Edison Real Estate

Name

Edison Real Estate

Legal name

Edison Real Estate Ltd.

Website

https://edisonrealestatebd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential apartment development
• Commercial real estate Dhaka
• Luxury housing Bangladesh
• Property development firm
• Owned-land real estate

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apartment Sales: Primary revenue from selling residential and commercial apartments developed on owned land in Dhaka. Customers purchase apartments at various stages (booking, construction, handover) with payment plans typically structured around construction milestones. The company develops projects from land acquisition through construction to final handover, generating revenue from the property sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Edison Real Estate develops and sells premium residential and commercial apartment projects across prime neighborhoods of Dhaka, Bangladesh, built on fully purchased owned land. The company manages the full development lifecycle from land acquisition and construction to final handover, offering customers contemporary design, benchmark materials, modern amenities, and milestone-based payment plans. It also operates the Edison Royal Club loyalty program providing exclusive partner benefits to its customers.

Product overview

Edison Real Estate is a Bangladeshi real estate developer offering a portfolio of residential and commercial properties across Dhaka, primarily in Bashundhara R/A, Uttara, and Jolshiri Abashon. The product portfolio includes luxury apartments (Edison Desdemona, Edison Iris, Edison Camillo, Edison Luciana, Edison Portia), premium complexes (Edison Prospero, Edison Orlando, Edison Aemilius, Edison Macbeth), and commercial spaces (Edison Prime). The company operates through two main channels: direct property development and the Edison Royal Club membership program, which provides customers exclusive partner discounts on home appliances, healthcare, fitness, and hospitality services. Projects range from mid-size developments (4-7 Katha) to mega-complexes (up to 90+ Katha), with apartment sizes from ~1100 to 6500+ SQFT.

Differentiator

Problem solved

Functional benefit

Products and services

• Edison Verona Luxury residential project in Diabari, Uttara featuring 8 towers with 291 apartments (1600-5574 SQFT), including simplex and duplex units with premium amenities. Targeted at premium residential buyers in Dhaka.
• Edison Desdemona Premium residential complex in Bashundhara R/A with 66 apartments and penthouses (2705-6540 SQFT), featuring triple-height entry, infinity pool, gym, and rooftop gardens. Targeted at luxury residential buyers seeking premium amenities.
• Edison Irida Residential project in Bashundhara R/A with spacious apartments (1234-1426 SQFT) in a neighborhood with recreational facilities and access to education and shopping. Targeted at mid-market residential buyers in Dhaka.
• Edison Prime Commercial landmark in Tejgaon featuring 8 units on 18.8 Katha land with floor sizes from 900-8900 SQFT, designed for corporate offices. Targeted at businesses and corporate tenants in Dhaka.
• Edison Camillo Premium 3-4 BHK residential project in Bashundhara R/A Extension with 2095-2640 SQFT apartments, south-facing 2-side open corner plot. Targeted at premium residential buyers.
• Edison Luciana 3-4 BHK premium residential project on 20.92 Katha land in Bashundhara R/A with 48 apartments (2200-2640 SQFT), 3-sides open corner plot. Targeted at premium residential buyers.
• Edison Portia 4-bedroom elegant residential project in Bashundhara R/A with 56 apartments (2425-2780 SQFT), 3-sides open plot with 66.12% construction progress. Targeted at premium residential buyers.
• Edison Iris Residential project in Bashundhara R/A featuring modern design with 44 apartments (2620-3020 SQFT), 2-side open corner plot with north and south orientation. Targeted at premium residential buyers.
• Edison Prospero Large duplex apartment complex in Bashundhara R/A with 72 apartments (1920-4450 SQFT), featuring 3-sides open corner plot and rooftop pool. Targeted at premium residential buyers.
• Edison Orlando Premium apartment complex in Bashundhara R/A J Block with 52 apartments (2385-3080 SQFT), 3-sides open corner plot on 30 Katha land. Targeted at premium residential buyers.
• Edison Aemilius Premium residential project on 40.56 Katha land in Bashundhara R/A with 3-sides open orientation and large apartments (3480-4070 SQFT). Targeted at premium residential buyers.
• Edison Macbeth Large-scale residential complex in Bashundhara R/A featuring 4 towers with 144 apartments (2230-3000 SQFT) on 90 Katha land. Targeted at mid-to-premium residential buyers.
• Edison Kazi Camellia Residential project in Khilgaon with 14 apartments (1250-1350 SQFT), featuring elegant architectural design with adequate natural light and ventilation. Targeted at mid-market residential buyers in Dhaka.
• Edison Royal Club Exclusive membership club offering Edison customers privileged access to discounts and services from partner brands including Dhali Fitness Center, Praava Health, VLCC, Evercare Hospital, Long Beach Hotel, BOSCH, Haier, Pickaboo, Biman Bangladesh Airlines, and others. Targeted at Edison homeowners and customers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Edison Royal Club PartnerscoreGTM or Marketing PartnerEdison Royal Club is a loyalty program offering exclusive discounts and privileges to Edison customers. Partners include Dhali Fitness Center, PRAAVA HEALTH, VLCC, A&H Gallery, Evercare Hospital, Title Fitness Dhaka, Long Beach Hotel, Tilottoma Bangla Group, BOSCH, Biman Bangladesh Airlines, Osudpotro, Lalamove, Green & Pepper, Haier, and Pickaboo.
• Dhali Fitness CenterminorGTM or Marketing PartnerFitness center offering 25% discount on gym, swimming, and badminton facilities to Edison Royal Club members.
• Praava HealthminorGTM or Marketing PartnerHealthcare provider offering 20-25% discounts on general health services, lab & imaging, and health check packages to Edison Royal Club members.
• VLCCminorGTM or Marketing PartnerWellness center offering BDT 10,000 free services on slimming packages plus maximum branch discounts to Edison Royal Club members.
• Evercare HospitalminorGTM or Marketing PartnerPrivate healthcare provider offering 5% discounts on room services, lab investigations, radiology, operations, and other medical services to Edison Royal Club members.
• Long Beach HotelminorGTM or Marketing PartnerCox's Bazar hotel offering 45-50% seasonal discounts on accommodations to Edison Royal Club members.
• Tilottoma Bangla GroupminorGTM or Marketing PartnerInterior and exterior solutions provider offering 5-15% discounts on TOTO, American Standard, Hafele, Grohe products, and tiles to Edison Royal Club members.
• BOSCHminorGTM or Marketing PartnerHome appliances brand offering 3-8% discounts on cooling, washing, cooking appliances and small appliances to Edison Royal Club members.
• Biman Bangladesh AirlinesminorGTM or Marketing PartnerNational airline offering reward tickets, upgrades, lounge access, extra baggage allowance, and 1000 bonus miles for international flights to Edison Royal Club members.
• A & H GalleryminorGTM or Marketing PartnerLuxury home solutions provider offering 15-20% discounts on concealed hinges, drawer runners, sanitary ware, tiles, and appliances to Edison Royal Club members.
• HaierminorGTM or Marketing PartnerConsumer electronics brand offering up to 15% discounts and free installation on air conditioners, televisions, refrigerators, freezers, and washing machines to Edison Royal Club members.
• LalamoveminorGTM or Marketing PartnerDelivery service offering BDT 500 coupon on home shifting, pickup or truck services when fare exceeds BDT 5,000 to Edison Royal Club members.
• PickaboominorGTM or Marketing PartnerOnline electronics store offering 5% extra discount on appliances from Samsung, Haier, and Whirlpool with nationwide delivery and EMI options to Edison Royal Club members.
• OTTO FIXminorGTM or Marketing PartnerAutomotive service center offering up to 20% discounts on general service, cooling system, car polish, brakes, A/C system, and free car wash to Edison Royal Club members.
• Title Fitness DhakaminorGTM or Marketing PartnerFitness and boxing club offering 20% discount on membership packages with 3-month membership at BDT 19,200 and 6-month membership at BDT 25,500 to Edison Royal Club members.
• OsudpotrominorGTM or Marketing PartnerOnline pharmacy offering 7% discount with promo code 'Edison7' and delivery services across Bangladesh to Edison Royal Club members.
• Green & PepperminorGTM or Marketing PartnerRestaurant chain offering 10% discount on full menu plus special party and takeaway offers at Gulshan and Bashundhara branches to Edison Royal Club members.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Navana Real Estate Ltd: Part of Navana Group conglomerate, develops residential and commercial projects in Dhaka targeting middle and upper-middle-class buyers. Comparable in pricing tier, Dhaka location focus, and direct-sales distribution model.
• Anwar Landmark Ltd: Established Dhaka-based developer of premium apartments and commercial spaces, part of Anwar Group. Directly comparable in product type (luxury apartments), Dhaka micro-market focus (Tejgaon, Gulshan, Bashundhara), and target customer profile.
• Rangs Properties Ltd: Real estate arm of Rangs Group, developing residential and commercial projects in Dhaka. Comparable as a conglomerate-affiliated developer offering premium apartments with direct sales and customer loyalty engagement in similar Dhaka micro-markets.
• Sheltech (Pace Properties): Long-established Bangladesh real estate developer with premium apartment projects in Dhaka including Uttara and Gulshan. Directly comparable to Edison Verona (Uttara) and other premium projects in similar micro-markets with comparable target customers.
• Square Homes Ltd: Real estate arm of Square Group, one of Bangladesh's largest conglomerates, developing residential projects in Dhaka. Comparable as a conglomerate-backed developer offering apartments with strong parent-group brand credibility.
• Assure Group: Bangladesh-based developer with a substantial portfolio of residential and commercial projects primarily in Dhaka. Comparable in product offering (apartments, commercial spaces), target segments (middle to upper class), and emphasis on quality construction and timely handover.
• Confidence Group (Real Estate): Diversified conglomerate with a real estate division developing residential apartments and commercial properties in Dhaka. Comparable as a conglomerate-backed developer offering premium apartments in similar Dhaka micro-markets.
• Building Technology & Ideas (BTI): One of Bangladesh's largest and most recognized real estate developers, focused on premium residential apartments in Dhaka. Directly comparable to Edison in target customer (middle-to-upper-class), product (apartments in prime Dhaka neighborhoods), and direct-sales model.

Emerging players

• Dom-Inno Development Ltd: Emerging Dhaka-based developer focused on premium residential projects in select micro-markets including Bashundhara and Uttara. Comparable product offering to Edison at a similar mid-premium tier, though with smaller project count and scale.

Broad incumbents

• Bashundhara Land Development Ltd: Largest residential developer in Bangladesh and dominant player in Bashundhara R/A where Edison has most of its projects. Both develop multi-family apartment complexes targeting middle-to-upper-class Dhaka buyers on owned land.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmgjmaai-ajgw0cd1lXj2SA
• Facebookfacebook.com/edisonrealestateltd
• LinkedInlinkedin.com/company/edison-real-estate-limited
• Instagraminstagram.com/edisonrealestatelimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edison Real Estate