Plated
Plated is a private US company that home-delivers 30-minute gourmet recipes and ingredients directly to consumers. Founded in 2012 in New York, the firm historically raised approximately $56 million in venture capital to scale its meal-kit business.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plated does
Plated is a private, for-profit US company founded in 2012 and headquartered in New York. According to its firmographic profile, the company home-delivers 30-minute gourmet recipes and ingredients, operating as a direct-to-consumer meal-kit delivery service. The firm maintains a website at plated.com and is currently listed with a headcount range of 1-10 employees, a footprint inconsistent with a scaled independent meal-kit operation and consistent with either a post-acquisition integration state or a substantially contracted operating posture. Historically, Plated raised approximately $56.4 million across four venture capital rounds between 2013 and 2015 (a $1.4M seed in May 2013, a $5M Series A in January 2014, a $15M Series B extension in August 2014, and a $35M Series B in July 2015), with lead investors including ff Venture Capital, Greycroft, and Formation 8, alongside participation from Founder Collective, Lerer Hippeau, Kite Ventures, Slow Ventures, Great Oaks Venture Capital, and others. The presence of Albertsons/Safeway content in the input data is consistent with the reported 2017 acquisition of Plated by Albertsons Companies, though this transaction is not explicitly documented in the supplied sources.
Important note on data quality: Multiple supplementary data blocks in the input describe a skincare/biotech entity operating under "Plated Skin Science" branding, including platelet-derived exosome technology, skincare serums, hair serums, proprietary phosphoprotein delivery architecture, and a 2025 "National Exosome Day" initiative. These descriptions are inconsistent with the primary firmographic identity (a meal-kit delivery company founded in 2012) and most likely refer to a separate entity that shares the "Plated" brand name. This analysis treats the meal-kit entity as the primary subject, and the skincare/biotech data has been used only where clearly cross-referenced.
Plated firmographics
Firmographics- Name
- Plated
- Website
- https://plated.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plated is a private US company that home-delivers 30-minute gourmet recipes and ingredients directly to consumers. Founded in 2012 in New York, the firm historically raised approximately $56 million in venture capital to scale its meal-kit business.
- Ownership category
- akta.pro rank
Plated industry classification
Industry- Product category
- Biotech Skincare
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
Keywords
Where Plated is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Plated business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations
Marketing channels1 record
Plated product offering
Product offeringCore offering
Plated (operating as Plated Skin Science) develops and sells biotechnology-based skincare and haircare products built on platelet-derived exosomes used as a delivery vehicle for phosphoproteins. The product line includes skin serums, targeted treatments, and dedicated hair serums formulated for skin repair, rejuvenation, and hair vitality.
Product overview
Plated Skin Science is a biotechnology-based skincare company offering a product line centered on platelet-derived exosomes as the core active ingredient. The brand's portfolio includes serums and treatments for facial skincare and dedicated hair serums for hair care. All products utilize proprietary exosome delivery technology to maintain phosphoprotein stability within lipid bilayer structures, differentiating the offering from conventional peptides or antioxidant-based skincare.
Differentiator
Problem solved
Functional benefit
Products and services
- Plated Skin Serums Biotechnology-based skincare serums utilizing high concentrations of platelet-derived exosomes for skin repair and rejuvenation, formulated with additional ingredients such as antioxidants and hyaluronic acid.
- Plated Hair Serums Advanced hair serums powered by platelet-derived exosomes, designed to improve hair density, strength, shine, and overall vitality, with clinical backing and innovative formulations.
- Plated Treatments Skincare treatments designed for various skin concerns, utilizing the company's proprietary exosome delivery technology and phosphoprotein renewal ingredients.
Quantifiable outcome
- No quantifiable outcomes provided; dermatologists recommend focusing on proven ingredients like retinols and sunscreen over exosome-based alternatives until more evidence emerges
Companies that use Plated
Customer profileSegments1 record
Ideal customer profiles1 record
Plated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plated partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Plated competitors and assessment
Company assessmentDirect peers
- AnteAGE: Sells growth-factor and exosome-based serums for skin and hair through professional channels, sharing both Plated's active-platform story and channel mix.
- Kimera Labs: Exosome-focused biotech company supplying cosmetic and wellness brands with exosome ingredients, a direct technology peer to Plated's platelet-derived exosome platform.
- EXOCEL Bio: Exosome-based skincare and hair products marketed to both consumers and professionals, competing in the same biotech skincare niche as Plated.
- HydroPeptide: Peptide-focused anti-aging skincare brand with serums and treatments, comparable to Plated in product format, price positioning, and biotech-active narrative.
- ELEVAI Labs: Biotech skincare brand built around exosome-based topical formulations for rejuvenation and hair, directly overlapping Plated Skin Science's core technology and use cases.
Emerging players
- Allies of Skin: Premium clinical skincare brand combining biotech actives in treatment serums, a comparable positioning peer for Plated's premium cosmeceutical narrative.
- Dr. Barbara Sturm: Celebrity dermatologist-led biotech skincare brand built around proprietary active delivery; a comparable premium, science-narrative peer to Plated Skin Science.
Broad incumbents
- SkinMedica: Allergan Aesthetics' physician-dispensed skincare line built around growth factors and biotech-derived actives, the most established large peer in biotech skincare.
- SkinCeuticals: L'Oréal-owned dermocosmetic brand positioned on science-backed actives (antioxidants, retinols, peptides); a much larger incumbent in Plated's premium skincare shelf.
- iS Clinical: Cosmeceutical brand sold through medical spas and dermatologists, overlapping Plated's 'science-backed skincare' positioning with a much larger professional-channel footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Plated social profiles
Digital presencePlated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plated leadership team
Management profileNumber of profiles
Plated funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plated
What does Plated do?
Plated (operating as Plated Skin Science) develops and sells biotechnology-based skincare and haircare products built on platelet-derived exosomes used as a delivery vehicle for phosphoproteins. The product line includes skin serums, targeted treatments, and dedicated hair serums formulated for skin repair, rejuvenation, and hair vitality.
Is Plated a public or private company?
Plated is a private company. It is classified as unknown and is currently operating.
When was Plated founded?
Plated was founded in 2012. It employs 1 to 10 people.
Where is Plated based?
Plated is headquartered in New York, United States, in the North America region.
Who are Plated's main competitors?
Direct peers on record are AnteAGE, Kimera Labs, EXOCEL Bio, HydroPeptide and ELEVAI Labs. Emerging players are Allies of Skin and Dr. Barbara Sturm. Broad incumbents are SkinMedica, SkinCeuticals and iS Clinical.
Does Plated have an API?
No public API is recorded for Plated.
What industry is Plated in?
Plated's product category is Biotech Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its SIC code is 2844.