Boing Media

What Boing Media does

Boing Media is a privately held, founder-led web development firm established in 2015 and operating as Boing Media, LLC from Chicago, Illinois. The company is led by Siobahn Hotaling, who serves as Principal/Founder and is the only disclosed operator, bringing 15 years of web development experience combined with a background in management and human relations. The firm's stated mission is to provide clients with exactly the web functionality they require — no more, no less — packaged in a clean, attractive, mobile-friendly implementation.

The company's core offering is professional web development and consulting services delivered on a project basis. Underlying technology centers on a conventional open-source web stack: PHP/MySQL for custom site and intranet functionality, WordPress for template design and customization with plugin modification, HTML/CSS for styling, JavaScript/jQuery for interactive elements, and WooCommerce for e-commerce storefronts. All sites are positioned as mobile-friendly and responsive, with W3C accessibility evaluation and SEO optimization offered as adjunct services. Portfolio work includes site redesigns for a music duo (customized WordPress with Spotify playlist and events listing features), an upscale custom tailoring business (WordPress with custom function building), and an illustrator (WooCommerce-based online shop).

Boing Media operates a sales-led, direct-consulting go-to-market targeting two primary segments: small to mid-sized businesses needing a professional web presence or e-commerce capability, and individual professionals (artists, musicians, freelancers) needing portfolio or personal sites. Revenue is generated through professional-services fees on a quote-based, project-by-project basis with no publicly disclosed pricing, no external funding, and no channel intermediaries. Engagement begins with an initial design and consulting phase, moves through site programming using the latest applicable technologies, and concludes with optimization for accessibility, responsiveness, and search performance. The firm has no disclosed institutional investors, no parent organization, and no auxiliary revenue streams beyond its core development work.

Name

Boing Media

Legal name

Boing Media, LLC

Website

https://boing-media.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Boing Media is a Chicago-based, founder-led web development firm that designs and builds customized WordPress, PHP/MySQL, and WooCommerce websites for small businesses and individual professionals on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development and Consulting Services: Professional services revenue from web development projects including site design, programming, SEO optimization, and e-commerce setup. Projects range from simple customized WordPress sites to complex PHP-driven functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Boing Media is a one-stop web development company that builds sites ranging from simple customized WordPress-based sites to PHP/MySQL-driven intranet functionality. The firm delivers initial design and consulting, site programming, mobile-friendly responsive design, W3C accessibility optimization, SEO optimization, and WooCommerce e-commerce setup and customization for individuals and small/mid-sized businesses.

Product overview

Boing Media is a one-stop web development company offering professional web development and consulting services. The company provides a unified service offering that includes custom PHP/MySQL site development, WordPress template design and customization, HTML/CSS styling, JavaScript/jQuery development, user interface design, SEO optimization, and e-commerce setup and customization. Services range from simple to complex projects, including customized WordPress-based sites and PHP-driven intranet functionality, with a focus on mobile-friendly responsive design and W3C accessibility standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Design / Consulting

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Direct peers

• WebDevStudios: A WordPress and WooCommerce development agency that designs, builds, and customizes sites for SMBs and enterprise clients. Highly comparable to Boing Media in its WordPress/WooCommerce custom-development focus.
• Lullabot: A digital agency specializing in Drupal and WordPress development, design, and strategy for content-driven sites. Comparable in its boutique agency model offering custom CMS development and consulting.
• Human Made: An enterprise WordPress agency providing custom development, hosting, and platform engineering. Comparable to Boing Media in its core WordPress development and customization capability, though serving much larger clients.
• 10up: A well-known WordPress-focused digital agency offering custom site builds, design, and SEO services to enterprise and SMB clients. Directly comparable to Boing Media in core WordPress development and consulting scope, though significantly larger in scale.

Broad incumbents

• WP Engine: A large managed WordPress hosting and digital experience platform. Comparable because it sits in the same WordPress ecosystem, though its core offering (hosting/platform) is adjacent to Boing Media's services rather than a direct competitor for custom builds.
• Blue Acorn: A larger digital and e-commerce agency offering site design, development, and optimization services. Comparable in service mix (design, dev, SEO, e-commerce) but at a meaningfully larger scale and enterprise focus.
• Huge: A large global digital agency offering web design, development, and experience design for major brands. Comparable in its end-to-end web design and development capability, though operating at a vastly different scale and client tier.

Others

• Automattic: The company behind WordPress.com, WooCommerce, and several other WordPress ecosystem products. Comparable as the upstream platform/vendor that Boing Media's WordPress and WooCommerce work depends on, rather than as a service competitor.
• Squarespace: A leading DIY website builder targeting individuals, creatives, and SMBs — the same customer segment Boing Media serves. Comparable because it represents the no-code alternative that competes for Boing Media's prospective clients.
• Wix: A DIY website builder with built-in SEO, e-commerce, and template-based site creation. Comparable as the primary low-cost alternative for the individuals and SMBs Boing Media targets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boing Media