Affinity Marketing International
Affinity Marketing International (Affinity International) is a Dominican Republic-based insurance technology firm providing a proprietary modular platform — covering B2C/B2B portals, policy administration, claims, billing, and APIs — to insurance carriers, banks, micro-insurance providers, and retail organizations across Latin America, the Caribbean, and increasingly North America and Australia.
- Company typePrivate
- Founded1998
- HeadquartersSanto Domingo, Dominican Republic
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Affinity Marketing International does
Affinity Marketing International (legal name: Affinity International) is a privately held insurance technology company headquartered in Santo Domingo, Dominican Republic, with an additional office in Santa Monica, California. Founded in 1998, the company has operated for 25+ years focused exclusively on banking insurance, micro-insurance, and retail insurance verticals in Latin America and the Caribbean, with recent expansion into North America (USA) and Oceania (Australia).
The company operates a proprietary modular insurance technology platform composed of eight integrated modules: a B2C digital marketplace portal, a B2B partner portal, an Administrative Hub for policy lifecycle management, a Business Intelligence module, a User Management module, Integrations/Webservices (APIs), Billing and Collections, and a Claims Management System (Sistema Siniestros). The platform supports rapid deployment of insurance products, integration with legacy systems, banking cores, and payment gateways, and serves as the technological backbone for affinity and mass-market insurance programs delivered through a Third-Party Administrator (TPA) model.
Affinity generates revenue through software platform licensing and subscription arrangements with insurance carriers, banks, and retail organizations, supported by an enterprise field-sales motion and direct engagement channels. Pricing tiers are published on the website, though these appear to reflect template/placeholder SaaS pricing rather than enterprise contract values. Headcount is reported in the 101–250 range. The company claims 98% customer satisfaction, 85% trusted-client retention, and 55% business growth among clients, though these are self-reported metrics. No external funding rounds, M&A activity, or named customer logos are disclosed.
Affinity Marketing International firmographics
Firmographics- Name
- Affinity Marketing International
- Legal name
- Affinity International
- Website
- https://affinity.do
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Affinity Marketing International (Affinity International) is a Dominican Republic-based insurance technology firm providing a proprietary modular platform — covering B2C/B2B portals, policy administration, claims, billing, and APIs — to insurance carriers, banks, micro-insurance providers, and retail organizations across Latin America, the Caribbean, and increasingly North America and Australia.
- Ownership category
- akta.pro rank
Affinity Marketing International industry classification
Industry- Product category
- Insurance Technology
- NAICS
- Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Embedded Insurance Distribution & Premium Financing (FSAGALAF), Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN)
Keywords
Where Affinity Marketing International is headquartered
LocationHeadquarters
- HQ city
- Santo Domingo
- HQ country
- Dominican Republic
- HQ region
- Latin America
Offices2 records
Markets served
Affinity Marketing International business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Software Platform Licensing and Subscription: Affinity operates as a technology partner providing its proprietary insurance platform. Revenue is generated through software licensing, platform subscriptions, and potentially usage-based pricing for API integrations and modules. The company serves insurance companies, banks, and retail organizations with customizable B2C and B2B portal solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Entry-level software access |
| Subscription | Monthly | Standard Plan - Mid-tier offering |
| Subscription | Monthly | Enterprise Plan - Premium full-service tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Affinity Marketing International product offering
Product offeringCore offering
Affinity Marketing International provides a proprietary insurance technology platform that enables insurance companies, banks, and retail organizations to digitally distribute insurance products, manage the full policy lifecycle, process claims, and handle billing and collections. The platform includes a customizable B2C digital marketplace portal, a B2B portal, an administrative hub, business intelligence, claims and billing modules, and APIs that integrate with existing IT infrastructure, banking cores, and payment gateways. The company specializes in affinity programs, mass-market insurance, and micro-insurance with more than 25 years of domain experience.
Product overview
Affinity Marketing International offers a modular insurance technology platform with a proprietary technology platform as its core. The platform consists of B2C Portal (digital marketplace) and B2B Portal as the primary sales-facing products, supported by Hub Administrativo for policy lifecycle management, Business Intelligence for analytics, Módulo de Usuarios for user management, Integraciones/Webservices for API connectivity, Billing/Procesos de Facturación y Cobranza for billing and collections, and Sistema Siniestros for claims management. The architecture enables easy integration of internal and external data, fast launch of insurance proposals, and agent/seller platforms with customer participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Portal B2C (Marketplace Digital) Fully customizable direct-to-consumer insurance sales portal designed to create, launch, manage, and scale consumer-facing insurance offerings that are fast, secure, and cost-effective. Sold to insurance carriers, banks, and retail organizations that want to reach end consumers through a digital marketplace experience.
- Portal B2B
Quantifiable outcome
- 98% Complete Insurance satisfaction rate
- +3 more outcomes
Companies that use Affinity Marketing International
Customer profileSegments3 records
Ideal customer profiles3 records
Affinity Marketing International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Affinity Marketing International partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
Expansion highlights5 records
Affinity Marketing International competitors and assessment
Company assessmentDirect peers
- FINEOS: Insurance software platform serving group, voluntary, and individual life, accident, and health insurance markets with core admin, claims, and absence management. Comparable as a vertical insurance platform vendor with a similar modular SaaS architecture.
- Majesco: Cloud-native insurance platform software for P&C, life, and health carriers, including distribution, underwriting, policy admin, claims, and analytics. Comparable as a modular insurtech platform targeting digital transformation, with similar coverage of the full policy lifecycle Affinity addresses.
- Sapiens International: Global insurance software provider offering core solutions, digital, and data analytics for P&C, life, and reinsurance. Comparable as a full-stack insurance technology vendor with strong presence in emerging markets and a modular platform approach similar to Affinity's B2C/B2B/admin modules.
- Prima Solutions: Insurance software vendor offering policy administration, claims, billing, and distribution platforms for P&C, health, and specialty insurers. Comparable as a full-suite insurance platform vendor with similar modular architecture and carrier focus.
- EIS Group: Cloud-native insurance core platform for life, P&C, and health carriers with policy administration, billing, claims, and ecosystem connectivity. Comparable as a full-lifecycle, API-driven insurance platform targeting digital transformation and embedded insurance.
Emerging players
- bolttech: Singapore-headquartered embedded insurance distribution platform connecting insurers, distributors, and customers across Asia and other emerging markets. Comparable as an affinity/embedded insurance distribution enabler, though bolttech operates at greater scale and broader geographic scope.
- Socotra: Cloud-native insurance core platform offering policy administration, billing, and claims as a unified modern core. Comparable as an emerging insurtech platform challenging legacy systems, though focused on carrier core systems rather than distribution/affinity.
- Igloo (formerly known as BlueLemon): Singapore-based insurtech operating an insurance, affinity, and distribution platform across Southeast Asia. Comparable as a digital insurance distribution platform serving affinity partners and embedded insurance use cases in emerging markets.
Broad incumbents
- Guidewire Software: Leading global provider of core insurance platform software (PolicyCenter, BillingCenter, ClaimCenter) for property/casualty carriers. Comparable as a full-lifecycle insurance technology platform serving carriers, though Affinity focuses more on distribution, micro-insurance, and LATAM affinity segments where Guidewire is less specialized.
- Duck Creek Technologies: Cloud-native insurance core system provider serving P&C carriers with policy, billing, and claims modules. Comparable as a modular insurance SaaS platform targeting carrier digital transformation, though Affinity is more affinity/distribution-focused and regionally concentrated.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Affinity Marketing International social profiles
Digital presenceAffinity Marketing International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Marketing International leadership team
Management profileNumber of profiles
Affinity Marketing International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Marketing International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Marketing International
What does Affinity Marketing International do?
Affinity Marketing International provides a proprietary insurance technology platform that enables insurance companies, banks, and retail organizations to digitally distribute insurance products, manage the full policy lifecycle, process claims, and handle billing and collections. The platform includes a customizable B2C digital marketplace portal, a B2B portal, an administrative hub, business intelligence, claims and billing modules, and APIs that integrate with existing IT infrastructure, banking cores, and payment gateways. The company specializes in affinity programs, mass-market insurance, and micro-insurance with more than 25 years of domain experience.
Is Affinity Marketing International a public or private company?
Affinity Marketing International is a private company. It is classified as unknown and is currently operating.
When was Affinity Marketing International founded?
Affinity Marketing International was founded in 1998. It employs 101 to 250 people.
Where is Affinity Marketing International based?
Affinity Marketing International is headquartered in Santo Domingo, Dominican Republic, in the Latin America region.
How does Affinity Marketing International make money?
One revenue line is on record: software Platform Licensing and Subscription.
Who are Affinity Marketing International's main competitors?
Direct peers on record are FINEOS, Majesco, Sapiens International, Prima Solutions and EIS Group. Emerging players are bolttech, Socotra and Igloo (formerly known as BlueLemon). Broad incumbents are Guidewire Software and Duck Creek Technologies.
Does Affinity Marketing International have an API?
Yes. Affinity offers Integraciones / Webservices including off-the-shelf APIs for immediate time-to-market and customizable APIs to fit business models and data requirements. The platform enables easy integration of any internal and external data through API connections.
What industry is Affinity Marketing International in?
Affinity Marketing International's product category is Insurance Technology. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 52429 and its SIC code is 6411.