Name

French Truck Coffee

Legal name

French Truck Coffee

Website

https://frenchtruckcoffee.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Cafe Operations

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee subscriptions
• Wholesale coffee supply
• Cafe beverages
• Cold brew coffee

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Retail (E-commerce): Online sales of roasted coffee beans, tea, ready-to-drink lattes, and merchandise shipped nationwide. Free shipping on orders over $50 via UPS Ground.
2. Coffee & Tea Subscriptions: Customizable recurring subscriptions with weekly, bi-weekly, or monthly delivery options for coffee and tea products. Customers can customize grind type, frequency, and quantity.
3. Wholesale: Wholesale partnerships with restaurants, cafes, bakeries, caterers and multi-roasters. Minimum $100 per week order with local delivery in New Orleans, Baton Rouge, and Memphis.
4. Gift Cards: Website gift cards in denominations of $10, $25, $50, and $100 for online purchases. Separate cafe gift cards available for in-store purchases.
5. In-Cafe Sales: Beverage and food sales at 13 physical cafe locations across New Orleans, Baton Rouge, and Memphis. Online ordering for drink/food pickup available at all locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

French Truck Coffee roasts and sells small-batch specialty coffee beans (single origins, signature blends, Grand Cru micro-lots), tea, ready-to-drink lattes, K-Pods, cold brew pods, and brewing equipment. Distribution occurs through 13 company-owned cafes across the Southern U.S., a nationwide e-commerce site with subscriptions, and a B2B wholesale program serving restaurants, cafes, and offices. All orders are roasted to order, with same-day roast-and-ship for orders placed before 8am.

Product overview

French Truck Coffee is a family-owned specialty coffee company based in New Orleans, Louisiana, operating 13 locations across the South (New Orleans, Baton Rouge, Memphis). The company offers a comprehensive coffee portfolio including single-origin coffees from countries like Colombia, Ethiopia, Rwanda, Guatemala, and Peru, as well as signature blends such as Le Grand Coq Rouge, Premium New Orleans Dark Roast, and seasonal offerings like Summer Buzz. Their Grand Cru collection features rare micro-lot coffees from exclusive farms. The product line extends to Ready-to-Drink Lattes in 12oz cans, K-Pods for Keurig machines, Cold Brew Pods for home brewing, and a full range of tea varieties including Earl Grey, English Breakfast, and specialty oolongs. French Truck also offers brewing equipment like the Toddy Cold Brew System, branded drinkware, apparel, and gift cards. Their subscription service allows customers to customize deliveries of coffee or tea on weekly, bi-weekly, or monthly schedules. The company sources ethically from farmers worldwide and roasts small-batch to order, with roasteries in New Orleans, Baton Rouge, and Memphis.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-to-Drink Lattes Shelf-stable iced lattes in four flavors (Lightly Sweetened, Vanilla, Black Cold Brew, Mocha) made with fresh-roasted coffee blended with chicory and oat milk, sold in 12 fl oz cans in 4-packs. Targets consumers seeking on-the-go specialty coffee.
• Colombia Chili Bourbon (Grand Cru) Premium micro-lot Grand Cru single origin from Finca La Brisas in Huila, Colombia. Chili Bourbon varietal with orange blossom, raspberry, caramel, and limeade notes. Washed anaerobic process at 1800-1850 MASL. For specialty coffee enthusiasts.
• Colombia Gesha (Grand Cru) Exclusive Grand Cru Gesha varietal from Jairo Arcila at Farm Castellon in Quindío, Colombia. Natural lactic process developed specifically for French Truck with grape, tropical fruit, and condensed milk notes. For specialty coffee enthusiasts.
• Seasonal Blends Subscription Automatically delivers the freshest seasonal blend (Big Chief, Festin', Summer Buzz, Rougarou, or La Fête De Noël) on a configurable weekly, bi-weekly, or monthly schedule. For coffee enthusiasts who want variety tied to the season.
• Roaster's Select Subscription Curated coffee subscription chosen by the company's Green Buyer featuring rotating single-origin offerings delivered on a configurable schedule. For consumers seeking expert curation.
• Le Grand Coq Rouge Subscription Flagship breakfast blend subscription featuring a rotating seasonal mix of three Latin American coffees. Bold, rich, creamy with chocolate and nutty notes. For consumers wanting a daily signature cup.
• Premium New Orleans Dark Roast Subscription Dark roast subscription featuring the deepest blend of Central and South American beans. Dark, full bodied, smoky, and earthy. For consumers preferring a classic New Orleans dark roast experience.
• Cold Brew Pods 5-pack of cold brew pods for making New Orleans-style iced coffee at home. Compatible with any container. Brew overnight in refrigerator for 8-12 hours. For consumers wanting convenient at-home cold brew.
• K-Pods (Keurig-Compatible) Keurig-compatible pods in various coffee varieties, 100% recyclable, with 14g of freshly ground coffee per pod (50% more than most pods). Compatible with all Keurig machines. For single-serve coffee consumers.
• Toddy Home Cold Brew System Cold brew brewing system including brewing container, lid, handle, glass decanter, reusable felt filters, and paper filter bags. Available individually or as part of the Iced Coffee Bundle. For home cold brew enthusiasts.
• Website Gift Card Digital gift cards for website purchases only. Available in denominations of $10, $25, $50, and $100. For consumers gifting specialty coffee.
• Iced Coffee Bundle Complete cold brew kit including one bag of Iced blend (choice of size) plus the Toddy Home Cold Brew System. For consumers wanting an all-in-one home cold brew solution.
• Local Bundle New Orleans-themed bundle featuring Preservation Hall Blend, Ruby Slipper Breakfast Blend, and Commander's Palace Coffee & Chicory (three 12oz bags). For consumers wanting to sample flagship New Orleans partnerships.
• Coffee Lovers Bundle Curated three-bag set featuring Le Grand Coq Rouge, Premium New Orleans Dark Roast, and a rotating hand-selected Single Origin offering. For consumers wanting a tasting selection.
• Commander's Palace Gift Bundle Gift set featuring a vibrant yellow Commander's Palace mug plus a 12oz bag of Commander's Palace Coffee & Chicory. For gift-giving consumers.
• NOLA Bundle Three-blend bundle celebrating New Orleans coffee culture, created in partnership with Commander's Palace and Ruby Slipper restaurants. For consumers and tourists seeking an authentic New Orleans coffee experience.
• Mystery Bundle

Quantifiable outcome

• Orders placed before 8am roasted and shipped same day, ensuring maximum freshness
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Preservation HallflagshipStrategic or Co-development PartnerPreservation Hall Blend coffee partnership celebrating New Orleans jazz culture. A portion of every sale of this blend supports the Preservation Hall Foundation, helping protect the cultural landmark and pass the music on to future generations. The blend features smooth chocolate, sweet citrus, and crisp red apple notes.
• Commander's PalaceflagshipStrategic or Co-development PartnerCommander's Palace Coffee & Chicory blend created specifically for the iconic New Orleans restaurant. Commander's Palace has served coffee and chicory since 1893 and even brings this coffee on their travels worldwide. The partnership creates a bold yet smooth blend from Colombian and Brazilian beans with French chicory.
• Ruby Slipper / Ruby SunshinecoreStrategic or Co-development PartnerRuby Breakfast Blend created over 8 years ago for Ruby Slipper restaurants. Now served in all Ruby Slipper and Ruby Sunshine locations across their restaurant network. Features Central and South American coffees for bold, classic, smooth breakfast coffee.
• Vides Family (Finca La Bolsa)coreStrategic or Co-development PartnerLong-standing relationship with the Vides family at Finca La Bolsa in Huehuetenango, Guatemala. The family farm, established in 1958 by Dr. Jorge Vides, produces Bourbon and Caturra varieties. Second harvest relationship continuing to grow.
• Various Farmers & CooperativescoreStrategic or Co-development PartnerDirect relationships with farmers and cooperatives worldwide including Colombia (Jairo Arcila, Luis Anibal Calderon, Paola Trujillo), Ethiopia (Basha Bekele, Kayon Mountain), Rwanda (Dukunde Kawa Collective), Peru (Gilmer Cordova Mejia), Kenya (Muinami Estate), and Japan (Daiki San family for matcha from Wazuka).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Community Coffee: Louisiana-headquartered, family-owned coffee company with broad retail grocery distribution. Regional peer with overlapping New Orleans/Southern US market presence and family-owned heritage, but operating at mass-market rather than specialty-tier price points.
• Starbucks: Global coffee chain with extensive cafe footprint, RTD beverages, and growing single-origin/reserve premium lines (Starbucks Reserve). Operates as a broad incumbent in the same category where French Truck competes on quality, freshness, and craft positioning.

Direct peers

• Intelligentsia Coffee: Pioneering third-wave roaster with cafes, wholesale, and subscription offerings, historically defined by direct trade. Comparable to French Truck on single-origin specialization, freshness, and B2B/wholesale orientation.
• Counter Culture Coffee: Specialty coffee roaster focused on direct-trade farmer relationships, sustainability, and education. Comparable to French Truck in farmer-relationship depth and third-wave positioning, though heavier on wholesale/education and lighter on retail cafes.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and direct-to-consumer subscriptions, known for direct trade relationships. Closely mirrors French Truck's model of cafe-retail plus wholesale plus subscription, with comparable premium single-origin positioning.
• Verve Coffee Roasters: Specialty coffee roaster with cafes in California and Japan, plus subscription and wholesale. Comparable regional-to-multi-market cafe-plus-DTC model similar to French Truck's footprint growth trajectory.
• La Colombe Coffee Roasters: Specialty roaster with national cafe footprint, draft latte RTD beverages, wholesale, and e-commerce. Comparable to French Truck across cafe retail, RTD product line (French Truck's canned lattes vs. La Colombe's draft lattes), and wholesale.
• Blue Bottle Coffee: Third-wave specialty coffee roaster with a network of cafes, nationwide e-commerce, and subscription offerings. Directly comparable to French Truck in single-origin sourcing, freshness model, and cafe-retail-plus-DTC channel mix, though at significantly larger scale.
• Onyx Coffee Lab: Specialty roaster with cafes, competition-grade sourcing, and direct e-commerce. Comparable to French Truck on micro-lot/competition coffee positioning and growth from regional roaster to nationally recognized brand.

Regional players

• Café du Monde: Iconic New Orleans coffee-and-beignets institution serving chicory coffee since 1862. Highly comparable regional brand DNA — New Orleans heritage, chicory coffee tradition — but with a tourism-centric retail model rather than French Truck's third-wave roastery-and-DTC approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/frenchtruckcoffee
• Facebookfacebook.com/FrenchTruckCoffee
• LinkedInlinkedin.com/company/french-truck-coffee
• Instagraminstagram.com/frenchtruckcoffee
• Pinterestpinterest.com/frenchtruckcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Truck Coffee