Run Ukraine
Run Ukraine is a Kyiv-based civic non-profit founded in 2010 that organizes Ukraine's largest mass-participation running and multisport events — including marathons, half marathons, OCR festivals, and children's competitions — serving individual runners, corporate teams, and military/veteran participants across seven Ukrainian cities with a layered sponsorship and registration-fee revenue model.
- Company typePrivate
- Founded2010
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Run Ukraine does
Run Ukraine (legal entity: Громадська організація «Бігова Україна») is a Ukrainian civic non-profit organization founded in 2010 and headquartered in Kyiv that organizes the country's largest portfolio of mass-participation running and multisport events. Its product architecture centers on the Naftogaz Running League of Resilience (Бігова Ліга Незламності), a seasonal championship comprising the flagship PrivatBank Kyiv Marathon of Resilience (42.195 km), the Work.ua Kyiv Half Marathon of Resilience (21.0975 km), the NOVUS Desyatka Nezlamnosti (10 km), and regional half marathons in Odesa, Lviv, and Dnipro. Adjacent product lines include the Crossfest OCR festival, the Khto Pershyy (Who is First) children's obstacle competition series, the Kyiv Triathlon Cup, the military-themed Забіг Честі ім. Рекрута, and virtual event platforms (Online Running, Online Cycling, Online Sport Challenge). Core technology comprises an in-house online registration and personal-account platform, electronic chip timing with certified accuracy (loss rate ≤3%), and GPS-based virtual event verification compliant with World Athletics and AIMS standards.
The organization's revenue model is hybrid and primarily transactional: participant registration fees (e.g., 890 UAH medal-inclusive, 450 UAH experience-only, 400 UAH transfer service) drive direct revenue, while a layered corporate sponsorship stack — anchored by Naftogaz (league title), PrivatBank (marathon title), Novus, INTERPIPE, and Wizz Air (former) — funds the bulk of event budgets. Additional revenue streams include merchandise sales (runukraine.org/shopping), an associated membership program with discounted registration, and charitable fundraising that has generated over 25 million UAH for military, veteran rehabilitation, and medical causes (Azov Brigade, UNITED24, Unbroken Center). Distribution is dominated by self-serve online registration via runukraine.org, supplemented by a dedicated corporate sales team ([email protected]) handling team registrations, and on-site cash registration limited to packet-pickup day.
Customer segments span individual runners (primary), corporate teams, military personnel and veterans (with 30% discount and free slots), children/teenagers via Khto Pershyy, and sports clubs (SLS Club, Ninja Academy, Brigantina) participating in a championship points system with equipment prizes. Geographic operations cover at least seven Ukrainian cities (Kyiv, Odesa, Lviv, Dnipro, Zaporizhzhia, Kharkiv, Nikopol), with explicit service exclusions for Russia and Belarus. Following Russia's 2022 invasion, the organization pivoted its portfolio toward wartime charity causes while maintaining a hybrid online/offline event format that supports international participation from runners in 20+ countries.
Run Ukraine firmographics
Firmographics- Name
- Run Ukraine
- Legal name
- Громадська організація «Бігова Україна»
- Website
- https://runukraine.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Run Ukraine is a Kyiv-based civic non-profit founded in 2010 that organizes Ukraine's largest mass-participation running and multisport events — including marathons, half marathons, OCR festivals, and children's competitions — serving individual runners, corporate teams, and military/veteran participants across seven Ukrainian cities with a layered sponsorship and registration-fee revenue model.
- Ownership category
- akta.pro rank
Run Ukraine industry classification
Industry- Product category
- Sports Event Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industries
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE), Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)
Keywords
Where Run Ukraine is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Run Ukraine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Participant Registration Fees: Registration fees charged to individual participants for various running events including marathons, half marathons, 10K races, and children's events. Fees vary by distance, timing of registration, and include various package options (standard vs medal-inclusive). The organization also offers a 'Легка Відміна' (Easy Cancellation) optional package for additional fee.
- Corporate Sponsorship: Title sponsorship, official partner sponsorships, and category-specific sponsorships across various events. Includes sponsors like Naftogaz (league title sponsor), Novus, PrivatBank, Wizz Air, INTERPIPE, Carlsberg, and various other commercial partners.
- Merchandise and Add-ons: Sale of official merchandise, start packages, and registration add-ons through the online store at runukraine.org/shopping. Includes transfer certificates, easy cancellation packages, and courier delivery services.
- Charitable Fundraising: Charitable donations collected through event participation, with proceeds directed to military support (Azov brigade, veteran rehabilitation), medical equipment (ambulances via UNITED24), and other charitable causes. Company has generated over 25 million UAH for charitable causes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Registration |
| One time/ perpetual license | Pay-as-you-go | Medal Package Registration |
| Unit Pricing | Pay-as-you-go | Transfer Service |
| Other | Pay-as-you-go | Veteran/Military Discount |
| Unit Pricing | Pay-as-you-go | Easy Cancellation Package (Легка Відміна) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Run Ukraine product offering
Product offeringCore offering
Run Ukraine organizes and operates road running events across Ukraine — full marathons (42.195 km), half marathons, 10K races, OCR/obstacle festivals, triathlons, and children's competitions — delivered through an in-house online registration platform with electronic chip timing, live results, and certified race management compliant with World Athletics and AIMS standards. The portfolio is anchored by the multi-city "Naftogaz Running League of Resilience" series and supplemented by virtual/online participation formats, branded merchandise, and a charitable fundraising arm that channels event proceeds to Ukrainian military and veteran causes.
Product overview
Run Ukraine (ГО «Бігова Україна») operates as an event management and sports platform organizing the largest running events in Ukraine. The product portfolio centers on a multi-tier architecture: the core is the Naftogaz Бігова Ліга Незламності (Resilience Running League) platform — a seasonal league comprising the NOVUS Десятка Незламності (10km), Київський півмарафон Незламності (half marathon), ПриватБанк Київський марафон Незламності (full marathon), and regional events in Odesa, Lviv, and Dnipro — supplemented by specialty events including Кросфест (OCR obstacle racing festival), Хто перший (children's obstacle competitions), Об'єднані сміливістю (charity runs), ЗАБІГ ЧЕСТІ ім.Рекрута (military-themed runs), and Київський триатлон. Supporting digital products include online registration/personal accounts, Online Running/Cycling virtual events, and Online Sport Challenge. The platform processes participant registration, electronic timing, results management, and charitable fundraising.
Differentiator
Problem solved
Functional benefit
Brands
- Десятка Незламності (10km Resilience Run): Charity 10km running event held in Kyiv as part of the Running League of Resilience
- Київський марафон Незламності (Kyiv Marathon of Resilience)
- Кросфест (Crossfest)
- Хто перший (Who is First)
- Об'єднані сміливістю (United by Bravery)
Products and services
- NOVUS Desyatka Nezlamnosti (NOVUS Десятка Незламності / NOVUS 10km Resilience) A 10km charity road running race in Kyiv, part of the Resilience Running League, drawing participants from 20+ countries with charitable proceeds supporting Ukrainian military units (e.g., 618,000 UAH raised in 2026 for the 12th Azov Brigade).
- Kyiv Marathon of Resilience (ПриватБанк Київський марафон Незламності) Full marathon (42.195 km) in Kyiv, the flagship marathon event of the Run Ukraine portfolio and the Resilience Running League series, held annually in October with title sponsorship from PrivatBank.
- Kyiv Half Marathon (Work.ua Київський півмарафон Незламності) Annual half marathon (21.0975 km) event in Kyiv, part of the Resilience Running League series, held each spring at Trukhaniv Island with Work.ua title sponsorship.
- Odesa Half Marathon (Таврія В Одеський півмарафон Незламності) Annual half marathon event in Odesa, held in June as part of the Resilience Running League series.
- Lviv Half Marathon (Львівський півмарафон Незламності) Annual half marathon event in Lviv, held as part of the Resilience Running League.
- Dnipro Half Marathon (ІНТЕРПАЙП Дніпровський півмарафон) Annual half marathon event in Dnipro, Ukraine, sponsored by INTERPIPE.
- Naftogaz Running League of Resilience (Нафтогаз Бігова Ліга Незламності) Seasonal multi-event running league platform aggregating the 10km, half marathon, marathon, and regional races across Ukraine under a single championship ranking and points system, with Naftogaz as title sponsor.
- Crossfest (Кросфест) Biannual OCR (Obstacle Course Racing) festival held in Kyiv's Holosiyivsky Forest, offering 5km and 10km courses, children's races, and dog-friendly runs.
- Khto Pershyy (Хто перший / Who is First) Children's and teenage obstacle course competitions (ages 4–14 and 13–18) structured as an online qualifier followed by offline finals in Kyiv.
- United by Bravery (Об'єднані сміливістю) Charity online running events supporting UNITED24 medical vehicles and the Azov Brigade, available in multiple distance formats including free and team formats.
- Zabig Chesti im. Rekruta (Забіг Честі ім. Рекрута) Annual military-themed charity run held at VDNG Urban Park, Kyiv, honoring recruits and veterans.
- Run Ukraine Online Registration Platform (Реєстраційна платформа Run Ukraine) Web-based registration system supporting participant management, payment processing, race-number assignment, electronic timing chip integration, transfer/cancellation services, and merchandise add-ons for all Run Ukraine events.
- Online Running / Online Cycling Virtual running and cycling events that allow participants worldwide to complete distances remotely using GPS tracking.
- Online Sport Challenge Virtual sports challenge platform allowing participants to submit results and compete remotely against others.
- Kyiv Triathlon Cup (Тріатлон Київ) Series of triathlon events including Sprint, Olympic, and 70.3 (half-Ironman) distances held annually in Kyiv.
- Kyiv Parkrun (Київський Паркран) Online 5km running event launched during COVID-19 lockdowns in Kyiv, transitioning the parkrun concept to an online format.
Quantifiable outcome
- Over 25 million UAH in charitable donations generated
- +3 more outcomes
Companies that use Run Ukraine
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Run Ukraine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Run Ukraine partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- NaftogazcoreTitle sponsor of the Нафтогаз Бігова Ліга Незламності 2026 (Running League), supporting the flagship running championship series
- NovuscoreTitle sponsor of NOVUS Desyatka Nezlamnosti events, supporting the 10km charity race series
- PrivatBank (ПриватБанк)coreTitle sponsor of ПриватБанк Київський Марафон Незламності (Kyiv Marathon Invincibility), the flagship marathon event
- Wizz AircoreFormer title sponsor of Wizz Air Kyiv City Marathon events
- INTERPIPEcoreTitle sponsor of INTERPIPE Dnipro Half Marathon, supporting the Dnipro region event
- Work.uamajorSponsor of Work.ua Kyiv Half Marathon events
- CarlsbergmajorSponsor of 10km distance at various events
- PumamajorSports partner providing official merchandise and brand association across multiple events
- VolvomajorOfficial automobile partner for events
- Jabko (Ябко)majorOfficial timekeeper/chronometrist providing electronic timing services for events
- Morshynska Sport (Моршинська)majorOfficial water partner supplying hydration at events
- PZUmajorInsurance partner for Khto Pershyy children's events
- StartminorPartner for children's distances and merchandise
- Nova Poshta (Нова Пошта)majorLogistics partner for medal and packet delivery across Ukraine
- WinnerminorAutomobile partner for Khto Pershyy events
- River MallmajorLocation partner hosting Khto Pershyy final events in Kyiv
- Kyiv City State Administration / KMDA (Департамент молоді та спорту КМДА)coreCo-organizer of events, providing official municipal support and permits for Kyiv events
- Ukrainian Athletics Federation (ФЛАУ)coreOfficial athletics federation partner; events comply with World Athletics and AIMS standards
- 12th Azov Brigade (12-та бригада спеціального призначення «Азов»)coreCharitable beneficiary receiving proceeds from events; dedicated to military defense support
- United24majorState fundraising platform receiving charity proceeds for medical equipment (ambulances)
- Unbroken Center (Центр Unbroken)minorVeteran rehabilitation center receiving charity donations from deferred registrations
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Run Ukraine competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Run Ukraine social profiles
Digital presenceRun Ukraine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run Ukraine leadership team
Management profileNumber of profiles
Profiles6 records
Run Ukraine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run Ukraine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run Ukraine
What does Run Ukraine do?
Run Ukraine organizes and operates road running events across Ukraine — full marathons (42.195 km), half marathons, 10K races, OCR/obstacle festivals, triathlons, and children's competitions — delivered through an in-house online registration platform with electronic chip timing, live results, and certified race management compliant with World Athletics and AIMS standards. The portfolio is anchored by the multi-city "Naftogaz Running League of Resilience" series and supplemented by virtual/online participation formats, branded merchandise, and a charitable fundraising arm that channels event proceeds to Ukrainian military and veteran causes.
Is Run Ukraine a public or private company?
Run Ukraine is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Run Ukraine founded?
Run Ukraine was founded in 2010. It employs 11 to 50 people.
Where is Run Ukraine based?
Run Ukraine is headquartered in Kyiv, Ukraine, in the Europe region.
How does Run Ukraine make money?
Four revenue lines are on record. Participant Registration Fees are the primary driver. The others are corporate Sponsorship, merchandise and Add-ons and charitable Fundraising.
Does Run Ukraine have an API?
No public API is recorded for Run Ukraine.
What industry is Run Ukraine in?
Run Ukraine's product category is Sports Event Management. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 711310 and its SIC code is 7900.