WebTrac
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
WebTrac firmographics
Firmographics- Name
- WebTrac
- Website
- https://webtrac.marketing
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WebTrac industry classification
Industry- Product category
- Web Analytics Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where WebTrac is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
WebTrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
WebTrac product offering
Product offeringCore offering
WebTrac provides software solutions that track website traffic and help businesses optimize their online marketing strategies. The product is aimed at marketers and businesses seeking visibility into how users interact with their websites and how marketing efforts perform online.
Differentiator
Problem solved
Functional benefit
Products and services
- WebTrac Website Traffic & Marketing Optimization Software
Companies that use WebTrac
Customer profileIdeal customer profiles1 record
WebTrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WebTrac competitors and assessment
Company assessmentDirect peers
- Matomo: Open-source web analytics platform positioned as a privacy-friendly alternative to Google Analytics. Directly competes with WebTrac in website traffic tracking for SMBs and privacy-conscious customers.
- Mixpanel: Product and web analytics platform for digital businesses. Overlaps with WebTrac on website traffic and online marketing optimization, with deeper event-based and product analytics capabilities.
- Adobe Analytics: Enterprise web and marketing analytics suite within the Adobe Experience Cloud. Directly comparable product category (website traffic and marketing optimization), aimed at mid-market and enterprise marketers.
- Plausible Analytics: Lightweight, privacy-focused web analytics tool for SMBs. Comparable to WebTrac on core website traffic tracking functionality and target customer segment.
- Amplitude: Digital analytics platform focused on web and product behavior. Comparable to WebTrac for marketers and product teams needing traffic and conversion insights.
- Fathom Analytics: Privacy-first web analytics SaaS targeting SMBs and creators. Directly competes with WebTrac in website traffic tracking with a similar lightweight, marketer-friendly positioning.
- Google Analytics: The dominant free website traffic analytics platform. Directly comparable to WebTrac on core functionality (website traffic tracking) and target customer (digital marketers), though Google Analytics is far broader in scope and distribution.
- Heap (by Contentsquare): Digital analytics platform offering automatic event capture across web and product. Comparable to WebTrac on online marketing optimization and traffic analysis use cases.
Broad incumbents
- Semrush: Broad marketing platform spanning SEO, traffic analytics, and competitor research. Comparable to WebTrac's marketing-optimization dimension, but with a much wider feature set and enterprise GTM.
- HubSpot: Broad inbound marketing and CRM platform with built-in website analytics. Adjacent to WebTrac's marketing-optimization value proposition, but serves a much wider martech and CRM use case.
Market position
Strengths3 records
Weaknesses4 records
Key risks6 records
Key highlights4 records
Customer concentration
WebTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebTrac leadership team
Management profileNumber of profiles
WebTrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebTrac
What does WebTrac do?
WebTrac provides software solutions that track website traffic and help businesses optimize their online marketing strategies. The product is aimed at marketers and businesses seeking visibility into how users interact with their websites and how marketing efforts perform online.
Is WebTrac a public or private company?
WebTrac is a private company. It is classified as unknown and is currently operating.
When was WebTrac founded?
WebTrac was founded in -1. It employs 11 to 50 people.
Where is WebTrac based?
WebTrac is headquartered in San Diego, United States, in the North America region.
Who are WebTrac's main competitors?
Direct peers on record are Matomo, Mixpanel, Adobe Analytics, Plausible Analytics, Amplitude, Fathom Analytics, Google Analytics and Heap (by Contentsquare). Broad incumbents are Semrush and HubSpot.
Does WebTrac have an API?
No public API is recorded for WebTrac.
What industry is WebTrac in?
WebTrac's product category is Web Analytics Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 51929 and its SIC code is 7374.