Ipsos
Ipsos is a global market research firm founded in 1975, publicly listed on Euronext Paris (ticker: IPS), serving 5,000+ clients across 90 markets. It delivers consumer insights, brand strategy, public opinion polling, and customer experience research, supported by a 6M+-member panel platform and digital research capabilities.
- Company typePublic
- Founded1975
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Ipsos does
Ipsos is a global market research company founded in 1975 and headquartered in Paris, France, publicly listed on Euronext Paris (ticker: IPS) with 10,000+ employees. The company operates across 90 markets and serves 5,000+ clients worldwide, delivering consumer insights, brand strategy, customer experience research, public opinion polling, and qualitative research organized into five primary solution areas: Media & Brand Communication, Consumer & Shopper, Customer Experience, Society, and New Services. Its China subsidiary (益普索) maintains localized operations including a dedicated Chinese-language site and WeChat ecosystem presence.
Ipsos's product portfolio is anchored by three pillars: Ipsos iSay, a proprietary survey panel platform with 6M+ members accessible via website, mobile app, enterprise WeChat, and WeChat mini-program (益起试); Ipsos.Digital, a digital-first research and analytics platform for online consumer behavior; and a suite of branded research indices and publications including the Global Trust Index (GTI) and the annual Global Trends series. The underlying technology combines quantitative survey methodologies with qualitative insight generation and is described as augmented by AI-driven market research and consumer sentiment analysis, though no proprietary AI models are disclosed.
The company generates revenue through professional market research and consulting services sold to corporate clients, governments, and organizations globally via direct enterprise sales engagements. Pricing is quote-based and project-tailored rather than publicly disclosed or subscription-based, though internal revenue categorization references recurring engagements. Strategic growth is supported by M&A (notably the June 2025 acquisition of The BVA Family) and platform partnerships with major Chinese digital ecosystems including Xiaohongshu and ByteDance's 巨量算数/算数电商研究院.
Ipsos firmographics
Firmographics- Name
- Ipsos
- Legal name
- Ipsos SA
- Website
- https://ipsos.com.cn
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ipsos is a global market research firm founded in 1975, publicly listed on Euronext Paris (ticker: IPS), serving 5,000+ clients across 90 markets. It delivers consumer insights, brand strategy, public opinion polling, and customer experience research, supported by a 6M+-member panel platform and digital research capabilities.
- Ownership category
- akta.pro rank
Where Ipsos is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
Ipsos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research Services: Professional market research and consumer insight services provided to corporate clients, governments, and organizations globally. Services include brand strategy, consumer behavior analysis, customer experience research, and social/public opinion polling.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ipsos product offering
Product offeringCore offering
Ipsos is a global market research company that delivers consumer and public-opinion insights across five service lines: media and brand communication, consumer and shopper, customer experience, society, and new services. It serves more than 5,000 clients worldwide across 90 markets using a professional sample pool of 6M+ members, supported by proprietary digital research and panel platforms (Ipsos.Digital and Ipsos iSay). The firm also publishes syndicated research products such as Global Trends and the Global Trust Index.
Product overview
Ipsos is a global market research company offering a unified platform-plus-services model centered on consumer insights and strategic consulting. The core product portfolio comprises Ipsos iSay (a proprietary survey panel platform with 6M+ panel members accessible via web, app, and WeChat), Ipsos.Digital (digital-first research capabilities), and a suite of sector-specific research indices and reports including the Global Trust Index (GTI) and Global Trends series. The company operates across 90 markets serving 5,000+ global clients, combining quantitative survey methodologies with qualitative insight generation.
Differentiator
Problem solved
Functional benefit
Brands
- Ipsos iSay: Consumer survey panel and rewards platform that allows members to participate in surveys and earn rewards
- Ipsos.Digital
- 益普索
Products and services
- Media & Brand Communication Research
Companies that use Ipsos
Customer profileSegments5 records
Ideal customer profiles4 records
Ipsos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ipsos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- The BVA FamilyflagshipIpsos completed the acquisition of The BVA Family, expanding its market research capabilities and presence in the French-speaking markets.
- 小红书 (Xiaohongshu)coreIpsos partnered with Xiaohongshu (小红书) to jointly publish the 'Xiaohongshu Food and Beverage Industry Insights Report', focusing on snack foods, dairy products, beverages, and alcohol categories for forward-looking research on China's food and beverage industry.
- 巨量算数/算数电商研究院coreIpsos collaborated with 巨量算数 (ByteDance's data platform) and 算数电商研究院 to publish the '2022 Douyin Oral Care Industry Hit Product Decoding Report', analyzing 17 different metrics across product and marketing dimensions to decode success models in the oral care category.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ipsos competitors and assessment
Company assessmentDirect peers
- Mintel: Mintel is a global market research firm specializing in consumer, CPG, beauty, food, and retail intelligence. It overlaps with Ipsos's Consumer & Shopper segment and competes on syndicated and custom research subscriptions.
- GfK: GfK (now part of NielsenIQ) is a long-standing market research competitor with strong positioning in consumer goods, retail, and technology research. Highly comparable in terms of client base and consumer/shopper research offerings.
- NielsenIQ: NielsenIQ is the largest direct competitor to Ipsos, providing consumer panel, retail measurement, and consumer insights across 90+ markets. Overlapping offerings in brand and shopper research, syndicated panels, and analytics make it the most directly comparable peer.
- Kantar: Kantar is a global market research and insights firm competing with Ipsos across brand tracking, media effectiveness, consumer panels, and CX. Comparable scale and global client base with overlapping methodologies.
- Euromonitor International: Euromonitor provides global market research and strategic intelligence across industries, economies, and consumers. Directly comparable to Ipsos in cross-market research, syndicated reports, and consumer insights for CPG and retail.
- IQVIA: IQVIA combines healthcare data, analytics, and research services, competing with Ipsos in healthcare and life-sciences research while also overlapping in consumer insights and technology-enabled panel operations.
- J.D. Power: J.D. Power is a global market research and analytics firm known for syndicated indices in automotive and customer experience. Comparable in methodology (proprietary indices, consumer surveys) and enterprise client model.
Emerging players
- Clarivate: Clarivate offers research and analytics platforms, including survey and IP-intelligence tools, with partial overlap to Ipsos's research products. Less direct competition in market research, more adjacent in data-driven insights.
Broad incumbents
- Gartner: Gartner is a leading research and advisory firm with a global client base comparable to Ipsos's 5,000+ enterprises. While more IT- and technology-focused, it competes for the same enterprise research and advisory wallet.
- Forrester Research: Forrester is a global research and advisory firm serving CX, marketing, and technology leaders with syndicated research and consulting. Overlaps with Ipsos's CX and brand strategy work but is broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ipsos social profiles
Digital presenceIpsos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ipsos leadership team
Management profileNumber of profiles
Ipsos subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ipsos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ipsos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ipsos
What does Ipsos do?
Ipsos is a global market research company that delivers consumer and public-opinion insights across five service lines: media and brand communication, consumer and shopper, customer experience, society, and new services. It serves more than 5,000 clients worldwide across 90 markets using a professional sample pool of 6M+ members, supported by proprietary digital research and panel platforms (Ipsos.Digital and Ipsos iSay). The firm also publishes syndicated research products such as Global Trends and the Global Trust Index.
Is Ipsos a public or private company?
Ipsos is a public company. It is classified as public and is currently operating.
When was Ipsos founded?
Ipsos was founded in 1975. It employs 5,001 to 10,000 people.
Where is Ipsos based?
Ipsos is headquartered in Beijing, China, in the Asia region.
How does Ipsos make money?
One revenue line is on record: market Research Services.
Who are Ipsos's main competitors?
Direct peers on record are Mintel, GfK, NielsenIQ, Kantar, Euromonitor International, IQVIA and J.D. Power. Clarivate is listed as an emerging player. Broad incumbents are Gartner and Forrester Research.
Does Ipsos have an API?
No public API is recorded for Ipsos.