging films (Akij Biax), cartons (Akij Cartons), tea (Bahadurpur Tea Estates), and steel and polymer products. Products are sold through flagship Selections showrooms, dedicated brand showrooms, channel partners, and direct exports to over 90 countries.

Product overview

AkijBashir Group is a diversified conglomerate with 18 business units operating across a multi-brand portfolio of manufacturing companies. The group operates as a platform of distinct sub-brands spanning building materials (Akij Ceramics, Akij Board, Akij Door, Aura tiles), home and lifestyle products (Akij Tableware, ROSA Sanitaryware & Bathware, AkijBashir Glass), industrial products (Akij Biax Films, Akij Steel, Akij Polymer, Akij Cartons), and agricultural/export products (Janata Jute Mills, Sadat Jute Industries, Bahadurpur Tea Estates, Robina Flooring, Robin Resources). New additions include AkijBashir Cables (electrical wires) and Selections (multi-brand flagship showroom). The products serve residential, commercial, and industrial customers across Bangladesh and export to over 90 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Akij Ceramics: Bangladesh's leading ceramic tile brand, winner of Best Ceramic Brand Award for seven consecutive years and Superbrands recognition
• Akij Board
• Akij Tableware
• ROSA
• Selections
• AkijBashir Glass
• AkijBashir Cables
• Akij Biax
• Aura
• Janata Sadat Jute

Products and services

• Akij Ceramics Tiles Ceramic tiles for residential and commercial use, marketed under the 'Promise of Perfection' philosophy with over 110 showrooms across Bangladesh. Includes innovations like Braille Tiles for visually impaired users and the Panora Porcelain Plank Tiles Series.
• Akij Board Particle Boards Wooden particle boards and reconstituted wood products manufactured by Akij Particle Board Mills Ltd, exporting to approximately 60 countries under the tagline 'Now You Can'.
• Akij Tableware Premium 100% pure porcelain tableware products including bone china and stoneware, exported to 18 countries including the USA, Europe, UAE, KSA, and Canada. The brand is among the first Bangladeshi tableware brands to exhibit at the Inspired Home Show in Chicago.
• ROSA Sanitaryware and Bathware Sanitaryware and bathware products offering complete bathroom solutions, awarded Best Sanitaryware Manufacturer in Asia at TecnAwards 2024 by ACIMAC.
• AkijBashir Cables Electrical wires and power cables including Bangladesh's first 3-layer insulated cable featuring pure copper build with enhanced protection and heat resistance up to 105°C. Distributed through 32 showrooms nationwide.
• Akij Biax Films BOPP, BOPET, and CPP packaging films. AkijBashir is the only manufacturer of these three film types in Bangladesh with a Tk. 1,500 crore investment, serving the packaging industry.
• AkijBashir Glass Reflective glass products with up to 87% reflectivity designed for privacy and comfort applications in buildings.
• Janata Jute Mills and Sadat Jute Industries Jute products including Hessian, Sacking, CBC, technical textiles, geo textiles, non-woven felt, and sustainable packaging. Exports to nearly 90 countries and recognized as Best Jute Products Manufacturing Mill and Best Exporter of Jute Products by the Ministry of Textiles and Jute.
• Akij Door High-quality doors manufactured as part of the building materials portfolio.
• Aura Tiles Premium tiles brand under the AkijBashir Group building materials portfolio.
• Akij Cartons Carton packaging manufacturing division serving as part of AkijBashir Group's packaging solutions.
• Bahadurpur Tea Estates Cultivation and processing of tea at Bahadurpur Tea Estates.
• Akij Steel Steel manufacturing division as part of AkijBashir Group's industrial products portfolio.
• Akij Polymer Polymer products division as part of AkijBashir Group's manufacturing portfolio.
• Robina Flooring Reconstituted wood flooring products originally part of Robin Resources, acquired in 2018 as part of the group's first cross-border acquisition from Malaysia.
• Robin Resources Reconstituted wood products manufacturer acquired by Akij in 2018 along with Robina Flooring, exporting to approximately 60 countries.
• Sodium Silicate (Liquid) Liquid sodium silicate for tiles, tableware, and carton production grades, manufactured using rice husk ash at the group's Raimoni plant in Mymensingh.

Quantifiable outcome

• 98% employee retention rate demonstrates favorable workplace culture
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Anwar Landmark LimitedcoreChannel Partner/ Reseller/ Distributor · 28 January 2026MoU for expanding access to AkijBashir's premium building materials for Anwar Landmark's authorized members and clientele through Selections emporium. Includes structured commercial framework with agreed credit terms, delivery coordination, warranty coverage, and discount facility.
• Envisio GroupcoreStrategic or Co-development Partner · 18 January 2026Strategic MoU for expanding reach of AkijBashir's premium building materials portfolio. Envisio Group features Akij Ceramics, ROSA, Akij Board, Akij Door, and Akij Glass offering complete solution for tiles, sanitaryware, bathware, boards, doors, and glass products. Both companies collaborate on marketing initiatives.
• MHM Properties Ltd.coreChannel Partner/ Reseller/ Distributor · 14 October 2025Strategic partnership for delivering premium building material solutions. MHM Properties showcases and offers AkijBashir brands (Akij Ceramics, ROSA, Akij Board, Akij Door, Akij Bathware, AkijBashir Glass) through its client network and designated outlets.
• Eminence Electric Wire & Cables LimitedcoreStrategic or Co-development Partner · 6 August 2025Property acquisition agreement for AkijBashir Energy Limited to begin production of safe, reliable, high-quality wires and cables using state-of-the-art technology. Facility will produce all types of wires and cables under one roof.
• Rotary Club of Dhaka PremiumminorStrategic or Co-development Partner · 7 October 2024Collaboration for tree plantation program at AkijBashir factory premises in Manikganj. 110 diverse trees including Mahogany, Raintree, Aam, Kathal, Narikel, Kadam, Shimul, Neem, jaam, and Christmas Tree were planted for environmental sustainability.
• Edison Real EstatecoreChannel Partner/ Reseller/ Distributor · 28 August 2024MoU providing exclusive perks to Edison Royal Club members with attractive discounts on AkijBashir products available at Selections showrooms including Akij Ceramics, Aura tiles, Rosa sanitaryware, Akij Board, and Akij Door.
• ArchBizminorStrategic or Co-development PartnerAssociation for ArchFuture - nationwide architectural competition encouraging young architects to reimagine interiors using Akij Ceramics products. Judged by Prof. Ar. Rafiq Azam, Ar. Tanya Karim, and Ar. Mahmudul Anwar Riyaad.

Scale indicators15 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Asian Paints: Asian Paints is India's largest decorative paints company with a broader building products portfolio including adhesives and waterproofing. Comparable as a large incumbent building materials brand with extensive distribution and brand recognition across South Asia, overlapping with AkijBashir's diversified building materials positioning.

Direct peers

• Cera Sanitaryware: Cera is an Indian sanitaryware and faucet manufacturer focused on premium bathroom solutions. Directly comparable to AkijBashir's ROSA brand in sanitaryware category, premium positioning, and similar B2B and showroom distribution channels.
• Kajaria Ceramics: Kajaria is India's largest manufacturer of ceramic and vitrified tiles, serving similar residential and commercial building materials customers as Akij Ceramics. Comparable scale, multi-brand showroom strategy, and export footprint make it a primary direct peer for the ceramics business.
• RAK Ceramics: RAK Ceramics is a global ceramics and tiles manufacturer headquartered in the UAE with significant operations across South Asia and the Middle East. It is directly comparable to AkijBashir's Akij Ceramics unit as a competing ceramic tile brand serving similar residential and commercial construction customers.
• Somany Ceramics: Somany is an Indian ceramic tile and bathware manufacturer with a multi-brand portfolio and extensive dealer network. Directly comparable to Akij Ceramics and ROSA for tile and bathware product overlap, B2B distribution strategy, and Indian sub-continent market positioning.
• HSIL Limited (Hindware): HSIL is a leading Indian manufacturer of sanitaryware, bathware, and building products under the Hindware brand. It is directly comparable to AkijBashir's ROSA sanitaryware and bathware division in product category, customer base, and channel strategy.

Regional players

• Square Group: Square Group is one of Bangladesh's largest conglomerates with operations in pharmaceuticals, consumer goods, textiles, and ceramics. Comparable to AkijBashir as a Bangladeshi conglomerate with diversified manufacturing, household brand portfolios, and similar domestic market exposure.
• Walton Group: Walton is a major Bangladeshi electronics and appliance manufacturer with expanding consumer durables portfolio. Comparable to AkijBashir as a Bangladeshi diversified manufacturer with strong domestic brand presence, large workforce, and ambition to expand into international markets.
• PRAN-RFL Group: PRAN-RFL is a large Bangladeshi diversified conglomerate with plastics, packaging, and consumer goods operations. Comparable to AkijBashir as a Bangladeshi conglomerate with diversified manufacturing, plastics/packaging overlap, and large domestic workforce.
• Berger Paints Bangladesh: Berger Paints Bangladesh is a leading paints and coatings manufacturer serving the Bangladeshi construction and industrial markets. Comparable to AkijBashir's building materials portfolio as a regional building products brand serving the same domestic construction customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@akijbashir
• Facebookfacebook.com/AkijBashir
• LinkedInlinkedin.com/company/akijbashir

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AkijBashir Group