Aroma Release Technology
Aroma Release Technology is a Chattanooga, Tennessee-based specialty manufacturer of fragrance microencapsulation products serving consumer products, fragrance, health and beauty, and household goods companies. Founded in 1989 and family-run, its core sampling and coatings business was acquired by Orlandi in November 2023.
- Company typePrivate
- Founded1989
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aroma Release Technology does
Aroma Release Technology, Inc. (ART) is a Tennessee-based specialty manufacturer of fragrance microencapsulation products serving the consumer products, fragrance, health and beauty, and household goods sectors. Founded in 1989 by Douglas M. Whitaker, the company adapted microencapsulation technology — originally pioneered for fragrances and perfumes in the 1970s by Jack Whitaker through Micro-Scent, Inc. — into a commercial operation delivering controlled, sustained fragrance release for sampling and coating applications. ART's core offerings included fragrance microencapsulation services, scented consumer product sampling solutions, and fragrance coatings applied to substrates for olfactory delivery.
The company operated as a privately held, family-run business headquartered in Chattanooga, Tennessee, with 11-50 employees. Its primary commercial relationship was an approximately 30-year collaboration with Orlandi, Inc., for whom ART was founded to supply fragrance microencapsulation services. No pricing model, revenue figures, or distribution channels are publicly disclosed. On November 27, 2023, Orlandi acquired ART's consumer products sampling and fragrance coatings business, with Orlandi securing a new Chattanooga lease to support ongoing manufacturing operations. Following the transaction, ART indicated it would continue other commercial activities not included in the sale, though the scope of the residual business is not described in available sources.
Aroma Release Technology firmographics
Firmographics- Name
- Aroma Release Technology
- Legal name
- Aroma Release Technology, Inc.
- Website
- https://aromarelease.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Aroma Release Technology is a Chattanooga, Tennessee-based specialty manufacturer of fragrance microencapsulation products serving consumer products, fragrance, health and beauty, and household goods companies. Founded in 1989 and family-run, its core sampling and coatings business was acquired by Orlandi in November 2023.
- Ownership category
- akta.pro rank
Aroma Release Technology industry classification
Industry- Product category
- Fragrance Microencapsulation
- NAICS
- Toilet Preparation Manufacturing (325620), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Flavors, Fragrances & Aroma Chemicals (IMAEABAE)
- akta.pro secondary industry
- Aroma Chemicals & Synthetic Flavor Ingredients (e.g., Vanillin, Esters, Aldehydes) (AFAJADAC)
Keywords
Where Aroma Release Technology is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aroma Release Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Aroma Release Technology product offering
Product offeringCore offering
Aroma Release Technology, Inc. is a manufacturer of fragrance coating and microencapsulated scented sampling products used in consumer product sampling, aromatherapy, health and beauty, and household categories. The company encapsulates fragrance molecules in microscopic capsules to enable controlled, sustained fragrance release in coated substrates and scented sampling applications, serving consumer products and fragrance-industry businesses.
Product overview
Aroma Release Technology Inc. (ART) is a fragrance microencapsulation technology company founded in 1989 by Douglas M. Whitaker. The company provides fragrance microencapsulation services primarily to ORLANDI, along with consumer product sampling and fragrance coatings. ART's technology originated from Micro-Scent, Inc., founded by Douglas Whitaker's father Jack Whitaker, an expert chemist and early industry pioneer who adapted microencapsulation technology to fragrances and perfumes in the 1970s. Following the November 2023 acquisition by ORLANDI, ART's consumer products sampling and fragrance coatings business transferred to ORLANDI, while ART continues other commercial activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fragrance Microencapsulation Services Core fragrance microencapsulation technology that encapsulates fragrance molecules in microscopic capsules to enable controlled and sustained release across various consumer products and applications; offered to businesses in the consumer products and fragrance industry.
- Consumer Product Sampling (Scented Sampling Solutions) Scented sampling solutions for consumer products that incorporate microencapsulated fragrances to deliver tactile and olfactory consumer sampling experiences; the consumer product sampling business was acquired by ORLANDI on November 27, 2023.
- Fragrance Coatings Coating applications using microencapsulated fragrance technology applied to various substrates for fragrance delivery in aromatherapy, health and beauty, and household categories; the fragrance coatings business was acquired by ORLANDI on November 27, 2023.
Companies that use Aroma Release Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Aroma Release Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aroma Release Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OrlandicoreOrlandi acquired Aroma Release Technology Inc.'s consumer products sampling and fragrance coatings business on November 27, 2023. The acquisition represents the culmination of an almost thirty-year collaboration between the two companies. Orlandi secured a new lease in Chattanooga, Tennessee to support ongoing manufacturing laboratory operations. Douglas Whitaker, ART's President, expressed confidence in leaving the business in capable and trusted hands.
Scale indicators2 records
Recent moves3 records
Aroma Release Technology competitors and assessment
Company assessmentBroad incumbents
- Symrise: Major flavors and fragrances supplier with growing encapsulation and scent-delivery capabilities across personal care and home applications. Broad incumbent comparable.
- Givaudan: World's largest flavors and fragrances company with broad capabilities in encapsulation and delivery systems. Operates as a broad incumbent with deep R&D resources that compete for similar end customers.
- International Flavors & Fragrances (IFF): Global F&F major with extensive encapsulation and controlled-release technology platforms serving personal care, home care, and food. Provides scale, formulation breadth, and global reach ART lacks.
- Firmenich: One of the largest F&F houses globally, with a long-standing encapsulation and malodor-counteractant technology base. Broad incumbent competing for the same downstream brand customers.
- Sensient Technologies: Specialty ingredients company with flavors, fragrances, and colors divisions that include encapsulation technologies. Comparable as a broader specialty chemicals peer in scent delivery.
Emerging players
- ScentSational Technologies: Developer of scented and flavor-enhanced packaging technologies, including microencapsulation-based scent release for consumer products. Partial overlap with ART's fragrance coatings line.
Direct peers
- Microtek Laboratories: U.S.-based microencapsulation company serving fragrance, flavor, and specialty chemical markets. Direct technology peer in the encapsulation services niche.
- Orlandi: International supplier of fragrance and cosmetic sampling solutions and air-care products, headquartered in Farmingdale, NY. Orlandi acquired ART's sampling and coatings business in November 2023, making it the most directly comparable peer and the dominant downstream customer.
- Arcade Beauty: Global provider of fragrance, color cosmetic and skincare sampling solutions, including scratch-and-sniff and scent-strip technologies. Direct overlap with ART's consumer product sampling business.
- Celessence Technologies: Specialist in fragrance microencapsulation for textiles, home and personal care applications. Closest pure-play comparable in encapsulated fragrance delivery technology.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Aroma Release Technology social profiles
Digital presenceAroma Release Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aroma Release Technology leadership team
Management profileNumber of profiles
Profiles2 records
Aroma Release Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aroma Release Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aroma Release Technology
What does Aroma Release Technology do?
Aroma Release Technology, Inc. is a manufacturer of fragrance coating and microencapsulated scented sampling products used in consumer product sampling, aromatherapy, health and beauty, and household categories. The company encapsulates fragrance molecules in microscopic capsules to enable controlled, sustained fragrance release in coated substrates and scented sampling applications, serving consumer products and fragrance-industry businesses.
Is Aroma Release Technology a public or private company?
Aroma Release Technology is a private company. It is classified as family owned and is currently acquired.
When was Aroma Release Technology founded?
Aroma Release Technology was founded in 1989. It employs 11 to 50 people.
Where is Aroma Release Technology based?
Aroma Release Technology is headquartered in Chattanooga, United States, in the North America region.
Who are Aroma Release Technology's main competitors?
Broad incumbents on record are Symrise, Givaudan, International Flavors & Fragrances (IFF), Firmenich and Sensient Technologies. ScentSational Technologies is listed as an emerging player. Direct peers are Microtek Laboratories, Orlandi, Arcade Beauty and Celessence Technologies.
Does Aroma Release Technology have an API?
No public API is recorded for Aroma Release Technology.
What industry is Aroma Release Technology in?
Aroma Release Technology's product category is Fragrance Microencapsulation. Its primary akta.pro industry code is IMAEABAE, Flavors, Fragrances & Aroma Chemicals, with a secondary code of AFAJADAC, Aroma Chemicals & Synthetic Flavor Ingredients (e.g., Vanillin, Esters, Aldehydes). Its NAICS code is 325620 and its SIC code is 2840.