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Plated

Full company profile

uuid003fqfd

Namestring
Plated
Websiteurl
plated.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Plated is a private, for-profit US company founded in 2012 and headquartered in New York. According to its firmographic profile, the company home-delivers 30-minute gourmet recipes and ingredients, operating as a direct-to-consumer meal-kit delivery service. The firm maintains a website at plated.com and is currently listed with a headcount range of 1-10 employees, a footprint inconsistent with a scaled independent meal-kit operation and consistent with either a post-acquisition integration state or a substantially contracted operating posture. Historically, Plated raised approximately $56.4 million across four venture capital rounds between 2013 and 2015 (a $1.4M seed in May 2013, a $5M Series A in January 2014, a $15M Series B extension in August 2014, and a $35M Series B in July 2015), with lead investors including ff Venture Capital, Greycroft, and Formation 8, alongside participation from Founder Collective, Lerer Hippeau, Kite Ventures, Slow Ventures, Great Oaks Venture Capital, and others. The presence of Albertsons/Safeway content in the input data is consistent with the reported 2017 acquisition of Plated by Albertsons Companies, though this transaction is not explicitly documented in the supplied sources.

Important note on data quality: Multiple supplementary data blocks in the input describe a skincare/biotech entity operating under "Plated Skin Science" branding, including platelet-derived exosome technology, skincare serums, hair serums, proprietary phosphoprotein delivery architecture, and a 2025 "National Exosome Day" initiative. These descriptions are inconsistent with the primary firmographic identity (a meal-kit delivery company founded in 2012) and most likely refer to a separate entity that shares the "Plated" brand name. This analysis treats the meal-kit entity as the primary subject, and the skincare/biotech data has been used only where clearly cross-referenced.

Short descriptiontext

Plated is a private US company that home-delivers 30-minute gourmet recipes and ingredients directly to consumers. Founded in 2012 in New York, the firm historically raised approximately $56 million in venture capital to scale its meal-kit business.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
exosome skincare, biotech skincare, skincare serums, hair care serums, topical treatments
Industry2 codes
1Dermocosmetics & Medical-Grade Skincare
CodeCRABAAAFPrimaryYes
2Sensitive Skin & Barrier Repair
CodeCRABAAAGPrimaryNo
SIC code1 code
  • Perfumes, Cosmetics & Other Toilet Preparations2844
Product category
Biotech Skincare
Social media profiles3 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Cost components4 values
Supply Chain, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Plated (operating as Plated Skin Science) develops and sells biotechnology-based skincare and haircare products built on platelet-derived exosomes used as a delivery vehicle for phosphoproteins. The product line includes skin serums, targeted treatments, and dedicated hair serums formulated for skin repair, rejuvenation, and hair vitality.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • No quantifiable outcomes provided; dermatologists recommend focusing on proven ingredients like retinols and sunscreen over exosome-based alternatives until more evidence emerges
Product overview1 text field

Plated Skin Science is a biotechnology-based skincare company offering a product line centered on platelet-derived exosomes as the core active ingredient. The brand's portfolio includes serums and treatments for facial skincare and dedicated hair serums for hair care. All products utilize proprietary exosome delivery technology to maintain phosphoprotein stability within lipid bilayer structures, differentiating the offering from conventional peptides or antioxidant-based skincare.

Product and service3 records
1Plated Skin Serums
CategorySkincare Serums
Description

Biotechnology-based skincare serums utilizing high concentrations of platelet-derived exosomes for skin repair and rejuvenation, formulated with additional ingredients such as antioxidants and hyaluronic acid.

2Plated Hair Serums
CategoryHair Care Serums
Description

Advanced hair serums powered by platelet-derived exosomes, designed to improve hair density, strength, shine, and overall vitality, with clinical backing and innovative formulations.

3Plated Treatments
CategorySkincare Treatments
Description

Skincare treatments designed for various skin concerns, utilizing the company's proprietary exosome delivery technology and phosphoprotein renewal ingredients.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1AnteAGE
TypeDirect peer
Description

Sells growth-factor and exosome-based serums for skin and hair through professional channels, sharing both Plated's active-platform story and channel mix.

2Allies of Skin
TypeEmerging player
Description

Premium clinical skincare brand combining biotech actives in treatment serums, a comparable positioning peer for Plated's premium cosmeceutical narrative.

3Kimera Labs
TypeDirect peer
Description

Exosome-focused biotech company supplying cosmetic and wellness brands with exosome ingredients, a direct technology peer to Plated's platelet-derived exosome platform.

4SkinMedica
TypeBroad incumbent
Description

Allergan Aesthetics' physician-dispensed skincare line built around growth factors and biotech-derived actives, the most established large peer in biotech skincare.

5SkinCeuticals
TypeBroad incumbent
Description

L'Oréal-owned dermocosmetic brand positioned on science-backed actives (antioxidants, retinols, peptides); a much larger incumbent in Plated's premium skincare shelf.

6iS Clinical
TypeBroad incumbent
Description

Cosmeceutical brand sold through medical spas and dermatologists, overlapping Plated's 'science-backed skincare' positioning with a much larger professional-channel footprint.

7EXOCEL Bio
TypeDirect peer
Description

Exosome-based skincare and hair products marketed to both consumers and professionals, competing in the same biotech skincare niche as Plated.

8Dr. Barbara Sturm
TypeEmerging player
Description

Celebrity dermatologist-led biotech skincare brand built around proprietary active delivery; a comparable premium, science-narrative peer to Plated Skin Science.

9HydroPeptide
TypeDirect peer
Description

Peptide-focused anti-aging skincare brand with serums and treatments, comparable to Plated in product format, price positioning, and biotech-active narrative.

10ELEVAI Labs
TypeDirect peer
Description

Biotech skincare brand built around exosome-based topical formulations for rejuvenation and hair, directly overlapping Plated Skin Science's core technology and use cases.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors15 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Plated

Biotech Skincareplated.com

Plated is a private US company that home-delivers 30-minute gourmet recipes and ingredients directly to consumers. Founded in 2012 in New York, the firm historically raised approximately $56 million in venture capital to scale its meal-kit business.

What Plated does

Plated is a private, for-profit US company founded in 2012 and headquartered in New York. According to its firmographic profile, the company home-delivers 30-minute gourmet recipes and ingredients, operating as a direct-to-consumer meal-kit delivery service. The firm maintains a website at plated.com and is currently listed with a headcount range of 1-10 employees, a footprint inconsistent with a scaled independent meal-kit operation and consistent with either a post-acquisition integration state or a substantially contracted operating posture. Historically, Plated raised approximately $56.4 million across four venture capital rounds between 2013 and 2015 (a $1.4M seed in May 2013, a $5M Series A in January 2014, a $15M Series B extension in August 2014, and a $35M Series B in July 2015), with lead investors including ff Venture Capital, Greycroft, and Formation 8, alongside participation from Founder Collective, Lerer Hippeau, Kite Ventures, Slow Ventures, Great Oaks Venture Capital, and others. The presence of Albertsons/Safeway content in the input data is consistent with the reported 2017 acquisition of Plated by Albertsons Companies, though this transaction is not explicitly documented in the supplied sources.

Important note on data quality: Multiple supplementary data blocks in the input describe a skincare/biotech entity operating under "Plated Skin Science" branding, including platelet-derived exosome technology, skincare serums, hair serums, proprietary phosphoprotein delivery architecture, and a 2025 "National Exosome Day" initiative. These descriptions are inconsistent with the primary firmographic identity (a meal-kit delivery company founded in 2012) and most likely refer to a separate entity that shares the "Plated" brand name. This analysis treats the meal-kit entity as the primary subject, and the skincare/biotech data has been used only where clearly cross-referenced.

Plated firmographics

Firmographics
Name
Plated
Website
https://plated.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
1–10 employees
Short description
Plated is a private US company that home-delivers 30-minute gourmet recipes and ingredients directly to consumers. Founded in 2012 in New York, the firm historically raised approximately $56 million in venture capital to scale its meal-kit business.
Ownership category
akta.pro rank

Plated industry classification

Industry
Product category
Biotech Skincare
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry
Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
akta.pro secondary industry
Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

  • Exosome skincare
  • Biotech skincare
  • Skincare serums
  • Hair care serums
  • Topical treatments

Where Plated is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Plated business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Technology or R&D, Marketing or Sales, Operations

Marketing channels1 record

Plated product offering

Product offering

Core offering

Plated (operating as Plated Skin Science) develops and sells biotechnology-based skincare and haircare products built on platelet-derived exosomes used as a delivery vehicle for phosphoproteins. The product line includes skin serums, targeted treatments, and dedicated hair serums formulated for skin repair, rejuvenation, and hair vitality.

Product overview

Plated Skin Science is a biotechnology-based skincare company offering a product line centered on platelet-derived exosomes as the core active ingredient. The brand's portfolio includes serums and treatments for facial skincare and dedicated hair serums for hair care. All products utilize proprietary exosome delivery technology to maintain phosphoprotein stability within lipid bilayer structures, differentiating the offering from conventional peptides or antioxidant-based skincare.

Differentiator

Problem solved

Functional benefit

Products and services

  • Plated Skin Serums Biotechnology-based skincare serums utilizing high concentrations of platelet-derived exosomes for skin repair and rejuvenation, formulated with additional ingredients such as antioxidants and hyaluronic acid.
  • Plated Hair Serums Advanced hair serums powered by platelet-derived exosomes, designed to improve hair density, strength, shine, and overall vitality, with clinical backing and innovative formulations.
  • Plated Treatments Skincare treatments designed for various skin concerns, utilizing the company's proprietary exosome delivery technology and phosphoprotein renewal ingredients.

Quantifiable outcome

  • No quantifiable outcomes provided; dermatologists recommend focusing on proven ingredients like retinols and sunscreen over exosome-based alternatives until more evidence emerges

Companies that use Plated

Customer profile

Segments1 record

Ideal customer profiles1 record

Plated technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Plated partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Plated competitors and assessment

Company assessment

Direct peers

  • AnteAGE: Sells growth-factor and exosome-based serums for skin and hair through professional channels, sharing both Plated's active-platform story and channel mix.
  • Kimera Labs: Exosome-focused biotech company supplying cosmetic and wellness brands with exosome ingredients, a direct technology peer to Plated's platelet-derived exosome platform.
  • EXOCEL Bio: Exosome-based skincare and hair products marketed to both consumers and professionals, competing in the same biotech skincare niche as Plated.
  • HydroPeptide: Peptide-focused anti-aging skincare brand with serums and treatments, comparable to Plated in product format, price positioning, and biotech-active narrative.
  • ELEVAI Labs: Biotech skincare brand built around exosome-based topical formulations for rejuvenation and hair, directly overlapping Plated Skin Science's core technology and use cases.

Emerging players

  • Allies of Skin: Premium clinical skincare brand combining biotech actives in treatment serums, a comparable positioning peer for Plated's premium cosmeceutical narrative.
  • Dr. Barbara Sturm: Celebrity dermatologist-led biotech skincare brand built around proprietary active delivery; a comparable premium, science-narrative peer to Plated Skin Science.

Broad incumbents

  • SkinMedica: Allergan Aesthetics' physician-dispensed skincare line built around growth factors and biotech-derived actives, the most established large peer in biotech skincare.
  • SkinCeuticals: L'Oréal-owned dermocosmetic brand positioned on science-backed actives (antioxidants, retinols, peptides); a much larger incumbent in Plated's premium skincare shelf.
  • iS Clinical: Cosmeceutical brand sold through medical spas and dermatologists, overlapping Plated's 'science-backed skincare' positioning with a much larger professional-channel footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Plated social profiles

Digital presence

Plated financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Plated leadership team

Management profile

Number of profiles

Plated funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Plated M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plated

What does Plated do?

Plated (operating as Plated Skin Science) develops and sells biotechnology-based skincare and haircare products built on platelet-derived exosomes used as a delivery vehicle for phosphoproteins. The product line includes skin serums, targeted treatments, and dedicated hair serums formulated for skin repair, rejuvenation, and hair vitality.

Is Plated a public or private company?

Plated is a private company. It is classified as unknown and is currently operating.

When was Plated founded?

Plated was founded in 2012. It employs 1 to 10 people.

Where is Plated based?

Plated is headquartered in New York, United States, in the North America region.

Who are Plated's main competitors?

Direct peers on record are AnteAGE, Kimera Labs, EXOCEL Bio, HydroPeptide and ELEVAI Labs. Emerging players are Allies of Skin and Dr. Barbara Sturm. Broad incumbents are SkinMedica, SkinCeuticals and iS Clinical.

Does Plated have an API?

No public API is recorded for Plated.

What industry is Plated in?

Plated's product category is Biotech Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its SIC code is 2844.

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Live signals
PlatedskinscienceThe Ultimate Guide to PhosphoproteinsThis article serves as an educational guide from skincare brand (plated) Skin Science explaining phosphoproteins—proteins that have undergone phosphorylation—as key renewal ingredients found within intact platelet-derived exosomes, which the company considers superior to isolated peptides or antioxidants in topical formulations. The piece emphasizes that phosphoprotein stability depends on remaining protected within the lipid bilayer of human-derived exosomes, a delivery architecture the brand claims to maintain and validate. It also provides application guidance, recommending (plated) be applied first to freshly cleansed, dry skin and allowed to fully absorb before subsequent products.WikipediaWikipediaThis article provides an overview of the meal kit industry, detailing its business model, history, market size, and consumer trends. It highlights key companies such as Blue Apron, HelloFresh, and Plated while discussing operational challenges like customer retention and environmental impacts associated with packaging.TechCrunchDelivering Change with Nick Taranto of PlatedThe article discusses Nick Taranto's interview about Plated and its role in the evolving food delivery industry during a TechCrunch event. It highlights the company's focus on transforming food delivery and mentions the event's date and location.Grocery NewsAlbertsons cancels Plated's subscription businessAlbertsons is phasing out Plated's subscription meal kit service and integrating the brand into its private label Own Brands portfolio, with subscriptions ending by late November. The company acquired Plated two years ago for $200 million but has struggled with the difficult economics of the meal kit business, including high customer churn and steep marketing costs, leading to earlier staff cuts and executive departures. Albertsons plans to expand the Plated brand with new product offerings across more store locations during 2020 as an in-house culinary brand.PR NewswireGlobal Meal Kit Delivery Service Market 2018-2022 - Key Vendors are Blue Apron, HelloFresh, Home Chef, Plated & Sun BasketResearch and Markets has published a report forecasting the global meal kit delivery service market to grow at a CAGR of 20.51% between 2018 and 2022. The report identifies key vendors including Blue Apron, HelloFresh, Home Chef, Plated, and Sun Basket as primary players in this expanding sector. Market drivers include cost-effectiveness compared to dining out, while challenges involve fluctuations in raw material prices due to weather conditions.TechCrunchAlbertsons will offer Plated’s meal kits across hundreds of stores this yearAlbertsons Companies announced it will roll out Plated meal kits to hundreds of stores nationwide by the end of 2018, marking the first public integration since its $200 million acquisition of the meal kit startup last fall. The kits will be available for in-store pickup through Albertsons' Drive Up and Go service and for 2-hour delivery via Instacart. The move is part of Albertsons' strategy to compete with Amazon's Whole Foods and other rivals in the online grocery market, as meal kit offerings become a baseline feature for major grocery chains.GlobeNewswirePlated Meal Kits with Chef-Designed Recipes Launching in Hundreds of Albertsons Companies Stores Across the CountryPlated, acquired by Albertsons Companies, announced it will make meal kits available in hundreds of stores by end of 2018. Currently available in 40 stores, the kits include six chef-designed recipes with pre-portioned ingredients. The company plans to expand delivery and pickup options.Grocery NewsCapitalizing on convenience: The rise of meal-kit services and what it means for grocersThe meal-kit delivery sector has grown to $5 billion in sales, with over 100 services now available and one in four U.S. adults having purchased a meal kit in the past year. Major grocery retailers are responding by acquiring meal-kit companies—Albertsons purchased Plated to gain access to 2,300 stores and technology capabilities—or developing their own offerings like Kroger's "Prep + Pared" and Publix's "Aprons." Amazon's entry into the space, evidenced by a trademark filing for prepared food kits, has already impacted competitors, sending Blue Apron's shares down by as much as 12 percent.PR NewswirePlated Teams Up with Gail Simmons to Offer Signature Dish in Celebration of Her First Cookbook Bringing It HomePlated launched its 'Tastemakers' series by partnering with Top Chef judge Gail Simmons to feature a recipe from her new cookbook, Bringing It Home. The collaboration includes offering the Za'atar Chicken Schnitzel on Plated's menu, along with digital content and live cooking demonstrations. This initiative aims to connect culinary experts with Plated's customers to provide inspired, home-cooked meal experiences.ReutersAlbertsons buys meal-kit delivery provider PlatedAlbertsons agreed to buy meal-kit delivery service Plated, with financial terms undisclosed. The deal aims to attract customers amid competition, including Amazon's Whole Foods acquisition. Plated's kits will be offered at Albertsons stores, online, and through other distribution options.