What Original Mockups does

Original Mockups is a sub-brand and product line of Magnific (legally Freepik Company S.L.U.), a Spain-domiciled creative technology platform that has operated continuously since 2010 under the Freepik brand and rebranded to Magnific in 2024. The original mockups offering centers on a browser-based editor that lets users search a library of over 50,000 templates spanning apparel, devices, print, and packaging, upload their own designs into editable areas, and export high-resolution mockups (up to 5K) in JPEG and PNG without watermarks. A freemium tier provides access to 100 mockups, while a Premium subscription unlocks the full library on monthly billing, positioning the product at individual creators and SMBs who need quick visualization without Photoshop expertise.

Beyond mockups, the broader Magnific platform has expanded into a multi-modal AI creative suite that includes AI image, video, voice, music, and 3D generators, plus computer-vision utilities such as background removal, relighting, image upscaling, and skin enhancement, as well as collaborative Spaces and an AI Assistant. Distribution is product-led and digital-first through a self-serve web platform, mobile application, and Figma plugin, with an additional public API and MCP integration for Claude and ChatGPT. The platform claims over 1 million subscribers across creatives, enterprises, agencies, and studios, supported by dedicated Enterprise and Business tiers introduced alongside the rebrand. No funding rounds, revenue figures, or institutional ownership are disclosed; the company appears to be founder-owned and operationally headquartered in Cartagena, Colombia, while legally structured in Spain.

Name

Original Mockups

Legal name

Freepik Company S.L.U.

Website

https://originalmockups.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Original Mockups is a product line of Magnific (formerly Freepik), offering a browser-based editor and 50,000+ template library for creating high-resolution mockups without Photoshop, serving over 1 million creative professionals, agencies, and enterprise subscribers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Premium subscription model unlocking full mockup library access. Free users limited to 100 mockups; Premium subscribers access 50,000+ mockups with unlimited downloads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Original Mockups provides an online mockup editor and template library where users can browse, customize, and export high-resolution mockups for apparel, devices, print, and packaging directly in a browser, without needing Photoshop. The offering combines a 50,000+ editable mockup library with AI-assisted customization and export to JPEG/PNG formats at up to 5K resolution, delivered under a freemium and Premium subscription model.

Product overview

Magnific is a comprehensive creative platform (formerly Freepik) that offers a portfolio of AI-powered tools and services organized as a platform-plus-modules architecture. The core offering centers on the Mockup Generator and AI Image Generator, supplemented by an extensive suite of AI tools including video generation, voice synthesis, 3D modeling, and various image enhancement utilities. The platform also includes a stock content library (images, vectors, videos, audio, templates), collaborative Spaces for teams, and an AI Assistant. Additional offerings span design tools like Designer and Icon Generator, along with specialized features like Cinematic Shot, Variations, Speak, and Auto layers. The platform serves over 1 million subscribers across creatives, enterprises, agencies, and studios, with tiered access including free usage (100 mockups), premium subscriptions (50,000+ mockups), and enterprise solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mockup Generator

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Mockup World: Mockup World is a direct peer curating free and premium mockup templates for designers, sharing the same 'online mockup library' discovery-and-download model that Original Mockups uses as its SEO-led acquisition channel.
• Figma: Figma is a direct peer in collaborative design tooling; Magnific has launched a Figma plugin that natively embeds its mockup and AI image tools into the Figma canvas, making Figma the closest adjacent design surface for Original Mockups users.
• Canva: Canva is a direct peer as a creative platform that includes mockup generation, image generation, video, and AI-assisted design tools aimed at SMBs and creative professionals. It overlaps heavily with Magnific's broader product suite around visual content creation.
• Placeit by Envato: Placeit is a direct peer offering an online mockup and design template generator that lets users produce apparel, device, and print mockups without Photoshop. It targets the same SMB creative professional audience as Original Mockups with a comparable browser-based editing workflow.
• Smartmockups: Smartmockups (acquired by Envato/Placeit ecosystem) is a direct peer providing online mockup creation tools across apparel, packaging, and devices with browser-based customization, mirroring Original Mockups' core product offering almost exactly.

Broad incumbents

• Shutterstock: Shutterstock is a broad incumbent stock content marketplace that, post-AI integrations, offers image generation, editing, and template-based design assets. It overlaps with Magnific's stock library and emerging AI creative tools, though mockups are not its core focus.
• Getty Images: Getty Images is a broad incumbent in stock visual content that has expanded into generative AI tools (via its iStock and Getty Images platforms). It overlaps with Magnific on stock images, vectors, and AI-assisted editing, though mockup-specific content is not a focus.
• Adobe (Creative Cloud & Firefly): Adobe is a broad incumbent whose Photoshop Smart Objects and Firefly generative AI tools serve as the professional-grade default for mockup creation. Adobe overlaps functionally with Original Mockups but operates as a much broader creative suite rather than a mockup-focused specialist.

Emerging players

• Picsart: Picsart is an emerging creative platform offering AI image generation, background removal, and design tools aimed at creators and SMBs. It competes for the same end-user segments as Original Mockups, especially for non-Photoshop visual editing workflows.
• Kittl: Kittl is an emerging design platform with AI-assisted illustration and template tools aimed at creators and small businesses. It competes for the same long-tail creative professional audience but with less breadth in mockup-specific content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/originalmockups
• YouTubeyoutube.com/@magnific_ai
• LinkedInlinkedin.com/company/graphicmarket
• Instagraminstagram.com/magnific_ai
• TikToktiktok.com/@magnific_ai
• Facebookfacebook.com/originalmockups

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Mockups