Wine Clique

What Wine Clique does

Wine Clique is a Singapore-based, privately-held specialty wine retailer and experiential events company founded in 2015. The business operates a direct-to-consumer Shopify storefront selling wines sourced from 13 countries spanning France, Italy, the USA, Australia, Austria, Chile, Germany, Hungary, New Zealand, Portugal, South Africa, Spain, and Argentina, with a catalog skewed toward allocation-grade Burgundy, Bordeaux, Napa (including Harlan Estate and BOND), Italy (Roberto Voerzio, Dal Forno), and Spain (Artadi). Unit prices range from approximately $38 entry-level bottles to ultra-premium cases priced above $10,000, with free shipping provided on orders exceeding $500.

The second revenue layer is a ticketed events program: wine dinners, masterclasses, and tastings hosted at partner Singapore restaurants including Quenino, COTE Steakhouse, Brasserie Astoria, Gunther's, Red House Seafood, and Tinto, often featuring visiting winemakers (Laurent Ponsot, Roberto Voerzio, Patricia López de Lacalle of Artadi, Jean-Noël Girard of Champagne Devaux). A third channel, Cobrands, provides partner-exclusive wine collections accessible only via unique access codes, adding a closed B2B/affinity distribution layer. The company's go-to-market combines PLG-style self-serve online purchase with mid-funnel experiential marketing, supported by an active presence on Instagram, YouTube, Facebook, and email newsletters.

Wine Clique is founder-owned with no disclosed institutional funding, no subsidiaries, no M&A activity, and no public management roster in the source data. The firm employs 11–50 people, operates from a single Singapore office at Henderson Industrial Park, and serves customers exclusively within Singapore despite an internationally diversified sourcing footprint. Its competitive positioning rests on curated access to scarce allocation wines and a decade-long community of local wine enthusiasts — rather than proprietary technology or scale economics.

Name

Wine Clique

Legal name

Wine Clique Pte Ltd

Website

https://wine-clique.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wine Clique is a Singapore-based specialty wine e-commerce retailer founded in 2015, selling curated and allocation wines from 13+ countries via a Shopify storefront, and hosting winemaker dinners and tastings at partner restaurants for local wine enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Fine wine retail
• Wine e-commerce
• Curated wine events
• Premium wine sales
• Wine tasting experiences

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Wine Retail Sales: Direct sale of wines through the e-commerce platform. Offers wines across multiple price points from budget-friendly options (~$38) to ultra-premium collectibles (up to $10,083). Free shipping for orders exceeding $500.
2. Event Ticketing: Revenue from curated wine experiences including wine pairing dinners, tastings, and masterclasses. Events range from intimate tastings ($18-$49 per person) to premium wine dinners ($198-$321++ per person).
3. Cobrands Partner Sales: Exclusive partner-exclusive wine collection with special pricing accessible via unique access codes. Offers premium wines from partner producers at negotiated rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wine Clique is a Singapore-based direct-to-consumer wine retailer that operates a Shopify-powered online storefront selling curated wines from 15+ countries, ranging from entry-level bottles around $38 to ultra-premium collectibles up to $10,083. The company complements retail with ticketed wine experiences including tastings, masterclasses, and winemaker dinners hosted at partner restaurants, and runs the Cobrands program offering partner-exclusive wine collections accessible via unique access codes.

Product overview

Wine Clique operates as a multi-brand wine e-commerce platform and event organizer based in Singapore. The platform offers a unified shopping experience across its core e-commerce site where customers can browse and purchase wines from 14+ countries and 50+ wine brands including Burgundy (Anne Gros, Perrot-Minot, Laurent Ponsot), Bordeaux (Harlan Estate, BOND), Italy (Roberto Voerzio, Dal Forno), Spain (Artadi), and others. The business also features Cobrands, a partner-exclusive collection with special pricing for access code holders, and operates regular wine events including tastings, dinners, and masterclasses. The product portfolio spans wines across all major wine categories (red, white, sparkling, champagne, fortified) from regions including France, Italy, USA, Australia, Austria, Chile, Germany, Hungary, New Zealand, Portugal, South Africa, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Clique E-Commerce Storefront Online wine retail storefront selling curated wines from 15+ countries spanning entry-level bottles to ultra-premium collectibles, organized by country, brand, and promotional offers for direct purchase and delivery in Singapore.
• Cobrands Partner-Exclusive Wine Collection Member-only wine collection gated by unique access codes, providing exclusive pricing on curated premium selections from partner producers for code-holding customers.
• Wine Events and Tastings Ticketed wine experiences including wine pairing dinners, tastings, and masterclasses featuring renowned winemakers such as Laurent Ponsot, Roberto Voerzio, and Patricia López de Lacalle of Artadi, held at partner restaurants in Singapore.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Brasserie AstoriacoreStrategic or Co-development Partner · 19 August 2026Upcoming Burgundy 10 Years On wine dinner scheduled for 19th August 2026 at Brasserie Astoria. Five-course pairing menu with Burgundy wines.
• COTE SteakhousecoreStrategic or Co-development Partner · 20 March 2026Hosted Laurent Ponsot Wine Tasting & Dinner featuring the renowned winemaker. Event included intimate walkabout tasting at Millim Bar and wine pairing dinner with COTE's expert tableside service.
• ChampagniacminorGTM or Marketing Partner · 8 November 2025Champagniac 2025 event where Wine Clique presented Champagne Devaux in a vibrant setting dedicated to champagne appreciation. Booth allowed guests to explore the label and engage with the team.
• TintocoreStrategic or Co-development Partner · 15 October 2025Hosted Artadi Wine Dinner featuring second-generation CEO of Artadi, Patricia López de Lacalle. An intimate evening with curated Artadi wines paired with a Spanish menu showcasing craftsmanship and heritage.
• QueninocoreStrategic or Co-development Partner · 28 August 2025Hosted Wine Clique's 10th anniversary Portfolio Wine Dinner at Quenino. The collaboration featured a 4-hands menu by acclaimed chefs Victor Liong and Sujatha Asokan, pairing four distinct wine themes. The event earned Quenino a place in the Michelin Guide 2025.
• Champagniac JewelminorGTM or Marketing Partner · 1 January 2025Champagne Devaux Masterclass with Jean-Noël Girard held at Champagniac Jewel, featuring expert-led champagne education.
• Red House SeafoodminorStrategic or Co-development PartnerPartner venue for Dimsum & Champagne Buffet event. Chinese dining paired with premium champagne experiences.
• Gunther'scoreStrategic or Co-development PartnerHosted Roberto Voerzio Wine Dinner featuring premium Italian wines paired with French fine dining at Gunther's restaurant.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Vinomofo: Asia-Pacific wine e-commerce platform originally out of Australia with curated producer stories and discount-led DTC. Comparable to Wine Clique as a curated, content-driven online wine retailer, though operating regionally rather than Singapore-only.

Direct peers

• Crystal Wines: Singapore wine importer and retailer focused on premium European wines, often supplying both consumers and on-premise accounts. Comparable to Wine Clique's import-led retail model and curated European portfolio.
• Wine Connection: Largest specialty wine retailer chain in Singapore with broad country coverage and in-store dining. Directly competes with Wine Clique across mid-market and premium Singapore wine buyers.
• Cellarbration: Singapore-based multi-store wine and spirits retailer carrying both everyday and premium SKUs. Comparable in scope (multi-category off-premise retail) and Singapore customer base.
• 1855 The Bottle Shop: Singapore online wine shop with a curated multi-country portfolio and strong DTC e-commerce presence. Closely comparable to Wine Clique's storefront-led, curated-retail model.
• Bel Vino: Singapore wine retailer with both e-commerce and physical store presence across multiple price points. Directly comparable as a Singapore off-premise wine merchant serving similar consumer segments.
• The French Cellar: Singapore wine subscription and cellar-management club serving collectors and enthusiasts. Comparable to Wine Clique's allocation/wine-club-style member offerings (e.g., Cobrands).

Broad incumbents

• Wine.com: Largest US online wine retailer with broad country coverage and premium tiers. Comparable to Wine Clique in multi-country curated portfolio and DTC e-commerce, but at materially larger scale.
• Naked Wines: Global online wine retailer with a subscription/club model backing independent winemakers. Comparable to Wine Clique as a large-scale DTC wine club, though at much broader scale and lower price points.
• Berry Bros. & Rudd: Historic UK fine wine merchant with deep producer relationships, allocation wines, and in-person tasting experiences. Comparable to Wine Clique's premium allocation access and event-led collector model, though globally established.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@wineclique
• Facebookfacebook.com/wineclique
• Instagraminstagram.com/wineclique/?hl=en
• LinkedInlinkedin.com/company/wine-clique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Clique