What LogicLogicMagic does

LogicLogicMagic is a boutique B2B marketing agency founded in 2018 and headquartered in London, United Kingdom, with a registered office in Shepperton, Surrey. The firm serves B2B technology companies across the EMEA region through strategic marketing communications and campaign services, deliberately limiting its active client portfolio to a select few at any given time in order to maintain deep, multi-year partnerships. Co-founded by Sinead Woodley (Managing Partner), Alistair Ross (Creative Partner), and Jamie Blagden (Commercial Partner), the agency is structured around its proprietary Competitive Creativity® methodology—a registered trademark framework that sequences imaginative brand-building creativity (to generate demand) with systematic creativity (to capture demand efficiently). The methodology is operationalized through the Competitive Creativity® Matrix, which maps creative devices along memorability and ownability dimensions to optimize brand distinctiveness.

The agency's service portfolio spans brand positioning and strategy, brand identity and design, demand generation, sales enablement, and integrated campaign execution, delivered through both project-based and retainer-based engagements. Documented enterprise clients include Soldo, Sysdig, Okta, ProductsUp, Vertex Inc, Lenovo, NVIDIA, Qlik, and CleverTap, spanning FinTech, cybersecurity, cloud security, identity management, business intelligence, and AI/hardware sectors. The firm produces a documented Soldo case study claiming a 625% increase in prompted brand awareness, 36% NPS increase, and 252% pipeline growth over an 18-month engagement. Lead-generation and thought-leadership assets include an 18-chapter Mogic's Guide (the firm's foundational IP) and a condensed Mogic's Quick Guide (11 Ways), both available as downloadable resources and supported by the Mogic brand character.

The business operates on a professional services revenue model with pricing not publicly disclosed. Distribution is direct, driven by senior partner relationships and referrals rather than intermediary channels, resellers, or marketplaces. The firm is privately held, bootstrapped, and founder-controlled with no external funding, no parent company, and no disclosed investors. Geographic focus is stated as EMEA, with documented APAC delivery capability demonstrated through Okta campaign work.

Name

LogicLogicMagic

Legal name

LogicLogicMagic Limited

Website

https://logiclogicmagic.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

LogicLogicMagic is a London-based boutique B2B marketing agency that serves enterprise technology clients in EMEA with its proprietary Competitive Creativity® methodology, delivering brand strategy, demand generation, and integrated campaign services on a direct, senior-partner-led model.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• B2B marketing services
• Brand positioning strategy
• Demand generation campaigns
• Sales enablement services
• Brand identity design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Marketing Services: LogicLogicMagic generates revenue through strategic marketing consulting and creative services. They provide Competitive Creativity® analysis, brand positioning, brand evolution, demand generation, and sales enablement services to B2B technology clients. Revenue is project-based and retainer-based for ongoing partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

LogicLogicMagic is a boutique B2B marketing agency that delivers strategic marketing services to enterprise technology brands, anchored by its proprietary Competitive Creativity® methodology. The agency sequences imaginative brand-building creativity with systematic, performance-oriented creativity to make technology brands memorable before buyers are ready to choose, integrating brand positioning, demand generation, sales enablement, and brand identity design into retained client partnerships.

Product overview

LogicLogicMagic is a boutique B2B technology marketing agency offering Competitive Creativity® as its core proprietary methodology, which sequences imaginative and systematic creativity across the buyer journey. The agency provides an integrated suite of services including brand positioning and strategy, brand identity and design, demand generation, and sales enablement, delivered to a select handful of technology clients at any time. The agency's offering is supported by proprietary resources including Mogic's Guide and Mogic's Quick Guide, which document their marketing philosophy and practical approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning and Strategy Services
• Demand Generation Services
• Sales Enablement Services
• Brand Identity and Design Services

Quantifiable outcome

• 625% increase in prompted brand awareness for Soldo over 18 months
• +3 more outcomes

Named customers9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• gyro: gyro is a global B2B creative and media agency within Dentsu, serving enterprise technology and industrial clients with integrated campaigns. Broad incumbent peer given the same B2B creative focus and similar enterprise technology buyers, but at substantially larger scale and with media-buying capabilities.
• Stein IAS: Stein IAS (now part of Sia Partners) is a long-established B2B marketing agency with brand, demand, and content capabilities for enterprise technology clients. Broad incumbent peer because it competes for similar enterprise B2B tech CMOs but operates at significantly larger scale as part of a global consultancy.
• Ogilvy B2B: Ogilvy operates a dedicated B2B practice within its global advertising network, serving enterprise technology clients with brand, creative, and demand-generation services. Broad incumbent peer because it competes for the same global enterprise technology CMOs but offers a far broader portfolio and significantly deeper resourcing.

Direct peers

• Ironpaper: Ironpaper is a B2B marketing and sales agency serving technology and industrial clients with content, demand generation, and account-based marketing services. Direct peer because of overlapping B2B tech client base and similar boutique integrated agency model.
• Velocity Partners: Velocity Partners is a B2B technology marketing agency serving enterprise software clients with content-led and creative services. It is a direct peer because it operates the same boutique, tech-vertical-focused creative agency model targeting similar CMO buyers.
• BBN International: BBN International is a network of B2B marketing agencies serving enterprise technology and industrial clients across multiple regions. Direct peer because it competes for global B2B tech creative mandates with a similar integrated agency model, though distributed across multiple partner firms.
• Earnest: Earnest is a UK creative agency working with technology and B2B brands on brand and campaign work. Direct peer because it shares a London footprint, B2B tech client base, and a creative-led boutique agency profile comparable to LogicLogicMagic.
• TopRank Marketing: TopRank Marketing is a B2B marketing agency specializing in content marketing, SEO, and demand generation for enterprise technology brands. Direct peer because of the shared focus on creative-led B2B tech demand generation and similar mid-sized boutique operating profile.
• The Marketing Practice: The Marketing Practice is a UK-based B2B marketing agency specializing in demand generation and integrated campaigns for technology and professional services clients. Direct peer because of overlapping EMEA footprint, B2B tech client base, and demand-gen-led service mix.

Regional players

• Walker Sands: Walker Sands is a US-based B2B marketing and PR agency focused on technology and professional services clients. Regional peer because it targets a comparable B2B tech CMO buyer with similar integrated creative/demand-gen services but primarily serves the North American market rather than EMEA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/logiclogicmagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LogicLogicMagic