WWIRE World Women in Real Estate

What WWIRE World Women in Real Estate does

WWIRE World Women in Real Estate is a Paris-based private network founded in 2012 by Janicka Bassis that operates as a professional community dedicated to women in the real estate sector. The organization serves individual female professionals (at all career levels), young graduates seeking entry into real estate, and corporate members pursuing gender-equality and employer-branding objectives. Its core offering is a membership-based platform combining a professional directory, job board, event programming, and a multimedia hub (WWire TV with 160+ episode library of interviews, portraits, and business master classes). The network reports 40,000+ contacts worldwide and claims a global footprint from a single Paris headquarters.

The technology stack is a content and community platform built around a central web hub (wwire.eu) with supporting modules: a web TV streaming channel, a job board, an event management and ticketing module, a corporate directory, an Architectes showcase, a weekly Chiffres statistics dashboard, and a newsletter system. It also operates a wholly-owned subsidiary, WWire Développement, offering digital services (website development, automation, APIs) to real estate professionals. The business model is primarily subscription-based: individual and enterprise membership plans on minimum 12-month contracts with monthly billing; this is supplemented by ancillary revenue from book sales (Audacieuses, 24€ paperback / 17€ e-book), digital services through WWire Développement, and partner/sponsorship arrangements.

WWIRE distributes through self-serve digital channels (website, LinkedIn, Facebook, Instagram, Twitter/X, YouTube) and event-driven engagement (30+ events and webinars annually, including MIPIM networking and The District World Summit 2025 in Barcelona). Strategic alliances with MIPIM (official partner), Arborus (gender-equality certification via GEEIS), Immoweek (co-marketing), and ARP Astrance extend its reach into the broader real estate and ESG ecosystem. Governance is concentrated: Janicka Bassis is founder and Directrice Générale, with Orion Bassis as Directeur Général. The entity is registered as WWIRE, SAS with a share capital of 100 EUR (RCS Paris 913 080 925), has no disclosed external funding, and operates from a single Paris office with 1-10 employees.

Name

WWIRE World Women in Real Estate

Legal name

WWIRE, SAS

Website

https://wwire.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WWIRE is a Paris-based private network founded in 2012 that connects 40,000+ women professionals in real estate through subscription memberships, 30+ annual events, a job board, WWire TV multimedia content, and a corporate charter.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions (Forfaits): Monthly subscription plans providing access to the professional network, including job board, events, WWire TV content, and member directory. Contract duration is minimum 12 months with tacit renewal.
2. Enterprise Membership: Corporate membership plans for companies seeking to promote gender equality and access to the professional network.
3. Book Sales - Audacieuses: Sale of the book 'Audacieuses' featuring 10 testimonies from female presidents in real estate, written by founder Janicka Bassis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WWIRE operates a membership-based professional network for women in the real estate industry, providing access to a global community of 40,000+ contacts. The organization delivers value through 30+ annual events and webinars, a job board (WWIRE Emplois), a multimedia content platform (WWire TV with 160+ video episodes), and a weekly newsletter. Membership is offered in individual (Membre) and enterprise (Entreprise) tiers with a minimum 12-month subscription contract.

Product overview

WWIRE World Women in Real Estate operates as a multi-platform network dedicated to women in the real estate sector. The core offering is the WWIRE Network Platform, a professional community with over 40,000 contacts worldwide. This is complemented by WWire TV (web TV with 160+ video interviews), the WWIRE Emplois job platform, WWIRE Événements (30+ annual events), the WWIRE Newsletter, and the WWIRE Charte membership charter. Additional offerings include the 'Audacieuses' book featuring 10 female president testimonies, WWire Développement digital services for real estate professionals, a business directory (Annuaire Entreprises), the Architectes showcase platform, and the Chiffres statistics platform. The company also offers subscription-based membership plans (forfaits) for professional access.

Differentiator

Problem solved

Functional benefit

Products and services

• WWIRE Individual Membership (Membre) Subscription-based individual membership plan for women professionals in real estate to access the WWIRE professional network, including job board, events, WWire TV content, and member directory. Monthly billing with minimum 12-month contract.
• WWIRE Enterprise Membership (Entreprise) Subscription-based corporate membership plan for real estate companies seeking to promote gender equality, enhance employer brand, and access the WWIRE professional network. Monthly billing with minimum 12-month contract.
• WWIRE Emplois (Job Board) Employment platform connecting job seekers and employers in the real estate sector, offering job listings, applications, and recruitment services across multiple French regions including Île-de-France.
• WWIRE Événements (Events & Webinars) Event organization platform hosting 30+ events and webinars annually, including networking events, forums, professional salons, and webinars on topics such as sustainable real estate, diversity, and equality.
• Audacieuses (Book) A 256-page book featuring 10 exclusive testimonies from female presidents in real estate, written by WWIRE founder Janicka Bassis. Available in paperback (24€) and iBook (17€) formats.

Quantifiable outcome

• 40,000+ network contacts
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• MIPIMcoreGTM or Marketing PartnerOfficial partner of MIPIM, one of the world's largest real estate events. WWIRE organizes networking events during MIPIM for its members, featuring female leaders and industry professionals.
• ImmoweekminorGTM or Marketing PartnerLeading French real estate press group, co-marketing partner with WWIRE. Immoweek publishes industry news and organizes events including Les Pierres d'Or and Trophées Logement & Territoires.
• ArboruscoreStrategic or Co-development PartnerFounded by Cristina Lunghi, Arborus specializes in gender equality certification (GEEIS) and professional equality initiatives. Core WWIRE network member providing expertise on equality and diversity standards.
• ARP AstrancecoreStrategic or Co-development PartnerReal estate consulting firm with 80+ consultants specializing in property advisory, architecture, and sustainable development. Strategic partner for WWIRE events and initiatives.
• Spaces (IWG)minorGTM or Marketing PartnerPart of IWG plc, the world's largest provider of flexible workspace. Listed as an advertising partner on WWIRE platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catalyst: Catalyst is a global nonprofit supporting workplace gender equality through research, events, and member services for companies committed to advancing women. Comparable in mission (women's advancement in business) and membership/event-driven model, though not real-estate specific.
• AllBright: AllBright is a membership-based professional community for women, offering networking events, content, mentoring, and a digital platform — a direct parallel to WWIRE's model but broader across industries and based in the UK. Membership subscriptions, events, and media content form the core offering.
• Professional Women's Network (PWN Global): PWN Global is a federation of professional women's networks across 30+ countries, offering membership-based networking, mentoring, and events. Comparable as a community-led, membership-based organization for working women, though broader than real estate.
• Arborus: Arborus is a French gender-equality organization founded by Cristina Lunghi (a WWIRE network member), specializing in the GEEIS gender equality certification for companies. Directly comparable as a French-focused gender-equality professional network and core WWIRE partner.
• CREW Network: Commercial Real Estate Women (CREW) is the most direct global peer — a membership-based professional network exclusively for women in commercial real estate, offering networking events, mentorship, and leadership development. CREW operates chapters across the US, Canada, and the UK with similar mission, member services, and event-driven GTM.

Emerging players

• Lean In Foundation: Lean In is a women-in-leadership nonprofit with global Circles (community groups) and content/education resources. Comparable in mission to advance women professionally, though predominantly US-based and broader in scope than real estate.
• The Female Lead: The Female Lead is a UK-based media platform celebrating women's stories and representation, with content, research, and events. Comparable as a content-led platform serving women's professional advancement, though broader than real estate.

Regional players

• Business Immo: Business Immo is a leading French real estate media and events platform covering institutional investors, developers, and advisors. Comparable as a French real estate content/events player with overlapping audience (real estate professionals), though not women-focused.

Others

• MIPIM: MIPIM is the world's largest real estate event organizer, and an official WWIRE partner. Comparable as a real estate events/media ecosystem player that WWIRE's networking activations plug into, though MIPIM is a general industry event rather than women-specific.
• Immoweek: Immoweek is a leading French real estate press group and co-marketing partner of WWIRE, publishing news and organizing events such as Les Pierres d'Or and Trophées Logement & Territoires. Comparable as a French real estate media/events platform serving overlapping audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/WwireEurope
• YouTubeyoutube.com/channel/UCFCVUBBL5s4_A6vOj8AD5QQ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/wwire
• Instagraminstagram.com/wwire.eu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWIRE World Women in Real Estate