What Bishara Establishment does

Bishara Establishment LLC is an Oman-headquartered office technology and IT solutions distributor founded in 1983, operating as a member of the OMZEST Group from Ruwi, Muscat. The company self-describes as the '#1 Office Technology Company in Oman' (an unverified marketing claim) and maintains five branch locations across the country with a workforce of 101-250 employees. Its product portfolio spans office technology, IT solutions, CCTV and security systems, point-of-sale hardware, digital signage, audio-visual solutions, stationery, managed print services, and color graphics services offered through its Studio-B division.

The company functions as an authorized distributor and value-added reseller for global brands including Xerox (over a 25-year partnership), Dahua, Brother, and Verifone. It operates BESTCARE, an ISO 9001:2015-certified service division established in 1997 that delivers managed print services and post-sale technical support. The go-to-market appears enterprise-focused, with named customer verticals including banking, hospitality, architecture, government, and retail, indicating reliance on multi-year equipment sales, recurring service contracts, and project-based deployments rather than small-ticket consumer volume.

Revenue is generated through hardware sales (printers, copiers, security equipment, POS terminals), recurring managed print contracts, service and support fees, and supplies or consumables. Recent vendor awards from Xerox (2025), Dahua (2024), Verifone (2023), and Brother (fiscal 2022-2023) indicate continued partner-channel recognition, though they are not independently verified indicators of revenue performance.

Name

Bishara Establishment

Legal name

Bishara Establishment L.L.C.

Website

https://bishara.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Bishara Establishment LLC is an Oman-based authorized distributor and value-added reseller of office technology, IT, security, and POS solutions, serving enterprise customers across banking, government, hospitality, and retail via five branches nationwide.

Ownership category

akta.pro rank

Product category

Office Technology Distribution & Managed Services

NAICS

Printing and Related Support Activities (323)

SIC

Service Industries For The Printing Trade (2790), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• Office technology solutions
• Managed print services
• Security systems integration
• Digital printing services
• IT solutions provider

Headquarters

HQ city

Ruwi

HQ country

Oman

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Technology & Hardware Sales: Sale of office equipment including printers, multifunction printers (MFPs), shredders, binders, laminators, finishing equipment, and production presses through authorized distributor relationships (Xerox, Brother, Lexmark).
2. Consumables & Supplies: Sale of toners, ink cartridges, drum units, paper, office stationery, and label cassettes for office equipment.
3. Maintenance & Repair Services: Specialist 3rd party servicing and maintenance of multiple product brands including Xerox, Brother, Lexmark, Benq, and Optoma. Covers digital copier printers, MFPs, printers, PC/Server hardware, CCTV & access control systems, and network installations.
4. Color Graphics & Digital Printing (STUDIO-B): End-to-end color graphics services including business print, promotional print, large format printing, corporate gifts, static signage, and event graphics.
5. Security Solutions: Total security solutions including CCTV, access control, perimeter security, and advanced baggage and personnel screening systems for banks, hotels, offices, homes, and airports.
6. IT Solutions & Digital Signage: IT solutions and digital signage offerings as part of the broader technology services portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bishara Establishment L.L.C. is an Oman-based value-added distributor and service provider that sells, installs, and services office technology (printers, multifunction printers, finishing equipment, shredders, binders, laminators), security systems (CCTV, access control, perimeter security, baggage/personnel screening), IT solutions, digital signage, AV solutions, stationery and consumables, and delivers color graphics/digital printing services through its Studio-B print shop. As the authorized Xerox distributor in Oman for 25+ years, the company also resells the full Xerox office and production printer portfolio. Revenue is complemented by 24/7 BESTCARE maintenance and managed print services.

Product overview

Bishara Establishment is a leading IT and office technology company in Oman offering a diversified portfolio of technology solutions. The core offerings include Office Solutions (printers, multifunction printers, and finishing equipment where Bishara is market leader), Security Systems (CCTV, access control, perimeter security), IT Solutions, Digital Signage, AV Solutions, Stationery & Supplies, and Studio-B (digital print and color graphics services). As an authorized Xerox distributor, Bishara resells the full Xerox printer portfolio including office multifunction printers, production presses, digital presses (notably the Iridesse Production Press capable of metallic ink printing), and software solutions. The company also offers the Xerox App Gallery ecosystem with downloadable apps for cloud storage integration (Microsoft OneDrive, Office 365, Google Drive, Dropbox, Box), document management (DocuShare), and business workflows (Salesforce, SAP Concur, Blackboard). Supporting these products is the BESTCare service division providing 24/7 maintenance and repair services with ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Brands

• STUDIO-B: Digital print shop offering corporate identity packages, promotional brochures, presentation folders, business cards, newsletters, posters, banners, special event graphics, digital and static signage solutions, and promotional gifts.
• BESTCARE

Products and services

• Office Solutions Comprehensive office technology solutions including printers, multifunction printers (MFPs), binders, shredders, laminators, and finishing equipment for enterprise and government customers in Oman. Bishara is the market leader in Oman for the Printers and Multi-Function Printer segment.
• Security Systems Total security solutions including CCTV, Access Control, Perimeter Security, and advanced Baggage and Personnel Screening systems for Banks, Hotels, Offices, Homes and Airports, delivered through the Dahua partnership.
• IT Solutions Information technology solutions and managed services for businesses in Oman, delivered alongside the company's office technology portfolio.
• Digital Signage Digital and static signage solutions for various projects and business needs across retail, hospitality, and corporate customers.
• AV Solutions Audiovisual solutions for business and commercial applications, including conference room and presentation systems.
• Studio-B Digital Print Shop In-house digital print shop offering end-to-end color graphics solutions including corporate identity packages, business print, promotional print, large format printing, corporate gifts, static signage, and special event graphics.
• Stationery & Supplies Complete range of stationery and office supplies including toners, ink cartridges, drum units, paper, office stationery items, and label cassettes for ongoing office operations.
• BESTCare Service Division Quality service and customer care division providing 24/7 maintenance and repair of office equipment, including third-party servicing for Xerox, Brother, Lexmark, Benq, and Optoma products. Holds ISO 9001:2015 Quality Certification since 1997.
• Xerox Office Multifunction Printers Authorized distribution of Xerox multifunction printers with WiFi connectivity, mobile printing, tablet-like touchscreens, cloud-connected apps, advanced security, and cost control tools for enterprise offices.
• Xerox Production Printers & Digital Presses Authorized distribution of Xerox digital printing presses and production printers portfolio including color digital presses (Xerox PrimeLink C9200, Versant, iGen, Iridesse), mono digital presses (PrimeLink B9100, Nuvera), and inkjet continuous feed systems for production print environments.
• Xerox DocuShare Content Management Cloud-based content management solution offered through the Xerox portfolio for document capture, extraction, and processing — includes DocuShare Flex (cloud) and DocuShare 7 (enterprise content management).

Quantifiable outcome

• Only Office Equipment Service Operation in Oman with ISO 9001:2015 certification since 1997
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• OMZEST GroupcoreOthersBishara Establishment L.L.C. is a member of the prestigious OMZEST Group, which is the parent corporate group. OMZEST provides organizational backing and likely strategic direction to Bishara.
• XeroxcoreChannel Partner/ Reseller/ DistributorBishara is the XEROX Authorized Distributor in Oman, distributing the full Xerox office printer and multifunction printer portfolio including production presses, and has celebrated 25 years of partnership (recognized with multiple partner awards).
• Dahua TechnologymajorChannel Partner/ Reseller/ DistributorBishara is a partner/reseller of Dahua Technology security solutions, awarded Best Performing Partner of the Year 2024 by Dahua Technology.
• BrothermajorChannel Partner/ Reseller/ DistributorBishara holds a partnership with Brother for printing and solutions distribution in Oman, having received the Sales Achievement Award for FY 2022-2023.
• VerifonemajorChannel Partner/ Reseller/ DistributorBishara is a partner of Verifone, having received the OER Business Excellence Award 2023 from Verifone.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Y Soft Corporation: Enterprise print management software vendor (SafeQ) integrated with Bishara's managed print offering. Comparable as a software-led emerging player addressing the same enterprise MPS customer base.

Direct peers

• Al-Futtaim Technologies: UAE-based technology and office solutions arm of the Al-Futtaim Group, operating as an authorized Xerox and IT distributor across the GCC with enterprise managed services — directly comparable to Bishara's VAR/distributor + managed services model in the same regional channel.

Regional players

• Bahwan IT: Omani IT services and solutions provider under the Bahwan conglomerate, operating in the same domestic market with overlapping IT infrastructure and managed services offerings for enterprise and government.
• Almasa: Saudi Arabian value-added distributor for office technology, IT hardware, and security solutions. Comparable as a regional multi-principal VAR operating in the same Gulf enterprise/government channel.
• National Technology Group (NTG): Oman-headquartered IT distribution and services group. Direct in-market competitor to Bishara across office technology, IT, and security distribution inside Oman.
• Jeraisy Computer & Communication Services (JCCS): Saudi Arabia-based IT and office technology distributor and systems integrator. Directly comparable as a GCC multi-principal office tech distributor (including Xerox-class brands) serving enterprise and public sector.
• Emitac Distribution: UAE-based distributor of IT, office technology, and security products serving enterprise and government in the GCC. Closely comparable to Bishara as a regional VAR/distributor with multi-vendor office tech and security portfolio.

Broad incumbents

• Konica Minolta Business Solutions Middle East: Global OEM of office MFPs and production printers with direct and partner sales in the GCC. Comparable as a competing principal whose products overlap with the Xerox/Dahua/Brother portfolio Bishara distributes.
• Redington: Large India-headquartered IT and office-technology distributor with significant Middle East presence. Comparable as a multi-principal IT hardware, printer, and security distributor serving enterprise and government across emerging markets.
• Canon Middle East: Global OEM with established GCC distribution of office imaging and print products. Comparable as a competing principal and channel partner active in the same enterprise print and security-adjacent segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkDuP2Qi0SjEfHJuI2Tm-yw
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• LinkedInlinkedin.com/company/bisharaestllc
• Xx.com/BisharaEst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bishara Establishment