Willowbend Golf Club

Name

Willowbend Golf Club

Legal name

Willowbend Golf Club

Website

https://willowbendgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Public golf course
• Golf memberships
• Golf tournaments
• Driving range practice
• Pro shop retail

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Tee Times: Transaction-based revenue from public and member tee time bookings using dynamic pricing model. Fees vary based on demand and time of booking.
2. Golf Memberships: Annual memberships offering priority access to tee times and unlimited driving range access. Championship golf with no initiation fee.
3. Golf Tournaments and Outings: Turnkey tournament services including green fees, cart fees, banquet room, professional scoring, and catering. Full-service event hosting for corporate and private events.
4. Pro Shop Sales: Retail sales of golf equipment, apparel, accessories, balls, shoes, and rental clubs
5. Driving Range: Practice facility revenue including double-ended driving range and season range passes
6. Food and Beverage: Catering and restaurant services during tournaments, events, and regular operations including patio dining
7. Golf Leagues: Weekly league fees for senior, men's, and couples leagues with entry fees and weekly payments

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Willowbend Golf Club operates an 18-hole public championship golf course in Wichita, Kansas, designed by Tom Weiskopf and Jay Morrish. The club sells tee times under a dynamic pricing model, annual memberships with no initiation fee, golf league participation, and full-service tournament, outing, and banquet event hosting. Ancillary revenue comes from the pro shop, driving range, and food and beverage service through the clubhouse and banquet facilities.

Product overview

Willowbend Golf Club operates as a semi-private golf facility offering a unified set of services centered around its 18-hole championship golf course designed by Tom Weiskopf and Jay Morrish. The core product portfolio includes the championship course with bent grass greens, a fully stocked pro shop, an expansive double-ended driving range, and a clubhouse with dining facilities. Membership programs provide priority tee time access and unlimited range use. Additional service modules include organized golf leagues (Senior, Men's, and Couples leagues), tournament and banquet event hosting, and an online tee time booking system featuring dynamic pricing, Daily Steals discounts, and instant rewards. All offerings are unified under the GreatLIFE Golf brand management.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole public championship golf course with bent grass, designed by Tom Weiskopf and Jay Morrish, available for public tee times, member play, leagues, and tournament hosting.
• Double-Ended Driving Range An expansive double-ended practice facility with driving range, available to both members (unlimited with membership) and the general public on a usage-based fee structure, including season range passes.
• Pro Shop A fully stocked retail pro shop selling golf balls, apparel, accessories, golf shoes, rental clubs, and hats for golfers visiting the club.
• Annual Golf Membership An annual subscription membership program offering priority tee time access, unlimited driving range access, and member-only pricing on leagues and events, with no initiation fee.
• Golf Leagues Organized weekly golf league programs including the Senior League (Tuesday mornings), Tuesday Evening Men's, Wednesday Night Men's, and Friday Evening Couples leagues, with structured formats, handicap tracking, and weekly play.
• Golf Outings and Tournaments Turnkey tournament and outing hosting services including tournament coordination, on-course contests, professional scoring, food and beverage, driving range access, rental clubs, and prize procurement for corporate and private groups.
• Banquet Events Banquet and event hosting using the club's large banquet room facility for corporate retreats, family reunions, and other special occasions.
• Online Tee Time Booking A dynamic pricing online booking engine that lets customers reserve tee times at demand-based rates, including Daily Steals deals up to 50% off, multi-class rate reservations for groups, and Instant Rewards redeemable at the pro shop.
• Clubhouse and Food and Beverage The clubhouse with restaurant, grill room, and patio dining areas providing food and beverage service for golfers before, during, and after rounds, as well as for events and tournaments.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GreatLIFE GolfcoreChannel Partner/ Reseller/ DistributorWillowbend Golf Club is managed by GreatLIFE Golf. GreatLIFE operates multiple golf courses and provides centralized marketing, booking technology, and operational support. Willowbend is designated as a GreatLIFE Premier Course and participates in the GreatLIFE member network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Topgolf: National entertainment-golf venue competing for casual and corporate group spend; not a course substitute but draws from the same leisure and corporate-event wallet share that Willowbend's outings and banquets target.
• GreatLIFE Golf & Fitness: Willowbend's parent operator. GreatLIFE runs a multi-course portfolio under the same Premier Course umbrella, sharing centralized booking, marketing, and member network infrastructure that directly serves Willowbend.

Others

• Troon: Largest third-party golf course management company in the U.S.; comparable operating model to GreatLIFE and a benchmark for managed-course economics, technology rollouts, and member-program design.
• KemperSports: Golf and club management company that operates and consults for public, private, and resort courses; relevant comparable for how managed golf properties scale F&B, events, and dynamic pricing programs.

Direct peers

• Terradyne Country Club: Country club in Andover, KS (Wichita metro) operating championship golf, memberships, and event services — overlapping with Willowbend on customer segments, pricing tiers, and event hosting.
• Crestview Country Club: Wichita-area country club providing golf, social, and banquet amenities; competes head-to-head for Willowbend's member and corporate event segments in the same metro.
• Tallgrass Country Club: Private country club in the Wichita metro offering golf, dining, and event hosting — directly competing with Willowbend's membership and corporate-outing offerings in the same trade area.
• Auburn Hills Golf Club: Wichita public golf course competing for casual rounds, leagues, and outing business; comparable course format and target customer to Willowbend.
• Reflection Ridge Golf Club: Public 18-hole championship facility in Wichita serving the same general public, member, and corporate-outing customer base as Willowbend with comparable price positioning and amenities.

Regional players

• Sim Park Golf Course: Municipal public golf course operated by the City of Wichita; competes with Willowbend primarily on price-sensitive casual play and youth/junior golfer segments in the same metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greatlifegolf
• Facebookfacebook.com/WillowbendGolfClub
• Xx.com/WillowbendGC
• LinkedInlinkedin.com/company/willowbend-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willowbend Golf Club