Wernigerode Tourismus
Wernigerode Tourismus GmbH is the official city-owned destination marketing organization for Wernigerode and Schierke in the Harz region, providing accommodation booking, guided tours, the HarzCard guest card, event ticketing, venue management, and an online shop to overnight guests, day visitors, and regional travel-industry partners.
- Company typePrivate
- Founded1993
- HeadquartersWernigerode, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wernigerode Tourismus does
Wernigerode Tourismus GmbH (WTG) is the official municipal destination marketing organization and tourism service provider for Wernigerode and the Schierke district in the Harz region of Saxony-Anhalt, Germany. Established in 1993 and operating as a 100% subsidiary of the Stadt Wernigerode, the company runs two physical Tourist-Information offices — one inside the historic town hall at Marktplatz 10 in Wernigerode and a second at Am Kurpark in Schierke — and serves both overnight guests and day visitors as its primary customer segment, with a secondary B2B channel serving the regional travel industry (Reisebranche).
The company's product set spans accommodation search and booking, guided city and themed tours, the HarzCard and Digi.HarzCard guest-card products providing bundled free entry to regional attractions and HATIX public-transit access, an official online shop for souvenirs, books, hiking maps, and tickets, and a comprehensive event calendar. The digital platform runs on a website built and administered with neusta destination.one GmbH, integrates the Outdooractive outdoor-activity platform for mapping and hiking content, and uses Reservix for event ticket sales and WebClient/Deskline for booking. The organization also operates the Konzerthaus Liebfrauen concert hall and manages event programming at the Harzer Kultur- & Kongresszentrum (KiK), including signature events such as the Rathausfest, MDR Harz Open Air, ChocolART, and the Christmas market.
WTG's revenue is generated through multiple transaction-based streams — accommodation booking commissions (Zimmervermittlung), event ticket commissions, city-tour fees, online-shop sales, brochure services, and venue management — supplemented by tourist tax (Kurtaxe) arrangements for overnight guests. Distribution is multi-channel, combining the physical tourist offices, a digital-first marketing presence across Facebook, Instagram (@visit_wernigerode), YouTube, and an email newsletter, plus B2B services including a press portal, image database, and WebClient access for tour operators. The company is GDPR/DSGVO compliant and largely BITV 2.0 accessibility compatible, and is led by Managing Director Andreas Meling under the supervisory chairmanship of Tobias Kascha.
Wernigerode Tourismus firmographics
Firmographics- Name
- Wernigerode Tourismus
- Legal name
- Wernigerode Tourismus GmbH
- Website
- https://wernigerode-tourismus.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wernigerode Tourismus GmbH is the official city-owned destination marketing organization for Wernigerode and Schierke in the Harz region, providing accommodation booking, guided tours, the HarzCard guest card, event ticketing, venue management, and an online shop to overnight guests, day visitors, and regional travel-industry partners.
- Ownership category
- akta.pro rank
Wernigerode Tourismus industry classification
Industry- Product category
- Destination Tourism Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
Keywords
Where Wernigerode Tourismus is headquartered
LocationHeadquarters
- HQ city
- Wernigerode
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Wernigerode Tourismus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Accommodation Booking (Zimmervermittlung): Room reservation and booking services for hotels, pensions, holiday apartments, and holiday rooms in Wernigerode
- Event Ticket Sales: Ticket sales for events including concerts, festivals, and cultural performances at venues like Konzerthaus Liebfrauen and Harzer Kultur- & Kongresszentrum
- City Tours Booking: Booking of guided tours, including public city tours and group tour offerings for travel industry partners
- Online Shop Sales: Sale of souvenirs, books, hiking maps, tickets, and other tourism-related merchandise through the official online shop
- Brochure Service: Distribution of informational materials and brochures for tourists and travel industry professionals
- Venue Management: Operation and management of Konzerthaus Liebfrauen and event programming at Harzer Kultur- & Kongresszentrum
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Harzer Schmalspurbahnen (Brocken Railway) fares |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wernigerode Tourismus product offering
Product offeringCore offering
Wernigerode Tourismus GmbH (WTG) operates as the official destination marketing organization and tourist information provider for the town of Wernigerode and the surrounding Harz region in Saxony-Anhalt, Germany. The company delivers tourist information, accommodation booking services, guided city and themed tours, event ticketing, venue management (Konzerthaus Liebfrauen, KiK), and an online souvenir shop, anchored by the regional HarzCard visitor pass system.
Product overview
Wernigerode Tourismus GmbH operates as the official tourist service provider for Wernigerode and Schierke in the Harz region. The company offers a comprehensive suite of tourism services centered around two physical Tourist-Information locations, supported by an extensive digital platform. The core offerings include accommodation booking and advisory services, guided tours and city explorations, and the HarzCard (available in both digital and physical formats) providing free entry to regional attractions. The digital ecosystem encompasses an online shop for souvenirs and tickets, an event calendar, live webcams, and sustainable travel resources. The company also operates event venues including the Konzerthaus Liebfrauen and the Kultur- & Kongresszentrum (KiK), managing cultural events such as the Rathausfest, MDR Harz Open Air, Schokoladenfestival ChocolART, and the annual Christmas market. The organization functions as a 100% subsidiary of the city of Wernigerode, providing both visitor-facing services and B2B solutions for the regional tourism industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Tourist Information Service
- Accommodation Booking
Companies that use Wernigerode Tourismus
Customer profileSegments2 records
Ideal customer profiles2 records
Wernigerode Tourismus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Wernigerode Tourismus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- neusta destination.one GmbHcoreTechnical implementation, administration and layout of the Wernigerode Tourismus website. Münchner Straße 1, 86899 Landsberg am Lech.
- Outdooractive AGcoreTechnology and content platform for outdooractive used on the website for mapping and outdoor activity planning.
- ReservixcoreTicketing, tickets, and online pre-sale partner for event tickets.
- Sachsen-Anhalt TourismusminorTourism marketing partnership with Sachsen-Anhalt tourism portal (www.sachsen-anhalt.info).
- Schmidt Buch VerlagminorProvides city map for download and printing, offered free for personal use on the tourism website.
- neusta destination solutions GmbHcoreNewsletter software provider used for sending the quarterly newsletter with event updates.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wernigerode Tourismus competitors and assessment
Company assessmentDirect peers
- Bad Harzburg Touristik und Service GmbH: Tourist information and service company for the Bad Harzburg resort town in the Harz, providing accommodation booking, guest card programs, and city tours as a directly comparable municipal DMO peer.
- Rosenheim Tourismus und Kongress GmbH: Municipal DMO for a mid-sized German tourist town, providing accommodation booking, city tours, event ticketing, and venue management under similar city-owned GmbH structure.
- Quedlinburg-Tourismus GmbH: Municipal DMO for the UNESCO World Heritage town of Quedlinburg in Saxony-Anhalt, operating tourist information, accommodation booking, city tours, and city tours under a comparable city-ownership and mandate structure.
- Goslar GmbH - Marketing & Tourismus: Municipal tourism and marketing organization for the Harz-region city of Goslar, offering closely matched services - accommodation booking, city tours, event ticketing, and destination marketing - at similar scale and ownership structure.
Regional players
- Eifel Tourismus GmbH: Regional DMO for the Eifel nature-based tourism area in Germany; comparable in operating a regional guest card and destination marketing mandate at the regional level.
- Thüringer Wald Tourismus GmbH: Regional DMO for the Thuringian Forest, a comparable nature-and-hiking destination DMO offering guest cards, accommodation brokerage, and outdoor content via regional marketing structures.
- Harz Tourismusverband e.V. Regional DMO covering the broader Harz mountain region; WTG is a member partner and co-markets the HarzCard, making this the most relevant regional umbrella organization.
- Tourismus Marketing Sachsen-Anhalt GmbH: State-level tourism marketing organization for Saxony-Anhalt, the federal state in which Wernigerode sits; WTG partners with this body for broader destination promotion.
Others
- Tourist-Information Schierke (within Wernigerode Tourismus): The Schierke branch is operated by Wernigerode Tourismus itself rather than a peer; included here only as context for the company's own multi-office footprint.
Broad incumbents
- Berlin Tourismus & Kongress GmbH (visitBerlin): Much larger city-owned DMO for Berlin, serving as a broad-incumbent reference for service scope (accommodation, tours, events, B2B trade services) and organizational model even though scale and competitive intensity differ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wernigerode Tourismus social profiles
Digital presenceWernigerode Tourismus compliance and trust
Trust signalCompliance3 records
Wernigerode Tourismus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wernigerode Tourismus leadership team
Management profileNumber of profiles
Profiles2 records
Wernigerode Tourismus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wernigerode Tourismus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wernigerode Tourismus
What does Wernigerode Tourismus do?
Wernigerode Tourismus GmbH (WTG) operates as the official destination marketing organization and tourist information provider for the town of Wernigerode and the surrounding Harz region in Saxony-Anhalt, Germany. The company delivers tourist information, accommodation booking services, guided city and themed tours, event ticketing, venue management (Konzerthaus Liebfrauen, KiK), and an online souvenir shop, anchored by the regional HarzCard visitor pass system.
Is Wernigerode Tourismus a public or private company?
Wernigerode Tourismus is a private company. It is classified as state government owned and is currently operating.
When was Wernigerode Tourismus founded?
Wernigerode Tourismus was founded in 1993. It employs 11 to 50 people.
Where is Wernigerode Tourismus based?
Wernigerode Tourismus is headquartered in Wernigerode, Germany, in the Europe region.
How does Wernigerode Tourismus make money?
Six revenue lines are on record. Accommodation Booking (Zimmervermittlung) is the primary driver. The others are event Ticket Sales, city Tours Booking, online Shop Sales, brochure Service and venue Management.
Who are Wernigerode Tourismus's main competitors?
Direct peers on record are Bad Harzburg Touristik und Service GmbH, Rosenheim Tourismus und Kongress GmbH, Quedlinburg-Tourismus GmbH and Goslar GmbH - Marketing & Tourismus. Regional players are Eifel Tourismus GmbH, Thüringer Wald Tourismus GmbH, Harz Tourismusverband e.V. and Tourismus Marketing Sachsen-Anhalt GmbH. Tourist-Information Schierke (within Wernigerode Tourismus) is listed as an others. Berlin Tourismus & Kongress GmbH (visitBerlin) is listed as a broad incumbent.
Does Wernigerode Tourismus have an API?
No public API is recorded for Wernigerode Tourismus.
What industry is Wernigerode Tourismus in?
Wernigerode Tourismus's product category is Destination Tourism Services. Its primary akta.pro industry code is THALAEAI, Local Tours, Activities & Attractions Metasearch. Its NAICS code is 561520 and its SIC code is 7900.