Deutscher Pressestern
Deutscher Pressestern is a German B2B press distribution service, founded in 1991 and headquartered in Wiesbaden, that produces independently researched editorial content across nine industry verticals and distributes it to print, broadcast, online, and influencer media partners primarily across the DACH region.
- Company typePrivate
- Founded1991
- HeadquartersWiesbaden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deutscher Pressestern does
Deutscher Pressestern is a German B2B press distribution and editorial services company headquartered in Wiesbaden. Founded in 1991, the company produces independently researched news content across nine industry verticals — Automotive, Real Estate, Lifestyle, Services, Technology, Life Science, Consumer, Non-Profit, and Health — and distributes it to a broad media network comprising print publications, news agencies, television, radio, online media outlets, bloggers, and influencers.
The company's product surface consists of three components: a core news distribution platform (dps-news.de) that publishes categorized press articles and maintains an archive of 10,000+ items; an Experts Directory (Experten) that connects journalists with industry specialists for interviews and commentary; and a dedicated Pressedienst (Press Service) that packages researched content for media partners. Distribution is multi-channel and regional, anchored in the DACH region (Germany, Austria, Switzerland), with a related international entity, Public Star, serving markets outside German-speaking Europe.
The business operates a professional services revenue model under which corporate and PR clients pay for press release distribution and editorial coverage while media organizations consume the content. The company is privately held and independently operated, with editorial leadership held by Florian Hirt and Benno Adelhardt (both Chefredaktion). Pricing, revenue, and headcount specifics beyond an 11-50 employee band are not publicly disclosed. No proprietary technology platform, AI/ML capabilities, funding events, or M&A activity are documented in the available data.
Deutscher Pressestern firmographics
Firmographics- Name
- Deutscher Pressestern
- Legal name
- Deutscher Pressestern
- Website
- https://deutscher-pressestern.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deutscher Pressestern is a German B2B press distribution service, founded in 1991 and headquartered in Wiesbaden, that produces independently researched editorial content across nine industry verticals and distributes it to print, broadcast, online, and influencer media partners primarily across the DACH region.
- Ownership category
- akta.pro rank
Deutscher Pressestern industry classification
Industry- Product category
- Press Release Distribution Services
- NAICS
- Media Representatives (54184), Public Relations Agencies (541820), Periodical Publishers (51312)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Media Relations & Press Office Services (MPAAADAI), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Deutscher Pressestern is headquartered
LocationHeadquarters
- HQ city
- Wiesbaden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Deutscher Pressestern business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Press Release Distribution Services: Deutscher Pressestern generates revenue by providing independent and carefully researched editorial news content to media organizations. They distribute press releases and news articles across multiple channels including print, news agencies, TV, radio, online media, bloggers, and influencers. The company also offers access to their expert network for media interviews.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Deutscher Pressestern product offering
Product offeringCore offering
Deutscher Pressestern is an independent press distribution service that researches, writes, and distributes editorial news content to media organizations including print publications, news agencies, TV, radio, online media outlets, bloggers, and influencers. The company provides 100% independently researched content across multiple industry verticals (Automotive, Real Estate, Lifestyle, Services, Technology, Life Science, Consumer, Non-Profit, Health) and maintains an expert network available for media interviews and statements.
Product overview
Deutscher Pressestern operates a unified press distribution platform that aggregates and distributes news content across multiple industry verticals. The core offering consists of the news distribution platform itself, supplemented by an experts directory (Experten) connecting journalists with industry specialists, and a dedicated press service (Pressedienst) that provides researched content to media partners across all channels including print, broadcast, and digital media. The company has been in business for 34 years and has published over 10,000 press articles.
Differentiator
Problem solved
Functional benefit
Products and services
- Deutscher Pressestern News Distribution Platform A press distribution platform that publishes researched news articles across multiple industry categories including Automotive, Real Estate, Lifestyle, Services, Technology, Life Science, Consumer, Non-Profit, and Health, targeting media organizations and corporate clients.
- Experten (Experts Directory)
Companies that use Deutscher Pressestern
Customer profileSegments2 records
Ideal customer profiles2 records
Deutscher Pressestern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deutscher Pressestern partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Public Star (international)coreDeutscher Pressestern and Public Star (international) are related independent media and content services. While Deutscher Pressestern operates primarily in German-speaking markets, Public Star serves international audiences. Both companies publish news across various industries and share a similar business model of providing independent editorial content to media outlets.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Deutscher Pressestern competitors and assessment
Company assessmentBroad incumbents
- Cision (PR Newswire): Global PR software and press distribution giant offering press release distribution, media monitoring, and communications workflow tools — a scaled incumbent in the same category with much broader geographic reach.
- dpa Deutsche Presse-Agentur: Germany's largest news agency and the parent of news aktuell; operates a much broader news wire but overlaps with Deutscher Pressestern on editorial content distribution to German media outlets.
- Meltwater: Global media intelligence and PR analytics platform that includes press distribution adjacent services — competes for corporate communications budgets with a technology-led approach Deutscher Pressestern lacks.
- Business Wire: Global press release distribution service owned by Berkshire Hathaway, distributing corporate news across media, financial, and digital channels — competes for the same corporate communications budgets.
Direct peers
- pressetext: Austrian/German press text and photo distribution service targeting editorial media outlets with corporate news — virtually identical business model and DACH geographic overlap with Deutscher Pressestern.
- news aktuell: Hamburg-based press distribution service owned by dpa, distributing corporate press releases, images, and media content to journalists across German-speaking markets — directly overlapping Deutscher Pressestern's core offering.
- PR-Gateway: European press release distribution platform that syndicates corporate news across a network of media partners and online outlets — competes directly with Deutscher Pressestern on the corporate-distribution value proposition.
- OTS (APA Originaltextservice): Austrian Press Agency's original text distribution service, distributing corporate press releases to Austrian and German media — a structurally comparable peer in the same DACH press wire category.
Regional players
- APA Austria Presse Agentur: Austrian national news agency operating a wire service similar in concept to dpa — serves as a regional peer whose OTS product is a direct competitor to Deutscher Pressestern's DACH press distribution model.
Others
- Fink & Fuchs: German PR and communications agency focused on tech and B2B clients; not a direct wire competitor but operates in the same DACH corporate communications ecosystem where Deutscher Pressestern's clients sit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Deutscher Pressestern social profiles
Digital presenceDeutscher Pressestern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deutscher Pressestern leadership team
Management profileNumber of profiles
Profiles2 records
Deutscher Pressestern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deutscher Pressestern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deutscher Pressestern
What does Deutscher Pressestern do?
Deutscher Pressestern is an independent press distribution service that researches, writes, and distributes editorial news content to media organizations including print publications, news agencies, TV, radio, online media outlets, bloggers, and influencers. The company provides 100% independently researched content across multiple industry verticals (Automotive, Real Estate, Lifestyle, Services, Technology, Life Science, Consumer, Non-Profit, Health) and maintains an expert network available for media interviews and statements.
Is Deutscher Pressestern a public or private company?
Deutscher Pressestern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deutscher Pressestern founded?
Deutscher Pressestern was founded in 1991. It employs 11 to 50 people.
Where is Deutscher Pressestern based?
Deutscher Pressestern is headquartered in Wiesbaden, Germany, in the Europe region.
How does Deutscher Pressestern make money?
One revenue line is on record: press Release Distribution Services.
Who are Deutscher Pressestern's main competitors?
Broad incumbents on record are Cision (PR Newswire), dpa Deutsche Presse-Agentur, Meltwater and Business Wire. Direct peers are pressetext, news aktuell, PR-Gateway and OTS (APA Originaltextservice). APA Austria Presse Agentur is listed as a regional player. Fink & Fuchs is listed as an others.
Does Deutscher Pressestern have an API?
No public API is recorded for Deutscher Pressestern.
What industry is Deutscher Pressestern in?
Deutscher Pressestern's product category is Press Release Distribution Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54184 and its SIC code is 2741.