Ipsos

What Ipsos does

Ipsos is a global market research company founded in 1975 and headquartered in Paris, France, publicly listed on Euronext Paris (ticker: IPS) with 10,000+ employees. The company operates across 90 markets and serves 5,000+ clients worldwide, delivering consumer insights, brand strategy, customer experience research, public opinion polling, and qualitative research organized into five primary solution areas: Media & Brand Communication, Consumer & Shopper, Customer Experience, Society, and New Services. Its China subsidiary (益普索) maintains localized operations including a dedicated Chinese-language site and WeChat ecosystem presence.

Ipsos's product portfolio is anchored by three pillars: Ipsos iSay, a proprietary survey panel platform with 6M+ members accessible via website, mobile app, enterprise WeChat, and WeChat mini-program (益起试); Ipsos.Digital, a digital-first research and analytics platform for online consumer behavior; and a suite of branded research indices and publications including the Global Trust Index (GTI) and the annual Global Trends series. The underlying technology combines quantitative survey methodologies with qualitative insight generation and is described as augmented by AI-driven market research and consumer sentiment analysis, though no proprietary AI models are disclosed.

The company generates revenue through professional market research and consulting services sold to corporate clients, governments, and organizations globally via direct enterprise sales engagements. Pricing is quote-based and project-tailored rather than publicly disclosed or subscription-based, though internal revenue categorization references recurring engagements. Strategic growth is supported by M&A (notably the June 2025 acquisition of The BVA Family) and platform partnerships with major Chinese digital ecosystems including Xiaohongshu and ByteDance's 巨量算数/算数电商研究院.

Name

Ipsos

Legal name

Ipsos SA

Website

https://ipsos.com.cn

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ipsos is a global market research firm founded in 1975, publicly listed on Euronext Paris (ticker: IPS), serving 5,000+ clients across 90 markets. It delivers consumer insights, brand strategy, public opinion polling, and customer experience research, supported by a 6M+-member panel platform and digital research capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Professional market research and consumer insight services provided to corporate clients, governments, and organizations globally. Services include brand strategy, consumer behavior analysis, customer experience research, and social/public opinion polling.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ipsos is a global market research company that delivers consumer and public-opinion insights across five service lines: media and brand communication, consumer and shopper, customer experience, society, and new services. It serves more than 5,000 clients worldwide across 90 markets using a professional sample pool of 6M+ members, supported by proprietary digital research and panel platforms (Ipsos.Digital and Ipsos iSay). The firm also publishes syndicated research products such as Global Trends and the Global Trust Index.

Product overview

Ipsos is a global market research company offering a unified platform-plus-services model centered on consumer insights and strategic consulting. The core product portfolio comprises Ipsos iSay (a proprietary survey panel platform with 6M+ panel members accessible via web, app, and WeChat), Ipsos.Digital (digital-first research capabilities), and a suite of sector-specific research indices and reports including the Global Trust Index (GTI) and Global Trends series. The company operates across 90 markets serving 5,000+ global clients, combining quantitative survey methodologies with qualitative insight generation.

Differentiator

Problem solved

Functional benefit

Brands

• Ipsos iSay: Consumer survey panel and rewards platform that allows members to participate in surveys and earn rewards
• Ipsos.Digital
• 益普索

Products and services

• Media & Brand Communication Research

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• The BVA FamilyflagshipStrategic or Co-development Partner · 1 June 2025Ipsos completed the acquisition of The BVA Family, expanding its market research capabilities and presence in the French-speaking markets.
• 小红书 (Xiaohongshu)coreStrategic or Co-development Partner · 16 August 2024Ipsos partnered with Xiaohongshu (小红书) to jointly publish the 'Xiaohongshu Food and Beverage Industry Insights Report', focusing on snack foods, dairy products, beverages, and alcohol categories for forward-looking research on China's food and beverage industry.
• 巨量算数/算数电商研究院coreStrategic or Co-development Partner · 1 January 2022Ipsos collaborated with 巨量算数 (ByteDance's data platform) and 算数电商研究院 to publish the '2022 Douyin Oral Care Industry Hit Product Decoding Report', analyzing 17 different metrics across product and marketing dimensions to decode success models in the oral care category.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mintel: Mintel is a global market research firm specializing in consumer, CPG, beauty, food, and retail intelligence. It overlaps with Ipsos's Consumer & Shopper segment and competes on syndicated and custom research subscriptions.
• GfK: GfK (now part of NielsenIQ) is a long-standing market research competitor with strong positioning in consumer goods, retail, and technology research. Highly comparable in terms of client base and consumer/shopper research offerings.
• NielsenIQ: NielsenIQ is the largest direct competitor to Ipsos, providing consumer panel, retail measurement, and consumer insights across 90+ markets. Overlapping offerings in brand and shopper research, syndicated panels, and analytics make it the most directly comparable peer.
• Kantar: Kantar is a global market research and insights firm competing with Ipsos across brand tracking, media effectiveness, consumer panels, and CX. Comparable scale and global client base with overlapping methodologies.
• Euromonitor International: Euromonitor provides global market research and strategic intelligence across industries, economies, and consumers. Directly comparable to Ipsos in cross-market research, syndicated reports, and consumer insights for CPG and retail.
• IQVIA: IQVIA combines healthcare data, analytics, and research services, competing with Ipsos in healthcare and life-sciences research while also overlapping in consumer insights and technology-enabled panel operations.
• J.D. Power: J.D. Power is a global market research and analytics firm known for syndicated indices in automotive and customer experience. Comparable in methodology (proprietary indices, consumer surveys) and enterprise client model.

Emerging players

• Clarivate: Clarivate offers research and analytics platforms, including survey and IP-intelligence tools, with partial overlap to Ipsos's research products. Less direct competition in market research, more adjacent in data-driven insights.

Broad incumbents

• Gartner: Gartner is a leading research and advisory firm with a global client base comparable to Ipsos's 5,000+ enterprises. While more IT- and technology-focused, it competes for the same enterprise research and advisory wallet.
• Forrester Research: Forrester is a global research and advisory firm serving CX, marketing, and technology leaders with syndicated research and consulting. Overlaps with Ipsos's CX and brand strategy work but is broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ipsoschina

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos