Just Dig It

What Just Dig It does

Just Dig It Ltd. is a privately held, family-owned excavation and earthmoving contractor headquartered in Queenstown, New Zealand, founded in 2003 by John Walsh. The company delivers site preparation, tight-site excavation, driveways, trenching, drainlaying, water and sewer leak repair, civil drainage, and eco-friendly hard landscaping (including bespoke custom metalwork) to residential, commercial, and council clients across the Queenstown Lakes and Central Otago districts—spanning Queenstown, Glenorchy, Kingston, Wanaka, and Cromwell. Service delivery is anchored by a fleet of six trucks and multiple compact excavators (800kg and 1000kg models), with a team that includes certified Master Plumbers, Gasfitters, and Drainlayers holding Site Safe and Site Wise accreditations.

The business operates as a project-based professional services firm with a single direct-to-consumer channel: customers reach the company via a landline (027 587 8344), website form, or email, and receive custom quotes following on-site assessments. Approved-contractor status with the Queenstown Lakes District Council (QLDC) and Central Otago District Council (CODC) underpins regulated civil work, while a 70% repeat-customer share indicates durable local relationships. The pricing model is quote-based with no standard tiers, and revenue is generated from one-time project engagements rather than recurring subscriptions.

Operationally, the firm has grown organically from a single truck in 2003 to its current fleet scale, with second-generation involvement (Todd Walsh) signaling succession continuity. The technology stack is purely physical and equipment-based—no proprietary software, APIs, mobile app, or digital platform is disclosed—and the company relies on direct customer relationships and community involvement (sponsorship of local sport and charitable initiatives) rather than paid acquisition. There is no external funding, no parent entity, and no subsidiaries.

Name

Just Dig It

Legal name

Just Dig It Ltd.

Website

https://justdigit.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Just Dig It is a family-owned excavation, drainage, and repair contractor serving residential, commercial, and council clients across the Queenstown Lakes and Central Otago regions of New Zealand with a fleet of trucks and compact diggers.

Ownership category

akta.pro rank

Product category

Excavation and Earthmoving Services

NAICS

Site Preparation Contractors (23891), Site Preparation Contractors (238910)

SIC

Construction - Special Trade Contractors (1700), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro industry

PRIMARYIMAFAKAD

Trenching & Utility Excavation

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Earthworks, Site Preparation & Demolition

Keywords

• Excavation services
• Earthmoving services
• Drainlaying services
• Water leak repairs
• Hard landscaping

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Excavation and Earthmoving Services: One-time project-based services including site preparation, tight site works, driveways, retaining wall construction, cartage, and trenching for residential and commercial clients.
2. Drainlaying and Drainage Services: Installation of drainage systems, water reticulation, sewer connections, and civil commercial drainage works. Services provided to both residential and commercial clients with compliance to council regulations.
3. Repair and Maintenance Services: Water leak repairs, sewer line repairs, broken pipe repairs, grease trap maintenance, backflow prevention, and pump maintenance services. Both emergency response and planned maintenance.
4. Hard Landscaping Services: Eco-friendly hard landscaping including retaining walls, pathways, driveways, custom metalwork, sculptures, and outdoor furniture creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Just Dig It is a family-owned excavation company providing excavation, earthmoving, drainlaying, water leak and sewer repair, and hard landscaping services for residential and commercial clients across Queenstown and Central Otago, New Zealand. The company operates a fleet of six trucks and multiple compact excavators to deliver site preparation, trenching, drainage installation, water reticulation, sewer connections, pipe repairs, and bespoke metalwork projects. Services are delivered directly to customer sites following quote-based site assessments.

Product overview

Just Dig It is a family-owned excavation and earthmoving company offering a comprehensive suite of services for residential and commercial clients in Queenstown and Central Otago. The core offering combines excavation and earthmoving services with specialized drainlaying capabilities, water leak repairs, and hard landscaping. Services include site preparation, tight site works, driveways, retaining walls, trenching, drainlaying, water reticulation, sewer connections, pipe repairs, and custom metalwork. The company operates as a unified service business rather than a platform with separate modules, where multiple services are often bundled on single projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Excavation and Earthmoving Services Site preparation, tight site works, driveways, retaining walls, cartage, and trenching services using specialized equipment for residential and commercial projects in Queenstown's challenging environments.
• Drainlaying Services

Quantifiable outcome

• 70% of business comes from returning customers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HEB Construction: New Zealand civil contractor with an earthworks, drainage, and infrastructure scope that mirrors Just Dig It's service mix, particularly on tight, sloped, or challenging South Island terrain.
• Isaac Construction: South Island-based civil construction contractor delivering earthworks, drainage, utilities, and site preparation for public and private clients — a closely comparable mid-sized NZ earthworks and drainage operator to Just Dig It.
• Laser Plumbing: New Zealand plumbing and drainage franchise network; overlaps directly with Just Dig It on residential and commercial drainage, water reticulation, and repair work, especially where local franchises operate in smaller regions.

Broad incumbents

• Fulton Hogan: Large Australasian infrastructure contractor operating across roading, civil drainage, and utilities; competes with Just Dig It for council drainage and earthworks work but at much larger scale and national footprint.
• Downer Group: Major Australasian infrastructure services provider with significant NZ water, drainage, and civil operations; overlaps with Just Dig It's drainlaying and civil drainage services but as part of a far broader portfolio.
• McConnell Dowell: Trans-Tasman civil contractor delivering water, sewer, and pipeline construction projects that overlap directly with Just Dig It's drainlaying and utility-trenching capabilities, though at a much larger contract size.
• Higgins Group: Fletcher Building-owned NZ civil and road infrastructure contractor with a strong roading and drainage footprint that competes for some of the same council and subdivision work as Just Dig It.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Dig It