What TrustID does

TrustID is an ID card design and management software product developed and sold by CardExchange Solutions, Inc., a privately held California corporation headquartered in Brentwood, CA. The company offers a tiered Windows desktop application (TrustID v4) built on the Microsoft .NET framework, available in five license levels — Classic, Premium, Pro, Pro Smart, and Pro Smart+ — ranging from entry-level card design for small businesses to enterprise editions supporting centralized data management, multi-user permissions, and advanced smart card encoding (MIFARE Classic, MIFARE DESFire EV1, MIFARE SAM AV2, HID Proximity). The platform integrates with over 150 hardware devices including ID card printers (Magicard, Evolis, Fargo, Zebra, Datacard, Matica, IDP, Javelin), signature pads (Topaz, Wacom, Signotec), biometric readers (DigitalPersona), and ten-plus databases (SQLite, MS Access, MS Excel, SQL, MySQL, PostgreSQL, Oracle, DB2, ODBC), and supports 28 languages.

The business operates on a monthly/annual subscription model with no publicly disclosed pricing, supplemented by optional paid modules such as Paxton Net2 access control and Active Directory (LDAP) integration on Pro Smart editions. Go-to-market combines a 42-day self-serve free trial across all editions with direct enterprise field sales supported by regional offices in Brentwood, CA and Weymouth, UK, alongside channel distribution through Magicard and local resellers. Target customers include SMEs needing affordable card issuance as well as large enterprises in banking, critical infrastructure, education (universities), travel and transportation (airports), and healthcare (hospitals). The company is independently owned with no disclosed external funding, no parent company, and no public listing.

Name

TrustID

Legal name

CardExchange Solutions, Inc.

Website

https://trustidsoft.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TrustID, developed by CardExchange Solutions Inc., provides tiered ID card design and management software for SMEs and large enterprises across banking, healthcare, education, transportation, and government verticals. The Windows-based subscription platform supports 150+ hardware devices, multiple databases, smart card encoding, and biometric verification.

Ownership category

akta.pro rank

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software License Subscriptions: TrustID generates revenue through tiered software license subscriptions across five levels: Classic, Premium, Pro, Pro Smart, and Pro Smart+. Licenses are activated via Sentinel Software Licensing system with activation over internet or email. The company also offers optional modules like Paxton Net2 and Active Directory (LDAP) as add-on extras.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TrustID is an ID card design and management software product that enables organizations to design, produce, encode, and manage secure credential cards. The software is sold in five license tiers (Classic, Premium, Pro, Pro Smart, Pro Smart+) ranging from entry-level single-user solutions to enterprise editions with smart card encoding, biometric verification, and centralized multi-user network management. It runs as a Windows desktop application and supports integration with 150+ printers, cameras, signature pads, smart card readers, and biometric devices.

Product overview

TrustID is an ID Card Design and Management Software platform developed by CardExchange Solutions Inc., offering five license levels: Classic (entry-level), Premium, Pro, Pro Smart, and Pro Smart+. The software enables credential production and management for organizations ranging from small SMEs to large enterprises including critical infrastructure, banks, universities, airports, and hospitals. The product supports card design, database integration, printing to any Windows printer, smart card encoding (MIFARE, DESFire, HID Proximity), biometric capture, and ID document scanning. TrustID v4 is the current version, while v3 has reached End of Life. CardExchange Producer is the underlying ID card production solution featuring a streamlined four-click workflow.

Differentiator

Problem solved

Functional benefit

Brands

• CardExchange Producer: ID card production solution from CardExchange Solutions

Products and services

• TrustID Classic

Quantifiable outcome

• Design and print ID cards in 4 clicks
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• MagicardcoreChannel Partner/ Reseller/ DistributorMagicard is a leading ID card printer manufacturer and strategic distribution partner for TrustID. The software is optimized for Magicard's range of secure ID card printers. TrustID supports all Magicard printer models including Pronto, Enduro, Enduro+, Enduro3E, Rio Pro, Rio Pro 360, Rio Pro Extended, and Prima 4. Magicard provides distribution through Magicard UK (Weymouth) and Brady North America (Manheim, PA).
• World's Leading ID Card Software DevelopercoreStrategic or Co-development PartnerTrustID has partnered with the world's leading ID card software developer to bring a new best-in-class edition of TrustID. This partnership enables TrustID v4 to deliver enterprise-grade features including scalable architecture, cloud licensing, and advanced smart card encoding.
• StripesupportingOthersStripe is used as the payment processing partner for online purchases and subscription license management. Credit card payments are handled directly by Stripe's secure payment API with no data retained by CardExchange Solutions.
• SalesforcesupportingOthersSalesforce serves as the CRM partner for CardExchange Solutions, providing secure data storage with strictly controlled access via web browser for customer relationship management.
• Microsoft AzuresupportingOthersMicrosoft Azure hosts the SQL Server database for user registration data storage with strictly controlled access. Azure provides secure, regularly updated cloud infrastructure maintained by Microsoft.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Magicard: Magicard is a leading ID card printer manufacturer (Pronto, Enduro, Rio Pro, Prima 4) and TrustID's core strategic distribution partner. Comparable because Magicard's bundled software competes head-to-head with TrustID while simultaneously distributing TrustID through its reseller network — making Magicard both ally and competitor.
• EasyBadge: EasyBadge offers entry-level and mid-tier ID card design and printing software for SMEs. Comparable as a smaller direct competitor in the lower-end (Classic/Premium-equivalent) tier of TrustID's product line, targeting similar small business customers with simpler ID card issuance needs.
• CardLogix: CardLogix provides smart card manufacturing and credential issuance software for enterprise and government customers. Comparable as a niche competitor offering end-to-end smart card production (cards + software + encoding), competing with TrustID in the MIFARE/DESFire credential issuance space.

Broad incumbents

• HID Global: HID Global is the dominant player in physical access control credentials and identity management, offering bundled card printers, encoders, and credential issuance software (HID FARGO Workbench, HID Asure ID). Directly comparable because they serve the same enterprise customer base (banks, universities, critical infrastructure, healthcare) with overlapping smart card encoding and badge production capabilities.
• IDP Group: IDP manufactures ID card printers (SMART-30, SMART-50, SMART-70 series) and offers bundled credential software. Comparable as an Asia-based printer-and-software vendor competing in enterprise card issuance, and is explicitly listed as a TrustID-supported printer brand.
• Zebra Technologies: Zebra manufactures ID card printers (ZXP Series) and bundles them with CardStudio credential issuance software. Comparable because Zebra sells into the same enterprise verticals as TrustID with a hardware+software bundled model, and is explicitly listed as a supported printer brand by TrustID.
• Evolis: Evolis manufactures ID card printers (Primacy, Zenius, Quantum) and offers badge issuance software. Comparable because Evolis is both a supported printer brand for TrustID and a competitor offering bundled hardware+software credential solutions in the same enterprise verticals.
• Matica Technologies: Matica manufactures ID card printers and offers its own credential issuance software (Matica ID Flow). Comparable as a mid-tier hardware-plus-software vendor competing in enterprise and government card issuance, and is explicitly listed as a TrustID-supported printer brand.
• Entrust Corporation: Entrust provides identity and credential management solutions including card issuance software, PKI, and physical/digital identity credentials. Comparable as a broad incumbent in the same enterprise credential issuance and smart card space, with overlapping banking, government, and education customers.

Emerging players

• Identiv: Identiv provides physical security and secure identity solutions including credential issuance software, NFC/RFID credentials, and access control. Comparable as a more focused player overlapping with TrustID's smart card encoding and access control integration capabilities, particularly relevant as Identiv pushes cloud-delivered identity solutions.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustID