Trademark

What Trademark does

Trade Mark (operating as Trademark) is a privately held, Mexico-based experiential marketing and brand activation agency headquartered in Naucalpan de Juárez, operating across eight integrated service lines: Brand Experience (events, conventions, launches, concerts, fairs, fashion shows); Brand Activation (street marketing, sampling, walking displays and billboards, interactive booths, Segway activations); Trade Marketing (point-of-sale production, distribution, placement, and traffic-driving programs); iBTL (offline-to-digital integration and user-generated-content activation); Diseño e Impresión (in-house graphic design and multi-format printing); Producción y Post (video, 2D/3D animation, 360° photography); Producción, logística, montaje e instalación (industrial and architectural design, prototype fabrication, stand and furniture construction, and on-site installation across Mexico); and Implementación de Tecnología, which provides exclusive-in-Mexico representation for Monster Media, BrightBox, and Perch Interactive interactive engagement products. The agency operates entirely within Mexico and serves enterprise clients, with a public logo roster that includes Mazda, Grupo Modelo, KFC, Oreo, Halls, Trident, Philadelphia, Tang, Alpura, Banorte, Boston Scientific, Cartoon Network, eBay, Saba, and Melox — broadly distributed across CPG, food & beverage, automotive, financial services, entertainment, e-commerce, and medical devices.

Under the hood, Trade Mark runs a vertically integrated production stack — design, print, video/animation, fabrication, logistics, and technology integration are all in-house rather than subcontracted. The interactive technology layer combines third-party partner hardware/software (Monster Media interactive displays, BrightBox interactive solutions, Perch Interactive at-retail digital-analog engagement) with custom-built video mapping and special-effects work for VIP events. The firm also maintains internal capabilities for celebrity and artistic talent booking, government relations, venue negotiation, and event staffing, plus back-office functions including warehousing and financial backing for clients.

Revenue is generated on a project-based professional services model across the six client-facing revenue streams (brand experience & events, brand activation, trade marketing, design/printing/production, technology implementation, and production/logistics/installation). Pricing is quote-based and not disclosed publicly. The go-to-market is direct enterprise sales into brand managers, marketing directors, and procurement teams of large Mexican corporate clients, with the agency website and case-study portfolio functioning as the primary inbound and credibility-building channel. Case studies cite outcomes such as 900 attendees for a Mazda 3 Turbo VIP event (vs. 600 expected), 2M+ samples distributed in a Trident experiential campaign, and a Superama relaunch with 3,500 daily attendees per store and 15% above-target traffic and transaction growth — but the agency does not disclose cumulative revenue, headcount trends, or client retention metrics.

Name

Trademark

Legal name

Trade Mark

Website

https://trademark.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Trade Mark is a Mexico-based experiential marketing and brand activation agency offering end-to-end event, sampling, in-store, digital-integration, design, production, and logistics services to enterprise brands across CPG, F&B, automotive, and financial services.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Brand Strategy & Positioning (BPAFAEAA)

Keywords

• Experiential marketing agency
• Brand activation services
• Trade marketing solutions
• Event production services
• BTL marketing agency

Headquarters

HQ city

Naucalpan De Juárez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Experience & Events: Project-based fees for producing brand experiences including themed parties, conventions, exhibitions, concerts, fashion shows, fairs, and product launches.
2. Brand Activation: Fees for street marketing, sampling, promotions, walking displays, walking billboards, interactive booths, and Segway activations.
3. Trade Marketing: Point-of-sale solutions including production, distribution, placement of materials, and strategic actions to drive traffic and sales increases.
4. Design, Printing & Production: In-house graphic design, multi-format printing, and production services for campaign materials.
5. Technology Implementation: Technology integration and exclusive representation of innovative products and technologies (Monster Media, BrightBox, Perch Interactive).
6. Production, Logistics, Mounting & Installation: Industrial and architectural design, prototype development, stands, furniture, and construction for expos, conventions, concerts, and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Trademark is a Mexico-based experiential marketing agency that designs and executes brand activations (Activación de marca), brand experiences (Experiencia de marca), trade marketing programs, BTL digital (iBTL) campaigns, design and printing (Diseño e Impresión), production and post-production (Producción y Post), and end-to-end production/logistics/mounting/installation services for enterprise consumer-brand clients. Technology implementation (Implementación de Tecnología) is layered on through partnerships with Monster Media, BrightBox, and Perch Interactive to deliver interactive and digital brand experiences.

Product overview

Trademark is an experiential marketing and events agency offering a comprehensive suite of brand activation services. The core portfolio consists of Brand Experience (event production and management), Brand Activation (street marketing and sampling), Trade Marketing (point-of-sale solutions), iBTL (digital integration with offline experiences), Diseño e Impresión (graphic design and printing), Producción y Post (video and animation production), and Producción/logística/montaje e instalación (design, construction, and logistics). The Implementación de Tecnología service provides exclusive access to innovative technology providers including Monster Media, BrightBox, and Perch Interactive. The agency also offers supporting solutions spanning graphic design, creative development, commercialization, celebrity booking, video production, audio, staffing, logistics, warehousing, and financial backing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience (Experiencia de marca) End-to-end brand experience design and execution service for enterprise consumer-brand clients, creating immersive, in-person brand environments that bring brand strategy to life across events, activations, and live brand experiences.
• Brand Activation (Activación de marca) Brand activation service that designs and runs in-person, point-of-sale, and field activation programs intended to convert consumer-brand awareness into measurable engagement and trial.
• Trade Marketing (Trade Marketing) Trade marketing service supporting consumer-brand clients at the retail and point-of-sale level, including in-store execution, merchandising support, and channel activation programs.
• BTL Digital (iBTL) Below-the-line digital service combining offline activation tactics with digital campaign elements, including social, content, and digital support around physical BTL programs.
• Design & Printing (Diseño e Impresión) In-house design and printing service producing the visual collateral, large-format prints, signage, and on-site graphics required for brand experiences, activations, and retail/point-of-sale programs.
• Production & Post-Production (Producción y Post) Production and post-production service covering content capture, editing, finishing, and audiovisual deliverables that complement in-person brand activations and trade marketing programs.
• Production, Logistics, Setup & Installation (Producción, logística, montaje e instalación) Field execution service covering physical production of activation assets, nationwide logistics, on-site setup (montaje), and installation at venues, retail locations, and event sites across Mexico.
• Technology Implementation (Implementación de Tecnología) Technology implementation service integrating interactive and digital platforms — through partnerships with Monster Media, BrightBox, and Perch Interactive — into live brand activations and retail/point-of-experience programs.

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Monster MediacoreTechnology or IntegrationExclusive representation agreement in Mexico for Monster Media interactive technology products used in brand activations and experiential marketing campaigns.
• BrightBoxcoreTechnology or IntegrationExclusive representation agreement in Mexico for BrightBox interactive technology solutions deployed in retail and event environments.
• Perch InteractivecoreTechnology or IntegrationExclusive representation agreement in Mexico for Perch Interactive products, enabling digital-analog engagement solutions at point-of-sale.
• Monster MediacoreTechnology or IntegrationStrategic technology development and exclusive product representation, including co-developed solutions with strategic partners.
• BrightBoxcoreTechnology or IntegrationStrategic technology development and exclusive product representation, including co-developed solutions with strategic partners.
• Perch InteractivecoreTechnology or IntegrationStrategic technology development and exclusive product representation, including co-developed solutions with strategic partners.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• MC2: Mexican experiential and trade-show marketing agency offering similar brand activation, exhibit design, and event production services to enterprise clients in Mexico. Closest direct geographic competitor to Trade Mark with overlapping service lines (trade marketing, exhibits, events, design/build).
• INVNT: Live-brand experience agency producing events, activations, and content across global markets; directly comparable in terms of integrated creative, production, and technology-led event capability targeting enterprise brand clients like those Trade Mark serves.
• BTL Group Mexico: Mexican below-the-line activation agency specializing in brand activations, street marketing, sampling, and trade marketing for CPG and consumer brands in Mexico. Closest direct local competitor to Trade Mark, operating in the same core BTL/activation category.
• MKG: Independent experiential marketing and creative agency producing brand activations, events, and integrated campaigns; comparable business model to Trade Mark as a focused experiential specialist serving enterprise brands, though larger and US-centric.

Broad incumbents

• GES (Global Experience Specialists): Large global events and exhibitions operator producing expos, conventions, and brand experiences for enterprise clients. Comparable in the trade show, expo, and event execution capabilities that Trade Mark offers (Production/Logistics/Mounting/Installation), but at significantly larger scale and with international footprint.
• Momentum Worldwide: Global brand experience agency within McCann/IPG producing experiential, sports/entertainment, and design-led activations. Competes for the same CPG and enterprise brand activation budgets as Trade Mark with deeper network resources and broader geographic presence.
• Jack Morton Worldwide: Global brand experience agency producing live events, brand activations, and expos for enterprise clients such as those served by Trade Mark (Mazda, automotive, CPG). Significantly larger than Trade Mark with worldwide footprint; directly comparable offering but operates at much greater scale and as part of the IPG network.
• Sparks: Global experiential and live marketing agency within Havas, producing brand experiences, pop-ups, and events for major brands. Highly comparable service mix to Trade Mark (brand activation, live events, integrated campaigns) but with broader geographic reach.
• George P. Johnson (GPJ): Large global experiential marketing agency specializing in brand experiences, events, and conferences for enterprise clients. Competes for the same marketing budgets as Trade Mark (automotive, CPG, financial services) but with greater scale and international footprint.

Emerging players

• Punto Ideale / Punto Group (MEX): Mexican brand activation and trade marketing agency serving CPG and consumer brands with BTL campaigns, in-store activations, and experiential marketing. Comparable activation/trade-marketing capabilities and similar Mexican market focus, with a more concentrated BTL/in-store emphasis than Trade Mark's fuller service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trademark-agency-mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademark