Horizons Casino

What Horizons Casino does

Horizons Casino is a boutique independent casino and hospitality venue located in the historic Queen's House on Leicester Square in London's West End, operating since 1988 under Gambling Commission licence 51540. The company is operated by Horizons Leisure Limited, a private entity within the Mayfair Group (parent: Mayfair Casino Limited), and employs approximately 200 staff, the majority directly employed. Its core product is the gaming floor, offering classic table games (American Roulette, Baccarat, Blackjack, Three Card Poker, with Heads Up Hold'em forthcoming) and 38 slot machines with linked progressive jackpots reaching up to £20,000. Complementary offerings include two cocktail bars, the Ember at Horizons charcoal grill restaurant operating 12pm-2am with a south-facing terrace, a shisha terrace, and an immersive LED ceiling installation, plus the multi-tiered Stellar Rewards loyalty programme and weekly tournaments with £2,000-£5,000 prize pools.

The business operates a direct-to-consumer, walk-in model with free entry for guests aged 18+ and optional free membership. Revenue is generated across five streams: gaming (house edge on table games and slot machines), food and beverage (Ember restaurant, two bars, terrace), membership and rewards engagement, promotional events and tournaments, and hospitality services. Distribution is concentrated in a single physical location, supplemented by online membership signup and email marketing. The customer base spans casino gaming enthusiasts, West End theatre-goers and tourists, nightlife and social entertainment seekers, and rewards programme members across five tiers (Solar through invitation-only Infinity).

In 2025, Horizons executed a significant ground-floor expansion within Queen's House, roughly doubling its physical footprint, adding new gaming tables, slot machines, electronic roulette terminals, restaurant capacity, and the Ember restaurant concept. The company is GamCare Safer Gambling Standard certified and operates Experian-based affordability checks. There is no public disclosure of revenue, and no AI/ML capabilities are evident in the source material. The competitive position rests on the regulatory licence, the irreplaceable Leicester Square location, brand heritage since 1988, and the loyalty programme.

Name

Horizons Casino

Legal name

Horizons Leisure Limited

Website

https://horizonscasino.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Horizons Casino is a boutique independent casino and hospitality venue in Leicester Square, London, operating since 1988 under Horizons Leisure Limited within the Mayfair Group. It offers classic table games, 38 slot machines with progressive jackpots, the Ember charcoal grill restaurant, two cocktail bars, a shisha terrace, and the Stellar Rewards loyalty programme, serving gaming enthusiasts, West End theatre-goers, and nightlife visitors.

Ownership category

akta.pro rank

Product category

Casino Gaming & Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

Keywords

• Casino gaming
• Table games
• Slot machines
• Loyalty rewards
• Restaurant dining

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Gaming Operations: Traditional casino gaming including table games (American Roulette, Baccarat, Blackjack, Three Card Poker) and slot machines with 38 units. Revenue generated from house edge on gaming activities. Progressive jackpot contributions from linked machines.
2. Food & Beverage: Ember at Horizons restaurant serving bold open-fire charcoal cooking, cocktails at two bars (ground-floor cocktail bar and lower-ground classic bar), terrace dining with shisha, and extensive cocktail list.
3. Membership & Rewards: Free membership programme with points earned from gaming play and bar purchases. Points redeemed against food, beverages, and play. Tier-based benefits drive engagement and customer retention.
4. Promotional Events & Tournaments: Weekly slot tournaments (£2,000 prize pools), Baccarat tournaments (£5,000 prize pools), Hot Seat promotions, and giveaways. Prizes paid in promotional chips/tickets which must be used for gaming.
5. Hospitality Services: Premium dining experiences at Ember restaurant, cocktail bars, and terrace services. Happy Hour promotions (Monday, Tuesday, Thursday 4-7pm with half-price cocktails).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Horizons Casino operates a free-entry boutique casino gaming floor in Leicester Square featuring classic table games (American Roulette, Baccarat, Blackjack, Three Card Poker) and 38 slot machines with linked progressive jackpots up to £20,000. Complementing the gaming is the on-site Ember at Horizons charcoal grill restaurant, two cocktail bars, a shisha terrace, and the free Stellar Rewards tiered loyalty programme offering food/drink discounts and member events.

Product overview

Horizons Casino is a boutique casino in Leicester Square, London, offering a unified gaming and hospitality experience since 1988. The core offering is the casino gaming floor with classic table games (American Roulette, Baccarat, Blackjack, Three Card Poker) and 38 slot machines with progressive jackpots. Complementing the gaming is Ember at Horizons, an open-fire charcoal grill restaurant and cocktail bar. The Stellar Rewards programme provides tiered membership with food/drink discounts and exclusive benefits. The 2025 expansion added new gaming tables, electronic roulette terminals, and the Ember restaurant concept.

Differentiator

Problem solved

Functional benefit

Brands

• Ember at Horizons: On-site charcoal grill restaurant serving bold open-fire cooking with global flavours, located at Queens House, 1 Leicester Place, Leicester Square. Open daily from 12pm. Rated 4.9 stars on Google.

Products and services

• American Roulette Casino table game using a wheel with 38 numbered pockets (numbers 1-36 in red/black plus 0 and 00 in green); minimum bet £2, open 11am-6am daily for guests 18+.
• Baccarat Classic card game with three possible outcomes (Player wins, Banker wins, or Tie); minimum bet £5, open 11am-6am daily, with side bets UR Way Égalité and 3 Giving 8 and VIP play up to £15,000.
• Blackjack Card game where players aim for a hand value closer to 21 than the dealer without exceeding; minimum bet £10, open 11am-6am daily, with side bets 21+3, Super Pairs, Top 3, and jackpot triggers.
• Three Card Poker Fast poker variation where players aim for a three-card hand higher than the dealer's; minimum bet £5, with Prime side bet and Mini Royal Progressive Jackpot.
• Slots & Electronic Roulette 38 slot machines (Riviera cabinets, Crystal Dual slots, Dominator machines) with linked progressive jackpots reaching up to £20,000, plus electronic roulette terminals; minimum stake 1p, open 10am-6am daily.
• Ember at Horizons Restaurant On-site charcoal grill restaurant and bar at Horizons Casino serving bold open-fire cooking with global flavours for lunch, dinner, and late-night dining, plus a heated south-facing terrace with shisha; open daily from 12pm-2am.
• Cocktail Bars & Drinks Two on-site bars (modern ground-floor cocktail bar and refined lower-ground classic bar) offering signature cocktails (£14-£15), classic cocktails (£14), mocktails (£10), champagne from £66, wine from £6/glass, and beers from £6; Happy Hour Monday, Tuesday, Thursday 4-7pm with half-price cocktails.
• Stellar Rewards Loyalty Programme Free-to-join five-tier loyalty programme (Solar, Lunar, Nova, Supernova, Infinity by invitation) where members earn points from gaming and bar purchases, redeemable for food, beverages, and play; tier-based food/drink discounts from 10% (Solar) to 40% (Supernova), plus birthday rewards, Christmas matchplay vouchers, anniversary points, monthly lucky spins, and exclusive member-only events.

Quantifiable outcome

• Progressive jackpots reach up to £20,000 on linked slot machines
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mayfair Group (Parent)coreOthersMayfair Group is the parent company comprising Horizons Leisure Limited (Horizons Casino), Clermont Leisure (UK) Limited (Clermont casino), and Mayfair Casino Limited (holding company). All entities are controllers of customer personal data under UK GDPR. Mayfair Casino Limited holds and stores personal data and makes decisions on group operations.
• Chinese Community CentreminorOthersLocal community charity supported by Horizons Casino as part of corporate social responsibility initiatives.
• CHIPS CharityminorOthersCharity providing powered wheelchairs to children with severe mobility issues. Supported by Horizons Casino as part of community giving programme.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Les Ambassadeurs Club: Boutique high-end private members casino in Mayfair offering classic table games in a refined club setting. Comparable to Horizons in target customer profile (affluent, experience-led players) and boutique independent positioning.
• The Hippodrome Casino: London's largest independent casino, also located in the Leicester Square / West End area. Directly comparable as a multi-floor land-based casino offering table games, slots, restaurants, bars, and live entertainment targeting a similar West End visitor demographic.
• Clermont Club: Sister property within the Mayfair Group, operating a private members casino in Mayfair. Directly comparable business model and corporate parent, sharing compliance, data, and marketing infrastructure with Horizons.
• Genting Crockfords Club: High-end members casino in Mayfair operated by Genting UK, offering premium table games, slots, and F&B in a luxury setting. Comparable to Horizons' upper-tier (Nova/Supernova/Infinity) offerings and VIP Baccarat product.
• Empire Casino Leicester Square: Adjacent Leicester Square casino located within the Empire cinema/leisure complex, offering slots, table games, and late-night bar operations. Directly comparable location, customer mix, and product offering.
• Genting Casino Chinatown: Central London casino targeting Asian and international VIP gaming customers with baccarat, roulette, and high-stakes play. Comparable to Horizons' Baccarat focus and VIP tier mechanics.
• The Colony Club: Private members gaming club in Mayfair focused on classic table games and a curated hospitality experience. Comparable boutique positioning to Horizons with a similar mix of gaming and high-quality F&B.

Broad incumbents

• Aspers Casino Westfield Stratford: Large-format UK casino chain operating a London flagship with extensive slots, tables, electronic gaming, sports betting, and F&B. Comparable product mix but with materially larger floor and multi-site scale.
• Genting Hotel & Casino Resorts World Birmingham: UK integrated casino, hotel, and entertainment complex operated by Genting. Comparable in offering a combined gaming + dining + entertainment experience, though at materially larger scale and outside the London market.
• Grosvenor Casino The Victoria: Central London casino operated by Genting UK as part of the broader Grosvenor chain. Comparable gaming floor mix (tables, slots, electronic terminals) but competes from a wider multi-site UK platform rather than a single boutique venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/emberathorizons
• Xx.com/horizons_casino
• Facebookfacebook.com/HorizonsCasino
• LinkedInlinkedin.com/company/horizons-casino

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizons Casino