EASYBADGE LIMITED
EasyBadge Limited is a UK-based private company that sells an integrated ID badge printing solution — proprietary EasyBadge 3.0 printers, tiered Windows design software, mobile apps, and branded consumables — direct to SMB and mid-market organisations producing photo ID cards in-house.
- Company typePrivate
- Founded2016
- HeadquartersStockport, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What EASYBADGE LIMITED does
EasyBadge Limited is a UK-based private company, registered in England and Wales and trading from Stockport, that sells an integrated ID badge printing solution to organisations that need to produce photo ID cards in-house. Its offering bundles proprietary EasyBadge 3.0 direct-to-card hardware, a tiered Windows desktop software application (Lite, Professional, Smart, and Bureau editions), and branded consumables — colour ribbons, blank cards, card holders, lanyards, and cleaning kits — sold direct through easybadge.com with phone, email, and fax ordering channels.
The core software product is a Windows-native application built in C# on Microsoft .NET 4.8, supporting Windows 7 through 11 on both x86 and x64 architectures. It connects to enterprise databases (MS Access, MS SQL Server 2008r2–2022, MySQL, Oracle, and generic ODBC), integrates with at least eight third-party card printer brands (Magicard, Zebra, IDP Smart, Evolis, Datacard/Entrust, Fargo/HID, KIS Global, Authentys) for both magnetic and contactless encoding (MIFARE Classic, DESFire EV1/EV2/EV3, NTAG), and includes security features such as UV panel printing, Holokote watermarking, and a GDPR data-purge tool. A free iOS/Android mobile app extends photo capture and record updates to the field via cloud sync to the desktop database.
The business model combines one-time/perpetual software licence sales (£195–£595 ex-VAT depending on tier), hardware bundles (£750 ex-VAT for the complete EasyBadge 3.0 system), and recurring consumable pull-through. The company targets a horizontal base of SMB and mid-market customers across employee ID, visitor passes, membership cards, access control, student IDs, and contractor badges, with stated market reach covering the UK, EU, and US. There are no disclosed funding rounds, subsidiaries, M&A activity, or public-company status; the only documented certification is ISO 27001 for information security management.
EASYBADGE LIMITED firmographics
Firmographics- Name
- EASYBADGE LIMITED
- Legal name
- EasyBadge Limited
- Website
- https://easybadge.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- EasyBadge Limited is a UK-based private company that sells an integrated ID badge printing solution — proprietary EasyBadge 3.0 printers, tiered Windows design software, mobile apps, and branded consumables — direct to SMB and mid-market organisations producing photo ID cards in-house.
- Ownership category
- akta.pro rank
EASYBADGE LIMITED industry classification
Industry- Product category
- ID Badge Printing Systems
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where EASYBADGE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Stockport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
EASYBADGE LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- ID Card Printer Systems: Sale of complete EasyBadge 3.0 printer bundles including printer hardware, software license, ribbons, and cards. One-time purchase with optional software upgrades.
- Software Licenses: Tiered perpetual software licenses (Lite, Professional, Smart) with one-time purchase pricing. Each tier offers different feature sets including database limits and encoding capabilities.
- Consumables: Recurring revenue from consumable supplies including color ribbons, blank cards, cleaning kits, card holders, lanyards, and clips for their printer models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Lite - £195 ex vat, 100 record database limit, single database |
| One time/ perpetual license | One time/ perpetual license | Professional - £395 ex vat, unlimited records, unlimited databases |
| One time/ perpetual license | One time/ perpetual license | Smart - £595 ex vat, includes contactless encoding |
| Unit Pricing | One time/ perpetual license | EasyBadge 3.0 System Bundle - £750.00 ex vat |
| Unit Pricing | Pay-as-you-go | EasyBadge 3.0 Consumables |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
EASYBADGE LIMITED product offering
Product offeringCore offering
EasyBadge designs, manufactures, and sells an all-in-one ID badge printing solution. Its core offering is the EasyBadge 3.0 System bundle — a direct-to-card printer, proprietary Windows-based design software (available in Lite, Professional, Smart, and Bureau tiers), a free iOS/Android mobile app for remote photo capture, and a recurring line of consumables (YMCKO ribbons, blank cards, holders, lanyards, and cleaning kits). The software also integrates with a wide range of third-party card printers from brands such as Magicard, Zebra, IDP Smart, Evolis, Datacard/Entrust, and Fargo HID.
Product overview
EasyBadge LIMITED offers a comprehensive ID badge printing solution consisting of the EasyBadge 3.0 System as the core product bundle, which includes a plastic card printer, EasyBadge Lite software, ribbons, and cards. The software portfolio spans four tiers: Lite (entry-level, 100-record limit), Professional (unlimited records with advanced database connectivity), Smart (adds contactless encoding), and Bureau (enterprise card bureau features). The EasyBadge Mobile App extends functionality to iOS and Android devices for remote photo capture and cloud synchronisation. Consumables include colour ribbons, blank cards, card holders, lanyards, and cleaning kits compatible with EasyBadge printer models. The ecosystem supports multiple third-party printer brands including Magicard, Zebra, Datacard/Entrust, Fargo HID, Evolis, and IDP Smart.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyBadge 3.0 System Bundle Complete ID badge printing bundle for organisations that need to produce photo ID cards in-house, including the EasyBadge 3.0 printer, ribbon, blank cards, Lite software, and free mobile app.
- EasyBadge 3.0 Plastic Card Printer EasyBadge-branded direct-to-card printer with edge-to-edge printing, Holokote watermark security, 23-second print speed, 3-year warranty, and UK-based support; made from 75% recycled materials.
- EasyBadge Lite Software Entry-level Windows-based ID card design and printing software with a 100-record limit, single internal database, batch printing, and magnetic stripe encoding; intended for small organisations starting to print badges in-house.
- EasyBadge Professional Software Mid-tier card design and printing software with unlimited records and databases, multi-user licensing, and enterprise database connectivity to MS Access, MS SQL Server, Oracle, MySQL, and ODBC with live push-pull records.
- EasyBadge Smart Software Advanced tier card design and printing software that adds contactless encoding for MIFARE Classic, MIFARE DESFire EV1/EV2/EV3, and NTAG cards on top of all Professional features.
- EasyBadge Bureau Software Enterprise tier of EasyBadge software for card-issuance bureaus, adding a multi-database dashboard, app-sync update, Windows authentication for the bureau dashboard, and print job audit data.
- EasyBadge Mobile App Free iOS/Android companion app that captures photos and records remotely and synchronises them via the cloud to the EasyBadge desktop database, enabling badge data capture from outside the office.
- EasyBadge 3.0 YMCKO Colour Ribbon 100-print full-colour YMCKO ribbon (part EZ100YMCKO) for EasyBadge 3.0 printers, sold as a recurring consumable.
- EasyBadge Blank White Cards Standard 86 x 54 mm blank white PVC cards, 100 per pack in dust-free packaging, sold for use with EasyBadge 3.0 printers.
- EasyBadge Rigid Holders & Lanyards Pack of 100 black rigid card holders and 100 black breakaway lanyards for displaying issued ID cards.
- EasyBadge Vinyl Holders & Clips Pack of 100 flexible vinyl card holders and 100 lever ID clips suitable for visitors and staff.
- EasyBadge 3.0 Cleaning Kit Printer maintenance kit (part E9100) with 10 cleaning cards and 1 cleaning pen for EasyBadge 3.0 printers.
Quantifiable outcome
- Badge printing in under 2 minutes from start to finish using wizard
- +2 more outcomes
Companies that use EASYBADGE LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
EASYBADGE LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature7 records
EASYBADGE LIMITED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MagicardcoreEasyBadge software is rigorously tested and fully compatible with Magicard card printers including Enduro 3E, Rio Pro, Rio Pro 360, 300, 600, and Ultima models. EasyBadge supports Magicard's Holokote security feature and provides comprehensive troubleshooting documentation.
- Zebra TechnologiescoreEasyBadge supports Zebra card printers including ZC300, ZC10L, ZXP series, and Fargo/DTC/HDP printers. Provides network installation guides and driver support for Zebra printers.
- IDP Corp (Smart Printers)coreEasyBadge provides comprehensive support for IDP Smart printers including Smart 30, 31, 50, 51, and 70 models. Full driver downloads, firmware updates, and troubleshooting guides available.
- EvoliscoreEasyBadge software supports Evolis Primacy, Zenius, and other Evolis card printer models with full feature compatibility including dual-sided printing.
- Datacard/EntrustcoreEasyBadge supports Datacard/Entrust printers including SD260L, SD360, and SD460 models with magnetic and contactless encoding capabilities.
- HID Global (Fargo)coreEasyBadge supports Fargo/HID printers including DTC1250e, 1500e, 4250e, 4500e, HDP5000, 5600, 6600, and 8500 models with encoder support.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
EASYBADGE LIMITED competitors and assessment
Company assessmentBroad incumbents
- HID Global (Fargo): HID Global's Fargo brand is a leading manufacturer of ID card printers and bundles its own Asure ID software, competing head-to-head with EasyBadge in both printer hardware and ID card design software for enterprise access control and ID issuance.
- Evolis: Evolis manufactures Primacy, Zenius, and other card printers and ships its own card personalization software, directly competing with EasyBadge on supported hardware and serving the same SMB-to-enterprise ID issuance customer base.
- Magicard: Magicard manufactures card printers (Enduro, Rio Pro, Ultima) and offers its own Holokote security feature plus bundled ID software, making it both a supported printer partner and a direct competitor to EasyBadge's design and printing software.
- Zebra Technologies: Zebra's Card Printer Solutions portfolio (ZC, ZXP, Fargo/DTC/HDP) competes directly with EasyBadge 3.0 hardware and comes with bundled card design software, putting EasyBadge in a third-party-software position relative to Zebra's offerings.
- Entrust (Datacard): Entrust, which acquired Datard, offers SD-series card printers alongside an enterprise-grade card issuance and identity software suite — overlapping with EasyBadge on supported printers and competing in higher-end ID program management.
- IDP Corp (Smart Printers): IDP Smart Printers manufactures direct-to-card printers (Smart 30/31/50/51/70) targeted at SMB ID issuance and bundles its own card design software, competing with EasyBadge on both hardware and software in the SMB segment.
Direct peers
- CardExchange: CardExchange offers a Windows-based ID card design and printing software suite with tiered editions (Light, Professional, Business), very closely paralleling EasyBadge's product structure and target customer of organizations printing badges in-house.
- AlphaCard: AlphaCard sells bundled ID card printer systems, software, and consumables direct-to-consumer — closely mirroring EasyBadge's go-to-market model of bundling hardware, software, and supplies for SMBs producing badges in-house.
- Asure Software (Asure ID): Asure ID is an ID badge design and printing software suite sold alongside HID/Fargo printers, competing with EasyBadge's Lite/Professional/Smart tiers for SMB and mid-market card issuance customers.
Emerging players
- BadgePass: BadgePass offers ID card printing software and visitor management solutions, overlapping with EasyBadge's design and printing software and targeting similar SMB and mid-market customers with comparable bundling strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EASYBADGE LIMITED compliance and trust
Trust signalCompliance1 record
EASYBADGE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
EASYBADGE LIMITED leadership team
Management profileNumber of profiles
EASYBADGE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EASYBADGE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EASYBADGE LIMITED
What does EASYBADGE LIMITED do?
EasyBadge designs, manufactures, and sells an all-in-one ID badge printing solution. Its core offering is the EasyBadge 3.0 System bundle — a direct-to-card printer, proprietary Windows-based design software (available in Lite, Professional, Smart, and Bureau tiers), a free iOS/Android mobile app for remote photo capture, and a recurring line of consumables (YMCKO ribbons, blank cards, holders, lanyards, and cleaning kits). The software also integrates with a wide range of third-party card printers from brands such as Magicard, Zebra, IDP Smart, Evolis, Datacard/Entrust, and Fargo HID.
Is EASYBADGE LIMITED a public or private company?
EASYBADGE LIMITED is a private company. It is classified as unknown and is currently operating.
When was EASYBADGE LIMITED founded?
EASYBADGE LIMITED was founded in 2016.
Where is EASYBADGE LIMITED based?
EASYBADGE LIMITED is headquartered in Stockport, United Kingdom, in the Europe region.
How does EASYBADGE LIMITED make money?
Three revenue lines are on record. ID Card Printer Systems are the primary driver. The others are software Licenses and consumables.
Who are EASYBADGE LIMITED's main competitors?
Broad incumbents on record are HID Global (Fargo), Evolis, Magicard, Zebra Technologies, Entrust (Datacard) and IDP Corp (Smart Printers). Direct peers are CardExchange, AlphaCard and Asure Software (Asure ID). BadgePass is listed as an emerging player.
Does EASYBADGE LIMITED have an API?
No public API is recorded for EASYBADGE LIMITED.
What industry is EASYBADGE LIMITED in?
EASYBADGE LIMITED's product category is ID Badge Printing Systems. Its primary akta.pro industry code is BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 513210 and its SIC code is 7370.