Association for Survey Computing

What Association for Survey Computing does

The Association for Survey Computing (ASC) is a UK-based professional membership association operating as a Community Interest Company (CIC number 14461935), registered in England and headquartered in London. Founded over 40 years ago (circa 1980), ASC serves the global community of technology professionals working in surveys, market research, opinion research, and social research. The organization is governed by an Executive Committee and has between 11 and 50 employees, with no parent company, no funding rounds, and no disclosed ownership beyond its CIC structure. Its primary customer segments are market-research technology professionals (primary), opinion-research technology professionals, and social-research technology professionals — a horizontal, persona-based segmentation.

ASC's product surface is non-software: it runs four program lines. ASC Labs delivers community workshops and coffee mornings on topics including vibe-coding, APIs, MCPs, and AI fundamentals. The annual Best Technology Innovation Award recognizes innovation in survey and research technology. The Research Technologist Hall of Fame (inaugural inductees announced June 2026) honors individual contributors. The annual One Day Conference — themed 'Fit for Change' in May 2026 — is the association's flagship in-person event. Distribution is through the ASC website (asc.org.uk), a YouTube channel (@asc_org) carrying conference recordings, and an email newsletter. ASC does not develop, sell, or license any proprietary technology platform.

Revenue is generated through three streams: recurring annual membership fees, corporate sponsorships (from DataExpert Services, Askia, Forsta, Ingress, Bayes Price, Snap Surveys, and Merlinco), and event registration fees. No pricing is publicly disclosed. The organization markets itself primarily via digital channels (website, YouTube, newsletter) and in-person events, and participates in related industry events such as the MRS awards.

Name

Association for Survey Computing

Legal name

Association for Survey Computing CIC

Website

https://ascconference.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Association for Survey Computing (ASC) is a UK-based professional membership association serving the global community of technology professionals in surveys, market research, opinion polling, and social research through events, awards, labs, and standards development.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (56192), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional association
• Survey computing
• Market research technology
• Research community
• Industry events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ASC generates revenue through annual membership fees from professionals in the survey, research, and insights technology sector. Membership provides access to the community, events, labs activities, and association resources.
2. Sponsorship Revenue: Annual sponsors provide financial support to ASC. Sponsors include DataExpert Services, Askia, Forsta, Ingress, Bayes Price, Snap Surveys, and Merlinco. Sponsors receive visibility on the website and at events.
3. Event Registration Fees: Revenue generated from ticket sales for events including the ASC One Day Conference and potentially other professional events and conferences.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ASC (Association for Survey Computing) is a professional membership association and Community Interest Company that serves as the global community for professionals working in technology for surveys, research, and insights. It delivers value through membership programs, community activities (ASC Labs), industry events and conferences (including the annual ASC One Day Conference), recognition programs (Best Technology Innovation Award and Research Technologist Hall of Fame), and standards development for the research technology sector.

Product overview

ASC (Association for Survey Computing) is a professional association and community organization, not a product company. It provides a forum for professionals interested in the technology of market, opinion, and social research. The organization offers community activities through ASC Labs (workshops and coffee mornings), operates the Best Technology Innovation Award (annual awards for innovation), maintains the Research Technologist Hall of Fame (recognizing industry contributors), organizes events and conferences including the annual ASC One Day Conference, and manages membership programs. These offerings serve the research technology community through education, networking, recognition, and standards development rather than through a traditional product platform.

Differentiator

Problem solved

Functional benefit

Brands

• ASC Labs: Activities and events for the ASC community, including coffee mornings and educational sessions on topics like vibe coding and APIs.
• Best Technology Innovation Award
• Research Technologist Hall of Fame
• ASC One Day Conference

Products and services

• ASC Membership Annual membership program providing professionals in the survey, research, and insights technology sector access to the ASC community, events, labs activities, and association resources.
• ASC Labs A community initiative featuring activities, workshops, and educational events including coffee mornings and hands-on demonstrations covering topics like vibe-coding, APIs, MCPs, and AI fundamentals, for ASC members and the research technology community.
• ASC One Day Conference Annual industry conference (e.g., 'Fit for Change' held in May 2026 at The Oval, London) bringing together the survey, market research, and insights technology community for presentations and networking.
• Best Technology Innovation Award ASC's prestigious annual award recognizing innovation in technology within the survey, research, and insights industry. Accepts entries annually and celebrates technology achievements in the research community.
• Research Technologist Hall of Fame Recognition program honoring individuals who have made significant contributions to research technology, with inaugural inductees announced in June 2026.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Market Research Society (MRS): The UK's leading professional body for market, social and opinion research. Directly comparable to ASC as a UK-based membership association serving research professionals, with MRS awards being an event ASC explicitly participates in.
• Intellus Worldwide: Global network for healthcare and pharmaceutical insights leaders. Comparable to ASC as a membership association connecting research technology practitioners across the healthcare research ecosystem.
• Insights Association (formerly CASRO): US-based trade association for the market research and analytics industry. Comparable to ASC in mission and member base — advancing research technology and professional standards — though operating in North America.
• AAPOR (American Association for Public Opinion Research): US professional association for public opinion and survey research professionals. Comparable to ASC in serving survey researchers, with a focus on standards, ethics and methodology.
• ESOMAR: Global industry organization for market, social and opinion research. Comparable to ASC as a membership association focused on research professionals and standards, operating at a global scale rather than UK-centric.

Regional players

• The Research Society (Australia): Australia's professional body for market, social and customer research. Comparable to ASC in mission and programming (membership, events, awards) but serving the Australian/Asia-Pacific research community.
• BHBIA (British Healthcare Business Intelligence Association): UK-based professional body for healthcare business intelligence. Comparable to ASC as a UK professional association serving research professionals, with similar member events, training and awards.

Others

• Quirk's Media: Media and events company focused on the market research industry (Quirk's Event, Quirk's Magazine). Comparable to ASC as an ecosystem participant serving the same research professional audience, but operating as a for-profit media business rather than a non-profit association.
• GreenBook: Research industry directory, content platform and IIEX conference organizer. Comparable to ASC as a community resource for research professionals, but positioned as a commercial content/events business.
• Data & Society Research Institute: Research-focused organization examining social and cultural issues arising from data-centric technologies. Comparable to ASC in being a research-adjacent community organization, though focused on policy and societal implications rather than survey technology practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@asc_org
• LinkedInlinkedin.com/company/association-for-survey-computing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association for Survey Computing