What Smavesto does

Smavesto GmbH is a Bremen-based digital wealth management company and 100% subsidiary of Sparkasse Bremen AG, operating an AI-driven Robo-Advisor platform targeting German retail investors. Founded in 2018 and commercially launched in 2019, the company holds a BaFin license for financial portfolio management under §15 WpIG (ID 149280) and offers fully digital onboarding in approximately 15 minutes via video legitimation. Smavesto serves individual investors, career starters, ESG-oriented savers, Werder Bremen football fans (via a co-branded 'Plietsch Anlegen' product), and alternative-asset investors seeking gold or cryptocurrency exposure alongside traditional ETF allocations.

The platform's core product is automated ETF/ETC/ETN portfolio management across five risk strategies (Konservativ to Spekulativ), with at least monthly rebalancing and signal-triggered special reallocations. The proprietary technology combines three machine learning models — Hidden Markov Model for market state classification, LSTM for return forecasting, and XGBoost for trend recognition — integrated through a Gradient Descent optimization algorithm. This stack was developed and is maintained by technology partner GET Capital AG, processes 50+ technical indicators daily, and is trained on 20+ years of historical market data. Human portfolio managers retain final approval over AI-generated allocations, and customer assets are custodied at Baader Bank AG.

Smavesto's revenue model is subscription/recurring AUM-based, charging an all-in 1.00% annual fee on average managed assets (0.875% Smavesto management fee plus 0.125% Baader Bank depot/transaction fee, VAT included). Third-party ETF product costs averaging 0.25% per year are embedded in security prices and not retained by Smavesto. The company distributes exclusively through digital self-service channels (website, iOS/Android apps) plus partner networks including Sparkasse Bremen branches, the Werder Bremen Premium Partnership, and affiliate networks (financeAds, uppr GmbH). Marketing spans SEO, content (Smavesto Magazine), social media, paid search/social, and email, with multiple industry test-wins in 2024–2025 (Handelsblatt, Focus Money, WirtschaftsWoche, n-tv).

Name

Smavesto

Legal name

Smavesto GmbH

Website

https://smavesto.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Smavesto GmbH is a Bremen-based, BaFin-licensed AI-driven Robo-Advisor and wholly-owned subsidiary of Sparkasse Bremen, offering automated ETF/ETC portfolio management to German retail investors via a digital self-service platform from €50/month.

Ownership category

akta.pro rank

Product category

Digital Wealth Management (Robo-Advisor)

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

akta.pro secondary industry

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)

Keywords

• Digital wealth management
• Robo-advisor services
• ETF portfolio management
• Asset management
• AI investment platform

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Asset Management Fee (AUM-based): Smavesto charges 0.875% per year on average managed assets for portfolio management services. The fee is all-inclusive, covering management, all security transactions, and depot fees, with VAT included.
2. Third-party ETF Cost Recovery: ETF provider fees averaging 0.25% per year are passed through in security prices and are not billed separately by Smavesto. Smavesto does not retain these amounts. Additional third-party product costs (up to 1.3% p.a. for certain ETFs, ETCs, and ETNs) are embedded in market prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Smavesto provides a fully digital, AI-driven Robo-Advisor that builds, manages, and continuously rebalances globally diversified portfolios of ETFs, ETCs, and ETNs tailored to each customer's risk profile. Customers onboard in approximately 15 minutes via online video legitimation and can start investing from €50 per month, with optional allocations to ESG-screened, gold (ETC), and cryptocurrency (ETN, Bitcoin) instruments. The service is offered at an all-inclusive flat fee of 1.00% p.a. on average managed assets under a BaFin license.

Product overview

Smavesto is a single unified digital wealth management platform centered on its Robo-Advisor. The core product is an AI-driven portfolio management service that automates ETF/ETC investing based on individual risk profiles, with an optional monthly savings plan feature. A mobile app (iOS and Android) serves as a companion channel for managing accounts on the go. An optional ESG/sustainable investing module allows users to filter portfolios using ESG criteria. The platform is entirely digital, with onboarding achievable in 15 minutes via video legitimation.

Differentiator

Problem solved

Functional benefit

Products and services

• Smavesto Robo-Advisor AI-driven digital wealth management platform that builds and automatically manages individual ETF/ETC/ETN portfolios based on customer risk profiles. The algorithm continuously monitors global markets, makes rebalancing decisions, and optimizes portfolios with at least monthly adjustments and signal-triggered special reallocations. Customers invest from €50/month with optional crypto, gold, or ESG preferences. Five risk strategies available (Konservativ, Gewinnorientiert, Risikobewusst, Spekulativ, plus sustainable variants).
• Smavesto ETF-Sparplan (ETF Savings Plan)

Quantifiable outcome

• Spekulativ portfolio achieved 123.90% cumulative return (11.35% p.a.) since inception in 2019 through June 2026, after all costs
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Baader Bank AGcoreTechnology or IntegrationBaader Bank AG serves as the custodian bank (Depotbank) for Smavesto customer accounts. It holds customer securities in depot, manages the settlement account, and executes all security transactions (ETF/ETC/ETN buys and sells) as instructed by Smavesto's algorithm. Receives 0.125% per year of managed assets for these services.
• GET Capital AGcoreTechnology or IntegrationGET Capital AG developed and maintains the core AI technology underlying Smavesto's Robo-Advisor, including the multi-model system (HMM, LSTM, XGBoost). The algorithm is described as validated over many years in real market conditions and continuously developed. Technology partnership enables Smavesto to offer institutional-grade AI portfolio management to retail customers.
• Werder Bremen (Premium Partner)flagshipGTM or Marketing PartnerSmavesto is the Premium Partner of Werder Bremen football club. The partnership includes a co-branded product 'Plietsch Anlegen' targeting Werder Bremen fans. The partnership provides marketing visibility, brand association, and a dedicated acquisition channel. Additional partnership includes Werder-Frauen (women's team) and individual partner Freddy Schott.
• niio wealth management GmbHcoreTechnology or Integrationniio wealth management GmbH (Elisabethstraße 42/43, 02826 Görlitz) operates the technical platform for depot services for Smavesto, managing the web application and dashboard infrastructure as a processor. Also handles push notification delivery via Firebase Cloud Messaging on behalf of Smavesto.
• WebID Solutions GmbHcoreTechnology or IntegrationWebID Solutions GmbH (Friedrichstraße 88, 10117 Berlin) performs video legitimation (Videolegitimation) as part of the customer onboarding process, enabling fully digital identity verification without requiring an in-person branch visit.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Growney: Cologne-based German Robo-Advisor providing AI-managed ETF portfolios to retail investors with comparable pricing (low AUM-based fee) and digital onboarding. Directly competes with Smavesto for German retail wealth management customers.
• Whitebox: German Robo-Advisor (formerly operating under that brand in Germany) offering algorithm-managed ETF portfolios to retail investors. Comparable on product, technology-driven allocation, and German retail target market — directly competes in the same niche.
• Visualvest: Frankfurt-based Robo-Advisor and 100% subsidiary of Union Investment (DZ BANK Group). Offers AI-managed ETF portfolios to German retail investors with comparable risk-class strategies and ESG options — closely mirrors Smavesto's parent-bank subsidiary structure and product positioning.
• Oskar (formerly savedo): Berlin-based Robo-Advisor serving German retail customers with managed ETF portfolios. Comparable on product, target customer (German retail), low-cost digital onboarding, and AUM-based fee model — directly competes for the same mass affluent segment.
• Scalable Capital: Munich-based Robo-Advisor and broker serving German retail investors with a similar AI-driven ETF portfolio management model plus a scalable savings plan. Comparable on product (managed ETF portfolios), pricing model (AUM fee), target customer (German retail), and BaFin-regulated status — but operates at materially larger scale and broader product scope.
• Easyfolio: Frankfurt-based German Robo-Advisor offering managed ETF portfolios with comparable risk-class strategies. Similar product, regulatory framework (BaFin), and target customer (German retail investors) — directly competes in the same Robo-Advisor category.
• Trade Republic: Berlin-based neobroker offering ETF savings plans (Sparplan) with low or no fees to German retail customers. Directly competes for the same retail wealth-building customer segment as Smavesto with a broader execution-plus-investing model that bundles brokerage, savings plans, and now interest products around the same German retail user.
• Quirin Privatbank (Quirion): Berlin-based digital wealth manager (Quirion) owned by Quirin Privatbank. Offers managed ETF portfolios to German retail customers with comparable fee structure and risk-strategy segmentation, competing in the same retail Robo-Advisor category as Smavesto.
• fintego (MEAG): Düsseldorf-based Robo-Advisor operated by MEAG (Munich Re Group). Offers managed ETF portfolios to German retail investors, structurally similar to Smavesto as a subsidiary-of-large-financial-institution play with BaFin-regulated wealth management.

Broad incumbents

• Comdirect (Commerzbank): Major German direct bank owned by Commerzbank offering a Robo-Advisor service alongside its broader banking, brokerage, and advisory portfolio. Overlaps with Smavesto on managed ETF portfolios but operates as part of a much wider retail banking and trading platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smavesto
• Instagraminstagram.com/smavesto_de
• LinkedInlinkedin.com/company/smavesto
• YouTubeyoutube.com/channel/smavesto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smavesto