What Wei Long Grape Wine does

Wei Long Grape Wine Co., Ltd. (威龙葡萄酒股份有限公司), founded in 1982 and headquartered in Longkou, Shandong Province, China, is a publicly listed (Shanghai Stock Exchange, ticker 603779) large-scale Chinese grape wine producer. The company's core operations span the full vertical chain: proprietary grape cultivation across four global planting bases, wine and brandy production using imported modern equipment, and sales through a multi-channel mix that combines owned e-commerce storefronts (Tmall flagship, JD flagship, official weilong.com) with regional offline distributors. An international master team provides end-to-end quality control. The product portfolio is organized into six differentiated sub-brands: 龍闕 (Longjue) high-end wine, Weilong Organic (no chemical/fertilizer use), Weilong Jiutian ecological vineyard line, Weilong Traditional (value-tier, classic varietals), Weilong Brandy (VSOP 3- to 8-year and XO 12-year tiers), and a Trend/fashion sub-brand targeting younger consumers. The company also runs a Grape Wine Academy content platform and a Wei Long-China Specialty Brandy Research Center (established 2024-07-09). Revenue is generated through consumer product sales across price tiers, with mass consumer and gifting as primary use cases. Limited public disclosure exists on pricing or segment-level revenue; brand valuation of 86.62 billion yuan from World Brand Lab is the primary external scale signal. The firm's customer base is domestic China; a Northwest A&F University Wine Modern Industry Academy vice-directorship anchors industry-academia ties.

Name

Wei Long Grape Wine

Legal name

威龙葡萄酒股份有限公司

Website

https://weilong.com

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wei Long Grape Wine (威龙葡萄酒股份有限公司) is a publicly listed Chinese wine producer (SSE: 603779, founded 1982, HQ Longkou, Shandong) operating a vertically integrated model across four global grape bases, six sub-brands spanning premium to value, and brandy, distributed via Tmall, JD, its own site, and regional channels to domestic mass consumers.

Ownership category

akta.pro rank

Product category

Wine and Brandy Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance) (AFAGAJAI), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Grape wine production
• Brandy products
• Organic wine
• Vineyard cultivation
• Wine distribution

Headquarters

HQ city

Longkou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. 葡萄酒及白兰地产品销售: 威龙葡萄酒主要通过销售各类葡萄酒及白兰地产品获得收入，包括高端子品牌龍闕葡萄酒、威龙有机葡萄酒、威龙酒田葡萄酒、威龙传统葡萄酒、威龙白兰地等多个产品系列，覆盖不同价格带和消费群体。

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wei Long Grape Wine Co., Ltd. is a large-scale Chinese wine producer that manufactures and sells grape wines and brandy products across multiple sub-brands, including the high-end Longque, organic wine line, ecological vineyard wine, traditional wine, and brandy ranges. The company operates a vertically integrated business model covering global grape cultivation, wine processing, and sales.

Product overview

Wei Long Grape Wine Co., Ltd. (威龙葡萄酒股份有限公司) is a large-scale Chinese wine production enterprise established in 1982. The company operates a portfolio of five distinct sub-brands: 龍闕葡萄酒 (high-end premium), 威龙有机葡萄酒 (organic), 威龙酒田葡萄酒 (ecological vineyard), 威龙传统葡萄酒 (traditional/value), and 威龙白兰地 (brandy). The company also offers a 潮流子品牌 (fashion sub-brand) targeting younger consumers. Founded in 1982, with stock code 603779 on the Shanghai Stock Exchange, the company has established four major global grape planting bases and employs an integrated vertical business model from grape cultivation to wine production and sales.

Differentiator

Problem solved

Functional benefit

Brands

• 龍闕葡萄酒: High-end sub-brand featuring premium wines
• 威龙有机葡萄酒
• 威龙酒田葡萄酒
• 威龙传统葡萄酒
• 威龙白兰地
• 潮流子品牌

Products and services

• Longque Wine (龙阙葡萄酒) High-end sub-brand of Wei Long featuring premium wines including Longque Dry White and Dry Red wines in multiple series, targeting premium gifting and business entertaining.
• Weilong Organic Wine (威龙有机葡萄酒) Organic grape wine sub-brand that does not use agricultural chemicals or fertilizers, including international winery organic wines and Australian single-vineyard organic wines, targeted at health-conscious consumers.
• Weilong Jiutian Wine (威龙酒田葡萄酒) Ecological vineyard grape wine sub-brand sourced from Wei Long's own ecological vineyards, offered in multiple quality tiers from standard to premium.
• Weilong Traditional Wine (威龙传统葡萄酒) Traditional grape wine sub-brand offering high cost-performance wines including Cabernet and Shiraz varietals, targeting mass-market daily consumption.
• Weilong Brandy (威龙白兰地)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 中国特色白兰地研究中心coreStrategic or Co-development Partner · 9 July 2024威龙成立中国特色白兰地研究中心，董事长朱秋红、总经理孙砚田、技术总监陈青昌等出席揭牌仪式，标志着威龙白兰地研发进入新阶段。
• 西北农林科技大学葡萄酒现代产业学院coreStrategic or Co-development Partner威龙葡萄酒作为西北农林科技大学葡萄酒现代产业学院副理事长单位，参与产教融合活动，与中粮长城、张裕瑞那等行业领军企业共同推动葡萄酒产业发展。

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tonghua Winery (通化葡萄酒): Long-standing Chinese wine producer headquartered in Jilin. Smaller-scale domestic peer with overlapping mass-market and ice-wine positioning.
• Changyu Pioneer Wine: China's largest domestically-listed wine producer headquartered in Yantai, Shandong. Closest direct peer as a publicly-traded Chinese wine company with multi-tier sub-brands and vertically-integrated vineyards.
• Mogao Wine (莫高股份): Shanghui-listed Chinese wine producer specializing in Gansu-origin wines. Comparable domestic-fine-wine positioning and price-tier coverage in the Chinese consumer market.
• Dynasty Wine (王朝葡萄酿酒): Hong Kong-listed Chinese wine producer with significant domestic production. Competes in the same mid-market and wine-as-gifting segments as Wei Long within China.
• COFCO Wines & Spirits (Great Wall Wine): State-backed wine arm of COFCO, owner of the Great Wall (长城) brand, the other major domestic Chinese wine producer alongside Wei Long. Competes head-to-head across mainstream, premium and gifting price tiers.

Broad incumbents

• E. & J. Gallo Winery: World's largest wine company by volume, with growing China presence. Competes in mass-market and value wine segments where Wei Long's Traditional sub-brand is positioned.
• Pernod Ricard: Global wine and spirits group with major China presence through brands like Jacob's Creek, Imperial and RAW. Competes with Wei Long at the import and premium tiers in China.
• Castel Group: One of the largest wine producers globally and a leading wine importer in China through its extensive distribution network. Directly competes with Wei Long's traditional/entry-level segment.
• Treasury Wine Estates: Owner of Penfolds, Lindeman's, Beringer and other labels, with material sales in China. Competes with Wei Long's premium Chinese-wine offering via imported Australian fine wines.

Emerging players

• Yesheng Ji (野山JI / Yesan Jiu): Newer Chinese wine brand focused on young, urban consumers with craft-style bottlings. Partially overlaps with Wei Long's 潮流子品牌 (fashion sub-brand).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wei Long Grape Wine