Coolpack
Coolpack is a Netherlands-based manufacturer (founded 1967, Bunzl subsidiary) producing 200+ temperature-controlled packaging products — gel packs, PCM materials, insulated boxes, and pallet covers — for pharmaceutical, food, floriculture, and logistics customers across Europe, Africa, Asia, and Central America.
- Company typePrivate
- Founded1970
- HeadquartersAssendelft, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Coolpack does
Coolpack is a Netherlands-based manufacturer of temperature-controlled packaging solutions, founded in 1967 and headquartered in Assendelft. Operating as a subsidiary of Bunzl (acquired in 2018 via De Ridder BV), the company produces more than 200 products in-house, including gel packs, cooling elements, cooling plates, Phase Change Material (PCM) packs, EPS/EPP insulated boxes, pallet covers, and absorption mats. Its proprietary PCM technology, branded as HydroFreeze (-21°C), EasiFreeze (-16°C), and Prongo, enables precise temperature maintenance as a safer alternative to dry ice for frozen pharmaceutical and food transport. The company is ISO 9001 and ISO 14001 certified, maintains GDP-compliant pharmaceutical distribution capabilities, and has been recognized as a Great Place to Work since 2024.
The business operates a hybrid go-to-market model combining a Dutch-language self-serve e-commerce webshop for small and individual orders (with unit prices ranging from approximately €0.24 for standard gel packs to €3.33 for kraft insulation bags) and a quote-based B2B sales channel for bulk and customized enterprise orders. Coolpack serves over 1,100 customers across the Netherlands, broader Europe, Central America, Africa, and Asia, with named enterprise accounts including DHL, PostNL, Sligro, HelloFresh, and Bunzl. Vertical focus spans pharmaceutical and medical cold chain, food and agriculture (AGF, meat, fish, dairy, pastry, meal delivery), biotechnology and floriculture, retail, and logistics and export. Sustainability is a stated priority, with the company reducing Scope 1 and 2 CO2 emissions by more than 50% since 2019, residual waste by 72% over five years, and installing 780 solar panels in 2023 that structurally lowered electricity consumption by 45%.
Revenue mechanics are entirely hardware sales — both one-time disposable products (gel packs, EPS boxes, pallet covers) and reusable solutions (EPP boxes, cooling plates, cooling elements). The company monetizes through unit-based pricing on the webshop and custom quotes for large orders, with no subscription or recurring fee model indicated. Strategic positioning rests on 50+ years of cold chain expertise, in-house manufacturing flexibility, regulatory certifications, and sustainability credentials, with the Bunzl parent providing international distribution scale and stability.
Coolpack firmographics
Firmographics- Name
- Coolpack
- Legal name
- Coolpack
- Website
- https://coolpack.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coolpack is a Netherlands-based manufacturer (founded 1967, Bunzl subsidiary) producing 200+ temperature-controlled packaging products — gel packs, PCM materials, insulated boxes, and pallet covers — for pharmaceutical, food, floriculture, and logistics customers across Europe, Africa, Asia, and Central America.
- Ownership category
- akta.pro rank
Coolpack industry classification
Industry- Product category
- Cold Chain Packaging
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Cold-Chain Packaging & Pack-Out Services (Gel Packs, Dry Ice, Insulated Shippers) (TLAIAGAK)
- akta.pro secondary industries
- Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems) (IMALAFAI), Cold Chain Packaging, Refrigerants & Thermal Qualification Services (as-a-service) (TLAIAIAL)
Keywords
Where Coolpack is headquartered
LocationHeadquarters
- HQ city
- Assendelft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Coolpack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Product sales (cooling elements, gelpacks, PCM, packaging): Coolpack generates revenue through the sale of physical cooling and insulation products including cooling elements, gel packs, cooling plates, Phase Change Material, EPS/EPP insulated boxes, pallet covers, and absorption mats. Products are sold both via an e-commerce webshop (B2C/self-serve) and through bulk/quote requests (B2B). Both one-time disposable solutions and reusable solutions are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Webshop unit pricing for standard products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Coolpack product offering
Product offeringCore offering
Coolpack manufactures and supplies temperature-controlled packaging products for cold chain transport, including disposable and reusable gel packs, cooling elements, cooling plates, Phase Change Material (PCM) packs, EPS/EPP insulated boxes, pallet covers, and absorption mats. The company produces more than 200 products in-house at its Assendelft facility and sells directly via an e-commerce webshop (small orders) and a quote-request system (B2B/bulk), serving over 1,100 customers across pharmaceuticals, food, biotechnology, retail, and logistics.
Product overview
Coolpack offers a comprehensive portfolio of temperature-controlled packaging solutions for cold chain logistics. The product range centers on three core categories: coolants (gelpacks, cooling elements, cooling plates, Phase Change Materials), insulation packaging (EcoCoolBox, EPS boxes, EPP boxes, pallet covers, absorption mats), and temperature solutions (cooling, freezing, and ambient). Products range from disposable single-use items (gelpacks, EPS boxes) to reusable solutions (EPP boxes, cooling plates, cooling elements), with specialized offerings like PCM materials (EasiFreeze, HydroFreeze) for precise temperature control from -21°C to ambient conditions. The portfolio serves multiple industry segments including food, pharmaceuticals, biotechnology, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- EcoCoolBox: Ecological insulation box made from recycled cardboard fibers
- EasiFreeze
- HydroFreeze
- Prongo
Products and services
- Gelpacks Disposable cooling elements available in various formats (Traypack, Pillowpack) that keep products cool at 0°C to 8°C. Food safe, non-toxic, and can be customized with company branding. Used for cold chain transport of food, pharmaceutical, and other temperature-sensitive products.
- Cooling Elements (Koelelementen) Reusable cooling elements filled with polymer gel or cellulose gel on a non-toxic basis. Available in various weights including 400g and 1500g, with custom printing options. Used for chilled transport applications across food and pharmaceutical customers.
- Cooling Plates (Koelplaten) Reusable HDPE cooling plates that maintain temperatures between 0°C and 8°C. Available in Gastronorm 1/1 and 1/2 sizes, freezeable and reusable indefinitely. Used in food service, pharmaceutical, and logistics applications.
- Phase Change Material (PCM) Specialized thermal storage material that maintains precise temperatures. Available in EasiFreeze (-16°C) and HydroFreeze (-21°C) variants as safer, non-hazardous alternatives to dry ice for pharmaceutical, biotech, and frozen food transport.
- EcoCoolBox Ecological insulation box made from clean recycled cardboard fibers, free from mineral oils, packaged in flexible breathable paper. Award-winning sustainable packaging solution used as a returnable / single-use insulated container for cold chain transport.
- EPS Boxes (Polystyrene Boxes)
Quantifiable outcome
- Reduces spoilage and waste, with customers reporting 20-30% reduction in defect rates through use of appropriate materials
- +3 more outcomes
Companies that use Coolpack
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Coolpack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coolpack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- De Ridder BVcoreCoolpack has been part of De Ridder BV since 2018. De Ridder is an entrepreneurial family business with broad knowledge of packaging and logistics solutions. The partnership strengthens innovation, knowledge sharing, and a practical approach to sustainable growth.
- BunzlcoreCoolpack is part of Bunzl, an internationally operating organization that provides consumables to businesses worldwide. As part of Bunzl, Coolpack benefits from scale, stability, and a strong international network. Coolpack is also listed as a member of the Bunzl group of companies on its website footer.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Coolpack competitors and assessment
Company assessmentDirect peers
- Sonoco ThermoSafe: A division of Sonoco Products, ThermoSafe is a leading global provider of temperature-assurance packaging solutions including gel packs, phase change material, and insulated containers for pharmaceutical and food cold chain. Directly comparable to Coolpack across core product categories and pharma/food end markets.
- va-Q-tec: German-based provider of high-performance phase change material (PCM) and vacuum insulation panel (VIP) containers for pharmaceutical, biotech, and logistics cold chain. Closely comparable to Coolpack's PCM and insulated packaging portfolio, particularly for premium pharma applications.
- Envirotainer: Specializes in temperature-controlled air freight container solutions for pharmaceutical and biotech cold chain. Comparable to Coolpack's high-end PCM offerings for pharmaceutical export, though focused on air vs. ground transport.
- Cold Chain Technologies: US-based manufacturer of thermal packaging solutions for temperature-sensitive life sciences, pharmaceutical, and food products. Direct competitor in gel packs, insulated shippers, and PCM containers.
- Pelican BioThermal: Specializes in temperature-controlled packaging for life sciences and pharmaceutical cold chain, offering reusable and single-use PCM-based shippers. Comparable to Coolpack's PCM and pharmaceutical transport solutions.
- Softbox Systems: UK-based provider of passive temperature-controlled packaging solutions for the pharmaceutical and life sciences industries, including PCM-based shippers. Highly comparable to Coolpack's pharma cold chain offering.
- Intelsius: Provider of temperature-controlled packaging and sample transport solutions for pharmaceutical, clinical trials, and diagnostic industries. Directly comparable to Coolpack's pharmaceutical and clinical trial cold chain segment.
Broad incumbents
- DS Smith: International packaging manufacturer with sustainable fiber-based and insulated packaging solutions including cold chain offerings. Comparable through EcoCoolBox-style sustainable insulated containers, though operating as a broad packaging incumbent.
- Sealed Air: Global packaging conglomerate (Cryovac food packaging, Bubble Wrap) with cold chain capabilities for food and pharmaceutical markets. Offers overlapping products but as part of a much wider portfolio rather than cold-chain specialization.
Regional players
- Topa Thermal Packaging: Dutch-based packaging supplier with thermal and insulated packaging offerings. Operates in Coolpack's home market with comparable product categories but broader packaging portfolio rather than cold-chain specialization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coolpack social profiles
Digital presenceCoolpack compliance and trust
Trust signalCompliance2 records
Coolpack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolpack leadership team
Management profileNumber of profiles
Profiles6 records
Coolpack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolpack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolpack
What does Coolpack do?
Coolpack manufactures and supplies temperature-controlled packaging products for cold chain transport, including disposable and reusable gel packs, cooling elements, cooling plates, Phase Change Material (PCM) packs, EPS/EPP insulated boxes, pallet covers, and absorption mats. The company produces more than 200 products in-house at its Assendelft facility and sells directly via an e-commerce webshop (small orders) and a quote-request system (B2B/bulk), serving over 1,100 customers across pharmaceuticals, food, biotechnology, retail, and logistics.
Is Coolpack a public or private company?
Coolpack is a private company. It is classified as corporate owned and is currently operating.
When was Coolpack founded?
Coolpack was founded in 1970. It employs 51 to 100 people.
Where is Coolpack based?
Coolpack is headquartered in Assendelft, Netherlands, in the Europe region.
How does Coolpack make money?
One revenue line is on record: product sales (cooling elements, gelpacks, PCM, packaging).
Who are Coolpack's main competitors?
Direct peers on record are Sonoco ThermoSafe, va-Q-tec, Envirotainer, Cold Chain Technologies, Pelican BioThermal, Softbox Systems and Intelsius. Broad incumbents are DS Smith and Sealed Air. Topa Thermal Packaging is listed as a regional player.
Does Coolpack have an API?
No public API is recorded for Coolpack.
What industry is Coolpack in?
Coolpack's product category is Cold Chain Packaging. Its primary akta.pro industry code is TLAIAGAK, Cold-Chain Packaging & Pack-Out Services (Gel Packs, Dry Ice, Insulated Shippers), with a secondary code of IMALAFAI, Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems). Its NAICS code is 423740 and its SIC code is 3580.